Bear Naked, Inc.: Difference between revisions
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'''Bear Naked''' is a natural food company with some organic products that was founded in 2002 by [[Survivor 18|Brendan Synnott]] and [[Kelly Flatley]]. In November 2007, Bear Naked was sold to [[Kashi Company]], a subsidiary of [[Kellogg's]]. At the time of the sale, Bear Naked had gained control of a large portion of the granola market and was the second largest granola brand in the United States behind [[Quaker Oats Company|Quaker]]. The acquisition price of Bear Naked was not disclosed directly, although Kellogg's reported that it acquired Bear Naked and [[Gardenburger]] for a combined price of $122 million. |
'''Bear Naked''' is a natural food company with some organic products that was founded in 2002 by [[Survivor 18|Brendan Synnott]] and [[Kelly Flatley]]. In November 2007, Bear Naked was sold to [[Kashi Company]], a subsidiary of [[Kellogg's]]. At the time of the sale, Bear Naked had gained control of a large portion of the granola market and was the second largest granola brand in the United States behind [[Quaker Oats Company|Quaker]]. The acquisition price of Bear Naked was not disclosed directly, although Kellogg's reported that it acquired Bear Naked and [[Gardenburger]] for a combined price of $122 million. |
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Revision as of 21:14, 19 November 2009
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Bear Naked is a natural food company with some organic products that was founded in 2002 by Brendan Synnott and Kelly Flatley. In November 2007, Bear Naked was sold to Kashi Company, a subsidiary of Kellogg's. At the time of the sale, Bear Naked had gained control of a large portion of the granola market and was the second largest granola brand in the United States behind Quaker. The acquisition price of Bear Naked was not disclosed directly, although Kellogg's reported that it acquired Bear Naked and Gardenburger for a combined price of $122 million.
Goldman Sachs brokered the deal.
References
1. http://www.battlecreekenquirer.com/apps/pbcs.dll/article?AID=/20071109/NEWS01/711090324/1002/NEWS01 "Kellogg adds 2 new brands"
2. http://www.youtube.com/watch?v=oqskUD8BrPY - Bear Naked granola on the Food Network
External links
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