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'''''Maheshinte Prathikaaram''''' ({{lang-en|''The Revenge of Mahesh''}}) is a 2016 Indian [[Malayalam|Malayalam-language]] [[comedy-drama]] film directed by [[Dileesh Pothan]] (in his feature-film debut) and produced by [[Aashiq Abu]]. The film stars [[Fahadh Faasil]] as Mahesh and [[Anusree]], [[Alencier Ley Lopez]], Aparna Balamurali and [[Soubin Shahir]]. Written by [[Syam Pushkaran]], its story is based on an incident in the life of Thampan Purushan from [[Thuravoor, Cherthala]]. [[Shyju Khalid]] was the film's cinematographer, and its critically-praised [[soundtrack]] and [[film score|score]] were composed by [[Bijibal]].
'''''Maheshinte Prathikaaram''''' ({{lang-en|''The Revenge of Mahesh''}}) is a 2016 Indian [[Malayalam|Malayalam-language]] [[comedy-drama]] film directed by [[Dileesh Pothan]] (in his feature-film debut) and produced by [[Aashiq Abu]]. The film stars [[Fahadh Faasil]] as Mahesh and [[Anusree]], [[Alencier Ley Lopez]], Aparna Balamurali and [[Soubin Shahir]]. Written by [[Syam Pushkaran]], its story is based on an incident in the life of Thampan Purushan from [[Thuravoor, Cherthala]]. [[Shyju Khalid]] was the film's cinematographer, and its critically-praised [[soundtrack]] and [[film score|score]] were composed by [[Bijibal]].


The film follows photographer Mahesh (Fahadh Faasil), who attempts to defuse a village fight between his friend Crispin (Soubin Shahir) and an anonymous group and is knocked to the ground. Unable to fight back, he is embarrassed before his neighbours before his father stops the fight. Mahesh publicly vows that he will not wear his slippers again until he has avenged the man who humiliated him.
⚫
''Maheshinte Prathikaaram''{{'s}} development began in 2013, when Dileesh was an associate director for Aashiq Abu. [[Syam Pushkaran]] suggested a possible plot to Dileesh which was based on an incident in his native village. At Dileesh's insistence, Syam wrote a screenplay and Aashiq became interested in producing the film. After casting, production was scheduled to start in December 2014. But postponed to July 2015. [[Principal photography]] began in early August in [[Idukki]] and nearby locations, where all filming was done. Shooting was completed in late October.


⚫
''Maheshinte Prathikaaram''{{'s}} development began in 2013, when Dileesh was an associate director for Aashiq Abu (who was directing ''[[Idukki Gold (film)|Idukki Gold]]'', co-written by Syam). Syam suggested a possible plot to Dileesh which was based on an incident in his native village. At Dileesh's insistence, he wrote the first draft of a screenplay that year and Aashiq later became interested in producing the film. After casting, production was scheuled to start in December 2014. Due to scheduling conflicts with Faasil's other projects, it was postponed to June 2015 and again to July. [[Principal photography]] began in early August in [[Idukki]] and nearby locations, where all filming was done. Shooting was completed in late October.
⚫
The film was released in [[Kerala]] on 5 February 2016, in the rest of India on 12 February and internationally on 26 February. ''Maheshinte Prathikaaram'' was a commercial success, grossing {{INR}}23.65 [[crore]] ({{INR}}236.5 million) at the Indian box office. The film was released on [[Blu-ray]] and [[DVD]] on 10 May 2016.

⚫
The film was released in [[Kerala]] on 5 February 2016, in the rest of India on 12 February and internationally on 26 February. ''Maheshinte Prathikaaram'' was a commercial success, grossing {{INR}}23.65 [[crore]] ({{INR}}236.5 million) at the Indian box office. Its cast, humour, music, cinematography, editing, screenplay and performances were praised by critics. The film was released on [[Blu-ray]] and [[DVD]] on 10 May 2016.


==Plot==
==Plot==

Revision as of 18:26, 14 July 2016

Maheshinte Prathikaaram
Fahadh Faasil is standing on steps and looking away from camera
Theatrical-release poster
Directed byDileesh Pothan
Written bySyam Pushkaran
Produced byAashiq Abu
Starring
CinematographyShyju Khalid
Edited bySaiju Sreedharan
Music byBijibal
Production
company
OPM Dream Mill Cinemas
Distributed byOPM Dream Mill Cinemas
Release dates
  • 5 February 2016 (2016-02-05) (Kerala)
  • 12 February 2016 (2016-02-12) (Rest of India)
Running time
120 minutes[1]
CountryIndia
LanguageMalayalam
Box office₹236.5 million[2]

Maheshinte Prathikaaram (Template:Lang-en) is a 2016 Indian Malayalam-language comedy-drama film directed by Dileesh Pothan (in his feature-film debut) and produced by Aashiq Abu. The film stars Fahadh Faasil as Mahesh and Anusree, Alencier Ley Lopez, Aparna Balamurali and Soubin Shahir. Written by Syam Pushkaran, its story is based on an incident in the life of Thampan Purushan from Thuravoor, Cherthala. Shyju Khalid was the film's cinematographer, and its critically-praised soundtrack and score were composed by Bijibal.

The film follows photographer Mahesh (Fahadh Faasil), who attempts to defuse a village fight between his friend Crispin (Soubin Shahir) and an anonymous group and is knocked to the ground. Unable to fight back, he is embarrassed before his neighbours before his father stops the fight. Mahesh publicly vows that he will not wear his slippers again until he has avenged the man who humiliated him.

Maheshinte Prathikaaram's development began in 2013, when Dileesh was an associate director for Aashiq Abu (who was directing Idukki Gold, co-written by Syam). Syam suggested a possible plot to Dileesh which was based on an incident in his native village. At Dileesh's insistence, he wrote the first draft of a screenplay that year and Aashiq later became interested in producing the film. After casting, production was scheuled to start in December 2014. Due to scheduling conflicts with Faasil's other projects, it was postponed to June 2015 and again to July. Principal photography began in early August in Idukki and nearby locations, where all filming was done. Shooting was completed in late October.

The film was released in Kerala on 5 February 2016, in the rest of India on 12 February and internationally on 26 February. Maheshinte Prathikaaram was a commercial success, grossing ₹23.65 crore (₹236.5 million) at the Indian box office. Its cast, humour, music, cinematography, editing, screenplay and performances were praised by critics. The film was released on Blu-ray and DVD on 10 May 2016.

Plot

Mahesh Bhavana (Fahadh Faasil) is a small-time photographer who lives with his father, Vincent (K. L. Antony Kochi). They run the digital-photography Bhavana Studio in the Prakash region of Idukki district in Kerala. Next to the studio is a flex-board printing shop owned by Mahesh's good friend, Baby (Alencier Ley Lopez). Baby's assistant, Crispin (Soubin Shahir), creates designs for the boards. Mahesh is in love with his high-school sweetheart, Soumya (Anusree).

Baby becomes involved in a trivial argument with a loafer in the centre of the village. The dispute escalates, but passersby calm them down. However, Crispin appears and attacks the man who had argued with Baby. The man, joined by Jimson (Sujith Shanker), jumps on Crispin in retaliation. Noticing the commotion, Mahesh tries to calm everyone down but Jimson (furious at Mahesh's authoritative stance) beats him up. Mahesh's father breaks up the fight; embarrassed, Mahesh vows to get back at Jimson and pledges that he will wear slippers only after he has avenged his humiliation.

Soumya is forced to end her relationship with Mahesh, and shortly afterwards Crispin tells him Jimson's whereabouts. When Mahesh goes to the garage where Jimson is (ostensibly) a welder, the owner tells him that Jimson left for a better job in Dubai. Despite Baby's advice that he should forget the incident, Mahesh resolves to wait for Jimson's return; several weeks later, he enrolls in a kung fu course.

Jimsy (Aparna Balamurali), a young college student, goes to Bhavana Studio. She tells Mahesh that she wants to enter Vanitha's cover competition and asks him to make her look as good as possible. Perplexed at the unusual request, Mahesh conducts the photo shoot. Jimsy's photograph turns out to be dull and unimpressive, and her irritation makes Mahesh question his skill as a photographer. Upset, he turns to his father for advice. Vincent explains photography as an art to his son. Mahesh goes through his father's photograph collection, finally understanding their angles and lighting, and gets an idea.

Instead of his familiar still photography, Mahesh photographs Jimsy in motion and sends the best photo to the magazine. Shortly afterward, Jimsy goes to Mahesh's house with the magazine containing her photo. Although she rebukes him for photographing her without permission, she also praises the photo. They become interested in each other, and soon fall in love. Jimsy realises this first, and calls Mahesh to talk about their future. She tells him that she is Jimson's younger sister, but his agitation is overshadowed by love and he decides to continue their relationship.

Several weeks later, Jimson is fired from his job for slapping his manager and deported back to India. The following day, Mahesh and Baby challenge him to a hands-free duel. After a few minutes of fighting, Mahesh pins down Jimson and Baby declares him the winner. Mahesh brings fruit the next day to the hospital where Jimson is being treated for his injuries and introduces himself to Jimson's mother in front of Jimson and Jimsy. He admits his love for Jimsy and asks Jimson for his sister's hand in marriage, as Jimson and his mother look at each other in disbelief.

Cast

  • Fahadh Faasil as Mahesh Bhavana, a photographer and owner of Bhavana Studio
  • Aparna Balamurali as Jimsy Augustine, a college student
  • Anusree as Soumya, a nurse and Mahesh's ex-girlfriend
  • Alencier Ley Lopez as Baby, owner of Baby Arts Flex Printing
  • Soubin Shahir as Crispin, a Photoshop wizard
  • K. L. Antony Kochi as Vincent Bhavana, Mahesh's father
  • Sujith Shanker as Jimson Augustine, Jimsy's brother
  • Lijomol Jose as Soniya, Baby's daughter
  • Jaffer Idukki as Kunjumon, Soumya's father
  • Achunthanandan as Thahir, an overzealous village councillor
  • Leena Antony as Jimsy's mother
  • Dileesh Pothan as Eldho, an American Malayali

Production

Development

In August 2015 it was reported that Faasil would star in the film, with director Aashiq Abu agreeing to finance it through his OPM Dream Mill Cinemas.[3] Abu announced the news on his Facebook page; Pothan and Pushkaran had worked with the director on a number of films. Pothan, Abu's former associate director, also acted in some of his films. It was Faasil's second film for Abu; the actor also starred in 22 Female Kottayam (2012). Bijibal was signed as the film's composer and Shyju Khalid as its cinematographer. Although the film's title hinted that it was a thriller, the project was conceived as a comedy. Filming was planned to start in December 2014.[4][5]

Maheshinte Prathikaaram is based on an incident in Pushkaran's native village. During the filming of Abu's Idukki Gold (2013), Pushkaran told Pothan about the story. The idea for a film was developed; it was decided to set and shoot it in Idukki, since it was a good location for a story about people living in the countryside.[6] Maheshinte Prathikaaram was Pushkaran's first independent screenplay. It was reported in September 2014 that Faasil would join the project after completing Anwar Rasheed's Maniyarayile Jinnu.[7] Maheshinte Prathikaaram's pre-production began in January 2015,[8] and Anusree was cast in May.[9] Because of Faasil's scheduling conflicts, production was postponed until early June 2015.[9][10] It was postponed again when the actor was unavailable due to a conflict with Naale.[11][12] Maheshinte Prathikaaram began production in early August 2015 for a planned Christmas release.[13]

Origin and writing

The character of Mahesh was based on Kuriyachira Purushan (popularly known as Thampan Purushan), Pushkaran's neighbour in their native Thuravoor, Alappuzha. Purushan was publicly beaten and humiliated when he tried to break up a fight, and vowed to wear his slippers only after he avenged the man who embarrassed him. His "enemy" went to Dubai, and he had to wait three years for revenge. As a child Pushkaran heard about the incident from Purushan, and he told Pothan the story as an idea for a screenplay. Pushkaran began writing, setting the story in Kottayam; it was later changed to Idukki). "We realised that the real-life story would make for an interesting script when I narrated it to director Dileesh Pothan. It was Dileesh's suggestion to develop the plot in the background of his native Kottayam", he said. Pushkaran added a romance to the story. The film paid tribute to Purushan (who died in December 2015 while the film was in post-production) in a title card.[14]

Despite Maheshinte Prathikaaram's title, Pothan intended it to be a comedy: "I enjoy humour with a poignant touch. This was a narrative that had the potential to be a thriller but we wanted that element of realism to shine through". He and Pushkaran worked on the screenplay for nearly three years.[15] With a few assistant directors, they honed it for about three months in Prakash City, a mountain village near Kattappana in Idukki (where the film is set). The screenplay was based on their observations of the village near the kavala (junction), which generated a detailed backstory for each of the film's characters. According to Pothan, they "even took note of the mannerisms of the shopkeeper in the kavala, who, by virtue of the location of the store, is a witness to many of the incidents that unfold in the village, real and reel".[16]

The screenplay was revised several times between pre-production and filming, with Pushkaran preparing its first draft in mid-2013. In the meanwhile, he completed scripts for three other films. According to the writer, its creation was unhurried; the film was about village life, with which he was familiar (Thampan Purushan, on whom the story is based, was his father's friend). The screenplay had "less research, but more observation", said Syam. He learned the characteristics and culture of Idukki from his two months there during the filming of Idukki Gold, and considered it the right location for the film. A revised screenplay was prepared after Maheshinte Prathikaaram was cast, and it underwent several more revisions as filming progressed. Pushkaran, Pothan and cinematographer Shyju Khalid discussed the screenplay every night after filming. Pushkaran said that there were changes to every scene in the film, based on suggestions by the director and cast.[17]

Cast and crew

Photograph of Fahadh Faasil smiling
Dileesh Pothan looking at camera for an image capture
Fahadh Faasil (top) played Mahesh, and director Dileesh Pothan (bottom) appeared in a minor role.

According to Pothan, the film had the "perfect casting, despite the fact that several of them were newcomers".[15] He first discussed the film with Fahadh Faasil during the filming of Iyobinte Pusthakam in 2014, in which the director played a minor role. Faasil, enthusiastic about the project, agreed to appear the film after fulfilling his other commitments. Pothan said about Faasil's casting, "Mahesh may be a simpleton but his is a multi-layered character that required much finesse, much subtlety on the part of the actor essaying the role".[16] The actor was chosen less for his box-office appeal than for "the natural and spontaneous actor in him".[15] Pothan and Pushkaran cast Soubin Shahir as Crispin early in the screenwriting process.[18] The director summoned Sujith Shanker, who debuted in Njan Steve Lopez (2015), for a script-briefing section as a possible Jimson. Although Shanker liked the story, he was uncertain whether he would fit in the role; however, Pothan had confidence in him.[19]

In May 2015 Anusree was cast as Soumya, a nurse who is Mahesh's childhood sweetheart.[20] Aparna Balamurali, who had appeared in Oru Second Class Yathra (2015), was encouraged by Pushkaran's wife (who is her university instructor) to audition for the role of Jimsy. Balamurali was briefed about her character only two days before filming began. She sang a song in the film, after the crew noticed her vocal talent.[21] Faasil suggested Alencier Ley Lopez, with whom he had worked in Annayum Rasoolum (2013), as Babychayan.[22] Newcomer Lijimol Jose was chosen for the role of Soniyamol after she answered a casting call.[23] Theatrical couple K. L. Antony Kochi and Leena Antony made their film debuts as Vincent Bhavana and Jimsy's mother, respectively.[24] Pothan also hired local people to appear in the film in "whatever clothes they turned up in"; he believed that if he cast only actors, "the reality would have been compromised". The director wanted to "feel each frame of the film, be it the rustic ambiance, the clothes or the accent".[25]

Ajayan Chalissery was Maheshinte Prathikaaram's art director. Chalissery designed the set for Mahesh's Bhavana Studio and nearby buildings, including a footwear shop which was built in a vacant area. "Each and every property used for the movie, from the steel plates used in kitchen to the the photos and frames hung on the walls, the windows and doors, everything was intentionally used to reflect a house of Idduki natives", said Ajayan. The film's appooppan thadi (milkweeds) were artificial; about 1,000 were made from lightweight materials. In a scene where Crispin cuts them down, most blew upward like real milkweeds and the scene had to be re-shot several times.[26] Designer Sameera Saneesh was in charge of the film's costumes. All clothes worn by the cast were secondhands, bartered from local residents in exchange for new clothes, since Pothan believed that Maheshinte Prathikaaram's details should appear realistic.[25] Martial artist and trainer "Kung-fu" Sajith was the film's stunt coordinator.[27]

Filming

Curved road along the top of the large Idukki Dam
The climactic fight was filmed near the Idukki Dam.

Filming began in early August 2015, during the wet season, in the Idukki district of Kerala.[13] Large portions of the shooting were done in Thopramkudy, near Kattappana.[26] In September, while filming in Cheruthoni, Faasil sustained a leg injury while performing a stunt with co-star Sujith Shanker. Although a two-day rest was advised, he decided to press on because of the tight shooting schedule.[28] The filming in Idukki, which took 45 days,[29] was finished in late October.[30][31]

There were two fight scenes in the film. For realism, the actors fought without rehearsing. Although the first scene utilised music and other technical enhancements, Pothan wanted the climactic fight to look more natural: "I felt it would be better to film it without its cinematic nature. To be able to relate to the scene, it had to look natural. Fahadh and Sujith had a tough time while shooting".[32] The scene, on muddy ground, took four days to film[15] near the Cheruthoni and Idukki Dams.[33]

Post-production

Sound design was by Cellador Productions in Bangalore; Nixon George and Rajeesh K. R. designed the film's soundscape. Since Maheshinte Prathikaram was set in Prakash City in Idukki, it required natural sounds which blended with the dialogue and music instead of dominating them. "It was no less difficult. We recorded in all the locations and that helped greatly in getting the right end product – a detailed soundscape in all the scenes", said George. Creating sound effects for the climactic fight was difficult: "We used a big piece of meat to produce the sound effects of punches and kicks. It took a long time and a lot of trial and error".[34] Editor Saiju Sreedharan was the film's colourist, correcting the colour grading and developing its digital intermediate.[35]

Music

The film's four-song soundtrack and score were composed by Bijibal, who also sang two songs. Lyrics were by Rafeeq Ahammed and Santhosh Varma; Varma wrote the final song, "Cherupunjiri". Bijibal, Vijay Yesudas, Sudeep Kumar, Sangeetha Sreekanth, Aparna Balamurali and Nikhil Mathew contributed vocals to the soundtrack. The film's songs were released by Muzik 247 on 26 January 2016. The first song, "Idukki" (featuring Fahadh Faasil), was sung by Bijibal and written by Ahammed. The song, which begins with the line "Malamele Thirivech", describes the beauty of Kerala's Western Ghats. The second song, the romantic "Theliveyil" sung by Kumar and Sreekanth, has a funeral ceremony as its backdrop[36] and begins with a brief vocal by children.[37]

About the development and concept of "Idukki", Pothan said that the song helped him introduce the audience to the story's locale: "It was the plot of the movie that came to my mind first. Then I decided to fix the milieu in Idukki. Not all viewers may have been to Idukki". According to the director, "A person from an urban setting may not go on to take revenge like what the central character does in Maheshinte Prathikaram. Hence, I had to convey the lifestyle of [the] Idukki people to the audience". Lyricist Rafeeq Ahammed said that he had never visited Idukki or felt deeply about the district. He asked friends in Idukki: "They told me that they wanted a song that captures the beauty of the place. It is one of the beautiful places in Kerala embellished with forests and rivers".[38] The music was composed after the lyrics were written; Ahammed wrote the song as a poem in one day. According to Bijibal, it was easy to compose "Idukki" because it had such "motivati[ng] lyrics". He originally recorded the song with a small orchestra, singing it himself. The composer later recorded another version with a lush orchestra; however, Pothan thought it lacked the beauty of the original and used the first version in the film.[39] In addition to her role as Jimsy, Balamurali sang "Mounangal" with Yesudas. At her audition, she also sang. Balamurali was recommended by Pushkaran's wife, who is her university instructor. According to the actress, "I was made to sing while at the set quite frequently. Later, it must have struck them that it is a good idea to give me a song".[40]

Malayala Manorama placed "Mounangal" at number one on their Tunes Weekly for 12 February 2016. According to reviewer Nelson K. Paul, "Composer Bijibal perfects this one with the finer layers—of clarinet, of saxophone, of violins, of guitars, of sitar, to name it all—added in. These elements blend in the right proportions to produce a rather affecting song. Vijay Yesudas and Aparna Balamurali make no mistake behind the microphone. The loop before the charanam is musically rich with the enchanting association of the instruments mentioned above. Class act by the composer, once again". Although Paul called "Idukki" the film's best song, he also found "Mounangal" charming.[41] He praised Bijibal for his work on "Idukki": "His brilliance, as a composer and singer, is in display in the 'Idukki' song. The composer-singer gives Rafeeq's simple, smile-evoking lyrics the right treatment, keeping to minimal instruments while executing a soulful rendition. He is ably backed by the wonderful female chorus. Even without the visuals, one would long to feel the beauty of Idukki".[37] Elizabeth Thomas of The Hindu described the song: "We feel like standing right in the middle of the hilly terrain. As the song goes on describing Idukki, its people, and their lifestyle, we sway and swoon along, feel the mist and greenery and as the song ends, we become one with the place and its people".[38]

Track listing

All lyrics are written by Rafeeq Ahammed

Soundtrack
No.TitleSinger(s)Length
1."Idukki"Bijibal, Chorus03:54
2."Theliveyil"Sudeep Kumar, Sangeetha Sreekanth02:47
3."Mounangal"Vijay Yesudas, Aparna Balamurali03:24
4."Cherupunjiri"Nikhil Mathew, Bijibal04:20
Total length:10:24
Score
No.TitleLength
1."Maheshinte Chaachan"00:04
2."Kumbilappam"01:43
3."Pookkaalam Kaiveeshi"03:02
4."Jimsone Thedi"02:00
5."Jimsy Is Beautiful"02:57
6."Kadayalla ... Studio"00:53
7."Photography"02:20
8."Chettan Sooppara"04:23
9."Snap For Manjadi"02:23
Total length:17:45

Themes

Maheshinte Prathikaaram, which uses rain as a metaphor, was filmed during the monsoon. Pothan cited K. G. George's 1982 film, Yavanika, as influencing him to use rain as part of the director's storytelling. The first half of the film was shot in the rain or immediately afterwards, when the clouds were gone. Mahesh weeps during a downpour after attending his ex-girlfriend's wedding; the rain "becomes a metaphor to wash away the dreams Mahesh had built, essentially, giving him a new lease [on] life". It was the film's only use of a rain unit.[42]

According to Sreehari Nair of Rediff.com, Maheshinte Prathikaaram has the key qualities of a great short story; however, in "its rhythm, in the way it effortlessly and almost lazily leaps from one episode to another and from one character to the other, the movie is closer to the creative non-fiction style that [the] Esquire magazine writers of the 1960s pioneered". Nair noted strong left-wing ideology in the film due to Pothan's political philosphy, with the director indirectly using the idea of equality inherent in his characters' belief system: "A game one can play on every subsequent viewing of the movie is to note how a major character in one scene had appeared as a minor character in some scene before". Each of the film's characters was unique.[43] According to Pushkaran, the film did not reflect his personal or political views.[17]

In an interview for The Hindu, Fahadh called Maheshinte Prathikaaram a "serious comedy";[44] despite its title, the film differs from earlier Malayalam revenge-centred films. It begins with Mahesh bathing in a pond, humming a popular song from 2000's Narasimham (a cult action film). Maheshinte Prathikaaram also alludes to the doomed character Sethumadhavan's vengeance in Kireedam (1989) and Chenkol (1993).[45] The Times of India called the film the "sweetest tale of revenge"; it "is not a regular revenge thriller; it has a heavy dose of rib-tickling comedy that stems from the actions of its rustic characters and their sensibilities".[46]

Release

Maheshinte Prathikaaram's release date was announced in January 2016.[47] The film was released in 67 theatres in Kerala on 5 February; Action Hero Biju was released the previous day.[48] It was released in the rest of India on 12 February,[49] and internationally two weeks later.[50]

Distribution

The film was distributed in India by OPM Dream Mill Cinemas, opening outside Kerala in Bangalore, Mysore, Mangalore, Manipal, Chennai, Coimbatore, Hyderabad and Vizag.[49] On 19 February 2016, it was released in Mumbai, Pune, Gujarat, Delhi and Madhya Pradesh.[51] Tricolor Entertainments handled the film's Asia-Pacific distribution in Australia (22 screens), New Zealand (10 screens), Singapore, Thailand, Hong Kong and Brunei.[50] Celluloid Japan obtained the distribution rights for Japan, where the film opened in Tokyo on 5 March.[52] Maheshinte Prathikaaram was released in the United Kingdom on 6 March by PJ Entertainments,[53][54] and in the United Arab Emirates on 17 March by Gulf Film.[55][56]

Marketing

It employed the "minimal poster" concept for post-release publicity, using less space to convey the film's theme. In one poster, only a pair of flip-flops was seen. The posters were understood by those who had seen the film, and it was hoped they would pique the curiosity of those who had not.[57] By March, the film's producers released a number of "dialogue posters" on social networking sites with popular lines from its characters.[58] The promotion was well received by online media. The following month, still posters from the film appeared.[59]

After Maheshinte Prathikaaram's release, Pothan, Abu, Faasil and Shahir visited theatres across Kerala to analyse audience reaction to the film; Faasil made a surprise appearance at a Payyanur theatre's ticket counter.[60] In March, the crew (including Abu, Faasil, Jaffer Idukki and Bijibal) spoke with students at the Al Azhar College of Arts and Science in Thodupuzha in conjunction with the Mahatma Gandhi University Art Fest.[61] For Vishu on 14 April, the producers released a three-minute behind-the-scenes video featuring auditions and the filming of several scenes.[62]

Home media

Maheshinte Prathikaaram was released on Blu-ray, DVD and VCD by SAINA Video Vision on 10 May 2016.[63][64][65]

Reception

Without pre-release promotion,[66] Maheshinte Prathikaaram did well at the box office and was praised by critics.[67] Word of mouth ensured the film's success, and Faasil's performance was considered one of the best of his career by a number of critics. The film's cinematography and music were also praised.[66] It was a star vehicle for Faasil after several unsuccessful films.[68][69]

Box office

After opening-day revenues of only ₹60 lakh (₹6 million) at the Kerala box office,[70] the film's earnings picked up due to audience response.[69] Word of mouth helped the film's popularity, with the number of screens in Kerala increasing from 67 to 88 in one week. Maheshinte Prathikaaram was released in selected cities outside Kerala, and it grossed ₹6  crore (₹60 million) in 10 days in the state.[70] The film performed steadily in Kerala during its third week, with earnings of ₹1 crore (₹10 million) over the weekend.[71] After three weeks, its earnings exceeded ₹10 crore (₹100 million).[72] At the end of March, the film had been screened over 13,000 times in Kerala theatres.[68] By the end of its run, it had earned ₹17.35 crore (₹173.5 million) in Kerala and was the highest-grossing film at the January–June box office.[73][74][75] The film grossed a total of ₹23.65 crore (₹236.5 million) at the Indian box office, one of 2016's highest-grossing Malayalam films to that point.[2][76] It had a run of over 125 days in some Kerala theatres,[77] and ran for more than 50 days in Chennai.[78]

Maheshinte Prathikaram was the top Malayalam film at the United States box office over its third weekend (March 11–13), grossing $16,819 on 17 screens and outperforming Action Hero Biju and Vettah. It earned a total of $70,238 in three weeks.[79] Earnings dropped to $9,750 over the fourth weekend (March 18–20) from 13 screens.[80] It maintained the top position over its sixth weekend (April 1–3) grossing $5,086 from seven screens for a six-week total of $92,596.[81] It was the top Malayalam film at the United Kingdom-Ireland box office during its second weekend (March 11–13), grossing £5,274 from 29 screens for a two-week total of £32,437.[82] The film had total UK-Ireland earnings of £35,055 after its fourth weekend.[81]

Critical response

Sanjith Sidhardhan of The Times of India rated the film 3.5 out of of 5: "Maheshinte Prathikaaram is a movie that has many feel-good moments and something everybody can relate to. This tale of sweet revenge is a rare genial comedy". He appreciated its casting and screenplay, cinematography, editing and music, praising the performances of Faasil and other cast members and calling the film "visually appealing".[46] S. R. Praveen of The Hindu also gave a positive review: "Syam Pushkaran, in writing the revenge story, takes away the usual ingredients of hate and anger, and replaces it with lots of humour, arriving as a torrent in one-liners, in situations and even in the minute gestures of the characters ... Maheshinte Prathikaram provides clean entertainment, treading new paths in that endeavour. If revenge comes like this, let's have more of it". He praised Pothan's direction and Faasil's performance.[45]

Anu James of the International Business Times gave the film four out of five stars and called it "a simple movie with the right amount of romance, comedy, action and revenge". Appreciating its casting and performances, James also praised the film's technical aspects: its cinematography, "crisp editing", direction, music, screenplay, costume design and art direction.[83] Litty Simon of Malayala Manorama rated Maheshinte Prathikaram 3.75 out of 5: "Dileesh [Pothan] has managed to give a realistic and emotional drama. Humour blends well with the storyline in a subtle and spontaneous manner [with a] well-crafted script". Simon praised the performances of Faasil and others in the cast and the film's music and cinematography: "With its simplicity and realistic approach, the two-and-a-half-hour-long movie is refreshing and belongs to the 'neat' entertainer category".[84]

Paresh C. Palicha of Rediff.com gave the film three out of five stars, praising Faasil's performance and its narrative style: "The plot is driven by characters and their reactions to a particular situation, and there is no solid form of story where we see a growth in characters or logical progression in the story".[85] Sify also had a positive review: "It's not often that you come across such an intelligent comedy that is extremely funny, thoroughly gripping and brilliantly packaged". The reviewer praised the performances: "One of the best things about this one is the performance of every artiste, both in main roles and also those who are there even in a scene or so". Also praising the screenplay, cinematography, and music, the review concluded: "Maheshinte Prathikaram is one of the finest comedies to have happened in Malayalam during recent years".[86] Mythily Ramachandran of Gulf News praised the film's humour and performances: "The anger and hatred one often associates with a revenge tale is missing"; humour takes over, and the film "busts the notion that revenge tales must be laden with gore and violence".[87]

According to Deepa Gauri of the Khaleej Times, Maheshinte Prathikaram is a boon for a Malayalam cinema with an "identity crisis". She praised the film's screenplay and direction: "Every frame shows the minute detailing, which gives [Maheshinte Prathikaaram] its real heart. Charming you with wit, underlining humour and with characters who behave without any cinematic hangover".[88] Raj Vikram of Metromatinee.com also gave a positive review: "There is not a single scene in the film which appears cooked up ... He [Pothan] must be commended for being sure-footed about what he intended to portray". Vikram praised the performances by Faasil and the supporting cast, the "magnificent camera" and the "songs which seamlessly and melodiously merge with the narrative", concluding that it "is a movie that is true to itself. It surprises with its all pervading simplicity and makes even revenge look like a stroll in the park".[89] Akhila Menon of Filmibeat gave the film 3.5 out of 5 stars and called it "a highly impressive, well-packed entertainer": "He [Pothan] has perfectly made use of Syam Pushkaran's well-written script, which equally deals with the light humour, romantic and emotional elements". She praised Faasil's performance, the film's cinematography, costume design and "soulful songs and superb background score".[90]

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