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===Devon Brand===
===Devon Brand===

[[File:Devon_Brand_logo.gif]]The Devon Brand <ref>http://www.devonbrand.co.uk Devon Brand website, current 31st July 2009</ref> was developed in 2008 to help
[[File:Devon_Brand_logo.gif|thumb|left|The Devon Brand [[logo]]]]The Devon Brand <ref>http://www.devonbrand.co.uk Devon Brand website, current 31st July 2009</ref> was developed in 2008 to help "position the county as a leading destination of choice to live, work, invest and visit".
<blockquote>
position the county as a leading destination of choice to live, work, invest and visit
</blockquote>


Both the business community and the public sector saw the need to invest in a Devon Brand, which would challenge old-fashioned perceptions of Devon (e.g. "A place where an image of thatched cottages, cream teas and rolling hills prevails", "Staid and very traditional") and instead to send out an up to date and consistent message about the county.
Both the business community and the public sector saw the need to invest in a Devon Brand, which would challenge old-fashioned perceptions of Devon (e.g. "A place where an image of thatched cottages, cream teas and rolling hills prevails", "Staid and very traditional") and instead to send out an up to date and consistent message about the county.

Revision as of 09:58, 31 July 2009

Devon
Motto
Auxilio divino (Latin: By divine aid)
Sovereign stateUnited Kingdom
Constituent countryEngland
RegionSouth West England
Time zoneUTC+0 (GMT)
 • Summer (DST)UTC+1 (BST)
Ceremonial county
Area[convert: needs a number]
 • Rank of 48
 • Rank of 48
Density[convert: needs a number]
Ethnicity
98.7% White

Devon (Template:Pron-en) is a large county in South West England. The county is also referred to as Devonshire, although that is an unofficial name, rarely used inside of the county itself and often indicating a traditional or historical context. The county shares borders with Cornwall to the west and Dorset and Somerset to the east. Its coastline follows the English Channel to the south and the Bristol Channel to the north. It is the only county in England with two separate coastlines.

Devon is the third largest of the English counties and has a population of 1,109,900. The county town is the cathedral city of Exeter and the county contains two independent unitary authorities: the port city of Plymouth and the Torbay conurbation of seaside resorts, in addition to Devon County Council itself. Plymouth is also the biggest city in Devon. Much of the county is rural (including national park) land, with a low population density by British standards. It contains Dartmoor 954 km2 (368 square miles), the largest open space in southern England [1].

The county is home to part of England's only natural UNESCO World Heritage Site, the Dorset and East Devon Coast, known as the Jurassic Coast for its geology and geographical features. Along with its neighbour, Cornwall, Devon is known as the "Cornubian massif". This geology gives rise to the landscapes of Dartmoor and Exmoor, which are both national parks. Devon has seaside resorts and historic towns and cities, and a mild climate, accounting for the large tourist sector of its economy.

History

Toponymy

The name 'Devon' derives from the name of the Celtic people who inhabited the southwestern peninsula of Britain at the time of the Roman invasion c. AD 50, known as the Dumnonii, thought to mean 'deep valley dwellers'. In the Brythonic Celtic languages, Devon is known as Dyfnaint (Welsh), Devnent in Breton and Dewnans (Cornish). (For an account of Celtic Dumnonia see the separate article.)

William Camden, in his 1607 edition of Britannia, described Devon as being one part of an older, wider country that once included Cornwall:

THAT region which, according to the Geographers, is the first of all Britaine, and, growing straiter still and narrower, shooteth out farthest into the West, […] was in antient time inhabited by those Britans whom Solinus called Dunmonii, […] But the Country of this nation is at this day divided into two parts, knowen by later names of Cornwall and Denshire, […]

— William Camden, Britannia.[2]

There is some dispute over the use of 'Devonshire' instead of Devon, and there is no official recognition of the term 'Devonshire' in modern times, except for the name of the Devonshire and Dorset Regiment. One erroneous theory is that the 'shire' suffix is due to a mistake in the making of the original letters patent for the Duke of Devonshire, resident in Derbyshire. However, there are references to 'Defenascire' in Anglo-Saxon texts from before 1,000 AD (this would mean 'Shire of the Devonians'),[3] which translates to modern English as 'Devonshire'. The term Devonshire may have originated around the 8th century, when it changed from Dumnonia (Latin) to Defenascir.[4]

Human occupation

Devon was one of the first areas of England settled following the end of the last ice age. Dartmoor is thought to have been settled by Mesolithic hunter-gatherer peoples from about 6,000 BC. The Romans held the area under military occupation for around 250 years. Later the area became a frontier between Brythonic Dumnonia and Anglo-Saxon Wessex, and it was absorbed into Wessex by the mid 9th century.

Devon has also featured in most of the civil conflicts in England since the Norman Conquest, including the Wars of the Roses, Perkin Warbeck's rising in 1497, the Prayer Book Rebellion of 1549, and the English Civil War. The arrival of William of Orange to launch the Glorious Revolution of 1688 took place at Brixham.

Devon has produced tin, copper and other metals from ancient times. Devon's tin miners enjoyed a substantial degree of independence through Devon's Stannary Parliament, which dates back to the 12th century. The last recorded sitting was in 1748.[5]

Economy and industry

Like neighbouring Cornwall to the west, Devon is disadvantaged economically compared to other parts of Southern England, owing to the decline of a number of core industries, notably fishing, mining and farming. Consequently, most of Devon has qualified for the European Community Objective 2 status. The 2001 UK foot and mouth crisis harmed the farming community severely.[6]

Part of the seafront of Torquay, south Devon, at high tide

The attractive lifestyle of the area is drawing in new industries which are not heavily dependent upon geographical location[citation needed]; Dartmoor, for instance, has recently seen a significant rise in the percentage of its inhabitants involved in the financial services sector. In 2003, the Met Office, the UK's national and international weather service, moved to Exeter. Devon is one of the rural counties, with the advantages and challenges characteristic of these. Despite this, the county's economy is also heavily influenced by its two main urban centres, Plymouth and Exeter.[citation needed]

Since the rise of seaside resorts with the arrival of the railways in the 19th century, Devon's economy has been heavily reliant on tourism. The county's economy has followed the declining trend of British seaside resorts since the mid-20th century, with some recent revival. This revival has been aided by the designation of much of Devon's countryside and coastline as the Dartmoor and Exmoor national parks, and the Jurassic Coast and Cornwall and West Devon Mining Landscape World Heritage Sites. In 2004 the county's tourist revenue was £1.2 billion.[7]

Geography and geology

The principal geological formations of Devon are the Devonian (in north Devon, south Devon and extending into Cornwall); the granite batholith of Dartmoor in central Devon; and the Culm Measures (also extending into north Cornwall). There are small remains of pre-Devonian rocks on the south Devon coast.[8]

Devon gave its name to a geological era: the Devonian era, so named by Adam Sedgwick because the distinctive Old Red Sandstone of Exmoor was studied by geologists here. The whole of central Devon is occupied by the largest area of igneous rock in South West England, Dartmoor. Devon's third major rock system[citation needed] is the Culm Measures, a geological formation of the Carboniferous period that occurs principally in Devon and Cornwall. They are so called because of the occasional presence of a soft, sooty coal, which is known in Devon as culm.[citation needed] This formation stretches from Bideford to Bude in Cornwall, and contributes to a gentler, greener, more rounded landscape. It is also found on the western, north and eastern borders of Dartmoor.

Heathland at Woodbury Common in south east Devon

Devon is the only county in England to have two separate coastlines; the South West Coast Path runs along the entire length of both, around 65% of which is named as Heritage Coast.[9] Devon has more mileage of road than any other county in England: before the changes to counties in 1974 it was the largest by area of the counties not divided into two or three parts. (its acreage was until 1974 1,658,288: only exceeded by the West Riding of Yorkshire).[10] The islands of Lundy and Eddystone are also in Devon.

Inland, the Dartmoor National Park lies wholly in Devon, and the Exmoor National Park lies in both Devon and Somerset. Apart from these areas of high moorland the county has attractive rolling rural scenery and villages with thatched cob cottages. All these features make Devon a popular holiday destination.

In South Devon the landscape consists of rolling hills dotted with small towns, such as Dartmouth, Ivybridge, Kingsbridge, Salcombe, and Totnes. The towns of Torquay and Paignton are the principal seaside resorts on the south coast. East Devon has the first seaside resort to be developed in the county, Exmouth and the more upmarket Georgian town of Sidmouth, headquarters of the East Devon District Council. Exmouth marks the western end of the Jurassic Coast World Heritage Site.

North Devon is very rural with few major towns except Barnstaple, Great Torrington, Bideford and Ilfracombe. Devon's Exmoor coast has the highest cliffs in southern Britain, culminating in the Great Hangman, a 318 m (1043 ft) "hog-backed" hill with an 250 m (820 ft) cliff-face, located near Combe Martin Bay [11]. Its sister cliff is the 218 m (716 ft) Little Hangman, which marks the edge of Exmoor. One of the features of the North Devon coast is that Bideford Bay and the Hartland Point peninsula are both west-facing, Atlantic facing coastlines; so that a combination of an off-shore (east) wind and an Atlantic swell produce excellent surfing conditions. The beaches of Bideford Bay (Woolacombe, Saunton, Westward Ho! and Croyde), along with parts of North Cornwall and South Wales, are the main centres of surfing in Britain.

Ecology

The variety of habitats means that there is a wide range of wildlife (see Dartmoor wildlife, for example). A popular challenge among birders is to find over 100 species in the county in a day.[12] The county's wildlife is protected by the Devon Wildlife Trust, a charity which looks after 40 nature reserves. The botany of the county is very diverse and includes some rare species not found elsewhere in the British Isles other than Cornwall. Botanical reports begin in the 17th century and there is a Flora Devoniensis by Jones and Kingston in 1829, and a Flora of Devon in 1939 by Keble Martin and Fraser[13][14] There is a general account by W. P. Hiern and others in The Victoria History of the County of Devon, vol. 1 (1906); pp. 55–130, with map. Devon is divided into two Watsonian vice-counties: north and south, the boundary being an irregular line approximately across the higher part of Dartmoor and then along the canal.

Rising temperatures have led to Devon becoming the first place in modern Britain to cultivate olives commercially.[15]

Politics and administration

Exeter Cathedral

The administrative centre of Devon is the city of Exeter. The largest city in Devon, Plymouth, and the conurbation of Torbay (including Torquay, Paignton and Brixham) have been unitary authorities since 1998 - separate from the remainder of Devon which is administered by Devon County Council for the purposes of local government.

Devon County Council is controlled by the Conservatives, and the political resprentation of its 62 councillors are: 41 Conservatives, 14 Liberal Democrats, four Labour, two Independents and one Green.[16] At a national level, Devon has five Conservative MPs, three Liberal Democrat MPs, and three Labour MPs.

In December 2007, the Department for Communities and Local Government referred Exeter City Council's bid to become a Unitary Council to the Boundary Committee for England, as they felt the application did not meet all their strict criteria. The Boundary Committee was asked to look at the feasibility of a unitary Exeter in the context of examining options for unitary arrangements in the wider Devon county area, and reported back in July 2008 recommending a 'unitary Devon' (excluding Plymouth and Torbay), with a second option of a 'unitary Exeter & Exmouth' (combined) and a unitary 'rest of Devon'. These proposals were put out to consultation until September 2008 and the Committee was expected to make final recommendations to the Secretary of State by the end of the year. As a result of a number of legal challenges to the process and also dissatisfaction on the part of the Secretary of State with the manner in which the Boundary Committee is assesing proposals, it now looks likely that a recommendation will not be forthcoming until March or April 2009.[17]

Cities, towns and villages

The inner harbour, Brixham, south Devon, at low tide

The main settlements in Devon are the cities of Plymouth, a historic port now administratively independent, Exeter, the county town, and Torbay, the county's tourist centre. Devon's coast is lined with tourist resorts, many of which grew rapidly with the arrival of the railways in the 19th century. Examples include Dawlish, Exmouth and Sidmouth on the south coast, and Ilfracombe and Lynmouth on the north. The Torbay conurbation of Torquay, Paignton and Brixham on the south coast is perhaps the largest and most popular of these resorts, and is now administratively independent of the county. Rural market towns in the county include Axminster, Barnstaple, Bideford, Honiton, Newton Abbot, Okehampton, Tavistock, Totnes and Tiverton.

The boundary with Cornwall has not always been on the River Tamar as at present: until the late 19th century a few parishes in the Torpoint area were in Devon and five parishes now in north-east Cornwall were in Devon until 1974. (However for ecclesiastical purposes these were nevertheless in the Archdeaconry of Cornwall and in 1876 became part of the Diocese of Truro.)

Symbols

Coat of arms

The coat of arms of Devon County Council

There was no established coat of arms for the county until 1926: the arms of the City of Exeter were often used to represent Devon, for instance in the badge of the Devonshire Regiment. During the forming of a county council by the Local Government Act 1888 adoption of a common seal was required. The seal contained three shields depicting the arms of Exeter along with those of the first chairman and vice-chairman of the council (Lord Clinton and the Earl of Morley).[18]

On 11 October 1926, the county council received a grant of arms from the College of Arms. The main part of the shield displays a red crowned lion on a silver field, the arms of Richard Plantagenet, Earl of Cornwall. The chief or upper portion of the shield depicts an ancient ship on wavers, for Devon's seafaring traditions. The Latin motto adopted was Auxilio Divino (by Divine aid), that of Sir Francis Drake. The 1926 grant was of arms alone. On 6 March 1962 a further grant of crest and supporters was obtained. The crest is the head of a Dartmoor Pony rising from a "Naval Crown". This distinctive form of crown is formed from the sails and sterns of ships, and is associated with the Royal Navy. The supporters are a Devon bull and a sea lion. [19][20]

The County Council adopted a 'ship silhouette' logo after the 1974 reorganisation, adapted from the ship emblem on the coat of arms, but following the loss in 1998 of Plymouth and Torbay re-adopted the coat of arms. In April 2006 the council unveiled a new logo which was to be used in most everyday applications, though the coat of arms will continue to be used for "various civic purposes".[21][22]

Flag

Devon also has its own flag which has been dedicated to Saint Petroc, a local saint with dedications throughout Devon and neighbouring counties. The flag was adopted in 2003 after a competition run by BBC Devon.[23] The winning design was created by website contributor Ryan Sealey, and won 49% of the votes cast. The colours of the flag are those popularly identified with Devon, for example, the colours of Exeter University, the rugby union team, and the Green and White flag flown by the first Viscount Exmouth at the Bombardment of Algiers (now on view at the Teign Valley Museum), as well as the county's most successful football team, Plymouth Argyle. On 17 October 2006, the flag was hoisted for the first time outside County Hall in Exeter to mark Local Democracy Week, receiving official recognition from the county council[24].

Devon Brand

File:Devon Brand logo.gif
The Devon Brand logo

The Devon Brand [25] was developed in 2008 to help "position the county as a leading destination of choice to live, work, invest and visit".

Both the business community and the public sector saw the need to invest in a Devon Brand, which would challenge old-fashioned perceptions of Devon (e.g. "A place where an image of thatched cottages, cream teas and rolling hills prevails", "Staid and very traditional") and instead to send out an up to date and consistent message about the county.

A steering group was put together to develop the brand. The group included representatives from Devon County Council, Devon and Cornwall Business Council, Devon Rural Network, Devon tourist attractions, University of Plymouth, Devon Arts Culture and Weather World. This group met regularly and reported quarterly to a wider working group made up of organisations representing businesses, tourism, charities and community groups from across the county. Finally, 4 ideas for a brand were developed and tested widely on people inside and outside Devon, from which the final brand evolved.

The Brand can be used by organisations throughout Devon (subject to the terms and conditions set out in the licence agreement) and the logos, fonts, photography, license agreement etc can be downloaded for free from the Devon Brand website.

Place names and customs

The beach at Westward Ho!, North Devon, looking north towards the Taw and the Torridge estuaries

Devon's place names include many with the endings 'coombe/combe' and 'tor' - Coombe being the Brythonic word for 'valley' or hollow (cf Welsh 'cwm') whilst tor derives from a number of Celtic loan-words in English (Old Welsh twrr and Scots Gaelic tòrr) and is used as a name for the formations of rocks found on the moorlands. Its frequency is greatest in Devon, where it is the second most common place name component (after 'ton', derived from the Old English 'tun' meaning farm, village).

Devon has a variety of festivals and traditional practices, including the traditional orchard-visiting Wassail in Whimple every January 17th and the carrying of flaming tar barrels in Ottery St. Mary, where people who have lived in Ottery for long enough are called upon to celebrate Bonfire Night by running through the village (and the gathered crowds) with flaming barrels of tar on their backs.[26]

Cuisine

The county has given its name to a number of culinary specialities. The Devonshire cream tea, involving scones, jam and clotted cream, is thought to have originated in Devon (though claims have also been made for neighbouring counties); in other countries, such as Australia and New Zealand, it is known as a "Devonshire tea".[27][28][29] In New South Wales, Australia, Devon is a name for luncheon meat (processed ham). The name changes in different states of Australia (for example, 'Fritz' in South Australia, 'Polony' in Western Australia) but all describe the same type of meat.

In October 2008, Devon was awarded Fairtrade County status by the Fairtrade Foundation.

Sport

Devon has been home to a number of customs, such as its own form of wrestling. As recently as the 19th century, a crowd of 17,000 at Devonport, near Plymouth, attended a match between the champions of Devon and Cornwall. Another Devon sport was outhurling which was played in some regions until the 20th century (e.g. 1922, at Great Torrington). Other ancient customs which survive include Dartmoor step dancing, and 'Crying The Neck'.

Devon has three professional football teams, based in each of its three most populated towns and cities. Competing in the Football League Championship, Plymouth Argyle F.C. are the biggest and most successful team in the county whilst Exeter City F.C. play in Football League One. Torquay United compete in the Football League Two. Plymouth's best performance came in 1987 when they finished seventh in the Football League Second Division, while Torquay and Exeter have never progressed beyond the third tier of the league. Aside from Torquay United, the county's biggest non-league club is Tiverton Town F.C. which competes in the Southern Football League Premier Division.

Rugby Union is popular in Devon. Two teams — Plymouth Albion and Exeter Chiefs — are, as of 2007, in National Division One. In basketball, Plymouth Raiders play in the British Basketball League. Tamar Valley Cannons, also based in Plymouth, are Devon's only other representatives in the National Leagues. Motorcycle speedway is also supported in the county, with both the Exeter Falcons and Plymouth Devils succeeding in the National Leagues in recent years.

There are four rugby league teams in Devon. Plymouth Titans, Exeter Centurions, Devon Sharks from Torquay and East Devon Eagles from Exmouth. They all play in the Rugby League Conference.

Devon also boasts a field hockey club who play in the National Premier League - the University of Exeter Hockey Club

Famous Devonians

Devon is known for its mariners, such as Sir Francis Drake, Sir Humphrey Gilbert, Sir Richard Grenville, Sir Walter Raleigh, and Sir Francis Chichester. The poet Samuel Taylor Coleridge, the crime writer Agatha Christie, the painter and founder of the Royal Academy, Sir Joshua Reynolds, the dog breeder John "Jack" Russell and frontman Chris Martin from the English rock group Coldplay were born in Devon. Matt Bellamy, Dominic Howard and Christopher Wolstenholme from the English group Muse all grew up in Devon. Actor Bradley James was born in Devon. Trevor Francis, former Nottingham Forest and Birmingham City professional footballer was born and brought up in Plymouth. Singer Joss Stone was also born and brought up in Devon as was Peter Cook the satirist, writer and comedian.

Education

Devon has a mostly comprehensive education system. There are 37 state and 23 independent secondary schools. There are three tertiary (FE) colleges and an agricultural college (Bicton College, near Budleigh Salterton). Torbay has 8 state (with 3 grammar schools) and 3 independent secondary schools, and Plymouth has 17 state (with 3 grammar schools - two female and one male) and 2 independent secondary schools. East Devon and Teignbridge have the largest school populations, with West Devon the smallest (with only two schools). Only one school in Exeter, Mid Devon, Torridge and North Devon have a sixth form - the schools in other districts mostly have sixth forms, with all schools in West Devon and East Devon having a sixth form. The county also plays host to two major UK universities, the University of Exeter (split between the Streatham Campus and St Luke's Campus both in Exeter and a campus in Cornwall); in Plymouth the University of Plymouth, the forth largest university in the UK is present, along with the Marjon's College to the city's north. Both the universities of Exeter and Plymouth have co-formed the Peninsula College of Medicine and Dentistry which is based in Plymouth. There is also Schumacher College.

See also

References

  1. ^ http://www.naturalengland.org.uk/ourwork/conservation/designatedareas/nationalparks/dartmoor.aspx%7CNatural England: Dartmoor retrieved 13 May 2009
  2. ^ "William Camden, Britannia (1607) with an English translation by Philemon Holland - Danmonii". The University of Birmingham. Retrieved 2009-06-30.
  3. ^ "Manuscript A: The Parker Chronicle". Retrieved 2007-06-29.
  4. ^ Davies, Norman (2000). The Isles: A History. p. 207. ISBN 0333692837.
  5. ^ "Devon's Mining History and Stannary parliament". users.senet.com.au. Retrieved 2008-03-29.
  6. ^ In Devon, the county council estimated that 1,200 jobs would be lost in agriculture and ancillary rural industriesHansard, 25th April 2001
  7. ^ Devon County Council, 2005. Tourism trends in Devon.
  8. ^ Edmonds, E. A., et al. (1975) South-West England; based on previous editions by H. Dewey (British Geological Survey UK Regional Geology Guide series no. 17, 4th ed.) London: HMSO ISBN 0-11-880713-7
  9. ^ Dewey, Henry (1948) British Regional Geology: South West England, 2nd ed. London: H.M.S.O.
  10. ^ Whitaker's Almanack, 1972; p. 631
  11. ^ http://www.exmoor-nationalpark.gov.uk/index/learning_about/moor_facts.htm%7CExmoor National Park, National Park Facts |accessdate=2009-05-10
  12. ^ http://www.thebedandbreakfastguide.co.uk/DaysOut/devon.html
  13. ^ Jones, John Pike & Kingston, J. F. (1829) Flora Devoniensis. 2 pts, in 1 vol. London: Longman, Rees, Orme, Brown, and Green
  14. ^ Martin, W. Keble & Fraser, G. T. (eds.) (1939) Flora of Devon. Arbroath
  15. ^ Paul Simons (2007-05-14). "Britain warms to the taste for home-grown olives". Times Online. Retrieved 2007-09-20.
  16. ^ "Tories take over county council". The BBC. 2009-06-05. Retrieved 2009-06-06.
  17. ^ "Boundary Committee publishes draft proposal for Devon". The Boundary Committee for England. 2008-07-07. Retrieved 2008-07-30.
  18. ^ A. C. Fox-Davies, The Book of Public Arms, 2nd edition, London, 1915
  19. ^ W. C. Scott-Giles, Civic Heraldry of England and Wales, 2nd edition, London, 1953
  20. ^ A brief history of Devon's coat of arms (Devon County Council)
  21. ^ Council's designs cause logo row (BBC News)
  22. ^ Policy and Resources Overview Scrutiny Committee Minutes, April 3 2006
  23. ^ BBC - Devon Community Life - Devon gets its own flag
  24. ^ Devon County Council Press Release, 16 October 2006
  25. ^ http://www.devonbrand.co.uk Devon Brand website, current 31st July 2009
  26. ^ "Ottery Tar Barrels". BBC. Retrieved 2008-05-14.
  27. ^ Mason, Laura; Brown, Catherine (1999) From Bath Chaps to Bara Brith. Totnes: Prospect Books
  28. ^ Pettigrew, Jane (2004) Afternoon Tea. Andover: Jarrold
  29. ^ Fitzgibbon, Theodora (1972) A Taste of England: the West Country. London: J. M. Dent

50°42′N 3°48′W / 50.7°N 3.8°W / 50.7; -3.8