Enjoy the Arts
| Founded | 1981 |
|---|---|
| Founder | Irma Lazarus |
| Type | Educational Organization |
| 311040339[1] | |
| Focus | Arts, youth |
| Location |
|
Area served | Cincinnati, Ohio |
| Products | Annual membership |
Revenue | $63,743[1] (2011) |
| Expenses | $46,758[1] (2011) |
| Endowment | $570,134[1] (2007–2011) |
| Website | enjoythearts |
Enjoy the Arts is a 501(c) nonprofit organization located in Cincinnati, Ohio. Founded in 1981 by socialite Irma Lazarus, Enjoy the Arts aims to connect young audiences with Cincinnati's arts, culture and entertainment.
About
Enjoy the Arts was founded in 1981 by American socialite and philanthropist Irma Lazarus to make Cincinnati's arts programs more accessible to younger audiences.[2] Members would receive an actual coupon book that granted VIP access and two free tickets to every participating arts event in the city, as well as exclusive invites to parties and happy hours on top of year-long ticket price reduction.[2] At one point, Enjoy the Arts offered two memberships: "Orange," for members under 35, and "Noir," for people of all ages.[3] The membership costs $50USD for a year-long membership with a discounted student rate of $35USD.[2][4] The membership is approximately a $1,000 value in all.[2][4]
In April 2013, under manager Jennifer Foster, Enjoy the Arts partnered with Gaslight web developers, located in Blue Ash, Ohio, and Cincinnati branding agency We Have Become Vikings to modernize the organization even further.[2] Enjoy the Arts underwent a brand repositioning and a website re-launch that features "an energetic new image that combines the nonprofit’s roots with attitude."[2] For example, the organization's current brand mascot is William Shakespeare "with his face painted à la Kiss."[2] The mantra in the new look is that "everything needs to be fun."[5] Additionally, the site became more in tune with smart phone technology.[2] Rather than providing coupon booklets, Enjoy the Arts posts hundreds of free tickets on their website for members to claim on a first-come, first-serve basis, similar to deal of the day websites like Groupon and Living Social, and members can go back to organizations for half-price all year long.[4] An unveiling party was held at the American Sign Museum.[6]
In addition to providing access to Cincinnati's premier arts organizations, Enjoy the Arts also hosts its own parties and events.[2] Enjoy the Arts is in residence at the Cincinnati Museum Center. In addition to the Museum Center, it is sponsored largely by Carol Ann and Ralph V. Haile, Jr./U.S. Bank Foundation, Gaslight, ArtsWave and Joseph-Beth Booksellers.
Key people
References
- ^ a b c d "Enjoy The Arts in Cincinnati, Ohio (OH)". Tax-Exempt Organizations. Faqs.org. Retrieved 24 March 2013.
- ^ a b c d e f g h i j Welsh, Andrew (16 April 2013). "Bridging the gap: Enjoy the Arts streamlines path to arts patronage". Soapbox Media. Retrieved 24 March 2014.
- ^ a b Roche, Julianna (1 July 2012). "Discounts, Deals and Parties: Arts Organizations Target Next-Generation of Audience & Supporters". Cincy Magazine. Retrieved 25 March 2014.
- ^ a b c "How It Works". Enjoy the Arts. Retrieved 25 March 2014.
- ^ "Enjoy the Arts unveil fine new website re-design". Cincinnati.com. Gannett Company. 19 April 2013. Retrieved 25 March 2014.
- ^ "Enjoy the Arts Unveiling Party". Cincinnati.com. Gannett Company. 19 April 2013. Retrieved 25 March 2014.
