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Seethamma Vakitlo Sirimalle Chettu

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Seethamma Vakitlo Sirimalle Chettu
File:Seethamma vakitlo sirimalle chettu poster.jpg
Film poster
Directed bySrikanth Addala
Written by
Screenplay bySrikanth Addala
Produced byDil Raju
Starring
CinematographyK. V. Guhan[2]
Edited byMarthand K. Venkatesh
Music by
Production
company
Distributed by
Release date
  • January 11, 2013 (2013-01-11)[1]
Running time
159 minutes[6]
CountryIndia
LanguageTelugu

Seethamma Vakitlo Sirimalle Chettu, also known as SVSC, is a Telugu film written and directed by Srikanth Addala.[7] The film, starring Venkatesh, Mahesh Babu, Anjali and Samantha was produced by Dil Raju under Sri Venkateswara Creations banner.[8] The film is touted to be the first multi-starrer in Telugu industry in over two decades.[9] The film was launched on October 6, 2011 and filming began on January 18, 2012 in Visakhapatnam.[10] The soundtrack of the film, scored by Mickey J Meyer, was released on December 16, 2012. The film was released worldwide on January 11, 2013.[11]

Plot

There is a beautiful family in Relangi village. Father is a good samaritan with beautiful outlook towards life. Mother is the one who takes all the pains with a pinch of salt and spreads love. There is a bamma (granny). Then there is Peddodu (Venkatesh) and Chinnodu (Mahesh Babu) - both of them are graduates and unemployed. Peddodu is a straightforward guy with a high temperament. He has an attitude problem. Chinnodu is a playful guy who can resolve any issue, but for convincing his brother. Seeta (Anjali) lives in the family and she is the sister-in-law (maradalu) of Peddodu. There is another family in Vijayawada that is related to Relangi family. The family head (Rao Ramesh) is a practical guy and a millionnaire. There is a conflict between Peddodu and Vijayawada family. The rest of the story is all about how the father of the family makes his kids understand the value of spreading love in life and how Vijayawada family head realizes the greatness of the man.

Cast

Production

Development

Srikanth Addala, who debuted with Kotha Bangaru Lokam (2008), had reportedly worked for two years on the script of this film.[7] The film was initially planned to be made with Pawan Kalyan and Venkatesh, but the former was replaced with Mahesh.[12][13] Dil Raju confirmed in early January 2012 that Samantha was part of the project and would be paired opposite Mahesh Babu.[14] Mickey J Meyer was roped in to score the music.[15] K. V. Guhan would handle the cinematography, while Anantha Sreeram and Sirivennela Sitaramasastri will be penning the lyrics for the songs.[8]

Casting

In November 2010, it was reported that director Srikanth Addala and Dil Raju were planning to make a multi-starrer film and that they had approached Venkatesh for one of the main leads.[16] Impressed with the script, Venkatesh agreed to star in the film and suggested Pawan Kalyan for the other role. Initial reports suggested that Pawan agreed to be part of the film and filming would begin in early or mid-2011. But later it was reported that Pawan opted out of the film for unknown reasons. Although Venkatesh was committed to the project, Srikanth was unable to zero in on the other lead role and the film was thought to be shelved.[17] But in June 2011, news about the film once again surfaced when it was reported that Mahesh Babu was keen to do the film when Dil Raju and Srikanth met him while shooting for Dookudu at Hyderabad.[18][19] In July 2011, it was reported that Venkatesh and Mahesh will be part of Seethamma Vakitlo Sirimalle chettu and filming will begin in October 2011.[20] In September 2011, Venkatesh met Mahesh on the sets of Dookudu thereby strengthening the claims of them working together.[21] In early October, the film was officially launched and it was reported that Mahesh Babu's Dookudu co-star Samantha was cast for the film.[22] At the launch of the movie, it was also revealed that Venkatesh and Mahesh would play brothers in the film and that Prakash Raj was cast for the role of their father in the film.[23] It was reported that the makers of the film were having a tough time in finding an actress to star opposite Venkatesh. It was reported that Trisha Krishnan was cast in the film, who however dismissed the claims.[24] It was later reported that Nayantara was interested in the project, but was not chosen when she reportedly asked ₹ 2.5 crore salary.[25] It was also reported that Bhumika Chawla, Anushka Shetty and Sneha were also approached for the role.[26][27] In mid December 2011, Amala Paul was considered for the role and screen tests were done on her.[28] In late December 2011, Dil Raju announced that Samantha was part of the project, there by putting to rest all the rumors[29] about the actress being replaced.[30] He also announced that she would star opposite Mahesh in the film.[31] In January 2012, it was reported that Amala Paul walked out of the film due to unknown reasons and Dil Raju was considering Telugu-born Tamil actress Anjali for the role.[32] In January 2012, after months of speculation Dil Raju finally announced that Anjali would play the female lead opposite Venkatesh.[33][34] It was also announced that popular Telugu actress Jayasudha was cast in the role of mother in the film.[35]

In February 2012, news broke out that Prakash Raj walked out of the project due to conflicts with Dil Raju.[36] It was reported that Bollywood actor Anupam Kher was in talks to replace Prakash Raj in the film. This was also later confirmed by Anupam Kher on his Twitter account.[37] In March 2012, it was reported that Tamil actor Nassar was cast for the role.[38][39] Finally after much speculation, Dil Raju announced that Prakash Raj was still part of the film and clarified that all the reports regarding the rift between him and Prakash Raj were untrue.[40][41] National Award winning actress Rohini Hattangadi was cast for the grand mother role in the film.[42] Abhinaya was cast as the sister for Venkatesh and Mahesh in the film.[43] It is also revealed that the characters of Venkatesh and Mahesh in the film would not have names, but instead they will be refereed as "Peddodu" (elder) and "Chinnodu" (younger) respectively.[44]

Filming

In September 2011, it was reported that both Venkatesh and Mahesh had given their dates for the film from November.[45] In October 2011, during the launch of the film, it was announced that filming would begin from last week of November 2011. It was also announced that Venkatesh and Prakash Raj would join the shoot from November 2011 while Mahesh would join the crew in January 2012.[46] In November 2011, it was reported that the filming was postponed and would begin from December 2, 2011.[47] In first week of December 2011, it was announced that filming was once again delayed and would begin on December 15, 2011 in Visakhapatnam.[48] Filming was further delayed mainly due to Samantha's busy schedule and it was announced that regular filming would begin from 18 January 2012.[49]

Finally after months of delay, filming began near Andhra University campus in Visakhapatnam on January 18, 2012. The schedule included filming of a song on Venkatesh. After wrapping up the Visakhapatnam schedule, the unit moved to Kutralam, Tamil Nadu for the second schedule.[50] Filming resumed on February 6, 2012 at Kutralam with all of the lead cast taking part in it.[51] First song of the film was also shot on Samantha during the schedule.[52] Second schedule and filming at Kutralam was completed on February 27.[53] Filming resumed in Hyderabad on March 12, where scenes on Mahesh were canned at City Center mall in Banjara Hills.[54] On 13 March, while filming at Sanathnagar in Hyderabad, huge crowds turned up to watch the shoot.[55] As the crowds became uncontrollable, the unit was forced to move the shoot to a different location where scenes on Mahesh and Prakash Raj were filmed.[56] Filming shifted to Ramoji Film City in Hyderabad on 14 March, where scenes on Mahesh, Samantha and Prakash Raj were canned.[57][58] It was reported that the filming would continue in Hyderabad with the whole cast till end of March 2012. On March 27, vital scenes on Mahesh and Samantha were shot at RFC. [59] Despite Mahesh leaving for Singapore on March 29, filming continued with Venkatesh and other cast in Hyderabad till April 2.[60][61] Filming resumed at Hyderabad on April 11, 2012 and Mahesh rejoined the shoot from April 13. On April 15, unit shifted from Hyderabad to Ahmedabad and vital scenes and song were canned on Mahesh. Filming took place on the banks of Sabarmati River in Ahmedabad and the schedule continued for 10 days till April 25.[62] For the sake of filming, a special house set worth ₹1 crore was built at Ramoji Film City under the supervision of art director A. S. Prakash,[63] and the family drama scenes were shot in the set.[64] A new schedule of filming began on July 4 in the town of Ahobilam where key scenes on Venkatesh and Anjali were filmed.[65][66] A minor accident took place when the film set that was built in Ahobilam collapsed. It was reported that except for a minor injury to one of the unit member, the film crew was safe. Filming continued in the sets after few hours of delay.[67] After filming at Ahobilam till July 8, the unit moved to Relangi village in West Godavari district.[68] Filming was done in Relangi till July 11, where scenes on Venkatesh and Anjali were canned.[69] It was reported that filming will resume in Bhadrachalam from July 16, 2012.[70] Samantha's illness and her unavailability resulted in further delays and the filming was halted for over a month. Filming resumed on September 3, 2012 in Sriperumbudur near Chennai.[71]

On September 15, the makers of the film announced that they have completed 78 days of filming and still would require 30 days of additional filming to wrap up the entire film.[72] The unit resumed filming on October 2 at Ramanaidu Studios in Hyderabad.[73] On October 27, the final leg of filming began at Ramoji Film City, where a Bhadrachalam set[74] was built for the film.[75][76] On December 2, the producers announced that except for two songs, the rest of the film's shooting including the talkie part was completed.[77] It was also announced that the remaining songs would be filmed in the first and second week of December.[78] On December 6, 2012 one of the remaining two songs was filmed on Mahesh Babu and Samantha at Magarpatta in Pune.[79][80] The last song in the film was filmed from December 18 to December 21 on Venkatesh and Anjali in Kerala.[81] The entire filming of the movie was completed on December 24, 2012.[82]

Post-production

On 6 October 2012, a pooja event was held to formally commence the dubbing activities of the movie.[83] It was reported that the post-production activities would simultaneously be done in order to complete the film in time for its intended December release.[84] On 23 October 2012, Samantha started dubbing for her role in the film.[85] It was reported that it was her first time dubbing for a Telugu film, as her roles was previously dubbed by singer Chinmayi.[86] The other female lead in the film, Anjali began dubbing for her role on October 30, 2012.[87] Mahesh Babu started dubbing for his role on December 10, 2012.[88] Re-recording for the film was done by popular Telugu composer Mani Sharma.[89] Mahesh Babu completed the voice dubbing for his role on December 31, 2012.[90]

Release

The film was initially planned to release on September 28, 2012, but was delayed due to Samantha's illness.[91] On September 15, 2012 Dil Raju held a press meet in Hyderabad and announced that the film would release worldwide on December 21, 2012.[92] In November 2012, reports emerged that the film release date was postponed to Sankranthi week in January 2013,[93] but these speculations were dismissed by Dil Raju and stated that the film was still scheduled to release on December 21.[94] However, on December 2, 2012 an official press note was released by the producers stating that the film would release on January 11, 2013.[95] It was announced that the film will be premiered in USA on January 10, 2013 at the AMC Empire 25 theater in Times Square, New York City.[96] It was also reported that this would be the first south Indian film to be screened at the AMC Empire 25 theater.[97] It was reported that premiere shows for the film will be held state wide in Andhra Pradesh on the night of January 10, 2013.[98] The film was censored and given a 'U' certificate by the CBFC on January 8, 2013.[99]

Marketing

On May 31, 2012 Dil Raju held a press conference at Hyderabad and released a thirty second first look teaser of the film through YouTube to coincide with Mahesh Babu's father, actor Krishna's birthday.[100] The teaser was actively shared through social networking sites upon its release and had also received positive response from the audience. [101] Mahesh through his Twitter account acknowledged the response and thanked the producers of the film.[102] Few days after the teaser release, a preview song from the film was released by Aditya Music. Three first look posters and working stills of the film were released on August 8, 2012.[103] All the three posters had a message signed by Venkatesh that read "Happy birthday to my brother Mahesh Babu".[104] A twelve second teaser was officially released on December 12, 2012 at 12:12 pm.[105] Later that evening, a thirty second teaser was also released by the producer.[106] Both the teasers were dedicated to Venkatesh on the eve of his birthday.[107]

Pre-release revenues

In March 2012, it was announced that popular film production company 14 Reels Entertainment had purchased the overseas distribution rights of the film for ₹6 crores.[108] The film will be released by 14 Reels through Ficus Movies in the overseas.[109] It was reported that it was the highest amount ever paid for overseas rights of a Telugu film.[110] In June 2012, it was reported that the satellite rights of the film were sold to a leading Telugu channel for ₹8.5 crores.[111] In October 2012, it was reported that the theatrical distribution rights for the film in Krishna district were sold for a record price of ₹2.75 crores.[112] The theatrical distribution rights for East Godavari district were purchased by Vintage Creations for ₹2.83 crores and the distribution rights for Nellore district were sold to Srinikethan Films for ₹1.85 crores.[113]

Critical reception

Seethamma Vakitlo Sirimalle Chettu received positive reviews from critics in India.[114] Karthik Pasupulate of The Times of India gave the film 3.5 out of 5 stars and said "the movie lives up to the tag of being a festive family entertainer" and concluded that "It's a good old fashioned family drama sans the usual masala, so as long as you don't expect fire works you'll not be disappointed".[115] Sangeetha Devi Dundoo of The Hindu gave the film a positive review calling it a "joy ride" and praising the performances of Prakash Raj, Venkatesh, Mahesh Babu and Anjali.[116] Radhika Rajamani of Rediff gave it 3 out of 5 stars and said "family relationships and values are the main focus in Seethamma Vakitlo Sirimalle Chettu" and "the film is a good old family entertainer, without any violence, of the kind that was popular in the 1950s, '60s, and '70s" and concluded by saying "it seems a little out of date".[117] Reviewer from Indiaglitz.com gave a positive review for the film and called it "a heart-tugging family entertainer".[118] Jeevi of Idlebrain.com gave the film 3.25 of 5 rating and said "SVSC is a different and sensible film to be watched along with the families".[119] JP of Telugucinema.com gave the movie 3.25 out of 5 rating and said "Mahesh Babu's performance, background score, brilliant visuals and penultimate sequences overshadow many flaws it has".[120] Mahesh S Koneru of 123Telugu.com gave a positive review and called it "a beautifully woven tale of human emotions" and he said "The film is a must watch, just to see Venkatesh and Mahesh Babu bond so well on the big screen and finally stated "On the whole, SVSC is a Sankranthi entertainer that you need to watch with your family".[121] Shekhar from Oneindia.in gave the film 3 out of 5 stars and said "the much-hyped movie, which had created huge expectations among the film goers, is really a wonderful flick that suits the image of the superstars and it is a big treat for their fans this Sankranthi".[122]

Box office

Overseas

The film was premiered in USA on January 10, 2013 at 89 locations. The film opened to positive response and grossed $304,047 via the premiere shows and set a record among south Indian films.[123]svsc also collected 0.42 million on friday.[124]

Soundtrack

Untitled

The soundtrack for the film was composed by Mickey J Meyer, with lyrics penned by Anantha Sreeram and Sirivennela Sitaramasastri. In June 2012, it was announced that the audio rights of the film were sold to Aditya Music.[125] Promo of the first song penned by Ananth Sreeram and sung by Chitra was released on May 31, 2012.[126] A thirty seconds promo of "Aaraduguluntada" song was released through Red FM 93.5 on December 12, 2012.[127] All the seven promo songs were officially released by Aditya Music through their Facebook page on December 14, 2012.[128] The audio launch of the film was held at Ramanaidu Studios in Nanakramguda, Hyderabad on December 16, 2012 and audio of the film was released on the same day.[129]

Tracklist
No.TitleLyricsSinger(s)Length
1."Yem Cheddaam"Sirivennela SitaramasastriRanjith, Karthik, Sreerama Chandra4:28
2."Aaraduguluntada"Anantha SreeramKalyani4:06
3."Seethamma Vakitlo Sirimalle Chettu"Anantha SreeramChitra3:43
4."Inka Cheppaale"Anantha SreeramRahul Nambiar, Shweta Pandit3:42
5."Mari Antaga"Sirivennela SitaramasastriSreerama Chandra3:48
6."Vaana Chinukulu"Anantha SreeramKarthik, Anjana Sowmya3:45
7."Meghaallo"Sirivennela SitaramasastriKarthik, Sreerama Chandra3:57
Total length:27:29

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