Febreze: Difference between revisions
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== Ingredients == |
== Ingredients == |
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[[Image:Febreze Bottle.jpg|150px|thumb|A bottle of Febreze.]] |
[[Image:Febreze Bottle.jpg|150px|thumb|A bottle of Febreze.]] |
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The active ingredient in Febreze is hydroxypropyl [[beta-cyclodextrin]] (HPβCD). Procter & Gamble claims that these molecules bind [[hydrocarbon]]s within the doughnut shape, retaining malodorous molecules, which reduces their release into the air and thus the perception of their scent.<ref>{{cite web |publisher = Procter&Gamble |year = 2005 |url = http://www.scienceinthebox.com/en_UK/glossary/cyclodextrin_en.html |title = Chemical Functional Definitions - Cyclodextrin |url = http://www.scienceinthebox.com/en_UK/glossary/cyclodextrin_en.html}}</ref> The original formula was developed in [[Plymouth]], [[England]]. The use of a cyclodextrin as a sprayable odor absorber is patented by Procter & Gamble.<ref>[http://www.google.com/patents?id=2LQgAAAAEBAJ&zoom=4&pg=PA1#v=onepage&q&f=false Uncomplexed cyclodextrin solutions for odor control on inanimate surfaces]. US Pat. No. 5,714,137. Filed 1994; assigned 1998.</ref> |
The active ingredient in Febreze is hydroxypropyl [[beta-cyclodextrin]] (HPβCD). Procter & Gamble claims that these molecules bind [[hydrocarbon]]s within the doughnut shape, retaining malodorous molecules, which reduces their release into the air and thus the perception of their scent.<ref>{{cite web |publisher = Procter&Gamble |year = 2005 |url = http://www.scienceinthebox.com/en_UK/glossary/cyclodextrin_en.html |title = Chemical Functional Definitions - Cyclodextrin |url = http://www.scienceinthebox.com/en_UK/glossary/cyclodextrin_en.html}}</ref> The original formula was developed in [[Plymouth]], [[England]]. The use of a cyclodextrin as a sprayable odor absorber is patented by Procter & Gamble.<ref>[http://www.google.com/patents?id=2LQgAAAAEBAJ&zoom=4&pg=PA1#v=onepage&q&f=false Uncomplexed cyclodextrin solutions for odor control on inanimate surfaces]. US Pat. No. 5,714,137. Filed 1994; assigned 1998.</ref> Because complete disclosure of ingredients is not required, the Environmental Working Group analyzed all the ingredients present in Febreeze. They found it contained not just the 3 listed by the manufacturer, but a total of 89. Many of these are have known adverse health effects, such as acetaldehyde, which is on the California Prop 65 list for cancer and reproductive toxicity. <ref>(http://www.ewg.org/research/greener-school-cleaning-supplies/school-cleaner-test-results?schoolprod=219)</ref> |
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==Marketing== |
==Marketing== |
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Revision as of 21:09, 6 February 2014
Febreze is a brand of household odor eliminator manufactured by Procter & Gamble, sold in North America, Brazil, Europe, Asia, Australia and New Zealand.[1] First introduced in test markets in 1993,[where?] the product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), fabric refreshers, plug-in oils (Noticeables), scented disks (Scentstories), odor eliminating candles and automotive air fresheners.
Ingredients
The active ingredient in Febreze is hydroxypropyl beta-cyclodextrin (HPβCD). Procter & Gamble claims that these molecules bind hydrocarbons within the doughnut shape, retaining malodorous molecules, which reduces their release into the air and thus the perception of their scent.[2] The original formula was developed in Plymouth, England. The use of a cyclodextrin as a sprayable odor absorber is patented by Procter & Gamble.[3] Because complete disclosure of ingredients is not required, the Environmental Working Group analyzed all the ingredients present in Febreeze. They found it contained not just the 3 listed by the manufacturer, but a total of 89. Many of these are have known adverse health effects, such as acetaldehyde, which is on the California Prop 65 list for cancer and reproductive toxicity. [4]
Marketing
The product initially sold poorly until P&G realised that people had become accustomed to the smells in their own homes, then switched to linking it to pleasant smells and cleaning habits to produce the successful product.[5]
Safety
Veterinary toxicology experts working for the ASPCA Animal Poison Control Center consider Febreze fabric freshener products to be safe for use in homes with pets.[6] However, the package labeling indicates that the product is considered not safe around birds.
References
- ^ "Febreze review". Ciao Shopping Intelligence. Retrieved September 14, 2001.
- ^ "Chemical Functional Definitions - Cyclodextrin". Procter&Gamble. 2005.
- ^ Uncomplexed cyclodextrin solutions for odor control on inanimate surfaces. US Pat. No. 5,714,137. Filed 1994; assigned 1998.
- ^ (http://www.ewg.org/research/greener-school-cleaning-supplies/school-cleaner-test-results?schoolprod=219)
- ^ Duhigg, Charles (February 19, 2012). "How Companies Learn Your Secrets". The New York Times Magazine. Retrieved October 16, 2012.
- ^ "Ask the Expert: Poison Control - Febreze". ASPCA. 2012. Retrieved 2012-02-19.