Located near the national tourist center Ondraszek, Wisła is a popular year-round tourist destination, with the nearby mountains favored by ski jumpers. It is known for being the home town of ski jumper Adam Małysz, and for the fact that it is the only town in Poland with a majority Protestant population.
In the winter Wisła is known for its skiing: a world class ski jump "Skocznia Malinka" has been built to host international competitions. In the summer, hiking through its many mountain trails is popular. To support its recent growth in tourism, many hotels have been built, the largest of which is Hotel Gołębiewski.