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This is an old revision of this page, as edited by 72.181.27.40 (talk) at 04:35, 19 February 2010. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Former good articleApple Inc. was one of the good articles, but it has been removed from the list. There are suggestions below for improving the article to meet the good article criteria. Once these issues have been addressed, the article can be renominated. Editors may also seek a reassessment of the decision if they believe there was a mistake.
Article milestones
DateProcessResult
January 2, 2006Peer reviewReviewed
October 19, 2006Good article nomineeListed
October 25, 2006Featured article candidateNot promoted
January 14, 2008Good article reassessmentDelisted
Current status: Delisted good article

Revise Histroy Section Names?

It seems to me that the last 4-5 years shouldn't all be stuck under the Intel transition. After all Macintosh models were updated to Intel, Apple moved on to focus more on consumer devices, bringing about the name change to Apple, Inc. Maybe that section could be restructured to reflect that? —Preceding unsigned comment added by 173.173.52.23 (talk) 20:50, 9 January 2010 (UTC)[reply]

Super wide infobox?

I don't think that the infobox should be so wide... it's practically taking up more space that the content. Does anyone else feel this way? — cosmotron ( talk | contribs ) 03:04, 26 July 2009 (UTC)[reply]

Yes, I see. Hmmm... I probably have an explanation for all of this. One, you probably have a relatively low resolution screen. Two, there is so much information that it somehow stretches the infobox sideways instead of extending it down. If you have a sandbox, you could put it there and fiddle with the formatting. If not, just ask me and I'll put it in mine. Then we can collaborate and see what can be done. I looked at the raw format of the infobox (by pressing the edit button of course) and all of the letters made my head swim. Regards, Airplaneman talk 03:19, 26 July 2009 (UTC)[reply]
Haha, I actually tried messing with it before I made this post and wasn't successful with actually changing anything. I thought the {{no wrap}} template around certain fields was the culprit, but after removing them... nothing changed. Also, since you sort of asked, my resolution is 1360x768. I'll continue messing with it in a sandbox and try to come up with a solution. (P.S. Is it possible for there to be too much info in an infobox?) — cosmotron ( talk | contribs ) 03:27, 26 July 2009 (UTC)[reply]
Just a "me too". I have a nice wide screen and a good resolution, but for me the infobox takes up the whole width of the screen (minus the left-hand column menu). The article only begins after the infobox. Completely borked. I'll move the infobox here so that the article will be in a readable state while someone looks for the problem. I'm using Firefox, FWIW. Gronky (talk) 03:36, 27 July 2009 (UTC)[reply]

Hey, looks like it's fixed now on the page! Airplaneman talk 16:18, 29 July 2009 (UTC)[reply]

Apple Inc.
Company typePublic (NasdaqAAPL, LSE0HDZ, FWBAPC)
IndustryComputer hardware · Computer software Consumer electronics · Digital distribution
FoundedCupertino, California, United States (April 1, 1976 (1976-04-01))
as Apple Computer, Inc.
FounderSteve Jobs, Steve Wozniak, Ronald Wayne[1]
Headquarters,
USA
Number of locations
251[2][3] (Q1 FY 2009)
Area served
Worldwide; United States, United Kingdom, Canada, Japan, Australia, Switzerland, Italy, Germany, and China
Key people
Steve Jobs (CEO, Chairman, and Co-founder) Tim Cook (COO) Peter Oppenheimer (CFO) Phil Schiller (SVP Marketing) Jonathan Ive (SVP Industrial Design) Mark Papermaster (SVP Device Engineering) Ron Johnson (SVP Retail) Sina Tamaddon (SVP Applications) Bertrand Serlet (SVP Software Engineering) Scott Forstall (SVP iPhone Software)
ProductsMac (Pro, Mini · iMac · MacBook, Air, Pro · Xserve) iPhone, iPod (Shuffle, Nano, Classic, Touch) Apple TV, Cinema Display, AirPort, Time Capsule Mac OS X (Server · iPhone OS), iLife, iWork, Aperture, Final Cut Studio, Logic Studio, Shake, MobileMe
ServicesStores (retail, online, iTunes, App), MobileMe
RevenueIncreaseUS$32.48 billion[4] (FY 2008)
Increase$  6.28 billion[4] (FY 2008, 19.32% operating margin)
Increase$  4.83 billion[4] (FY 2008, 14.88% profit margin)
AUMIncrease$24.49 billion[4] (FY 2008, 1.74 quick ratio)
Total assetsIncrease$39.57 billion[4] (FY 2008, 12.21% ROA)
Total equityIncrease$21.03 billion[4] (FY 2008, 22.97% ROE)
Number of employees
35,000[3] (Q1 FY 2009)
SubsidiariesBraeburn Capital, FileMaker Inc.
WebsiteApple.com

Origin of name

Does anybody know how the company got "apple" in its name? —Preceding unsigned comment added by 202.69.189.25 (talk) 08:22, 31 August 2009 (UTC)[reply]

There are several theories, but none backed up by reliable sources. --Orange Mike | Talk 15:23, 31 August 2009 (UTC)[reply]

Correction

{{editsemiprotected}}

In the iPod section, there is an uncapitalized Apple. Would someone please capitalize it? 98.230.214.136 (talk) 13:28, 23 September 2009 (UTC)[reply]

Done. I decided to rephrase the sentence to avoid recentism and redundancy (who else would introduce an iPod nano?). HereToHelp (talk to me) 14:25, 23 September 2009 (UTC)[reply]

Who's Brian Bagnall?

The Wikipedia Apple (computers) page attributes an opinion to Brian Bagnall, but there's no indication of who he is or why his opinion matters. The article used to link to the now-deleted Brian Bagnall page, I guess. I think "(the author of several computer books for McGraw-Hill)" should be added to xhttp://en.wikipedia.org/wiki/Apple_computers, but I'm unable to edit the page at this time.

An author, [1]. We should probably take out the bad link, though. HereToHelp (talk to me) 19:34, 7 November 2009 (UTC)[reply]

A factual error on The Apple Inc. entry

The error is that Apple Inc. was established in Silicon Valley, it is the southern part of the San Francisco Bay Area in Northern California, United States. And not in Cupertino, California. Y.harrif (talk) 14:42, 1 October 2009 (UTC)[reply]

Source, please. I'm not an Apple history buff, but as far as I know, they moved to Cupertino a bit later. Airplaneman talk 22:09, 1 October 2009 (UTC)[reply]

Looks like you're right:). It was fixed. Airplaneman talk 22:28, 1 October 2009 (UTC)[reply]

Magic Mouse

In the Mac and accessories section, there's no mention about the Magic Mouse. Would someone please add it in? 69.254.153.143 (talk) 14:13, 12 November 2009 (UTC)[reply]

Sure will! Thanks for bringing it up :). Airplaneman talk 14:30, 12 November 2009 (UTC)[reply]

Xerox granted Apple engineers three days of access to the anted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 share of apple at the pre-IPO price of $10 a share. apple doesn't do market research

Prof256 (talk) 00:35, 22 November 2009 (UTC)[reply]

 Done, per AGF. Thank you for you contribution to Wikipedia. Intelligentsium 02:11, 22 November 2009 (UTC)[reply]

iPod Touch 16 gB

The iPod Touch section reads only 8, 32 and 64 gB. I believe it is still available in 16 gB format which is not addressed. Can it please be changed? —Preceding unsigned comment added by 67.204.16.75 (talk) 02:45, 7 December 2009 (UTC) [reply]

The iPod Touch section is correct. It is now only available in 8, 32, and 64 GB flavors. Swanduck (talk) 23:39, 15 December 2009 (UTC)[reply]

Yes, the 16gb model is no longer in production. Nathanl1192 (talk) 18:00, 23 January 2010 (UTC)[reply]

Question of THE infront of products

Apple being Apple has always been keen to be a little different. and it is worth pointing out that they don't use THE infront of their product titles. as a result, in the intro for example:

The company's best-known hardware products include Macintosh computers, iPod, and iPhone

Would be better suited as from their Guided Tour videos amongst other sources they talk about how iPhone is the worlds most bla bla bla not THE iPhone.

Its up for discussion but I think its a valid point. thanks.

81.86.243.148 (talk) 17:21, 16 December 2009 (UTC)[reply]

Needs fixing. Grammar error.

Under the picture of the Apple 1, the grammar is incorrect.

"The Apple I, Apple's first product. Sold as an assembled circuit board, it lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case." Can you be more specific please? HereToHelp (talk to me) 00:46, 24 December 2009 (UTC)[reply]

Actual financial numbers

Would someone please add or update the financial numbers? The FY 2008 is outdated now (Apple Inc. FY starts with the last quarter of the year therefore the FY 2009 is already known for over 2 months now). Thanks. And maybe the Non-GAAP numbers could also be included. This would give a more accurate picture of the financial performance of the company. —Preceding unsigned comment added by 85.2.128.51 (talk) 20:28, 4 January 2010 (UTC)[reply]

I've added the new data for FY2009 that Apple gave on Monday. -- Eraserhead1 <talk> 12:17, 27 January 2010 (UTC)[reply]

Now there's confirmation from a primary source about the origin of the logo, should the speculation about Alan Turing etc be removed? Etrigan (talk) 13:48, 17 January 2010 (UTC)[reply]

I agree. Mushroom (Talk) 13:54, 17 January 2010 (UTC)[reply]

 Done - hope you all approve. Etrigan (talk) 00:15, 25 January 2010 (UTC)[reply]

Expected Products/ Speculated Products Section?

Apple takes a lot of effort in order to spread speculation about up and coming products. Maybe this article should include a section (Part of Products section maybe?) that talks about what the market thinks Apple is coming out with. For now it can be stuff about the percieved iSlate and iPhone 4G, But it can be updated to talk about everything Apple MAY be coming out with. Just an Idea. What do you people think? Utkarshshah007 (talk) 19:51, 24 January 2010 (UTC)[reply]

That it's pure crystalballery and speculation based on rumors. Oppose --Terrillja talk 20:10, 24 January 2010 (UTC)[reply]
Oppose – This article really doesn't need speculation as per WP:SPECULATION, just like any other article. There have been some ridiculous rumors surrounding Apple around. You say that Apple takes a lot of effort to spread speculation for upcoming product but is there any proof of this? Could be because of the way Apple works, not releasing info, which leads to impatient people making stuff up. Xeworlebi (tc) 20:16, 24 January 2010 (UTC)[reply]
Oppose -- WP:RS? man with one red shoe 21:58, 24 January 2010 (UTC)[reply]
Oppose -- Encyclopedias are recorders of verifiable fact. Guessing, or reporting others' guesses, is not what this thing is about. Etrigan (talk) 23:58, 24 January 2010 (UTC)[reply]

Update to Environmental Record

--Ecoscience (talk) 03:51, 25 January 2010 (UTC)Hi. I noticed a number of papers and reports on Apple's transition to toxic free products. Below is a summary of this milestone with links to the reports[reply]

In October 2009 Apple completes its transition to mercury free LED displays across its entire Mac product line with the introduction of new MacBook and iMac models. In 2009 Apple became the first in the industry to ship all portables, desktops and handhelds free of toxic brominated flame retardants and mercury. In October 2009 Environmental NGOs, Clean Production Action and ChemSec announce Apple as a leader in having successfully banned families of toxic compounds, brominated flame retardants, mercury, arsenic, chlorinated flame retardants, phthalates and PVC. Apple introduces an innovative method by restricting compounds by looking for toxic elements bromine and chlorine. http://www.cleanproduction.org/Electronics.GreeningConsumer.php http://www.cleanproduction.org/library/GCE_Release_FINAL.pdf http://goodelectronics.org/news-en/new-report-on-the-greening-of-electronic-products http://www.computerweekly.com/Articles/2010/01/07/239853/IT-companies-still-dragging-feet-on-removal-of-toxic.htm

 Done but sourced from Apple's website. -- Eraserhead1 <talk> 11:29, 14 February 2010 (UTC)[reply]

Update actual numbers of open Apple Stores

Would someone please update the number of actual open Apple Stores? In the last quarter (Q1 of FY2010) the average number was 278. Thanks. —Preceding unsigned comment added by 81.63.66.14 (talk) 03:21, 27 January 2010 (UTC)[reply]

Do you have a source for that? -- Eraserhead1 <talk> 12:16, 27 January 2010 (UTC)[reply]
OK the iPad announcements included information on the current number of stores, so I've updated the page with the new figure. -- Eraserhead1 <talk> 19:58, 27 January 2010 (UTC)[reply]

Criticism section

Can the detail in the criticism section not be worked into the stuff on the AppStore and possibly the History section for the ThinkSecret stuff? -- Eraserhead1 <talk> 10:53, 1 February 2010 (UTC)[reply]

Semi protection

Why is this page semi-protected? There hasn't been any vandalism since November 2009... -- Eraserhead1 <talk> 13:26, 12 February 2010 (UTC)[reply]

I'm sorry, but what? There has been no vandalism since September, when it was protected, which is the whole point of protection. I think you are misunderstanding how page protection works.--Terrillja talk 14:48, 12 February 2010 (UTC)[reply]
I got confused by the recent protection change :o. But still why does it need to be protected for 6 months at a time? That seems frankly unnecessary. The edit in November was the last one I saw reverted. -- Eraserhead1 <talk> 10:40, 14 February 2010 (UTC)[reply]
Repeated, predictable vandalism. People seem to enjoy adding things about how macs suck x as soon as protection lapses and there is a limit to how many people should have to be dealing with it as this page is not particularly active. --Terrillja talk 16:11, 14 February 2010 (UTC)[reply]
Fair enough. -- Eraserhead1 <talk> 23:12, 14 February 2010 (UTC)[reply]

Aperture

I suggest that the software "Aperture" be added to the opening paragraph, as it is the professional equivalent of "Final Cut Studio" and "Logic Studio" for the photographers. Yantougas (talk) 21:30, 16 February 2010 (UTC)[reply]

 Done -- Eraserhead1 <talk> 22:15, 16 February 2010 (UTC)[reply]

The Mac 128 is NOT the first Macintosh

The image caption refers to "The first Macintosh, also known as the Macintosh 128K." In fact, the first Macintosh was just Macintosh. It wasn't named the 128 until there was a choice between 128 and 512.

  1. ^ Cite error: The named reference AppleConf was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference usstores was invoked but never defined (see the help page).
  3. ^ a b Cite error: The named reference 2009Q1transcript was invoked but never defined (see the help page).
  4. ^ a b c d e f Cite error: The named reference ApplePR20081021 was invoked but never defined (see the help page).