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KVII-TV

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KVII-TV, better known as ProNews7, is an ABC affiliated television station in Amarillo, Texas. They also operate satellite KVIH-TV channel 12 in Clovis, New Mexico. It was owned by Stanley Marsh 3 since 1967 until he sold it to Atlanta-based, New Vision Group in 2002. In 2005, New Vision Group's parent company sold the station to its present owner, Barrington Broadcasting for $22.5 million. KVII-TV uses the "Circle 7 logo." The KVII studio, located in downtown Amarillo, is shaped similar to a pyramid.

KVII and satellite station KVIH serve viewers across a four-state region including the Texas and Oklahoma panhandles, eastern New Mexico and southwestern Kansas. The station is broadcast over-the-air and via cable carriage and several UHF translators. In addition to Amarillo and Clovis, cities served include Canyon, Dumas, Pampa, Borger, Hereford, Muleshoe, Dalhart, Clarendon and Childress, Texas; Clayton, Tucumcari, Logan, San Jon and Portales, NM; Guymon, Boise City and Beaver, Okla.; and Elkhart and Liberal, Kan.

KVII formerly operated another satellite, KVIJ channel 8 in Sayre, Oklahoma from 1976 to 1992 -- that station ceased operations due to the fact that most viewers in its area of western Oklahoma received their network programming via cable which gave them access to stations from the Oklahoma City or Wichita Falls-Lawton DMAs including ABC affiliates KOCO and KSWO, respectively, and very few actually tuned in to KVIJ Channel 8 directly. The former studio and transmitter site of KVIJ now sit vacant northwest of Sayre at the intersection of state highways 6 and 152. Channel 8 began in 1961 as CBS affiliate KSWB-TV (Licensed to Elk City, OK and call sign related to owner South West Broadcasting) and changed its call letters to KFDO-TV in 1966 (Licensed to Sayre, OK) when it became a satellite of Amarillo CBS affiliate KFDA-TV until 1976.

Also in 1976, Clovis satellite station KFDW Channel 12 was sold by KFDA to Mel Wheeler (Manager and part owner with old KFDA owners). The station continued as a satellite of KFDA until 1979, when the station sold to McAlister TV in Lubbock, and began operating as an adjunct to ABC affiliate KAMC channel 28 in Lubbock. After death of Bill McAlister, KMCC Clovis was sold to Marsh Media in 1986 and became a KVII satellite, changing the call letters to KVIH in the process.

In 1999, KVII help provided an Amarillo affiliate station of The WB Network. KVII promotes and sells advertising for the network, while Amarillo's cable television operator broadcasts the station on a cable channel. On September 18, 2006, KVII's DT2 subcarriers became the area's new affiliates of The CW Television Network.

By mid-October, the digital signal was fully operating, coinciding with the introduction of a viewer-interactive newscast (viewers can send e-mails with questions and concerns)

Slogans

  • The Panhandle Spirit & Stereo7 (late 1980s (timeframe when KVII was beginning to use stereo sound during broadcasts; the station's 'Circle 7' logo was used in place of the 'o'))
  • Coverage you can count on (mid-late 1990s-2001 (news and promos))
  • Home for good news and great mornings used on Daybreak newscast only (2000-Present)
  • Working in the Panhandle Spirit (late 2002-present (news and promos))
  • Internet Slogan only Your 24/7 source for everything in the panhandle (2006-Present)

Trivia

  • The title "ProNews" or "ProNews 7" has been used continuously by KVII-TV and its satellites since 1967, making for one of the longest running local newscast to be known under one name over a period of at least 40 years while most other stations routinely (some frequently) changed newscast titles.
  • KVII was one of the non-CBS affiliates to use The CBS Enforcer Package, a news music theme used on KVII from 1995 to 1997.


References

  • George Schwarz (January 20, 2005). "KVII changes ownership". Amarillo Globe-News.
  • Greg Rohloff (January 20, 2005). "Marsh set to sell station to TV group". Amarillo Globe-News.
  • Chip Chandler (August 25, 2006). "KVII benefitting from partnership with the WB". Amarillo Globe-News.

Template:Barrington Broadcasting

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