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{{short description|Israeli software company}}
''Italic text''{{short description|Israeli software company}}
{{About|a website builder tool|the software installation tool|WiX|other uses|Wix (disambiguation){{!}}Wix}}
{{About|a website builder tool|the software installation tool|WiX|other uses|Wix (disambiguation){{!}}Wix}}
{{Use dmy dates|date=June 2021}}
{{Use dmy dates|date=June 2021}}
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| brands =
| brands =
| services = [[Website builder]], [[business management]], [[web hosting service]]
| services = [[Website builder]], [[business management]], [[web hosting service]]
| revenue = {{increase}} {{US$|1.38 billion|link=yes}}
| revenue = {{increase}} {{US$|1.4 billion|link=yes}}
| revenue_year = 2022
| revenue_year = 2023
| operating_income = {{decrease}} {{US$|-0.285 billion}}
| operating_income = {{decrease}} {{US$|-0.284 billion}}
| income_year = 2022
| income_year = 2023
| net_income = {{increase}} {{US$|-0.425 billion}}
| net_income = {{increase}} {{US$|-0.525 billion}}
| net_income_year = 2022
| net_income_year = 2023
| assets = {{decrease}} {{US$|1.758 billion}}
| assets = {{decrease}} {{US$|1.785 billion}}
| assets_year = 2022
| assets_year = 2023
| equity = {{increase}} {{US$|150 million}}
| equity = {{increase}} {{US$|175 million}}
| equity_year = 2022
| equity_year = 2023
| owners = [[Baillie Gifford]] (14.2%)<br />[[Starboard Value]] (9%)<br />[[BlackRock]] (4.7%)<br />[[Principal Global]] (4.3%)<br />[[Jackson Square Partners]] (4.3%)
| owners = [[Baillie Gifford]] (14.2%)<br />[[Starboard Value]] (9%)<br />[[BlackRock]] (4.7%)<br />[[Principal Global]] (4.3%)<br />[[Jackson Square Partners]] (4.3%)
| num_employees = 4,472
| num_employees = 4,450
| num_employees_year = December 2022
| num_employees_year = August 2023
| parent =
| parent =
| divisions =
| divisions =
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}}
}}
| module = <!-- Used to embed other templates -->
| module = <!-- Used to embed other templates -->
| website = {{URL|wix.com}}
| website = [http://vvix.org wix.com]
| footnotes = <ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1576789/000117891322001359/zk2227541.htm |title=Wix.com Ltd 2021 Annual Report (Form 20-F) |date=1 April 2022 |publisher=[[U.S. Securities and Exchange Commission]]}}</ref><ref>{{cite web |url=https://finance.yahoo.com/quote/WIX/holders?p=WIX |title=Top Institutional Holders |access-date=12 May 2022 |website=finance.yahoo.com}}</ref>
| footnotes = <ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1576789/000117891322001359/zk2227541.htm |title=Wix.com Ltd 2021 Annual Report (Form 20-F) |date=1 April 2022 |publisher=[[U.S. Securities and Exchange Commission]]}}</ref><ref>{{cite web |url=https://finance.yahoo.com/quote/WIX/holders?p=WIX |title=Top Institutional Holders |access-date=12 May 2022 |website=finance.yahoo.com}}</ref>
}}
}}
[[File:Wix HQ 2.JPG|thumb|Wix's secondary headquarters, also in Tel Aviv Port, Israel]]
[[File:Wix HQ 2.JPG|thumb|Wix's secondary headquarters, also in Tel Aviv Port, Israel]]


'''Wix.com Ltd.''' ({{lang-he|וויקס.קום}}) is an Israeli [[software]] company, [[publicly listed]] in the US, that provides [[cloud computing|cloud]]-based [[web development]] services. It allows users to create [[HTML5]] websites and [[mobile phone|mobile]] sites through the use of online [[drag and drop]] tools.<ref name="PCWorld">{{cite web |url=http://www.pcworld.com/article/253379/wix.html |title=Create a Website Easily With Wix |work=[[PC World]]|last=Zukerman |first=Erez |date=9 April 2012 |access-date=17 January 2014}}</ref> Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.<ref name=world>{{cite web|url=https://support.wix.com/en/article/wix-offices-around-the-world|title=Wix Offices Around the World|website=wix.com|access-date=19 March 2019}}</ref>
'''Wix.com Ltd.''', known in Hebrew as (וויקס.קום), is as an Israeli software enterprise. With a presence on the US public stock exchange, the company specializes in offering cloud-based solutions for web development. It’s platform empowers users to craft HTML5 websites and mobile sites effortlessly, utilizing intuitive online drag-and-drop tools.<ref name="PCWorld">{{cite web |url=http://www.pcworld.com/article/253379/wix.html |title=Create a Website Easily With Wix |work=[[PC World]]|last=Zukerman |first=Erez |date=9 April 2012 |access-date=17 January 2014}}</ref> In addition to its main headquarters and various office locations in Israel, Wix maintains a global presence with established offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.<ref name=world>{{cite web|url=https://support.wix.com/en/article/wix-offices-around-the-world|title=Wix Offices Around the World|website=wix.com|access-date=19 March 2019}}</ref>


Users can add applications for [[social media]], [[e-commerce]], online marketing, contact forms, e-mail marketing, and community forums to their web sites.<ref name="TechCrunch">{{cite web |url=https://techcrunch.com/2012/10/16/wix-app-market/ |title=Now At 25M Users, Wix Brings Third-Party Apps To Its Website Builder With New Marketplace |publisher=TechCrunch |date=16 October 2012 |access-date=17 January 2014}}</ref><ref name="thenextweb">{{cite web |url=https://thenextweb.com/artificial-intelligence/2016/06/07/wix-adi-ai/ |title=Wix's new ADI tool uses artificial intelligence to build a Website for you |publisher=The Next Web |date=7 June 2016 |access-date=3 August 2020}}</ref> The Wix [[website builder]] is built on a [[freemium]] business model, earning its revenues through premium upgrades.<ref name="MSN Money">{{cite web |url=http://money.msn.com/personal-finance/new-options-for-building-a-free-website |title=New options for building a free website |publisher=MSN |date=23 July 2013 |access-date=29 July 2013 |archive-url=https://web.archive.org/web/20130728135004/http://money.msn.com/personal-finance/new-options-for-building-a-free-website |archive-date=28 July 2013 |url-status=dead }}</ref> According to W3Techs, Wix is used by 2.3% of the top 10 million websites.<ref>{{Cite web|title=Usage statistics and market share of Wix|url=https://w3techs.com/technologies/details/cm-wix|url-status=live|access-date=April 26, 2022|website=w3techs.com|language=en}}</ref>
Individuals have the capability to incorporate applications related to social media, e-commerce, online marketing, contact forms, email marketing, and community forums into their websites.<ref name="TechCrunch">{{cite web |url=https://techcrunch.com/2012/10/16/wix-app-market/ |title=Now At 25M Users, Wix Brings Third-Party Apps To Its Website Builder With New Marketplace |publisher=TechCrunch |date=16 October 2012 |access-date=17 January 2014}}</ref><ref name="thenextweb">{{cite web |url=https://thenextweb.com/artificial-intelligence/2016/06/07/wix-adi-ai/ |title=Wix's new ADI tool uses artificial intelligence to build a Website for you |publisher=The Next Web |date=7 June 2016 |access-date=3 August 2020}}</ref> The foundation of the Wix website builder rests upon a freemium business model, generating its income via premium upgrades.<ref name="MSN Money">{{cite web |url=http://money.msn.com/personal-finance/new-options-for-building-a-free-website |title=New options for building a free website |publisher=MSN |date=23 July 2013 |access-date=29 July 2013 |archive-url=https://web.archive.org/web/20130728135004/http://money.msn.com/personal-finance/new-options-for-building-a-free-website |archive-date=28 July 2013 |url-status=dead }}</ref> As indicated by W3Techs, Wix is employed by 2.3% of the leading 10 million websites.<ref>{{Cite web|title=Usage statistics and market share of Wix|url=https://w3techs.com/technologies/details/cm-wix|url-status=live|access-date=April 26, 2022|website=w3techs.com|language=en}}</ref>


==History==
==History==
===Product development===
===Product development===
Wix was founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.<ref name="Tress 2017">{{cite web | last=Tress | first=Luke | title=Wix acquires online creative community DeviantArt | website=The Times of Israel | date=23 February 2017 | url=http://www.timesofisrael.com/wix-acquires-online-creative-community-deviantart/ | access-date=30 January 2021}}</ref> Headquartered in [[Tel Aviv]], Wix was backed by investors [[Insight Venture Partners]], Mangrove Capital Partners, [[Bessemer Venture Partners]], [[DAG Ventures]], and [[Benchmark Capital]].<ref>{{cite web |url=http://www.vccafe.com/2011/03/28/israeli-startup-wix-raises-40-million-wants-to-become-a-large-company-in-israel/|title=Israeli startup Wix Raises $40 Million, Wants to Become a Large Company in Israel |publisher=VC Cafe |last=Vidra|first=Eze |date=28 March 2011 |access-date=17 January 2014}}</ref> The company entered an open beta phase in 2007 using a platform based on [[Adobe Flash]].<ref name="CNET">{{cite web |url=http://news.cnet.com/8301-17939_109-10064517-2.html |title=Site creator Wix announces funding, subscriptions |publisher=CNET |last=McCarthy |first=Caroline |date=13 October 2008 |access-date=17 January 2014}}</ref>
Established in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, Wix came into being.<ref name="Tress 2017">{{cite web | last=Tress | first=Luke | title=Wix acquires online creative community DeviantArt | website=The Times of Israel | date=23 February 2017 | url=http://www.timesofisrael.com/wix-acquires-online-creative-community-deviantart/ | access-date=30 January 2021}}</ref> With its main offices situated in Tel Aviv, Wix received support from investors including Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital.<ref>{{cite web |url=http://www.vccafe.com/2011/03/28/israeli-startup-wix-raises-40-million-wants-to-become-a-large-company-in-israel/|title=Israeli startup Wix Raises $40 Million, Wants to Become a Large Company in Israel |publisher=VC Cafe |last=Vidra|first=Eze |date=28 March 2011 |access-date=17 January 2014}}</ref> In 2007, the company initiated an open beta phase, employing a platform founded on Adobe Flash.<ref name="CNET">{{cite web |url=http://news.cnet.com/8301-17939_109-10064517-2.html |title=Site creator Wix announces funding, subscriptions |publisher=CNET |last=McCarthy |first=Caroline |date=13 October 2008 |access-date=17 January 2014}}</ref>


By April 2010 Wix had 3.5&nbsp;million users and raised US$10&nbsp;million in Series C funding provided by Benchmark Capital and existing investors Bessemer Venture Partners and Mangrove Capital Partners.<ref>{{Cite news|url=http://www.prweb.com/releases/wix-raises-10-million-to/promote-flash-website/prweb3817934.htm|title=Investment of $10 Million Raised by Wix for Promotion of Flash Website Software|work=PRWeb|access-date=20 March 2018}}</ref> In March 2011, Wix had 8.5&nbsp;million users and raised US$40&nbsp;million in Series D funding, bringing its total funding to that date to US$61&nbsp;million.<ref>[http://www.vccafe.com/2011/03/28/israeli-startup-wix-raises-40-million-wants-to-become-a-large-company-in-israel/ Israeli startup Wix Raises $40 Million, Wants to Become a Large Company in Israel], Eze Vidra, VCCafe; 28 March 2011</ref>
In April 2010, Wix had amassed a user base of 3.5 million and secured a Series C funding round amounting to US$10 million. This financial support was contributed by Benchmark Capital, alongside continuing investors Bessemer Venture Partners and Mangrove Capital Partners.<ref>{{Cite news|url=http://www.prweb.com/releases/wix-raises-10-million-to/promote-flash-website/prweb3817934.htm|title=Investment of $10 Million Raised by Wix for Promotion of Flash Website Software|work=PRWeb|access-date=20 March 2018}}</ref> By March 2011, Wix had garnered a user count of 8.5 million and successfully secured US$40 million in Series D funding. This funding round brought the cumulative funding for the company up to US$61 million at that point in time.<ref>[http://www.vccafe.com/2011/03/28/israeli-startup-wix-raises-40-million-wants-to-become-a-large-company-in-israel/ Israeli startup Wix Raises $40 Million, Wants to Become a Large Company in Israel], Eze Vidra, VCCafe; 28 March 2011</ref>


In June 2011, Wix launched the Facebook store module, making its first step into the social commerce trend.<ref>Nicole Perlroth, [https://www.forbes.com/sites/nicoleperlroth/2011/06/22/wix-unveils-new-facebook-estore-for-small-businesses/ Wix Unveils New Facebook eStore For Small Businesses], ''[[Forbes]]'', 22 June 2011</ref> In March 2012, Wix launched a new [[HTML5]] site builder, replacing the [[Adobe Flash]] technology.<ref>[https://thenextweb.com/apps/2012/03/26/wix-launches-a-brand-new-html5-site-builder-as-flash-heads-the-way-of-the-dodo/ Wix launches a brand new HTML5 site builder as Flash heads the way of the dodo], Harrison Weber, The Next Web, 26 March 2012</ref><ref>Robert Brandl, [https://www.websitetooltester.com/en/blog/wix-html5-website-builder/ Wix html5 Website Builder – Let’s Compare It with the Flash Version], ''Websitetooltester.com'', 11 April 2012</ref> In October 2012, Wix launched an app market for users to sell applications built with the company's automated web development technology. Wix's [[software development kit]] lets app developers create and offer web apps to Wix users.<ref name="The Washington Times">{{cite web|url=http://communities.washingtontimes.com/neighborhood/status-update/2012/oct/16/wix-introduces-game-changing-app-market-web-develo/ |title=Wix introduces game-changing App Market for web developers |work=The Washington Times |last=Barrett |first=Jeff |date=16 October 2012 |access-date=17 January 2014}}</ref>
In June 2011, Wix took its initial stride into the realm of social commerce by introducing the Facebook store module.<ref>Nicole Perlroth, [https://www.forbes.com/sites/nicoleperlroth/2011/06/22/wix-unveils-new-facebook-estore-for-small-businesses/ Wix Unveils New Facebook eStore For Small Businesses], ''[[Forbes]]'', 22 June 2011</ref> In March 2012, Wix unveiled a fresh HTML5 site builder, marking the transition from Adobe Flash technology.<ref>[https://thenextweb.com/apps/2012/03/26/wix-launches-a-brand-new-html5-site-builder-as-flash-heads-the-way-of-the-dodo/ Wix launches a brand new HTML5 site builder as Flash heads the way of the dodo], Harrison Weber, The Next Web, 26 March 2012</ref><ref>Robert Brandl, [https://www.websitetooltester.com/en/blog/wix-html5-website-builder/ Wix html5 Website Builder – Let’s Compare It with the Flash Version], ''Websitetooltester.com'', 11 April 2012</ref> By October 2012, Wix introduced an application market that allowed users to vend applications crafted using the company's automated web development technology. Through Wix's software development kit, app developers gained the ability to fashion and provide web apps for Wix users.<ref name="The Washington Times">{{cite web|url=http://communities.washingtontimes.com/neighborhood/status-update/2012/oct/16/wix-introduces-game-changing-app-market-web-develo/ |title=Wix introduces game-changing App Market for web developers |work=The Washington Times |last=Barrett |first=Jeff |date=16 October 2012 |access-date=17 January 2014}}</ref>


By August 2013, the Wix platform had more than 34 million registered users.<ref name="Fast Company">{{cite web|url=http://www.fastcompany.com/3012685/tech-forecast/6-israeli-startups-to-watch-as-google-reportedly-buys-waze-for-13-billion |title=6 Israeli Startups To Watch As Google Reportedly Buys Waze For $1.3 Billion |work=Fast Company |last=Shemer |first=Nadav |date=10 June 2013 |access-date=29 July 2013}}</ref>
As of August 2013, the Wix platform boasted an excess of 34 million registered users.<ref name="Fast Company">{{cite web|url=http://www.fastcompany.com/3012685/tech-forecast/6-israeli-startups-to-watch-as-google-reportedly-buys-waze-for-13-billion |title=6 Israeli Startups To Watch As Google Reportedly Buys Waze For $1.3 Billion |work=Fast Company |last=Shemer |first=Nadav |date=10 June 2013 |access-date=29 July 2013}}</ref>


On 15 May 2014, Wix launched the WixHive [[API]] which allows Wix apps within a user web site to capture and share their visitor data (such as contact information, messages, purchases and bookings) with other installed apps within the same web site.<ref>{{cite web|title=WixHive API|url=http://investors.wix.com/releasedetail.cfm?ReleaseID=848255|publisher=Wix.com|access-date=10 August 2014}}</ref>
On May 15, 2014, Wix introduced the WixHive API, enabling Wix apps embedded within a user's website to collect and exchange visitor data – including contact details, messages, purchases, and bookings – with other installed apps on the same website.<ref>{{cite web|title=WixHive API|url=http://investors.wix.com/releasedetail.cfm?ReleaseID=848255|publisher=Wix.com|access-date=10 August 2014}}</ref>


In August 2014, Wix launched Wix Hotels, a booking system for hotels, [[bed and breakfast]]s, and vacation rentals which use Wix websites.<ref>[https://money.cnn.com/2014/08/06/smallbusiness/wix-hotel-booking/ Boutique hotels just got easier to book], Sara Ashley O'Brien, [[CNN Money]], 6 August 2014</ref> Wix Music was launched in 2015 as a platform for independent musicians to market and sell their music.<ref>[http://www.zdnet.com/article/wix-targets-indie-musicians-with-wixmusic-launch/ Wix targets indie musicians with WixMusic launch], Natalie Gagliordi, ZDNet | 31 March 2015</ref> Wix Restaurants was launched in 2016.<ref>[https://finance.yahoo.com/news/wix-com-launches-wix-restaurants-135137034.html Wix.com Launches Wix Restaurants Bringing a True DIY Solution for Online and Mobile Ordering to Restaurants Worldwide], [[Yahoo! Finance]], 31 March 2016</ref>
During August 2014, Wix unveiled Wix Hotels, a reservation system tailored for hotels, bed and breakfast establishments, and vacation rentals that utilize Wix websites.<ref>[https://money.cnn.com/2014/08/06/smallbusiness/wix-hotel-booking/ Boutique hotels just got easier to book], Sara Ashley O'Brien, [[CNN Money]], 6 August 2014</ref> In 2015, Wix introduced Wix Music, serving as a platform for independent musicians to promote and distribute their music.<ref>[http://www.zdnet.com/article/wix-targets-indie-musicians-with-wixmusic-launch/ Wix targets indie musicians with WixMusic launch], Natalie Gagliordi, ZDNet | 31 March 2015</ref> Wix Restaurants made its debut in 2016.<ref>[https://finance.yahoo.com/news/wix-com-launches-wix-restaurants-135137034.html Wix.com Launches Wix Restaurants Bringing a True DIY Solution for Online and Mobile Ordering to Restaurants Worldwide], [[Yahoo! Finance]], 31 March 2016</ref>


In December 2017, Wix Code, an API for adding [[database]] collections and custom [[JavaScript]] scripting, was released.<ref>{{cite web |last1=Cohen |first1=Emmanuel |title=Huge News! You Can Now Create Without Limits Using Wix Code |url=https://www.wix.com/blog/2017/12/wix-code-creation-without-limits/ |website=Wix Blog |publisher=Wix |access-date=24 March 2020 |date=5 December 2017 |language=en}}</ref> In March 2020, Wix Code was re-branded to Corvid API,<ref>{{cite web |last1=Balfour |first1=Jonah |title=What is Corvid by Wix? Build Web Applications, Faster |url=https://www.wix.com/corvid/blog/post/what-is-corvid-by-wix-build-web-applications-faster |website=Wix Blog |publisher=Wix |access-date=24 March 2020 |language=en |date=3 March 2020}}</ref> and then in January 2021 re-branded from Corvid to Velo, to avoid resemblance to the ongoing [[COVID-19 pandemic]].<ref>{{Cite web|title=What Happens When a Pandemic Sounds like Your Product Name|url=https://www.wix.com/blog/2021/01/when-a-pandemic-sounds-like-your-product/|url-status=live}}</ref>
In December 2017, Wix Code was unveiled, offering an API that enables the addition of database collections and custom JavaScript scripting.<ref>{{cite web |last1=Cohen |first1=Emmanuel |title=Huge News! You Can Now Create Without Limits Using Wix Code |url=https://www.wix.com/blog/2017/12/wix-code-creation-without-limits/ |website=Wix Blog |publisher=Wix |access-date=24 March 2020 |date=5 December 2017 |language=en}}</ref> In March 2020, Wix Code was re-branded to Corvid API,<ref>{{cite web |last1=Balfour |first1=Jonah |title=What is Corvid by Wix? Build Web Applications, Faster |url=https://www.wix.com/corvid/blog/post/what-is-corvid-by-wix-build-web-applications-faster |website=Wix Blog |publisher=Wix |access-date=24 March 2020 |language=en |date=3 March 2020}}</ref> and then in January 2021 re-branded from Corvid to Velo, to avoid resemblance to the ongoing [[COVID-19 pandemic]].<ref>{{Cite web|title=What Happens When a Pandemic Sounds like Your Product Name|url=https://www.wix.com/blog/2021/01/when-a-pandemic-sounds-like-your-product/|url-status=live}}</ref>


In December 2018, Wix launched Ascend by Wix,<ref>{{Cite web |last=press-room |date=2019-01-20 |title=Introducing: Ascend by Wix |url=https://www.wix.com/press-room/home/post/introducing-ascend-by-wix |access-date=2022-08-01 |website=Press Room {{!}} Press Releases {{!}} Wix.com |language=en}}</ref> a suite of 20 products that lets entrepreneurs start, manage and promote a business directly from the Wix web development platform.
In December 2018, Ascend by Wix was introduced by the company,<ref>{{Cite web |last=press-room |date=2019-01-20 |title=Introducing: Ascend by Wix |url=https://www.wix.com/press-room/home/post/introducing-ascend-by-wix |access-date=2022-08-01 |website=Press Room {{!}} Press Releases {{!}} Wix.com |language=en}}</ref> a collection of 20 tools which empowers entrepreneurs to initiate, oversee, and promote their businesses directly through the Wix web development platform.


Wix introduced Wix Fitness,<ref>{{Cite web |last=Rosenberg |first=Matthew |date=2019-11-12 |title=Introducing Wix Fitness: All in One Solution for Fitness Entrepreneurs |url=https://www.wix.com/press-room/home/post/introducing-wix-fitness-all-in-one-solution-for-fitness-entrepreneurs |access-date=2022-08-01 |website=Press Room {{!}} Press Releases {{!}} Wix.com |language=en}}</ref> an all-in-one solution for fitness entrepreneurs to grow and promote their business and manage customer relationships in November 2019.
In November 2019, Wix introduced an integrated solution, Wix Fitness,<ref>{{Cite web |last=Rosenberg |first=Matthew |date=2019-11-12 |title=Introducing Wix Fitness: All in One Solution for Fitness Entrepreneurs |url=https://www.wix.com/press-room/home/post/introducing-wix-fitness-all-in-one-solution-for-fitness-entrepreneurs |access-date=2022-08-01 |website=Press Room {{!}} Press Releases {{!}} Wix.com |language=en}}</ref> designed to assist fitness entrepreneurs in expanding their businesses, promoting their services, and efficiently managing customer relationships.


In February 2020, Wix unveiled Editor X,<ref>{{Cite web |last=Rosenberg |first=Matthew |date=2020-02-06 |title=Wix Unveils Editor X - Extending Leadership of Web Creation Market |url=https://www.wix.com/press-room/home/post/wix-unveils-editor-x-extending-leadership-of-web-creation-market |access-date=2022-08-01 |website=Press Room {{!}} Press Releases {{!}} Wix.com |language=en}}</ref> a new platform to offer advanced capabilities for designers and web agencies.
In February 2020, Editor X was revealed by Wix.<ref>{{Cite web |last=Rosenberg |first=Matthew |date=2020-02-06 |title=Wix Unveils Editor X - Extending Leadership of Web Creation Market |url=https://www.wix.com/press-room/home/post/wix-unveils-editor-x-extending-leadership-of-web-creation-market |access-date=2022-08-01 |website=Press Room {{!}} Press Releases {{!}} Wix.com |language=en}}</ref>A fresh platform designed to provide advanced functionalities for designers and web agencies.


As of June 2020, with the continuous improvement to its features updates and releases,<ref>{{cite web |title=Updates & Releases |url=https://www.wix.com/release/notes |date=24 June 2020}}</ref> Wix claimed it had more than 180 million registered users from 190 countries around the world.<ref>{{cite web |title=The Leader in Website Creation |url=https://www.wix.com/about/us|date=June 2020}}</ref>
By June 2020, through ongoing enhancements, updates, and releases to its features,<ref>{{cite web |title=Updates & Releases |url=https://www.wix.com/release/notes |date=24 June 2020}}</ref> Wix asserted that it had amassed over 180 million registered users hailing from 190 countries across the globe.<ref>{{cite web |title=The Leader in Website Creation |url=https://www.wix.com/about/us|date=June 2020}}</ref>


At the end of 2020, and as a result of Adobe's decision to end their support for the Flash Player,<ref>{{Cite web|title=Adobe Flash Player End of Life|url=https://www.adobe.com/il_en/products/flashplayer/end-of-life.html|access-date=16 February 2021|website=adobe.com|language=en}}</ref> Wix stopped allowing their users to create websites in the Flash Editor as well as getting support for the Flash sites and deleting all the Flash sites,<ref>{{Cite web|title=Important Information About the Flash Editor|url=https://support.wix.com/en/article/important-information-about-the-flash-editor|url-status=live}}</ref> thus officially ending the life of Wix's first product.
By the conclusion of 2020, prompted by Adobe's choice to discontinue support for the Flash Player,<ref>{{Cite web|title=Adobe Flash Player End of Life|url=https://www.adobe.com/il_en/products/flashplayer/end-of-life.html|access-date=16 February 2021|website=adobe.com|language=en}}</ref> Wix ceased permitting users to generate websites using the Flash Editor, and they also discontinued offering support for Flash-based sites, leading to the removal of all existing Flash sites.<ref>{{Cite web|title=Important Information About the Flash Editor|url=https://support.wix.com/en/article/important-information-about-the-flash-editor|url-status=live}}</ref> This marked the formal conclusion of Wix's inaugural product's lifecycle.


In 2021, Wix partnered with Vistaprint<ref>{{Cite web |last=Ltd |first=Wix com |title=Vistaprint Selects Wix as the Technology Layer for its Millions of Small Business Customers Worldwide to Create, Manage and Grow their Business Online |url=https://www.prnewswire.com/news-releases/vistaprint-selects-wix-as-the-technology-layer-for-its-millions-of-small-business-customers-worldwide-to-create-manage-and-grow-their-business-online-301352844.html |access-date=2022-08-09 |website=www.prnewswire.com |language=en}}</ref> and then partnered with LegalZoom<ref>{{Cite web |last=Ltd |first=Wix com |title=Wix and LegalZoom Join Forces to Offer Personalized Solutions for Small Businesses to Establish and Grow their Business Online |url=https://www.prnewswire.com/news-releases/wix-and-legalzoom-join-forces-to-offer-personalized-solutions-for-small-businesses-to-establish-and-grow-their-business-online-301532938.html |access-date=2022-08-09 |website=www.prnewswire.com |language=en}}</ref> a year later to better support entrepreneurs starting a business.
During 2021, Wix established a partnership with Vistaprint.<ref>{{Cite web |last=Ltd |first=Wix com |title=Vistaprint Selects Wix as the Technology Layer for its Millions of Small Business Customers Worldwide to Create, Manage and Grow their Business Online |url=https://www.prnewswire.com/news-releases/vistaprint-selects-wix-as-the-technology-layer-for-its-millions-of-small-business-customers-worldwide-to-create-manage-and-grow-their-business-online-301352844.html |access-date=2022-08-09 |website=www.prnewswire.com |language=en}}</ref> Subsequently, Wix formed a collaboration with LegalZoom<ref>{{Cite web |last=Ltd |first=Wix com |title=Wix and LegalZoom Join Forces to Offer Personalized Solutions for Small Businesses to Establish and Grow their Business Online |url=https://www.prnewswire.com/news-releases/wix-and-legalzoom-join-forces-to-offer-personalized-solutions-for-small-businesses-to-establish-and-grow-their-business-online-301532938.html |access-date=2022-08-09 |website=www.prnewswire.com |language=en}}</ref> a year later to better support entrepreneurs starting a business.


By 2022, the Wix platform had more than 220 million registered users worldwide.<ref name="Wix">{{Cite web |title=The Leader in Website Creation |url=https://4f4a3186-9467-4c09-aa74-51fe1affec20.usrfiles.com/ugd/4f4a31_bb551567d34a4a909108f64d0179bc37.pdf |url-status=live}}</ref>
As of 2022, the global count of registered users on the Wix platform exceeded 220 million.<ref name="Wix">{{Cite web |title=The Leader in Website Creation |url=https://4f4a3186-9467-4c09-aa74-51fe1affec20.usrfiles.com/ugd/4f4a31_bb551567d34a4a909108f64d0179bc37.pdf |url-status=live}}</ref>


In May 2023, Wix introduced Wix Headless, a solution that allows developers to integrate Wix's business solutions across various platforms using its APIs and SDKs. The launch of Wix Headless signifies a strategic shift by Wix to cater to professional web developers and larger businesses needing more customization and flexibility.<ref>{{Cite web |last=Southern |first=Matt G. |date=2023-05-10 |title=Wix Breaks New Ground With Launch Of Wix Headless |url=https://www.searchenginejournal.com/wix-headless/486612/ |access-date=2023-05-11 |website=Search Engine Journal |language=en}}</ref>
May 2023 witnessed the introduction of Wix Headless, a solution enabling developers to seamlessly integrate Wix's business solutions across diverse platforms through the utilization of its APIs and SDKs. The introduction of Wix Headless marks a strategic pivot by Wix to address the demands of professional web developers and larger enterprises seeking increased customization and adaptability.<ref>{{Cite web |last=Southern |first=Matt G. |date=2023-05-10 |title=Wix Breaks New Ground With Launch Of Wix Headless |url=https://www.searchenginejournal.com/wix-headless/486612/ |access-date=2023-05-11 |website=Search Engine Journal |language=en}}</ref>


===IPO and acquisitions===
===IPO and acquisitions===
On 5 November 2013, Wix had an [[initial public offering]] on [[NASDAQ]], raising about US$127&nbsp;million for the company and some share holders.<ref>[http://www.ft.com/cms/s/0/1e1fa59e-4702-11e3-9c1b-00144feabdc0.html Israeli start-up Wix raises $127m in Nasdaq IPO], ''[[Financial Times]]'', 6 November 2013</ref>
On November 5, 2013, Wix conducted its initial public offering on NASDAQ, generating approximately US$127 million for the company and certain shareholders.<ref>[http://www.ft.com/cms/s/0/1e1fa59e-4702-11e3-9c1b-00144feabdc0.html Israeli start-up Wix raises $127m in Nasdaq IPO], ''[[Financial Times]]'', 6 November 2013</ref>


In April 2014, Wix announced the acquisition of Appixia, an Israeli startup for creating native [[mobile commerce]] (mCommerce) apps. In October 2014, Wix announced its acquisition of [[OpenRest]], a developer of online ordering systems for restaurants.<ref name="geektime">{{cite web|url=http://www.geektime.com/2014/10/30/wix-expands-with-acquisition-of-restaurant-solutions-provider-openrest/ |title=Wix expands with acquisition of restaurant solutions provider OpenRest |website=geektime.com |date=30 October 2014 |access-date=23 January 2017}}</ref><ref>{{cite web|url=https://techcrunch.com/2014/03/13/fresh-from-ipo-wix-acquires-israeli-startup-appixia-to-bring-native-mobile-commerce-to-its-42m-users/|title=Fresh From IPO, Wix Acquires Israeli Startup Appixia To Bring Native Mobile Commerce Support To 42M Users – TechCrunch|website=techcrunch.com|access-date=27 May 2018}}</ref>
In April 2014, Wix revealed its acquisition of Appixia, an Israeli startup specializing in the development of native mobile commerce (mCommerce) apps. Subsequently, in October 2014, Wix announced its acquisition of OpenRest, a company that focused on crafting online ordering systems for restaurants.<ref name="geektime">{{cite web|url=http://www.geektime.com/2014/10/30/wix-expands-with-acquisition-of-restaurant-solutions-provider-openrest/ |title=Wix expands with acquisition of restaurant solutions provider OpenRest |website=geektime.com |date=30 October 2014 |access-date=23 January 2017}}</ref><ref>{{cite web|url=https://techcrunch.com/2014/03/13/fresh-from-ipo-wix-acquires-israeli-startup-appixia-to-bring-native-mobile-commerce-to-its-42m-users/|title=Fresh From IPO, Wix Acquires Israeli Startup Appixia To Bring Native Mobile Commerce Support To 42M Users – TechCrunch|website=techcrunch.com|access-date=27 May 2018}}</ref>


On 23 February 2017, Wix acquired the online art community [[DeviantArt]] for US$36&nbsp;million.<ref name="tc-wixda">{{cite web|title=Website builder Wix acquires art community DeviantArt for $36M|url=https://techcrunch.com/2017/02/23/website-builder-wix-acquires-art-community-deviantart-for-36m/|website=TechCrunch|access-date=23 February 2017}}</ref>
On February 23, 2017, Wix completed the acquisition of the online art community DeviantArt for a sum of US$36 million.<ref name="tc-wixda">{{cite web|title=Website builder Wix acquires art community DeviantArt for $36M|url=https://techcrunch.com/2017/02/23/website-builder-wix-acquires-art-community-deviantart-for-36m/|website=TechCrunch|access-date=23 February 2017}}</ref>


In February 2020, [https://inkfrog.wixanswers.com/en/article/wix-connection Wix acquired Inkfrog] for eBay sellers to enable marketplace and sales channel integrations.
In February 2020, Wix purchased Inkfrog, a move aimed at facilitating marketplace and sales channel integrations for eBay sellers.


On 2 March 2021, Wix acquired SpeedETab,<ref>{{Cite web |last=Ltd |first=Wix com |title=Wix Acquires SpeedETab to Strengthen Wix Restaurant Capabilities |url=https://www.prnewswire.com/news-releases/wix-acquires-speedetab-to-strengthen-wix-restaurant-capabilities-301238269.html |access-date=2022-08-10 |website=www.prnewswire.com |language=en}}</ref> a Miami-based restaurant online technology provider.
On March 2, 2021, Wix acquired SpeedETab,<ref>{{Cite web |last=Ltd |first=Wix com |title=Wix Acquires SpeedETab to Strengthen Wix Restaurant Capabilities |url=https://www.prnewswire.com/news-releases/wix-acquires-speedetab-to-strengthen-wix-restaurant-capabilities-301238269.html |access-date=2022-08-10 |website=www.prnewswire.com |language=en}}</ref> a technology provider specializing in online solutions for restaurants based in Miami.


In May 2021, Wix acquired Rise.ai,<ref>{{Cite web |last=Ltd |first=Wix com |title=Wix Acquires Rise.ai to Extend Native Wix eCommerce Platform Offering |url=https://www.prnewswire.com/news-releases/wix-acquires-riseai-to-extend-native-wix-ecommerce-platform-offering-301284351.html |access-date=2022-08-10 |website=www.prnewswire.com |language=en}}</ref> the gift card and customer re-engagement solution for online brands. A month later, Wix acquired Modalyst,<ref>{{Cite web |last=Ltd |first=Wix com |title=Wix Acquires Modalyst to Provide Its Own eCommerce Supplier Marketplace and Native Dropshipping Solution |url=https://www.prnewswire.com/news-releases/wix-acquires-modalyst-to-provide-its-own-ecommerce-supplier-marketplace-and-native-dropshipping-solution-301312333.html |access-date=2022-08-10 |website=www.prnewswire.com |language=en}}</ref> a leading marketplace and dropshipping platform.
In May 2021, Wix acquired Rise.ai,<ref>{{Cite web |last=Ltd |first=Wix com |title=Wix Acquires Rise.ai to Extend Native Wix eCommerce Platform Offering |url=https://www.prnewswire.com/news-releases/wix-acquires-riseai-to-extend-native-wix-ecommerce-platform-offering-301284351.html |access-date=2022-08-10 |website=www.prnewswire.com |language=en}}</ref> the gift card and customer re-engagement solution for online brands. One month later, Wix acquired Modalyst,<ref>{{Cite web |last=Ltd |first=Wix com |title=Wix Acquires Modalyst to Provide Its Own eCommerce Supplier Marketplace and Native Dropshipping Solution |url=https://www.prnewswire.com/news-releases/wix-acquires-modalyst-to-provide-its-own-ecommerce-supplier-marketplace-and-native-dropshipping-solution-301312333.html |access-date=2022-08-10 |website=www.prnewswire.com |language=en}}</ref> a leading marketplace and dropshipping platform.


==Description==
==Description==
Users must purchase premium packages to connect their sites to their own domains, remove Wix ads, access the form builder, add e-commerce capabilities, or buy extra data storage and bandwidth.<ref name="MSN Money"/>
To link their websites to personal domains, eliminate Wix ads, utilize the form builder, enable e-commerce functionalities, or acquire additional data storage and bandwidth, users are required to procure premium packages.<ref name="MSN Money"/>


Wix provides customizable website templates and a drag-and-drop HTML5 web site builder that includes apps, graphics, image galleries, fonts, vectors, animations and other options. Users also may opt to create their web sites from scratch. In October 2013, Wix introduced a mobile editor to allow users to adjust their sites for [[mobile web|mobile viewing]].<ref>{{cite web|title=New Mobile Solution from Wix|url=http://www.wix.com/blog/2013/10/new-mobile-solution-from-wix/|website=Wix Blog}}</ref>
Wix offers personalized website templates along with a user-friendly HTML5 website builder that features apps, graphics, image galleries, fonts, vectors, animations, and various other choices. Users also have the option to create their websites from the ground up. In October 2013, Wix introduced a mobile editor that empowers users to fine-tune their sites for optimal mobile viewing.<ref>{{cite web|title=New Mobile Solution from Wix|url=http://www.wix.com/blog/2013/10/new-mobile-solution-from-wix/|website=Wix Blog}}</ref>


Wix App Market offers both free and subscription-based applications, with a revenue split of 80% for the developer and 20 percent for Wix.<ref>{{Cite web |title=Wix Developer Center {{!}} Build a Web App {{!}} Wix.com |url=https://dev.wix.com/ |access-date=2022-08-09 |website=Wix Developer site |language=en}}</ref> Customers can integrate third-party applications into their own web sites, such as photograph feeds, blogging, music playlists, online community, e-mail marketing, and file management.<ref name="ZDNet">{{cite web |url=http://www.zdnet.com/small-business-web-host-becomes-google-reseller-7000015458/ |title=Small-business web host becomes Google reseller |publisher=ZDNet |last=Clancy |first=Heatjer |date=16 May 2013 |access-date=29 July 2013}}</ref>
The Wix App Market provides a range of applications available as both free and subscription-based options. The revenue generated is divided with 80% going to the developer and 20% to Wix.<ref>{{Cite web |title=Wix Developer Center {{!}} Build a Web App {{!}} Wix.com |url=https://dev.wix.com/ |access-date=2022-08-09 |website=Wix Developer site |language=en}}</ref> Customers have the ability to seamlessly incorporate third-party applications into their websites, including features like photo feeds, blogs, music playlists, online communities, email marketing, and file management..<ref name="ZDNet">{{cite web |url=http://www.zdnet.com/small-business-web-host-becomes-google-reseller-7000015458/ |title=Small-business web host becomes Google reseller |publisher=ZDNet |last=Clancy |first=Heatjer |date=16 May 2013 |access-date=29 July 2013}}</ref>


Custom JavaScript code can be inserted into Wix webpages using the Velo [[API]].<ref>{{cite web |title=API Overview |url=https://www.wix.com/corvid/reference/ |website=Corvid Reference |publisher=Wix |access-date=24 March 2020 |language=en}}</ref>
The Velo API allows the insertion of custom JavaScript code into Wix webpages.<ref>{{cite web |title=API Overview |url=https://www.wix.com/corvid/reference/ |website=Corvid Reference |publisher=Wix |access-date=24 March 2020 |language=en}}</ref>


==Acquisitions==
==Acquisitions==
Line 148: Line 148:


==Use of WordPress code==
==Use of WordPress code==
In October 2016, there was a controversy over Wix's use of [[WordPress]]'s [[GPL License|GPL-licensed]] code.<ref>[https://ma.tt/2016/10/wix-and-the-gpl/ The Wix Mobile App, a WordPress Joint], Ma.tt, 28 October 2016</ref> In response, Avishai Abrahami, Wix's CEO, published an answer explaining which open-source code was used and how Wix collaborates with the [[open-source community]].<ref>[http://www.wix.com/blog/2016/10/dear-matt-mullenweg-an-open-letter-from-wix-coms-ceo-avishai-abrahami/ Dear Matt Mullenweg: an open letter from Wix.com's CEO] | Official Wix Blog, 29 October 2016</ref> However, it was subsequently noted that collaboration with the open-source community was not sufficient under the terms of the GPL license, which requires any code built on GPL-licensed code to be released under the same license.<ref>{{Cite web |url=https://arstechnica.co.uk/information-technology/2016/11/wix-stealing-gpl-code-wordpress/ |title=Wix gets caught 'stealing' GPL code from WordPress |last=Gallagher |first=Sean |website=[[Ars Technica]]}}</ref>
A controversy emerged in October 2016 regarding Wix's utilization of code licensed under WordPress's GPL.<ref>[https://ma.tt/2016/10/wix-and-the-gpl/ The Wix Mobile App, a WordPress Joint], Ma.tt, 28 October 2016</ref> Avishai Abrahami, CEO of Wix, responded by publishing an explanation detailing the specific open-source code employed and elucidating Wix's engagement with the open-source community.<ref>[http://www.wix.com/blog/2016/10/dear-matt-mullenweg-an-open-letter-from-wix-coms-ceo-avishai-abrahami/ Dear Matt Mullenweg: an open letter from Wix.com's CEO] | Official Wix Blog, 29 October 2016</ref> Nevertheless, it was later observed that collaborating with the open-source community fell short of the requirements set by the GPL license. The GPL license mandates that any code constructed upon GPL-licensed code must also be distributed under the same license.<ref>{{Cite web |url=https://arstechnica.co.uk/information-technology/2016/11/wix-stealing-gpl-code-wordpress/ |title=Wix gets caught 'stealing' GPL code from WordPress |last=Gallagher |first=Sean |website=[[Ars Technica]]}}</ref>


==Removal of activist website==
==Removal of activist website==
On 31 May 2021, a Wix-hosted website run by exiled Hong Kong activists (2021hkcharter.com) was shut down at the request of the [[Hong Kong Police Force|Hong Kong Police]]. This was the first known case of Hong Kong's [[Hong Kong national security law|National Security Law]] being used to censor content on an overseas website. Wix later apologized for "mistakenly removing the website" and reinstated the website after it had been down for four days.<ref>{{Cite web|last=EDT|first=Zoe Strozewski On 6/3/21 at 3:50&nbsp;pm|date=3 June 2021|title=Wix apologizes for removing website in support of Hong Kong democracy|url=https://www.newsweek.com/wix-apologizes-removing-website-support-hong-kong-democracy-1597387|access-date=6 June 2021|website=Newsweek|language=en}}</ref><ref>{{Cite web|date=3 June 2021|title=Hong Kong security law used to shut down website run by overseas activists|url=https://www.scmp.com/news/hong-kong/law-and-crime/article/3135963/hong-kong-national-security-law-used-briefly-shut-down|access-date=6 June 2021|website=South China Morning Post|language=en}}</ref>
On May 31, 2021, a website hosted by Wix and operated by exiled Hong Kong activists (2021hkcharter.com) was taken offline upon the request of the Hong Kong Police. This marked the initial instance of Hong Kong's National Security Law being employed to restrict content on a foreign website. Wix subsequently issued an apology for the "unintended removal of the website" and restored access to the website after a four-day downtime period.<ref>{{Cite web|last=EDT|first=Zoe Strozewski On 6/3/21 at 3:50&nbsp;pm|date=3 June 2021|title=Wix apologizes for removing website in support of Hong Kong democracy|url=https://www.newsweek.com/wix-apologizes-removing-website-support-hong-kong-democracy-1597387|access-date=6 June 2021|website=Newsweek|language=en}}</ref><ref>{{Cite web|date=3 June 2021|title=Hong Kong security law used to shut down website run by overseas activists|url=https://www.scmp.com/news/hong-kong/law-and-crime/article/3135963/hong-kong-national-security-law-used-briefly-shut-down|access-date=6 June 2021|website=South China Morning Post|language=en}}</ref>


==References==
==References==

Revision as of 03:27, 31 August 2023

Italic text

This article is about a website builder tool. For the software installation tool, see WiX. For other uses, see Wix.

Wix.com Ltd.
Company typePublic company
Nasdaq: WIX
ISINIL0011301780
IndustryInternet
Founded2006; 18 years ago (2006)
Founders
  • Avishai Abrahami
  • Nadav Abrahami
  • Giora Kaplan
Headquarters
Tel Aviv
,
Israel
Number of locations
22 (2022)
List
Area served
Worldwide
Key people
Mark Tluszcz (Chairman)
Avishai Abrahami (CEO)
ProductsOnline services for stores, bookings, hotels, events, restaurants, fitness, video, music, shoutout, answers, logo maker
ServicesWebsite builder, business management, web hosting service
RevenueIncrease US$1.4 billion (2023)
Decrease US$−0.284 billion (2023)
Increase US$−0.525 billion (2023)
Total assetsDecrease US$1.785 billion (2023)
Total equityIncrease US$175 million (2023)
OwnersBaillie Gifford (14.2%)
Starboard Value (9%)
BlackRock (4.7%)
Principal Global (4.3%)
Jackson Square Partners (4.3%)
Number of employees
4,450 (August 2023)
Subsidiaries
Websitewix.com
Footnotes / references
[1][2]
Wix's secondary headquarters, also in Tel Aviv Port, Israel

Wix.com Ltd., known in Hebrew as (וויקס.קום), is as an Israeli software enterprise. With a presence on the US public stock exchange, the company specializes in offering cloud-based solutions for web development. It’s platform empowers users to craft HTML5 websites and mobile sites effortlessly, utilizing intuitive online drag-and-drop tools.[3] In addition to its main headquarters and various office locations in Israel, Wix maintains a global presence with established offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.[4]

Individuals have the capability to incorporate applications related to social media, e-commerce, online marketing, contact forms, email marketing, and community forums into their websites.[5][6] The foundation of the Wix website builder rests upon a freemium business model, generating its income via premium upgrades.[7] As indicated by W3Techs, Wix is employed by 2.3% of the leading 10 million websites.[8]

History

Product development

Established in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, Wix came into being.[9] With its main offices situated in Tel Aviv, Wix received support from investors including Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital.[10] In 2007, the company initiated an open beta phase, employing a platform founded on Adobe Flash.[11]

In April 2010, Wix had amassed a user base of 3.5 million and secured a Series C funding round amounting to US$10 million. This financial support was contributed by Benchmark Capital, alongside continuing investors Bessemer Venture Partners and Mangrove Capital Partners.[12] By March 2011, Wix had garnered a user count of 8.5 million and successfully secured US$40 million in Series D funding. This funding round brought the cumulative funding for the company up to US$61 million at that point in time.[13]

In June 2011, Wix took its initial stride into the realm of social commerce by introducing the Facebook store module.[14] In March 2012, Wix unveiled a fresh HTML5 site builder, marking the transition from Adobe Flash technology.[15][16] By October 2012, Wix introduced an application market that allowed users to vend applications crafted using the company's automated web development technology. Through Wix's software development kit, app developers gained the ability to fashion and provide web apps for Wix users.[17]

As of August 2013, the Wix platform boasted an excess of 34 million registered users.[18]

On May 15, 2014, Wix introduced the WixHive API, enabling Wix apps embedded within a user's website to collect and exchange visitor data – including contact details, messages, purchases, and bookings – with other installed apps on the same website.[19]

During August 2014, Wix unveiled Wix Hotels, a reservation system tailored for hotels, bed and breakfast establishments, and vacation rentals that utilize Wix websites.[20] In 2015, Wix introduced Wix Music, serving as a platform for independent musicians to promote and distribute their music.[21] Wix Restaurants made its debut in 2016.[22]

In December 2017, Wix Code was unveiled, offering an API that enables the addition of database collections and custom JavaScript scripting.[23] In March 2020, Wix Code was re-branded to Corvid API,[24] and then in January 2021 re-branded from Corvid to Velo, to avoid resemblance to the ongoing COVID-19 pandemic.[25]

In December 2018, Ascend by Wix was introduced by the company,[26] a collection of 20 tools which empowers entrepreneurs to initiate, oversee, and promote their businesses directly through the Wix web development platform.

In November 2019, Wix introduced an integrated solution, Wix Fitness,[27] designed to assist fitness entrepreneurs in expanding their businesses, promoting their services, and efficiently managing customer relationships.

In February 2020, Editor X was revealed by Wix.[28]A fresh platform designed to provide advanced functionalities for designers and web agencies.

By June 2020, through ongoing enhancements, updates, and releases to its features,[29] Wix asserted that it had amassed over 180 million registered users hailing from 190 countries across the globe.[30]

By the conclusion of 2020, prompted by Adobe's choice to discontinue support for the Flash Player,[31] Wix ceased permitting users to generate websites using the Flash Editor, and they also discontinued offering support for Flash-based sites, leading to the removal of all existing Flash sites.[32] This marked the formal conclusion of Wix's inaugural product's lifecycle.

During 2021, Wix established a partnership with Vistaprint.[33] Subsequently, Wix formed a collaboration with LegalZoom[34] a year later to better support entrepreneurs starting a business.

As of 2022, the global count of registered users on the Wix platform exceeded 220 million.[35]

May 2023 witnessed the introduction of Wix Headless, a solution enabling developers to seamlessly integrate Wix's business solutions across diverse platforms through the utilization of its APIs and SDKs. The introduction of Wix Headless marks a strategic pivot by Wix to address the demands of professional web developers and larger enterprises seeking increased customization and adaptability.[36]

IPO and acquisitions

On November 5, 2013, Wix conducted its initial public offering on NASDAQ, generating approximately US$127 million for the company and certain shareholders.[37]

In April 2014, Wix revealed its acquisition of Appixia, an Israeli startup specializing in the development of native mobile commerce (mCommerce) apps. Subsequently, in October 2014, Wix announced its acquisition of OpenRest, a company that focused on crafting online ordering systems for restaurants.[38][39]

On February 23, 2017, Wix completed the acquisition of the online art community DeviantArt for a sum of US$36 million.[40]

In February 2020, Wix purchased Inkfrog, a move aimed at facilitating marketplace and sales channel integrations for eBay sellers.

On March 2, 2021, Wix acquired SpeedETab,[41] a technology provider specializing in online solutions for restaurants based in Miami.

In May 2021, Wix acquired Rise.ai,[42] the gift card and customer re-engagement solution for online brands. One month later, Wix acquired Modalyst,[43] a leading marketplace and dropshipping platform.

Description

To link their websites to personal domains, eliminate Wix ads, utilize the form builder, enable e-commerce functionalities, or acquire additional data storage and bandwidth, users are required to procure premium packages.[7]

Wix offers personalized website templates along with a user-friendly HTML5 website builder that features apps, graphics, image galleries, fonts, vectors, animations, and various other choices. Users also have the option to create their websites from the ground up. In October 2013, Wix introduced a mobile editor that empowers users to fine-tune their sites for optimal mobile viewing.[44]

The Wix App Market provides a range of applications available as both free and subscription-based options. The revenue generated is divided with 80% going to the developer and 20% to Wix.[45] Customers have the ability to seamlessly incorporate third-party applications into their websites, including features like photo feeds, blogs, music playlists, online communities, email marketing, and file management..[46]

The Velo API allows the insertion of custom JavaScript code into Wix webpages.[47]

Acquisitions

  • Appixia: Developer of a platform for building "mCommerce" apps (acquired March 2014)
  • OpenRest: Provider of online ordering and mobile solutions for restaurants (acquired October 2014[38])
  • Moment.me: Mobile website builder for events and marketing tools for social lead generation (acquired April 2015[48])
  • Flok: Provider of customer loyalty programs tools (acquired January 2017)
  • DeviantArt: Online community for art/design creators and enthusiasts (acquired February 2017[40])
  • InkFrog: A web design company that provides customized business management software for eBay sellers (acquired February 2020[49])
  • SpeedETab: Restaurant online technology provider (acquired March 2021)[50]
  • Rise.ai: Gift card and customer re-engagement solution for online brands (acquired May 2021)[51]
  • Modalyst: a marketplace and dropshipping platform (acquired June 2021)[52]

Use of WordPress code

A controversy emerged in October 2016 regarding Wix's utilization of code licensed under WordPress's GPL.[53] Avishai Abrahami, CEO of Wix, responded by publishing an explanation detailing the specific open-source code employed and elucidating Wix's engagement with the open-source community.[54] Nevertheless, it was later observed that collaborating with the open-source community fell short of the requirements set by the GPL license. The GPL license mandates that any code constructed upon GPL-licensed code must also be distributed under the same license.[55]

Removal of activist website

On May 31, 2021, a website hosted by Wix and operated by exiled Hong Kong activists (2021hkcharter.com) was taken offline upon the request of the Hong Kong Police. This marked the initial instance of Hong Kong's National Security Law being employed to restrict content on a foreign website. Wix subsequently issued an apology for the "unintended removal of the website" and restored access to the website after a four-day downtime period.[56][57]

References

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  • Media related to Wix.com at Wikimedia Commons
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