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KVII logo
Kvii cwtv.JPG
KVII: Amarillo, Texas
KVIH: Clovis-Portales, New Mexico
United States
Branding ABC 7 (general)
ABC 7 News (newscasts)
CW 11 Amarillo (DT2)
Slogan The Panhandle Spirit
Channels Digital: KVII: 7 (VHF)
KVIH: 12 (VHF)
Virtual: KVII: 7 (PSIP)
Subchannels x.1 ABC
x.2 CW+
x.3 Comet TV
Owner Sinclair Broadcast Group
(KVII Licensee, LLC)
First air date KVII: December 21, 1957; 59 years ago (1957-12-21)
KVIH: December 2, 1956; 60 years ago (1956-12-02)
Call letters' meaning KVII:
VII = Roman numeral 7
variation of KVII with an H
Former callsigns KVII: none
KICA-TV (1956–1964)
KFDW-TV (1964–1979)
KMCC-TV (1979–1986)
Former channel number(s) KVII:
7 (VHF analog, 1957–2009)
12 (VHF analog, 1956–2009)
23 (UHF digital, –2009)
20 (UHF digital, –2009)
Former affiliations KVII: none
KVIH: CBS (1956–1979)
The Tube (DT3, 2006-2007)
AccuWX (DT3, 2007–2013)
Grit (DT3, 2014–2016)
Transmitter power KVII: 21.9 kW
KVIH: 5 kW
Height KVII: 519 m (1,703 ft)
KVIH: 204 m (669 ft)
Facility ID KVII: 40446
KVIH: 40450
Transmitter coordinates KVII:
35°22′30″N 101°52′56″W / 35.37500°N 101.88222°W / 35.37500; -101.88222 (KVII-TV)
34°11′34″N 103°16′44″W / 34.19278°N 103.27889°W / 34.19278; -103.27889 (KVIH-TV)
Licensing authority FCC
Public license information: / KVIH-TV Profile
Website abc7amarillo.com

KVII-TV, virtual and VHF digital channel 7, is an ABC-affiliated television station licensed to Amarillo, Texas, United States. The station is owned by Sinclair Broadcast Group. KVII's transmitter is located north of Amarillo in unincorporated Potter County, while its studios are located at One Broadcast Center inside a pyramid-shaped building in the downtown area (across the street from KAMR-TV/KCIT/KCPN-LP).

KVII also operates a satellite station in Clovis, New Mexico: KVIH-TV (virtual and VHF digital channel 12). KVIH's transmitter is located along State Road 88 east of Portales. KVII and satellite station KVIH serve viewers across a four-state region including the Texas and Oklahoma panhandles, eastern New Mexico and southwestern Kansas. The station is broadcast over-the-air and via cable carriage and several UHF translators.


KVII signed on for the first time on December 21, 1957. This made Amarillo one of the smallest markets to have full service from all three networks, although the market had no PBS station until KACV-TV opened in 1988. In 1967, the station was sold to Stanley Marsh 3.

KVII formerly operated another satellite, KVIJ-TV channel 8 in Sayre, Oklahoma, from 1976 to 1992. KVIJ ceased operations because most viewers in its area of western Oklahoma received their network programming via cable. This gave them access to stations from the Oklahoma City or Wichita FallsLawton DMAs including ABC affiliates KOCO and KSWO-TV, respectively, and very few actually tuned into KVIJ directly. The former studio and transmitter site of KVIJ now sit vacant northwest of Sayre at the intersection of state highways 6 and 152, at 35°25′23.9″N 99°50′35.2″W / 35.423306°N 99.843111°W / 35.423306; -99.843111 (KVIJ-TV). Channel 8 began operations in 1961 as CBS affiliate KSWB-TV (licensed to Elk City, Oklahoma; its call sign related to original owner South West Broadcasting), and changed its call letters to KFDO-TV in 1966 when it became a satellite of Amarillo's CBS affiliate, KFDA-TV (at that time, channel 8 moved to Sayre). In 1976, it was sold to Marsh. The KSWB call letters now reside to the Fox affiliate in San Diego, California.

Also in 1976, KFDA's then-satellite station in Clovis, KFDW channel 12, was sold to Mel Wheeler (manager and a part owner of KFDA's then-ownership). The station remained a satellite of KFDA until 1979, when the station was sold to McAlister TV in Lubbock, Texas, and began operating as an adjunct to ABC affiliate KAMC (channel 28) in Lubbock under the call sign of KMCC. After the death of Bill McAlister, KMCC was sold to Marsh in 1986 and became a KVII satellite, changing the call letters to KVIH in the process.[1]

KVII was one of the first commercial stations to air the PBS program Sesame Street. It started in 1970 and continued to air it until KACV signed on.

From 1999 to 2006, KVII helped provide an Amarillo affiliate station of The WB Television Network. KVII promoted and sold advertising for the network, while Amarillo's cable television operator broadcast the station on a cable channel. On September 18, 2006, KVII's DT2 subchannel became the area's new affiliate of The CW Television Network.[2]

In 2002, Stanley Marsh sold the station to Atlanta-based New Vision Group. In 2005, New Vision Group's parent company sold the station to Barrington Broadcasting for $22.5 million.[3][4] By mid-October 2006, the digital signal was fully operating, coinciding with the introduction of a viewer-interactive newscast, in which viewers can send e-mails with questions and concerns in regards to the stories and features in the newscasts.

On February 28, 2013, Barrington Broadcasting announced the sale of its entire group, including KVII-TV, to Sinclair Broadcast Group.[5] The sale was completed on November 25.[6]

KVII-TV uses the "Circle 7 logo" shared with ABC's owned-and-operated stations (O&O) and many ABC affiliates with Channel 7 frequencies. The Circle 7 logo has been in use continuously at KVII-TV since 1968, when it was adopted by then-owner Marsh Media shortly after purchasing the station.

In 2007, KVII launched The AccuWeather Channel to its third digital subchannel to provide weather information around the Panhandle and the High Plains (previously the station carried The Tube Music Network on the third subchannel), it was first a competitor to KAMR-TV when that station had NBC Weather Plus until they replaced the network with a simulcast of MyNetworkTV affiliate KCPN-LP, the affiliation lasted until 2013 when the subchannel went silent for a year, then in 2014, the station added Grit to the subchannel. Concurrently in 2016, the station's third digital subchannel replaced Grit with Comet. (Grit can now be seen on KLKW-LD's third digital subchannel).

Digital channels[edit]

Channels Video Aspect PSIP short name Programming [7]
xx.1 720p 16:9 KVII-DT
Main programming / ABC
xx.2 480i KVII-CW
CW Amarillo
xx.3 4:3 Comet TV


Syndicated programming on KVII/KVIH includes: Live with Kelly and Ryan, Harry, The Ellen DeGeneres Show, Wheel of Fortune (opposite Jeopardy! on KFDA-TV) among others.

News operation[edit]

The Pro News title had been used at KVII-TV continuously since Marsh Media purchased the station from John Walton in late 1967. For many years, the 10 p.m. edition of Pro News was a 45-minute broadcast, but has been truncated back to 35 minutes in recent years. Also, Pro News 7 broadcast a noon newscast on Sundays during the 1970s and 1980s, along with the noon broadcast Monday through Friday.

In February 2012, KVII-TV launched a weeknight 9 p.m. newscast on digital subchannel 7.2.

On April 6, 2015, KVII unveiled a new studio, and discontinued the previous Pro News 7 brand in favor of simply ABC 7 News.[8]


  1. ^ [1]
  2. ^ Chip Chandler (August 25, 2006). "KVII benefitting from partnership with the WB". Amarillo Globe-News. 
  3. ^ George Schwarz (January 20, 2005). "KVII changes ownership". Amarillo Globe-News. 
  4. ^ Greg Rohloff (January 20, 2005). "Marsh set to sell station to TV group". Amarillo Globe-News. 
  5. ^ Malone, Michael (February 28, 2013). "Sinclair's Chesapeake TV Acquires Barrington Stations". Broadcasting & Cable. Retrieved March 1, 2013. 
  6. ^ http://www.sbgi.net/site_mgr/temp/Barrington%20Closes.pdf
  7. ^ http://www.rabbitears.info/market.php?request=station_search&callsign=KVII#station
  8. ^ "ABC 7 News unveils new set today". ConnectAmarillo.com. Sinclair Broadcast Group. Retrieved 6 April 2015. 

External links[edit]