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Heinz Tomato Ketchup

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"Mayochup" redirects here. For the untrademarked blend of mayonnaise and ketchup, see Fry sauce.

Heinz Tomato Ketchup
Product typeKetchup
OwnerKraft Heinz
CountryUnited States
Introduced1876; 148 years ago (1876)
MarketsWorldwide
Previous ownersH.J. Heinz Company
TaglineIt has to be Heinz
Websiteheinz.com/ketchup

Heinz Tomato Ketchup is a brand of ketchup produced by the H. J. Heinz Company, a division of the Kraft Heinz company. Heinz Ketchup holds 80% of the market share in Europe and 60% in the United States.[1]

History

Heinz Tomato Ketchup was first introduced as "catsup" in 1876 in Pittsburgh, Pennsylvania.[2][3] In 1907, Heinz started producing about 13 million bottles of ketchup per year, exporting ketchup all over the world, including India, Australia, South America, Japan, Indonesia, New Zealand, South Korea, South Africa, and the United Kingdom. Heinz Ketchup is often served at restaurants in the United States and Canada, as well as many other countries.

Heinz Ketchup uses the slogan "America's Favorite Ketchup” as it has been condiment for many foods, such as French fries, chips, hamburgers and hot dogs. As of 2012, there are more than 650 million bottles of Heinz Tomato Ketchup being sold every year throughout the world.[4]

In January 2009, the label design was altered, with the illustration of a gherkin pickle that had adorned the label since the 1890s was removed and replaced with an illustration of a vine-ripened tomato accompanied by the slogan "Upgrade To Heinz".[5]

In a recent American Customer Satisfaction Index poll of 10,644 consumers, H.J. Heinz Co. had the highest score of any food or beverage firm, higher than Kraft Foods, The Coca-Cola Company, and Nestlé.[6]

Production

Heinz manufactures all of its American tomato ketchup at two plants: one in Fremont, Ohio, and another in Muscatine, Iowa.[7] Heinz closed their plant in Leamington, Ontario in 2014.[8] The former Canadian plant is now owned by Highbury Vancouver to produce French's ketchup in Canada.

Globally, Heinz produces ketchup and other tomato sauces in factories across the world, including the UK and the Netherlands. Although Heinz touts "one basic recipe" for its mainstay ketchup, there are variations in this recipe tailored to national tastes, and dependent on the country of production.[9][10][11]

Varieties

Limited Edition Heinz Tomato Ketchup blended with balsamic vinegar (left) and standard Heinz Tomato Ketchup (right)

In addition to the standard ketchup variety, Heinz offers two varieties known as "Organic" and "Simply Heinz", both of which are produced with sugar instead of high fructose corn syrup.[12] In the present, Heinz offers several flavor variations to their ketchup, including sriracha, jalapeño, and balsamic vinegar.

Two bottles of Heinz ketchup, (left): Organic tomato; (right): "Ed Sheeran" edition

Edchup

On June 5, 2019, which is National Ketchup Day, Heinz, along with singer-songwriter and ketchup-lover Ed Sheeran, released a limited-edition ketchup product known as Ed Sheeran X Heinz ketchup, more popularly known by its portmanteau, “Edchup”. Heinz announced the release in an Instagram post on the same day. The post featured Sheeran posing with a bottle of “Edchup”. Ed Sheeran is a long-time ketchup lover. He made this apparent when he had the Heinz ketchup logo tattooed on his left arm.[13]

The bottles, which were 20 ounces (567 g) each, were limited to 5 per order. The ketchup inside was no different than ordinary Heinz tomato ketchup. The bottle itself featured a unique label in which the title was “HEINZ TOMATO EDCHUP”. The labels of standard Heinz ketchup bottles feature a tomato hanging from its stem. On the ”Edchup” label the tomato is wearing glasses and has a leaf on the top of it which appears to be hair. The tomato on the label was designed to imitate Ed Sheeran.

EZ Squirt colored ketchup

From 2000 to 2006, Heinz produced colored ketchup products called EZ Squirt, which were available in squeezable containers and targeted towards young children.[12] The ketchup launched in green- and red-colored varieties, which were later joined by purple, pink, orange, teal, and blue.[14] The Canadian version was labelled E-ZEE Squirt,[15] most likely to reflect the difference in the way that the letter Z is pronounced in American English and the way it is pronounced in Commonwealth English.

Saucy Sauce product line

In April 2018, Heinz announced the release of "Mayochup", a portmanteau of mayonnaise + ketchup that is a mixture of the two sauces,[16] because more than 500,000 users voted "yes" in a Twitter poll asking Americans if they wanted to see it in stores. A number of Twitter users responded that such a mixture already existed as "fry sauce" and "fancy sauce".[17][18] The sauce arrived on US retailers' shelves in September 2018.[19][16] It attracted some media attention in May 2019 when the phrase was revealed to mean "shit-face" in the Cree language.[20]

In March 2019, after the success of their Mayochup campaign, Heinz announced the release of two new portmanteau products to celebrate the company's 150th anniversary: "Mayomust", from mayonnaise + mustard, and "Mayocue", from mayonnaise + barbecue sauce.[21][22][23]

In April 2019, Heinz released yet another portmanteau product, this time combining ketchup + ranch dressing to create "Kranch".[24] The new sauce received a mixed reception online,[25][26] with Newsweek saying that it "might seem as if Kranch is a flight of fancy from a drunken frat boy" but that some consumers were nevertheless interested.[27]

In January 2020, Heinz announced "Honeyracha" combining honey + sriracha,[28] then in February announced "Mayoracha" combining mayonnaise + sriracha.[29]

In March 2021 Heinz unveiled three new products: "Tarchup" combining tartar sauce + ketchup, "Wasabioli" combining wasabi + aioli, and "Hanch" combining hot sauce + ranch dressing.[30] Later in March, two more were announced: "Buffaranch" combining Buffalo sauce + ranch dressing and "Sweet Ketchili" combining ketchup + sweet chili sauce.[31]

Packaging

Heinz ketchup is packaged in glass and plastic bottles of various sizes, as well as individual-serving condiment packets made of foil or plastic.[12] Larger amounts of ketchup are packaged in metal cans, rigid plastic jugs, flexible plastic bags and a bag-in-box format. The larger containers can be fitted with pumps or placed into dispensers for bulk service. A bag containing 3 US gallons (11 L) is the largest offering intended for restaurants; an IBC tote containing 260 US gallons (980 L) is sold to food manufacturers.

In 2010, Heinz unveiled Dip & Squeeze, a new single-serve cup for dipping and squeezing, intended to eventually replace the original packets.[32]

The Heinz Keystone Dispenser is a color-coded plastic dispenser, shaped to resemble the keystone part of the "Heinz 57" symbol, that accepts bags of condiments that include the original, low-sodium and Simply Heinz varieties of ketchup, along with several varieties of mustard, mayonnaise, ranch dressing and relish.

Glass bottles

Heinz 57 glass bottle

Heinz introduced its octagonal glass bottle for the first time in 1889; the bottle was patented in 1890. While other glass bottle designs have existed, the octagonal glass bottle is still in use and is considered an "iconic" example of package design.[33] In the United States, the glass bottle commonly used by restaurants holds 14 ounces (400 g) of ketchup. A small bottle containing about 2.25 ounces (64 g) of ketchup also exists for hotel room service and other situations where it is desirable to serve individual meals with a more personal or luxurious presentation than might be perceived with the foil or plastic packets associated with fast food dining.

As ketchup has high viscosity and behaves as a pseudoplastic or thixotropic liquid,[34] dispensing from glass bottles can be difficult. Tapping the glass bottle causes the ketchup to become thinner and easier to pour. Heinz suggests, on its website, that the best place to tap the bottle is on the "57" mark. The New York Times has also claimed that the tapping the "57" mark is the best way to cause Heinz ketchup to pour smoothly.[35][36] Shaking the bottle or tapping in another place is also effective, however.

The "57" mark arises from an advertising statement that Heinz made "57 Varieties" of products. When Henry J. Heinz introduced the "57 Varieties" slogan, however, the company already made at least 60 products. The number is simply the combination of numbers Heinz and his wife considered "lucky".[37]

The "upside-down" squeezable plastic bottle, consisting of an opaque red bottle with a wide white cap located at the bottom, was introduced as a food service product in 2002. It allows ketchup to be dispensed more easily than was possible with the glass bottle, and permits the use of more of the ketchup in the bottle, as the contents will settle on top of the dispensing valve. The "upside-down" bottle is intended to be non-refillable. A similar bottle has been introduced in several different sizes at the retail/grocery level, but without the opaque red coloring.

Merchandising

The Heinz Ketchup logo and distinctive red color have been used in numerous licensed products. This includes clothing, mugs, pin badges and tomato-flavored cosmetics.[38]

A Heinz Ketchup cookbook was published by Absolute Press in 2007.[38]

In January 2020, Heinz and department store Fortnum & Mason launched tomato ketchup-filled chocolate truffles, as part of their Valentine's Day offering.[39]

In April 2020, Heinz launched a 570-piece ketchup jigsaw puzzle, in which all of the pieces were identically red.[40]

Counterfeiting scheme

In 2012, a criminal scheme that repackaged bulk standard ketchup into bottles with counterfeit "Simply Heinz" labels failed when the transferred ketchup began to ferment and explode.[41]

See also

References

  1. ^ "Ketchup — Quartz Daily Obsession". Quartz.
  2. ^ Meyer, Zlati. "Memorial Day BBQ: 7 fun facts about ketchup while you wait for it". USA Today. Retrieved May 19, 2020.
  3. ^ "FOOD INDUSTRIES IN THE MID-ATLANTIC REGION." The Greenwood Encyclopedia of American Regional Cultures: The Mid-Atlantic Region. Santa Barbara: ABC-CLIO, 2004. Credo Reference. Web. 1 October 2012.
  4. ^ "The First Name in Ketchup". H. J. Heinz Company. October 21, 2010.
  5. ^ "The Kraft Heinz Company". Retrieved May 1, 2017.
  6. ^ Higgins, Kevin (January–February 2004). "Competition Can't Ketchup to Heinz". Marketing Management. 13 (1): 22–25.
  7. ^ Charles, Dan (September 2, 2019). "Meet The Man Who Guards America's Ketchup". National Public Radio. Retrieved September 3, 2019.
  8. ^ "Ketchup giant H.J. Heinz Co. closes Friday in Leamington, Ont". Retrieved May 1, 2017.
  9. ^ Albala, Ken. "A brief history of ketchup". The Conversation. Retrieved September 4, 2019.
  10. ^ "Why Ketchup Tastes Different Around the World". WanderFood. September 20, 2011. Retrieved September 4, 2019.
  11. ^ "Heinz Ketchup Story". Kraft Canada. Retrieved September 4, 2019.
  12. ^ a b c Simoncini, Melissa (2011). "Heinz Ketchup: A 135-Year History of Innovation" (PDF). Retrieved October 5, 2012.
  13. ^ Peters, Lucia (June 2019). "Heinz Ketchup & Ed Sheeran Released "Edchup" Bottles & Here's How You Can Get One". bustle.com. p. 1. Retrieved July 20, 2019.
  14. ^ Dickerson, Linda A. (March 17, 2002). "Take a lesson from Heinz: Make the old new". old.post-gazette.com. Retrieved May 19, 2020.{{cite web}}: CS1 maint: url-status (link)
  15. ^ "Does anyone remember the coloured ketchup from back in the 2000's?". Imgur. May 13, 2014.
  16. ^ a b Maura Judkis (October 4, 2018). "How does Heinz's Mayochup stack up against other mayo-ketchup sauces?". The Washington Post. The Washington Post. Retrieved October 22, 2018.
  17. ^ McCluskey, Megan (April 13, 2018). "Heinz' New 'Mayochup' Sauce Incites Total Condiment Mayhem". Time. Retrieved April 13, 2018.
  18. ^ Olumhense, Ese (April 12, 2018). "Heinz Teased 'Mayochup', a New Mayo and Ketchup Condiment. A Contentious Online Debate Ensued". Chicago Tribune. Retrieved April 19, 2018.
  19. ^ "Heinz Mayochup". Kraft-Heinz, Inc. Retrieved October 22, 2018.
  20. ^ "Heinz calls Mayochup meaning in Cree an 'unfortunate translation'". CBC News. May 22, 2019. Retrieved May 22, 2019.
  21. ^ Meyer, Zlati (March 26, 2019). "Where's the best place to hit the Heinz? 7 fun facts as ketchup maker turns 150 this year". USA Today. Retrieved March 30, 2019.
  22. ^ Meyer, Zlati (March 26, 2019). "Heinz turns 150: Some fun facts about the iconic ketchup maker". Chicago Sun-Times. Retrieved March 30, 2019.
  23. ^ Judkis, Maura (May 7, 2019). "Perspective | Kranch is the latest condiment mash-up we didn't need". Washington Post. ISSN 0190-8286. Retrieved November 14, 2020.
  24. ^ Martin, Rachel (April 5, 2019). "Heinz Launches 'Kranch'". NPR. Retrieved April 7, 2019.
  25. ^ Jackson, Dory (April 4, 2019). "Meet Kranch: Heinz's New Ketchup and Ranch Hybrid Sauce Sparks Mixed Feelings Online". Newsweek. Retrieved April 7, 2019.
  26. ^ Wang, Philip (April 5, 2019). "Heinz introduces 'kranch,' ketchup and ranch dressing mixed together". TheHill. Retrieved November 14, 2020.
  27. ^ "Kranch, Heinz's new ketchup and ranch sauce mashup, sparks mixed feelings online". Newsweek. April 4, 2019. Retrieved November 14, 2020.
  28. ^ Salaky, Kristin (January 8, 2020). "Exclusive: HoneyRacha Is The Heinz Condiment Mash-Up We've Been Waiting For". Delish.com. Retrieved November 13, 2021.
  29. ^ Morillo, Alexis (February 25, 2020). "Heinz Is Reportedly Releasing A Mayoracha Sauce This Year That Combines Mayonnaise And Sriracha In One Handy Bottle". Delish.com. Retrieved November 13, 2021.
  30. ^ Pomranz, Mike (March 19, 2021). "Heinz Unveils 'Tarchup,' 'Wasabioli,' and 'Hanch' in Canada". Food & Wine. Retrieved November 13, 2021.
  31. ^ Pomranz, Mike (March 29, 2021). "Buffaranch and Sweet Ketchili Are Heinz's Latest Condiment Mashups to Hit U.S. Shelves". Food & Wine. Retrieved November 13, 2021.
  32. ^ Pearson, Jake and Jose Martinez (February 4, 2010). "A classic gets revamped! Heinz gives ketchup packet a makeover". NYDailyNews.com. New York.
  33. ^ Verhaaf, Marcel (2011). The Heinz ketchup bottle. Amsterdam: BIS Publishers. ISBN 978-90-6369-230-8.
  34. ^ Barry, Patrick L.; Phillips, Tony (August 10, 2004). "The Great Ketchup Mystery". First Science.com. Retrieved June 9, 2009.
  35. ^ Heinz.com. Retrieved April 28, 2011.
  36. ^ Rawsthorn, Alice (April 12, 2009). "An Icon, Despite Itself". The New York Times. Retrieved June 9, 2009.
  37. ^ "Heinz Trivia". heinz.com.
  38. ^ a b "Food and drink under the Christmas tree". Pittsburgh Post-Gazette. December 4, 2019. Retrieved July 23, 2020.
  39. ^ Brown, Nancy (January 28, 2020). "Heinz launches heart-shaped box of ketchup AND chocolate truffles for Valentine's Day". Entertainment Daily. Retrieved July 23, 2020.
  40. ^ Barr, Sabrina (May 13, 2020). "Heinz releases 'ridiculously slow' 570-piece jigsaw that is entirely red". The Independent. Archived from the original on May 9, 2022. Retrieved July 23, 2020.
  41. ^ Goldberg, Dan (October 18, 2012). "Counterfeit ketchup caper: Exploding bottles leave major mess in Dover". The Star-Ledger. Retrieved October 18, 2012.

Further reading

  • Gladwell, Malcolm (September 6, 2004). "The Ketchup Conundrum". Taste Technologies (article series). The New Yorker. Retrieved July 16, 2017. Focuses on the reasons Heinz Tomato Ketchup dominates the ketchup market.

External links

Wikimedia Commons has media related to Heinz Tomato Ketchup.
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