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== Brands and product lines ==
== Brands and product lines ==
Since Goop's inception in 2008, it has launched a number of brands and product lines, which are sold online, at the Goop Lab in Brentwood Country Mart in Los Angeles,<ref>{{Cite news|url=http://people.com/home/gwyneth-paltrow-new-goop-store-goop-lab-photos/|title=Gwyneth Paltrow Goop Store 'Goop Lab' in Los Angeles|work=PEOPLE.com|access-date=2018-01-01|language=en}}</ref><ref>{{Cite news|url=https://www.theguardian.com/us-news/2017/sep/22/sex-dust-and-vampire-repellent-a-stroll-through-gwyneth-paltrows-new-la-store|title=Sex Dust and vampire repellent: a stroll through Gwyneth Paltrow's new LA store|last=Carroll|first=Rory|date=2017-09-22|work=The Guardian|access-date=2018-01-01|language=en-GB|issn=0261-3077}}</ref>, and at pop-up shops in LA,<ref>{{Cite news|url=https://fashionista.com/2017/09/goop-gwyneth-paltrow-store|title=With Its First Permanent Store, Goop Gives Shoppers a Taste of Gwyneth Paltrow's Own Home|work=Fashionista|access-date=2018-01-01|language=en}} {{rs?|date=January 2018}}</ref> New York,<ref>{{Cite news|url=https://www.timeout.com/newyork/blog/gwyneth-paltrows-goop-now-has-a-pop-up-in-nyc-and-its-ridiculous-111717|title=Gwyneth Paltrow’s goop now has a pop-up in NYC and it’s ridiculous|work=[[Time Out New York]]|access-date=2018-01-01|language=en}}</ref> Chicago,<ref name="Racked"/> and the Hamptons.<ref>{{Cite news|url=http://wwd.com/eye/lifestyle/goop-launches-first-pop-up-store-in-the-hamptons-10924188/|title=Goop Launches First Pop-up Store in the Hamptons|last=Nordstrom|first=Leigh|date=2017-06-22|work=[[Women's Wear Daily]]|access-date=2018-01-01|language=en-US}}</ref> and in collaboration with [[Nordstrom]] stores.<ref>{{Cite news|url=http://www.instyle.com/celebrity/gwyneth-paltrow-goop-nordstrom-pop-up-shop|title=Gwyneth Paltrow's Goop Teams Up with Nordstrom for New Pop-Up Shops|work=[[InStyle.com]]|access-date=2018-01-01|language=en}}</ref> These brands include:
Since Goop's inception in 2008, it has launched a number of brands and product lines, which are sold online, at the Goop Lab in Brentwood Country Mart in Los Angeles,<ref>{{Cite news|url=http://people.com/home/gwyneth-paltrow-new-goop-store-goop-lab-photos/|title=Gwyneth Paltrow Goop Store 'Goop Lab' in Los Angeles|work=PEOPLE.com|access-date=2018-01-01|language=en}}</ref><ref>{{Cite news|url=https://www.theguardian.com/us-news/2017/sep/22/sex-dust-and-vampire-repellent-a-stroll-through-gwyneth-paltrows-new-la-store|title=Sex Dust and vampire repellent: a stroll through Gwyneth Paltrow's new LA store|last=Carroll|first=Rory|date=2017-09-22|work=The Guardian|access-date=2018-01-01|language=en-GB|issn=0261-3077}}</ref>, and at pop-up shops in LA,<ref>{{Cite news|url=https://fashionista.com/2017/09/goop-gwyneth-paltrow-store|title=With Its First Permanent Store, Goop Gives Shoppers a Taste of Gwyneth Paltrow's Own Home|work=Fashionista|access-date=2018-01-01|language=en}} {{rs?|date=January 2018}}</ref> New York,<ref>{{Cite news|url=https://www.timeout.com/newyork/blog/gwyneth-paltrows-goop-now-has-a-pop-up-in-nyc-and-its-ridiculous-111717|title=Gwyneth Paltrow’s goop now has a pop-up in NYC and it’s ridiculous|work=[[Time Out New York]]|access-date=2018-01-01|language=en}}</ref> Chicago,<ref name="Racked"/>, the Hamptons<ref>{{Cite news|url=http://wwd.com/eye/lifestyle/goop-launches-first-pop-up-store-in-the-hamptons-10924188/|title=Goop Launches First Pop-up Store in the Hamptons|last=Nordstrom|first=Leigh|date=2017-06-22|work=[[Women's Wear Daily]]|access-date=2018-01-01|language=en-US}}</ref> and [[Dallas]],<ref>{{Cite news|url=https://www.papercitymag.com/fashion/gwyneth-paltrow-goop-opening-new-store-dallas-highland-park-village/|title=Gwyneth Paltrow's Goop is Opening a New Store in Dallas: This Time, It's Much More Goop-y {{!}} PaperCity Magazine|date=2018-02-20|work=PaperCity Magazine|access-date=2018-02-21|language=en-US}}</ref> and in collaboration with [[Nordstrom]] stores.<ref>{{Cite news|url=http://www.instyle.com/celebrity/gwyneth-paltrow-goop-nordstrom-pop-up-shop|title=Gwyneth Paltrow's Goop Teams Up with Nordstrom for New Pop-Up Shops|work=[[InStyle.com]]|access-date=2018-01-01|language=en}}</ref> These brands include:
* '''goop by Juice Beauty''', a makeup and skincare line launched in partnership with [[Juice Beauty]]<ref>{{Cite news|url=https://www.fastcompany.com/3048466/why-gwyneth-paltrow-chose-juice-beauty-to-power-her-new-skincare-line|title=Why Gwyneth Paltrow Chose Juice Beauty To Power Goop’s New Skin-Care Line|date=2015-08-03|work=Fast Company|access-date=2018-01-01|language=en-US}}</ref> in 2016. The brand's products are made from USDA certified organic ingredients.<ref>{{Cite news|url=https://www.shape.com/lifestyle/beauty-style/gwyneth-paltrow-introduces-goop-juice-beauty-skincare-line|title=Gwyneth Paltrow Introduces GOOP by Juice Beauty Skin Care Line|date=2016-03-07|work=[[Shape Magazine]]|access-date=2018-01-01}}</ref>
* '''goop by Juice Beauty''', a makeup and skincare line launched in partnership with [[Juice Beauty]]<ref>{{Cite news|url=https://www.fastcompany.com/3048466/why-gwyneth-paltrow-chose-juice-beauty-to-power-her-new-skincare-line|title=Why Gwyneth Paltrow Chose Juice Beauty To Power Goop’s New Skin-Care Line|date=2015-08-03|work=Fast Company|access-date=2018-01-01|language=en-US}}</ref> in 2016. The brand's products are made from USDA certified organic ingredients.<ref>{{Cite news|url=https://www.shape.com/lifestyle/beauty-style/gwyneth-paltrow-introduces-goop-juice-beauty-skincare-line|title=Gwyneth Paltrow Introduces GOOP by Juice Beauty Skin Care Line|date=2016-03-07|work=[[Shape Magazine]]|access-date=2018-01-01}}</ref>
* '''goop Label''', a fashion line launched in September 2016.<ref>{{Cite news|url=https://www.fastcompany.com/3063676/the-goop-est-thing-about-gwyneth-paltrows-new-clothing-line-isnt-the-clothes|title=The Goop-est Thing About Gwyneth Paltrow’s New Clothing Line Isn’t The Clothes|date=2016-09-13|work=Fast Company|access-date=2018-01-01|language=en-US}}</ref> The collection is based on Paltrow's personal favorites,<ref>{{Cite news|url=http://www.harpersbazaar.com/fashion/designers/news/a18170/gwyneth-paltrow-goop-label/|title=Exclusive: See Gwyneth Paltrow's New Fashion Line|date=2016-10-10|work=[[Harper's BAZAAR]]|access-date=2018-01-01|language=en-US}}</ref> and has been described as "[[High Street chic|high-street]] staples".<ref>{{Cite news|url=https://www.theguardian.com/fashion/2016/sep/13/goop-label-gwyneth-paltrow-fashion-line|title=Goop Label: what is Gwyneth Paltrow's fashion line like?|last=Elan|first=Priya|date=2016-09-13|work=The Guardian|access-date=2018-01-01|language=en-GB|issn=0261-3077}}</ref>
* '''goop Label''', a fashion line launched in September 2016.<ref>{{Cite news|url=https://www.fastcompany.com/3063676/the-goop-est-thing-about-gwyneth-paltrows-new-clothing-line-isnt-the-clothes|title=The Goop-est Thing About Gwyneth Paltrow’s New Clothing Line Isn’t The Clothes|date=2016-09-13|work=Fast Company|access-date=2018-01-01|language=en-US}}</ref> The collection is based on Paltrow's personal favorites,<ref>{{Cite news|url=http://www.harpersbazaar.com/fashion/designers/news/a18170/gwyneth-paltrow-goop-label/|title=Exclusive: See Gwyneth Paltrow's New Fashion Line|date=2016-10-10|work=[[Harper's BAZAAR]]|access-date=2018-01-01|language=en-US}}</ref> and has been described as "[[High Street chic|high-street]] staples".<ref>{{Cite news|url=https://www.theguardian.com/fashion/2016/sep/13/goop-label-gwyneth-paltrow-fashion-line|title=Goop Label: what is Gwyneth Paltrow's fashion line like?|last=Elan|first=Priya|date=2016-09-13|work=The Guardian|access-date=2018-01-01|language=en-GB|issn=0261-3077}}</ref>

Revision as of 08:48, 21 February 2018

Goop
Company typePrivately-held
IndustryPublishing
Internet
Retail
Merchandising
Founded2008
FounderGwyneth Paltrow
HeadquartersLos Angeles, California, U.S.
Key people
Gwyneth Paltrow (CEO)
Number of employees
80 (2017) Edit this on Wikidata
WebsiteGoop.com

Goop (often stylized as goop) is a company owned by actress Gwyneth Paltrow. It was launched as a "lifestyle brand" by Paltrow in September 2008, beginning as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect".[1] A lifestyle website was later added, and then Goop expanded into e-commerce, collaborating with fashion brands, launching pop-up shops,[2] holding a "wellness summit",[3] and launching a print magazine.

Goop has been widely criticized for promoting and selling products and treatments that have no scientific basis, lack efficacy, and are recognized by the medical establishment as harmful. In 2017, consumer advocacy group Truth in Advertising filed a complaint with the government regulatory agency regarding over 50 health claims made by Goop.[4]

History

Goop began as a newsletter in 2008.[5] It was incorporated in 2011.[6] According to Paltrow, the company's name "is a nickname, like my name is G.P., so that is really where it came from. And I wanted it to be a word that means nothing and could mean anything."[7]

Seb Bishop served as CEO of Goop from 2011 to 2014.[8] In 2014, Goop hired Oxygen Media founder and former CEO of Martha Stewart Living Omnimedia Lisa Gersh as CEO.[9] By 2014, the Goop newsletter had an estimated 700,000 subscribers.[10] In 2015, Goop launched a publishing imprint, Goop Press, with Grand Central Publishing, and planned to release one title per year.[11]

As of 2015, around two dozen people worked for Goop,[2] and the company had approximately 60 employees in 2016.[5] Later that year, Paltrow moved the company's operations to Los Angeles from the UK following her separation from Chris Martin[12] and Gersh left the position of CEO. The position remained vacant until early 2017, when the board named Paltrow - who had previously announced in 2016 that she would be stepping away from Goop[13] - to fill the post.[14]

Goop launched an online shop in 2012, and it earned $1.5 million for Goop during its first year of operation.[15] As of 2013, Goop had net liabilities of £540,086.[16] Goop doubled its revenues from 2014 to 2015, and again from 2015 to 2016.[17] Several other celebrities were inspired by Goop to launch their own lifestyle websites.[18]

In 2016, Goop received $15 million USD in Series B funding from venture capital firms NEA, Felix Capital and 14W Venture Partner[19]. This corresponded with Goop centralizing their operations in the Los Angeles area, where Paltrow is based, and away from New York, where Gersh lives.[20] The additional funds also led to an increase in staffing for Goop, as well as the launch of new products, including a fashion label[21] with a focus on "elevated basics".[22]

In 2017, Goop entered into the vitamin and supplements market. Paltrow first had the idea to market supplements after receiving a Myers' cocktail from Alejandro Junger in 2007.[23] The supplements range sold over $100,000 worth of product on the launch day.[19] In April, Goop announced that they had entered into an agreement with Condé Nast to launch a new print magazine under the name Goop, beginning in September.[24] Goop also held its first wellness summit in June 2017, with over 600 attendees.[3] In September 2017, the company released its first installment of the quarterly Goop Magazine, featuring Gwyneth Paltrow on the cover[25]. At this time, Goop had 90 employees.[26] In December 2017, Goop announced the launch of a digital shop in Canada, following its first physical store in the country in partnership with Nordstrom.[27]

Goop generates revenue from advertising and also sells a Goop-branded clothing line, a perfume, and books.[19] As of 2017 Goop readers have an average household income of $100k+ per year.[17]

Goop held its second In goop Health summit in NYC in January 2018.[28][29] Celebrity guests and speakers included Drew Barrymore, Chelsea Handler and Laura Linney.[30] Panelists included Kelly Brogan, a "holistic health psychiatrist",[30] who has disputed the effectiveness of both vaccinations and HIV medications. The invitation of Brogan has been criticized by Page Six[30] and Jezebel.[31]

Brands and product lines

Since Goop's inception in 2008, it has launched a number of brands and product lines, which are sold online, at the Goop Lab in Brentwood Country Mart in Los Angeles,[32][33], and at pop-up shops in LA,[34] New York,[35] Chicago,[2], the Hamptons[36] and Dallas,[37] and in collaboration with Nordstrom stores.[38] These brands include:

  • goop by Juice Beauty, a makeup and skincare line launched in partnership with Juice Beauty[39] in 2016. The brand's products are made from USDA certified organic ingredients.[40]
  • goop Label, a fashion line launched in September 2016.[41] The collection is based on Paltrow's personal favorites,[42] and has been described as "high-street staples".[43]
  • goop Fragrance, an all-natural fragrance line including perfume and scented candles.[44] The first fragrance, Edition 01 Winter, was mixed with the help of the perfumer Douglas Little[45] and released in November 2016.[46]
  • goop Wellness, which sells GMO and gluten-free[47] vitamins and other supplements.[23] The line was launched in 2017.[48]

Criticism

Goop has been criticized for showcasing expensive products and making "out of touch" recommendations that many readers can’t afford,[49] which Paltrow has responded to by stating that such products and recommendations are "aspirational".[50] Goop has also drawn criticism for selling items containing the same ostensibly harmful chemicals which the site tells people to avoid.[51] In April 2015, Paltrow participated in a food stamp challenge in an attempt to demonstrate that her readers could abide by her dietary recommendations despite living on food stamps.[52] Critics suggested that people on food stamps could not afford Paltrow's recommendations,[53] and Paltrow gave up on the challenge after only four days.[54] In an April 2017 Jezebel article, Stassa Edwards criticized Goop's marketing and retail strategy, claiming that the company profits "from endless illness."[48] A brand analyst has noted how Goop's response to criticisms seems designed to "strengthen their brand and draw their customers closer",[55] noting Goop's use of feminism, traditional Asian medicines and Eastern philosophies, and anti-establishment politics to do so.[55]

A number of products sold by Goop, as well as ideas promoted in its blog posts, have been criticized for having no scientific basis, not producing the desired results, having no medical benefit, or potentially even being harmful:

  • In January 2015, Paltrow advocated for a spa treatment referred to as vaginal steaming,[56] a process she reportedly underwent at the Tikkun Spa in the Los Angeles area, wherein "you sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al."[57] Paltrow admitted that she thought that the process was "insane" but did not disavow it, instead suggesting that it has "real healing properties."[58] Gynecologists were critical, with Draion Burch, an obstetrics and gynaecology specialist, indicating that "there's no scientific evidence that shows it works."[59] An article published on July 18, 2017 in TheStar.com documented the ongoing battle over this issue between Paltrow and Jennifer Gunter, an OB/GYN for Kaiser Permanente in San Francisco, who The Star dubbed an expert in "vaginal health." One of Gunter's posts was "Ms. Paltrow recommends a V-steam. My response: Don’t.” Another was "Dear Gwyneth Paltrow, we’re not f---ing with you, we’re correcting you, XOXO Science." [60]
  • In October 2015, in a blog post in Goop, Habib Sadeghi revisited the disproven claim that breast cancer might be linked to wearing underwire bras. The claim was swiftly criticized,[61] with Gunter stating "it’s breast size that increases the risk of breast cancer and not because larger breasts need more manhandling by underwires, but because larger breasts are harder to screen and are associated with obesity, a known risk for breast cancer."[62]
  • In 2016 Goop said it would voluntarily, permanently discontinue claims for Moon Juice ‘Brain Dust’ and ‘Action Dust’ following an inquiry from the National Advertising Division (NAD). NAD is an investigative unit of the advertising industry’s system of self-regulation, administered by the Council of Better Business Bureaus.[63]
  • In 2015, Timothy Caulfield wrote a book on the negative impact of celebrity endorsement called "Is Gwyneth Paltrow Wrong About Everything?" in which he described the lack of evidence for several products sold by Goop and endorsed by Paltrow, as well as health claims made by other celebrities.[64][65][66][55]
  • In January 2017, Goop marketed the "Jade Egg" for $66.00 USD as a form of vaginal weightlifting which, according to their website, is "used by women to increase sexual energy, health, and pleasure."[67] Again, gynecologists were critical of this product,[68] with Gunter calling it a "load of garbage."[69]
  • In June 2017, a Goop blog post promoted Body Vibes, wearable stickers that "re-balance the energy frequency in our bodies".[70] Originally, the advertisement claimed that the stickers were "made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear", but NASA denied that they had "any conductive carbon material lining" their spacesuits, with Mark Shelhamer, former chief scientist at NASA's human research division, going so far as to call the claim a "load of BS." The reference to NASA was subsequently removed from the advertisement, with the manufacturer of the stickers issuing a statement to Gizmodo saying "We apologize to NASA, Goop, our customers and our fans for this communication error. We never intended to mislead anyone. We have learned that our engineer was misinformed by a distributor about the material in question, which was purchased for its unique specifications."[71]
  • Consumer advocacy group Truth in Advertising has referred over 50 claims made against Goop to government regulators.[4]
  • In October 2017, The Skeptic (UK) magazine awarded Goop the Rusty Razor award, "for the most audacious pseudo-science." The award was decided by readers’ votes, and Goop was the winner "by a landslide."[72]
  • Goop promoted a coffee enema device from Implant O’Rama LLC, despite a lack of scientific evidence to their efficacy and in spite of evidence of coffee enemas' potential danger.[73][74]

References

  1. ^ Morris, Bob (February 22, 2009). "Martha, Oprah ... Gwyneth?". The New York Times. Retrieved July 7, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  2. ^ a b c Lieber, Chavie (21 July 2015). "Inside Goop, Gwyneth Paltrow's Growing Empire". Racked.
  3. ^ a b "We Attended Gwyneth Paltrow's $500-a-Ticket Health Summit: These Are the Craziest Things We Witnessed". People.com. 12 June 2017.
  4. ^ a b "TINA.org Takes Gwyneth Paltrow's Goop-y Health Claims to Regulators | Truth In Advertising". Truth In Advertising. 22 August 2017. Retrieved 24 August 2017.
  5. ^ a b "Gwyneth Paltrow's lifestyle business Goop is moving to Los Angeles". Los Angeles Times. 2016-08-17. ISSN 0458-3035. Retrieved 2017-08-27.
  6. ^ "Goop Inc. Limited: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-08-27.
  7. ^ "GOOP: It's a portal into Gwyneth Paltrow's life". usatoday30.usatoday.com. USA Today. Retrieved 29 July 2017.
  8. ^ Smith, Emily (17 April 2014). "Goop CEO quits after Paltrow's 'uncoupling'". Page Six. Retrieved 11 August 2017.
  9. ^ Sellers, Patricia (October 5, 2014). "Gwyneth Paltrow hires ex-Martha Stewart chief as Goop CEO". Fortune. Retrieved July 7, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  10. ^ "Gwyneth Paltrow's Contextual Commerce Play". The Business of Fashion. 29 May 2015. Retrieved 27 August 2017.
  11. ^ Deahl, Rachel (November 11, 2015). "GCP to Launch Paltrow's Goop Press". Publisher's Weekly. Retrieved 15 February 2018.
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  13. ^ Shoard, Catherine (July 29, 2016). "Gwyneth Paltrow plans separation from Goop". The Guardian. Retrieved July 7, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  14. ^ Zillman, Claire (March 23, 2017). "Gwyneth Paltrow Says She's Now CEO of Her Lifestyle Brand Goop". Fortune. Retrieved July 7, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  15. ^ "Is Gwyneth Paltrow's GOOP $1.6M In Debt?". International Business Times. 3 November 2014.
  16. ^ Wiseman, Eva (2 August 2015). "Celebrity lifestyles for sale". The Guardian. Retrieved 11 August 2017.
  17. ^ a b "Why Brands Are Clamoring to Work With Gwyneth Paltrow's Goop". Retrieved 2017-09-24.
  18. ^ Stein, Joshua David (13 November 2013). "Gwyneth Paltrow's Goop Inspires Famous Imitators". The New York Times. Retrieved 12 August 2017.
  19. ^ a b c "Gwyneth Paltrow Wants To Put Her Goop Inside You". Fast Company. 27 March 2017. Retrieved 24 August 2017.
  20. ^ Farber, Madeline (August 17, 2016). "Gwyneth Paltrow Takes Her Lifestyle Website 'Goop' To The West Coast". Fortune. Retrieved July 7, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  21. ^ Steigrad, Alexandra (September 26, 2016). "Gwyneth Paltrow's Goop Staffs Up, Adds Editorial Director". Women's Wear Daily. Retrieved July 21, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  22. ^ Duboff, Josh. "Gwyneth Paltrow's Goop Clothing Line Has Finally Arrived". Vanities. Retrieved 2017-08-27.
  23. ^ a b Marikar, Sheila (March 27, 2017). "Gwyneth Paltrow's Goop Expands Into Vitamins". The New Yorker. Retrieved July 7, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  24. ^ Safronova, Valeriya (April 28, 2017). "Goop and Condé Nast Team Up on a Magazine". The New York Times. Retrieved July 21, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  25. ^ Bryant, Kenzie. "Goop's First Magazine Cover Star Is . . . Gwyneth Paltrow!". Vanities. Retrieved 2017-10-23.
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  28. ^ "Style Notes: The Rock's New Under Armour Collection Honors Military; Goop Summit Speakers Announced". The Hollywood Reporter. Retrieved 2018-01-28.
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  30. ^ a b c "Health nuts spend hundreds at Goop's wild health summit". Page Six. 2018-01-28. Retrieved 2018-01-28.
  31. ^ Rothkopf, Joanna. "Anti-Medication Goop Summit Expert Claims AIDS Treatment Kills and GMOs Cause Depression". Jezebel. Retrieved 17 December 2017.
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  34. ^ "With Its First Permanent Store, Goop Gives Shoppers a Taste of Gwyneth Paltrow's Own Home". Fashionista. Retrieved 2018-01-01. [unreliable source?]
  35. ^ "Gwyneth Paltrow's goop now has a pop-up in NYC and it's ridiculous". Time Out New York. Retrieved 2018-01-01.
  36. ^ Nordstrom, Leigh (2017-06-22). "Goop Launches First Pop-up Store in the Hamptons". Women's Wear Daily. Retrieved 2018-01-01.
  37. ^ "Gwyneth Paltrow's Goop is Opening a New Store in Dallas: This Time, It's Much More Goop-y | PaperCity Magazine". PaperCity Magazine. 2018-02-20. Retrieved 2018-02-21.
  38. ^ "Gwyneth Paltrow's Goop Teams Up with Nordstrom for New Pop-Up Shops". InStyle.com. Retrieved 2018-01-01.
  39. ^ "Why Gwyneth Paltrow Chose Juice Beauty To Power Goop's New Skin-Care Line". Fast Company. 2015-08-03. Retrieved 2018-01-01.
  40. ^ "Gwyneth Paltrow Introduces GOOP by Juice Beauty Skin Care Line". Shape Magazine. 2016-03-07. Retrieved 2018-01-01.
  41. ^ "The Goop-est Thing About Gwyneth Paltrow's New Clothing Line Isn't The Clothes". Fast Company. 2016-09-13. Retrieved 2018-01-01.
  42. ^ "Exclusive: See Gwyneth Paltrow's New Fashion Line". Harper's BAZAAR. 2016-10-10. Retrieved 2018-01-01.
  43. ^ Elan, Priya (2016-09-13). "Goop Label: what is Gwyneth Paltrow's fashion line like?". The Guardian. ISSN 0261-3077. Retrieved 2018-01-01.
  44. ^ Moulton, Nicola. "Gwyneth Paltrow's First Goop Fragrance". Retrieved 2018-01-01.
  45. ^ "Gwyneth Paltrow Wants You to Smell Like Winter". ELLE. 2016-11-02. Retrieved 2018-01-01.
  46. ^ Blasberg, Derek. "Gwyneth Paltrow Surprise-Drops Her First Fragrance". Vanities. Retrieved 2018-01-01.
  47. ^ Hou, Kathleen. "Will Goop's New Vitamins Save Us All?". The Cut. Retrieved 2018-01-01.
  48. ^ a b Edwards, Stassa (April 28, 2017). "Wellness, Womanhood, and the West: How Goop Profits From Endless Illness". Jezebel. Retrieved July 7, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  49. ^ "Leave Gwyneth Paltrow alone! Her website gives me joy". The Guardian. 23 March 2015.
  50. ^ Miller, Julie. "Gwyneth Paltrow Responds to Claims That Goop is Out of Touch". Vanity Fair.
  51. ^ Senapathy, Kavin (July 21, 2016). "Gwyneth Paltrow Sells 'Toxic' Goop With Ingredients She Says Are Dangerous". Forbes.
  52. ^ Paltrow, Gwyneth. "My $29 Food Stamp Challenge—and the Recipes (& Brouhaha) That Ensued". Goop. Retrieved July 7, 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
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