TSC (TV channel)

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Today's Shopping Choice
CountryCanada
HeadquartersMississauga, Ontario
Ownership
OwnerRogers Media

Today's Shopping Choice, TSC.ca, formally known as The Shopping Channel is a Canadian English language home shopping television channel owned by Rogers Media. The channel showcases various products which viewers can purchase either by telephone or internet.

The only time that TSC does not broadcast live or tape-delayed product demonstrations is on Christmas Eve and Christmas Day. Sale broadcasts are replaced by Christmas scenes with holiday music in the background until 2008, but have been replaced since with the TSC on-air personalities and celebrity guests sharing their Christmas memories. TSC usually ends live broadcasting for the Christmas holiday at about 4:00pm EST Christmas Eve, with taped sales segments airing from 4:00pm – 10:00pm EST.[1] They go back to regular broadcasting at 10:00pm EST Christmas Day, with taped sales segments, and return to live broadcasting at 7:00am EST Boxing Day.[2]

As with most home shopping channels, the products are mainly aimed at a female audience. Products include those from such categories as fashion, beauty, home and garden, and electronics.

History

Founded by Canadian entrepreneur John Goldberg, the channel went on the air on January 15, 1987[3] as the Canadian Home Shopping Network (CHSN), under the umbrella of the Canadian Home Shopping Club (CHSC), and was affiliated with the U.S. Home Shopping Network (HSN). The channel was exempted from licensing by the Canadian Radio-television and Telecommunications Commission (CRTC), but for several years this was on the condition the channel not use live motion video to demonstrate its products. Animated graphics could be used, but otherwise CHSN was limited to a slide-show format with voice-overs. This restriction was lifted in 1995.

The first on-air host was Sandi Hall. Hosts from the first year included "Bargain" Bill Allison (husband to Betty-Jean Allison, also a former host), Mike Banks, Craig Hamilton (Stash Cairo), Alexandra Elliot (Martha Zidel) and Rosemary Frasier and Hugh Wilson. In January 1988, Rogers Communications acquired the organization from John Goldberg. Rogers then installed Simon Dean as the new president.[citation needed]

The Canadian Home Shopping Network was renamed to The Shopping Channel (TSC) in 2000.

After adopting its current name, the channel commonly used the acronym "TSC", which had a stylized askew-square logo. Its use was cut back significantly after complaints from the hardware store chain Tractor Supply Company, which used a vaguely similar logo.

In July 2011, TSC launched a high definition feed simulcasting the standard definition feed.

In July 2015, it was reported that Rogers was planning to sell The Shopping Channel, and had received bids from foreign broadcasters, such as Liberty Interactive (owner of QVC). Interest had also reportedly been shown by HSN and Evine Live. The network could fetch at least $300 million, although due to CRTC policies, a foreign company would not be able to serve as majority-owner.[4]

In May 2017, the channel introduced a new logo and tagline, "Today's Shopping Choice". Although some media have defined the new logo and its tagline as a new name for the channel; the channel, its website, and other media associated with the channel still refer to the channel as The Shopping Channel.

Logos

File:Canadian Home Shopping Network logo.gif File:TSC TV.png File:The Shopping Channel logo (2001-2008).png File:TSC Logo 2013.png
Logo used during its life as CHSN. Black and white version of the logo used from 2000-2001. Used from 2001-2008. Initially the box above the 'i' was a maple leaf. 2008-2013 2013–2017

Associated Businesses and Products

in addition to the television channel, TSC also has several businesses and products associated with and integrated with the television channel.

  • E-commerce website - the channel operates TheShoppingChannel.com, its online store which sells products that are currently featured on the channel in addition to exclusive products and products that have previously been advertised on the channel.
  • Credit card - a branded TSC Credit Card
  • Outlet store - previously, the channel owned an off-air outlet store located at 100 Orfus Road in Toronto, Ontario; however, it has since been closed.

References

  1. ^ http://www.theshoppingchannel.com/pages/programguide?target=DailySchedule&nav=Rpp:1200,N:4294920858,Nf:p_show_datestart%7CBTWN+59947200+59948639.9833333,Fd:0,Fi:0 2013 TSC Christmas Eve Schedule
  2. ^ http://www.theshoppingchannel.com/pages/programguide?target=DailySchedule&nav=Rpp:1200,N:4294920858,Nf:p_show_datestart%7CBTWN+59948640+59950079.9833333,Fd:0,Fi:0 2013 TSC Christmas Day Schedule
  3. ^ Cable TV puts shopping service on the screen The Leader-Post 1987-01-16
  4. ^ "Rogers Communications Inc puts Shopping Channel up for sale, could fetch more than $300M: sources". Financial Post. Reuters. Retrieved 15 July 2015.

External links

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