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KVII-TV

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KVII-TV, better known as ProNews7, is an ABC affiliated television station in Amarillo, Texas. They also operate satellite KVIH-TV channel 12 in Clovis, New Mexico. It was owned by Stanley Marsh 3 since 1967 until he sold it to Atlanta-based, New Vision Group in 2002. In 2005, New Vision Group's parent company sold the station to its present owner, Barrington Broadcasting for $22.5 million. KVII-TV uses the "Circle 7 logo." The KVII studio, located in downtown Amarillo, is shaped similar to a pyramid.

KVII and satellite station KVIH serve viewers across a four-state region including the Texas and Oklahoma panhandles, eastern New Mexico and southwestern Kansas. The station is broadcast over-the-air and via cable carriage and several UHF translators. In addition to Amarillo and Clovis, cities served include Canyon, Dumas, Pampa, Borger, Hereford, Muleshoe, Dalhart, Clarendon and Childress, Texas; Clayton, Tucumcari, Logan, San Jon and Portales, NM; Guymon, Boise City and Beaver, Okla.; and Elkhart and Liberal, Kan.

KVII formerly operated another satellite, KVIJ-TV channel 8 in Sayre, Oklahoma from 1976 to 1992 -- that station ceased operations due to the fact that most viewers in its area of western Oklahoma received their network programming via cable which gave them access to stations from the Oklahoma City or Wichita Falls-Lawton DMAs including ABC affiliates KOCO and KSWO, respectively, and very few actually tuned in to KVIJ directly. The former studio and transmitter site of KVIJ now sit vacant northwest of Sayre at the intersection of state highways 6 and 152. Channel 8 began operations in 1961 as CBS affiliate KSWB-TV (licensed to Elk City, Oklahoma; its call sign related to original owner South West Broadcasting), and changed its call letters to KFDO-TV in 1966 when it became a satellite of Amarillo's CBS affiliate, KFDA-TV (at that time, channel 8 moved to Sayre). In 1976, it was sold to Marsh.

Also in 1976, KFDA's then-satellite station in Clovis, KFDW channel 12, was sold to Mel Wheeler (manager and a part owner of KFDA's then-ownership). The station remained a satellite of KFDA until 1979, when the station was sold to McAlister TV in Lubbock, Texas, and began operating as an adjunct to ABC affiliate KAMC (channel 28) in Lubbock under the call sign of KMCC. After death of Bill McAlister, KMCC was sold to Marsh in 1986 and became a KVII satellite, changing the call letters to KVIH in the process.

From 1999 to 2006, KVII helped provide an Amarillo affiliate station of The WB Television Network. KVII promoted and sold advertising for the network, while Amarillo's cable television operator broadcast the station on a cable channel. On September 18, 2006, KVII's DT2 subchannel became the area's new affiliates of The CW Television Network.

By mid-October, the digital signal was fully operating, coinciding with the introduction of a viewer-interactive newscast (viewers can send e-mails with questions and concerns)

Digital Television

The station's digital channel is multiplexed:
Digital channels

Amarillo Clovis Programming
7.1 / 23.1 12.1 / 20.1 Main KVII/KVIH Programming / ABC HD
7.2 / 23.2 12.2 / 20.2 The CW

Slogans

  • The Panhandle Spirit & Stereo7 (late 1980s (timeframe when KVII was beginning to use stereo sound during broadcasts; the station's 'Circle 7' logo was used in place of the 'o'))
  • Coverage You Can Count On (mid-late 1990s-2001 (news and promos))
  • Home for Good News and Great Mornings (2000-present (used for the station's morning newscast))
  • Working in the Panhandle Spirit (late 2002-present (news and promos))
  • The Texas Panhandle 24/7 (Internet slogan)

Trivia

  • The title "ProNews" or "ProNews 7" has been used continuously by KVII-TV and its satellites since 1967, making for one of the longest running local newscast to be known under one name over a period of at least 40 years while most other stations routinely (some frequently) changed newscast titles.
  • KVII was one of the non-CBS affiliates to use The CBS Enforcer Package, a news music theme used on KVII from 1995 to 1997.


References

  • George Schwarz (January 20, 2005). "KVII changes ownership". Amarillo Globe-News.
  • Greg Rohloff (January 20, 2005). "Marsh set to sell station to TV group". Amarillo Globe-News.
  • Chip Chandler (August 25, 2006). "KVII benefitting from partnership with the WB". Amarillo Globe-News.

Template:Barrington Broadcasting

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