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'''BYJU'S – The Learning App''' is the common brand name for '''Think and Learn Private Ltd.''', a [[Bangalore]]-based [[educational technology]] (edtech) and online tutoring firm founded in 2011 by Byju Raveendran at [[Bangalore]] ([[India]]). In March 2019, it was the world’s most valued [[edtech]] company at $5.4 billion (Rs 37,000 [[crore]]). [[Shah Rukh Khan]] is the brand ambassador for BYJU'S. In July 2019, BYJU'S acquired [[India national cricket team|Indian cricket team]]'s jersey rights.<ref>{{Cite news|url=https://www.thehindu.com/sport/cricket/learning-app-byjus-to-replace-oppo-on-indian-cricket-teams-jersey/article28707165.ece|title=Learning app Byju's to replace Oppo on Indian cricket team's jersey|language=en-IND|date=25 July 2019|agency=[[Press Trust of India]]|newspaper=[[The Hindu]]|location=[[Chennai]]|access-date=30 July 2019}}</ref>
'''BYJU'S – The Learning App''' is the common brand name for '''Think and Learn Private Ltd.''', a [[Bangalore]]-based [[educational technology]] (EdTech) and online tutoring firm founded in 2011 by Byju Raveendran at [[Bangalore]] ([[India]]). In March 2019, it was the world’s most valued [[edtech]] company at $5.4 billion (Rs 37,000 [[crore]]). [[Shah Rukh Khan]] is the brand ambassador for BYJU'S. In July 2019, BYJU'S acquired [[India national cricket team|Indian cricket team]]'s jersey rights.<ref>{{Cite news|url=https://www.thehindu.com/sport/cricket/learning-app-byjus-to-replace-oppo-on-indian-cricket-teams-jersey/article28707165.ece|title=Learning app Byju's to replace Oppo on Indian cricket team's jersey|language=en-IND|date=25 July 2019|agency=[[Press Trust of India]]|newspaper=[[The Hindu]]|location=[[Chennai]]|access-date=30 July 2019}}</ref>


== Products and services ==
== Products and services ==
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In January 2019, BYJU’S acquired a [[United States|US]]-based [[Osmo (game system)|Osmo]], a maker of educational games for children aged 3-8 years for $120 million.<ref>{{cite web|url=https://www.livemint.com/Companies/80Le6wvAY3xi3jFSs5FJLI/Byjus-acquires-USbased-Osmo-for-120-million.html|title=Byju's acquires US-based Osmo for $120 million|first=Deepti|last=Govind|website=[[Mint (newspaper)|Mint]]|date=19 January 2019|archiveurl=https://web.archive.org/web/20190205042058/http://www.livemint.com/Companies/80Le6wvAY3xi3jFSs5FJLI/Byjus-acquires-USbased-Osmo-for-120-million.html|archivedate=5 February 2019|accessdate=4 May 2019}}</ref>
In January 2019, BYJU’S acquired a [[United States|US]]-based [[Osmo (game system)|Osmo]], a maker of educational games for children aged 3-8 years for $120 million.<ref>{{cite web|url=https://www.livemint.com/Companies/80Le6wvAY3xi3jFSs5FJLI/Byjus-acquires-USbased-Osmo-for-120-million.html|title=Byju's acquires US-based Osmo for $120 million|first=Deepti|last=Govind|website=[[Mint (newspaper)|Mint]]|date=19 January 2019|archiveurl=https://web.archive.org/web/20190205042058/http://www.livemint.com/Companies/80Le6wvAY3xi3jFSs5FJLI/Byjus-acquires-USbased-Osmo-for-120-million.html|archivedate=5 February 2019|accessdate=4 May 2019}}</ref>

<br />

== Competitors ==
BYJU's has emerged as the leader in EdTech space in India. However, there are many other private organisations in India who are using Activity-Based Learning and Blended Learning to evoke curiosity in students. They either have similar products in market or they are working actively on research and development. Some of the well-known ones are [https://www.toppr.com/ Toppr], [[Vedantu]], and [https://www.numbernagar.com/ NumberNagar]. All of these organisations have a presence in multiple states in India.


== Funding and financials ==
== Funding and financials ==

Revision as of 02:58, 6 December 2019

Test Think and Learn Private Ltd.[1][2]
Company typePrivate
IndustryEdtech, distance education, m-learning
Founded2011; 13 years ago (2011)[3]
FounderByju Raveendran (Founder, CEO)[1][4]
Headquarters
Bangalore, Karnataka[3]
,
India
Area served
Multinational
ProductsBYJU’S - The Learning App
RevenueIncrease ₹5,200 million (equivalent to ₹7.0 billion, US$83 million or €85 million in 2023) (2018)[5]
Total equity$5.4 billion (2019[6])
Number of employees
8000 (2019[7])
SubsidiariesTutorVista, Osmo
Websitebyjus.com

BYJU'S – The Learning App is the common brand name for Think and Learn Private Ltd., a Bangalore-based educational technology (EdTech) and online tutoring firm founded in 2011 by Byju Raveendran at Bangalore (India). In March 2019, it was the world’s most valued edtech company at $5.4 billion (Rs 37,000 crore). Shah Rukh Khan is the brand ambassador for BYJU'S. In July 2019, BYJU'S acquired Indian cricket team's jersey rights.[8]

Products and services

BYJU’S runs on a premium model. Their main product is a mobile app named BYJU'S-The Learning App launched in August 2015.[9] It provides educational content mainly to school students from class 1 to 12 (primary to higher secondary level education).[4] The company trains students for examinations in India such as IIT-JEE, NEET, CAT, IAS as well as for international examinations such as GRE and GMAT.[10]

The main focus is on mathematics and science, where concepts are explained using 12-20 minute digital animation videos.[11][12][13] BYJU'S reports to have 33 million users overall, 2.2 million annual paid subscribers and an annual retention rate of about 85%.[14][15] The app purports to tailor the content provided to the individual student’s learning pace and style.[16] The average student spends 53 minutes daily using BYJU'S.[17] Apart from mathematics and science they have introduced Disney BYJU'S app for kids who had just started learning.

The company announced that it will launch its app in regional Indian languages in 2019.[18][4] It also plans to launch an international version of the app for English-speaking students in other countries in 2019.[19][20]

History

BYJU’S app was developed by Think and Learn Pvt Ltd, established by Byju Raveendran in 2011.[1][3] Raveendran, who was trained as an engineer, started coaching students to pass mathematics exams in 2006.[1] In 2011 he founded an educational company with the help of his students offering online video-based learning programs for the K-12 segment as well as competitive exams.[21][22] In 2012 Think and Learn entered both Deloitte Technology Fast50 India and Deloitte Technology Fast 500 Asia Pacific ratings and has been present there ever since.[3][23]

In August 2015, after 4 years of developments, the firm launched BYJU’S The Learning App.[24][21] The app was downloaded by more than 2 million students within the first 3 months since its launch.[3] In December 2016, the app was among "Best Self Improvement" apps at Google Play India rating.[25]

In 2017, Think and Learn launched BYJU’S Math App for kids and BYJU’S Parent Connect app to help parents track their child’s learning course.[26][27] BYJU’S app also became a business case at Harvard Business School.[28][29] By 2018, it had 15 million users and 900,000 paid users.[4][30].

Sponsorship

File:Members of indian cricket team wearing byju sponsored jersey.jpg
Members Of Indian Cricket Team In Jersey

In July 2019 BYJU'S acquired Indian cricket team Jersey rights from Oppo.




Acquisitions

In July 2017, Think and Learn acquired TutorVista (including Edurite) from Pearson.[31][32][33]

In January 2019, BYJU’S acquired a US-based Osmo, a maker of educational games for children aged 3-8 years for $120 million.[34]


Competitors

BYJU's has emerged as the leader in EdTech space in India. However, there are many other private organisations in India who are using Activity-Based Learning and Blended Learning to evoke curiosity in students. They either have similar products in market or they are working actively on research and development. Some of the well-known ones are Toppr, Vedantu, and NumberNagar. All of these organisations have a presence in multiple states in India.

Funding and financials

BYJU’S received seed funding from Aarin Capital in 2013.[35]

As of 2019, BYJU’S has secured nearly $785 million in funding from investors, including Sequoia Capital India, Chan Zuckerberg Initiative (CZI), Tencent, Sofina, Lightspeed Venture Partners, Brussels-based family office Verlinvest, development finance institution IFC, Naspers Ventures, CPPIB and General Atlantic.[30][36][37] BYJU’S was the first company in Asia to receive an investment from Chan-Zuckerberg Initiative (co-funded by Facebook founder Mark Zuckerberg and Priscilla Chan).[38][39][40]

As per the company filings with the Ministry of Corporate Affairs, BYJU’S became a unicorn and is valued at US$1 billion (INR 6,505 Crore) as of March 2018.[41][36]

BYJU'S operates roughly on a premium business model where a paid subscription is required for most of the content.[11] In 2017, BYJU’s generated revenues of about 260 crore (US $40 million or €33 million) and doubled it 2018 financial year, earning 520 crore.[2][5] BYJU’S has targeted a revenue of 1400 crores for 2019 financial year.[42]

Awards and nominations

Year Award or recognition Type of award Result/ranking
2017 Express IT Awards Personal Won[43]
2017 Deloitte Technology Fast 500 Asia Pacific Company 126[44]
2016 Deloitte Technology Fast 500 Asia Pacific Company 115[45]
2015 Deloitte Technology Fast 500 Asia Pacific Company 167[46]
2014 Deloitte Technology Fast 500 Asia Pacific Company 329[47]
2013 Deloitte Technology Fast 500 Asia Pacific Company 176[48]
2012 Deloitte Technology Fast 500 Asia Pacific Company 321[49]
2016 Wharton Reimagine Education Overall Ed Tech Award (Best Educational App) Company Won[50][51]
2016 VCCircle Awards (Education company of the year) Company Won[52][11]
2017 FT/IFC Transformational Business Awards Company Nominated[53]
2016 Future of India Awards Company Won[54]
2016 Global Mobile App Summit & Awards (Education) Company Won[55]
2010 CNBC TV18 CRISIL Emerging India Award (Education) Company Won[11]
2017 CNBC TV18 India Business Leader Awards (Young Turk of the Year) Company Won[56]
2018 Business Standard Annual Awards for Corporate Excellence Company Won[57]
2017 Amazon Web Services Mobility Awards (Established Education App of the Year) Company Won
2018 EY Entrepreneur of the Year Award (Start up) Personal Won[58]

See also

References

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