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'''Dry January''' is a public health campaign urging people to abstain from alcohol for the month of January, particularly practised in the [[United Kingdom]].
'''Dry January''' is a public health campaign urging people to abstain from alcohol for the month of January, particularly practised in the [[United Kingdom]].


The campaign, as a formal entity, appears to be relatively recent, being described as having "sprung up in recent years" even in 2014.<ref>{{cite web|url=http://www.marketingmagazine.co.uk/article/1327579/government-unveils-first-dry-january-marketing-campaign|title=Government unveils first 'Dry January' marketing campaign|publisher=Marketingmagazine.co.uk|accessdate=2 January 2015}}</ref> Although the Finnish government launched a campaign called "Sober January" already in 1942 as part of its war effort.<ref>{{cite web|url=http://viestijat.fi/raitis-tammikuu-1942-oli-tehokas-propagandahyokkays/|title=”Raitis tammikuu” (1942) oli tehokas propagandahyökkäys|publisher=http://viestijat.fi|accessdate=8 January 2015}}</ref> The term "Dry January" was registered as a trademark by the charity [[Alcohol Concern]] in mid-2014;<ref>{{cite web|url=http://trademark.markify.com/trademarks/ctm/dry+january/012826863/?lang=lv|title=Trademark information for DRY JANUARY from CTM - by Markify|publisher=Trademark.markify.com|accessdate=2 January 2015}}</ref> the first ever Dry January campaign by Alcohol Concern occurred in January 2013.<ref>{{cite web|url=http://www.mhealthylifestylemag.com/#!dry-january/c1abx|title=ALL ABOUT DRY JANUARY 2014|publisher=Mhealthylifestylemag.com|accessdate=2 January 2015}}</ref> In the leadup to the January 2015 campaign, for the first time Alcohol Concern partnered with [[Public Health England]].<ref>{{cite web|url=http://www.lbc.co.uk/festive-drinkers-urged-to-try-dry-january-102171|title=Festive Drinkers Urged To Try 'Dry January'|work=LBC|accessdate=2 January 2015}}</ref>
The campaign, as a formal entity, appears to be relatively recent, being described as having "sprung up in recent years" even in 2014.<ref>{{cite web|url=http://www.marketingmagazine.co.uk/article/1327579/government-unveils-first-dry-january-marketing-campaign|title=Government unveils first 'Dry January' marketing campaign|publisher=Marketingmagazine.co.uk|accessdate=2 January 2015}}</ref> Although the Finnish government launched a campaign called "Sober January" already in 1942 as part of its war effort.<ref>{{cite web|url=http://viestijat.fi/raitis-tammikuu-1942-oli-tehokas-propagandahyokkays/|title=”Raitis tammikuu” (1942) oli tehokas propagandahyökkäys|publisher=http://viestijat.fi|accessdate=8 January 2015}}</ref> The term "Dry January" was registered as a trademark by the charity [[Alcohol Concern]] in mid-2014;<ref>{{cite web|url=http://trademark.markify.com/trademarks/ctm/dry+january/012826863/?lang=lv|title=Trademark information for DRY JANUARY from CTM - by Markify|publisher=Trademark.markify.com|accessdate=2 January 2015}}</ref> the first ever Dry January campaign by Alcohol Concern occurred in January 2013.<ref>{{cite web|url=http://www.mhealthylifestylemag.com/#!dry-january/c1abx|title=ALL ABOUT DRY JANUARY 2014|publisher=Mhealthylifestylemag.com|accessdate=2 January 2015}}</ref> In the leadup to the January 2015 campaign, for the first time Alcohol Concern partnered with [[Public Health England]].<ref>{{cite web|url=http://www.lbc.co.uk/festive-drinkers-urged-to-try-dry-january-102171|title=Festive Drinkers Urged To Try 'Dry January'|work=LBC|accessdate=2 January 2015|deadurl=yes|archiveurl=https://web.archive.org/web/20150102212331/http://www.lbc.co.uk/festive-drinkers-urged-to-try-dry-january-102171|archivedate=2 January 2015|df=}}</ref>


In January 2014 according to Alcohol Concern, which initiated the campaign,{{when|date=January 2015}} over 17,000 Britons stopped drinking for that month.<ref>{{cite web|url=http://www.thetimes.co.uk/tto/health/article4309925.ece|title=Abstinence after the boozing. Can you make it a dry January?|work=The Times|accessdate=2 January 2015}}</ref> While there is controversy as to the efficacy and benefits of the practice, a 2014 survey by the University of Sussex found that six months following January 2014, out of 900 surveyed participants in the custom, 72% had "kept harmful drinking episodes down" and 4% were still not drinking.<ref>{{cite web|url=http://www.bbc.com/news/health-30038307|title=BBC News - 'Dry January' linked to drinking less in long term|work=BBC News|accessdate=2 January 2015}}</ref>
In January 2014 according to Alcohol Concern, which initiated the campaign,{{when|date=January 2015}} over 17,000 Britons stopped drinking for that month.<ref>{{cite web|url=http://www.thetimes.co.uk/tto/health/article4309925.ece|title=Abstinence after the boozing. Can you make it a dry January?|work=The Times|accessdate=2 January 2015}}</ref> While there is controversy as to the efficacy and benefits of the practice, a 2014 survey by the University of Sussex found that six months following January 2014, out of 900 surveyed participants in the custom, 72% had "kept harmful drinking episodes down" and 4% were still not drinking.<ref>{{cite web|url=http://www.bbc.com/news/health-30038307|title=BBC News - 'Dry January' linked to drinking less in long term|work=BBC News|accessdate=2 January 2015}}</ref>

Revision as of 08:01, 14 September 2017

Dry January is a public health campaign urging people to abstain from alcohol for the month of January, particularly practised in the United Kingdom.

The campaign, as a formal entity, appears to be relatively recent, being described as having "sprung up in recent years" even in 2014.[1] Although the Finnish government launched a campaign called "Sober January" already in 1942 as part of its war effort.[2] The term "Dry January" was registered as a trademark by the charity Alcohol Concern in mid-2014;[3] the first ever Dry January campaign by Alcohol Concern occurred in January 2013.[4] In the leadup to the January 2015 campaign, for the first time Alcohol Concern partnered with Public Health England.[5]

In January 2014 according to Alcohol Concern, which initiated the campaign,[when?] over 17,000 Britons stopped drinking for that month.[6] While there is controversy as to the efficacy and benefits of the practice, a 2014 survey by the University of Sussex found that six months following January 2014, out of 900 surveyed participants in the custom, 72% had "kept harmful drinking episodes down" and 4% were still not drinking.[7]

See also

References

  1. ^ "Government unveils first 'Dry January' marketing campaign". Marketingmagazine.co.uk. Retrieved 2 January 2015.
  2. ^ ""Raitis tammikuu" (1942) oli tehokas propagandahyökkäys". http://viestijat.fi. Retrieved 8 January 2015. {{cite web}}: External link in |publisher= (help)
  3. ^ "Trademark information for DRY JANUARY from CTM - by Markify". Trademark.markify.com. Retrieved 2 January 2015.
  4. ^ "ALL ABOUT DRY JANUARY 2014". Mhealthylifestylemag.com. Retrieved 2 January 2015.
  5. ^ "Festive Drinkers Urged To Try 'Dry January'". LBC. Archived from the original on 2 January 2015. Retrieved 2 January 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  6. ^ "Abstinence after the boozing. Can you make it a dry January?". The Times. Retrieved 2 January 2015.
  7. ^ "BBC News - 'Dry January' linked to drinking less in long term". BBC News. Retrieved 2 January 2015.
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