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Kalyeserye

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This is an old revision of this page, as edited by 121.54.54.46 (talk) at 23:01, 27 September 2015 (→Mentions and Parodies of KalyeSerye and AlDub). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Kalyeserye
Fan made title card for KalyeSerye
Genre
Created byTelevision and Production Exponents (TAPE) Inc.
Directed by
  • Bert de Leon
  • Poochie Rivera
  • Rich Ilustre
Starring
Opening themeJuan For All. All for Juan Theme
Ending theme(Ending theme varies)
Country of originPhilippines
Original languagesFilipino, English
No. of episodes64 (as of September 28, 2015) (list of episodes)
Production
Executive producers
  • Antonio P. Tuviera
  • Malou Choa-Fagar
ProducerAntonio P. Tuviera
Production locationsBroadway Centrum, Various barangays
Camera setupMultiple-camera setup, split screen
Running time35 minutes (Weekdays) 50 minutes (Saturdays)
Production companyTelevision and Production Exponents (TAPE) Inc.
Original release
NetworkGMA Network
ReleaseJuly 16, 2015 (2015-07-16) –
present
Related
Eat Bulaga!

KalyeSerye is a 2015 short soap opera parody aired live within the "Juan for All, All for Juan" segment of Philippine daytime variety show Eat Bulaga! on GMA Network in the Philippines and worldwide on GMA Pinoy TV. The mini-show, as it has evolved, focuses on AlDub the fictional couple pairing, or love team as it more commonly known in the Philippines, of Alden Richards and Maine Mendoza's character Yaya Dub where the two communicate through Dubsmash and written messages and interact only on the show's split-screen frame. Alden is located in the Broadway Centrum studio of Eat Bulaga! in Quezon City while Maine is on a remote location.

The 30 to 45-minute portion features live improvisation from the AlDub tandem, Wally Bayola, Jose Manalo and Paolo Ballesteros who all play various roles while other hosts of Eat Bulaga! in the studio occasionally comment and interact with the characters. KalyeSerye has elements of comedy-drama, parody, romantic comedy and reality television. According to Anna Leah Sarabia, a Filipino anthropologist, the segment uses fairy tale and soap opera tropes. The term KalyeSerye derives from Tagalog words which translates to "street series" in English. It was coined by Joey de Leon, one of the hosts of Eat Bulaga!, to refer to the usual remote setting of the segment. The location outside the studio is usually shot out on the streets of Metro Manila or in the provinces of the Philippines.

The portion proved to be a success in both broadcast television and social media, resulting in a significant increase of viewership and popularity of Eat Bulaga! on its 36th year in Philippine entertainment.[1] In addition, it has also contributed to the careers of Richards and Mendoza.

Series' background

Prior to the phenomenon

In 2015, Alden Richards, who had finished filming the miniseries Ilustrado (2014), was invited to join Eat Bulaga! as a host for a month-long trial period, hosting various segments such as the "That's My Bae" with Indian-Filipino radio disc jockey Sam Y.G..[2] A month later, Maine Mendoza, who had initially gained popularity for posting Dubsmash videos in various social media platforms, auditioned for the program after catching the attention of its producers.[3] Mendoza had eventually joined the cast in July 2015.[3] She recalled that she was originally cast as a lawyer for Eat Bulaga!'s "Juan for All, All for Juan" segment but was ultimately cast as Yaya Dub (Divina Ursula Bukbukova Smash), a nanny for comedian Wally Bayola's Lola Nidora character.[3] Utilizing her Dubsmash popularity, Mendoza only communicates in the series through vocal dubbing and does not actually speak. She was initially portrayed as the snobbish Yaya Dub.[3]

Day one onwards

On the show's July 16, 2015 episode,[4] Yaya Dub broke character when she smiled upon seeing Richards on the show's live split screen, prompting Eat Bulaga's producers to make an onscreen couple of the two.[3][4] Mike Tuviera, a resident director for the show, revealed that the tandem was made by accident.[5] The name "AlDub" was conceived as a portmanteau of the tandem's names, Alden and Yaya Dub.[6] And despite being featured in the show, the couple have yet to meet personally for the first time, only interacting through the show's split screen frame and conversing in dubbed audio samples of popular songs and lines from popular films and TV series as well as through handwritten messages on screen.[7]

Due to the audiences' positive reception to the AlDub pairing, Eat Bulaga!'s producers decided to make a 30-minute segment portion in its "Juan For All, All for Juan" segment for the tandem to replace the "Problem Solving" portion.[8] Pegged as a "KalyeSerye" (Filipino for "street series"), it was described as a dramedy series with elements of parody of Philippine television dramas, romantic comedy and reality TV performed by improv acting, which was broadcast live from a street in the different barangays featured daily in the "Juan for All, All for Juan" set.[8] Poochie Rivera, one of the program's directors, described it as "natural and unscripted", saying that "Nothing is rehearsed. We are trying to maintain the spontaneity because that is a big part of its charm.".[8] Starring the AlDub love team, the KalyeSerye also features Jose Manalo (various characters), Wally Bayola (as Lola Nidora and his various characters), Paolo Ballesteros (various characters) and other casts and characters.[8]

AlDub

Main article: AlDub

The mini-show tandem's name is derived from a portmanteau of the tandem's character names, namely Filipino actor Alden Richards, who portrays a fictionalized version of himself, and Yaya Dub (in-universe real name Divina Ursula Bukbukova Smash, a playful reverse-acronym of Dubsmash), portrayed by Filipina voice-dubbing actress, physical comedienne and online internet sensation Maine Mendoza. Both joining the program's cast in 2015, Richards first appeared as a host of Eat Bulaga!'s various segments, such as the "That's My Bae" portion; while Mendoza appears as Yaya Dub in the show "Juan for All, All for Juan" segment. Exclusively interacting through the show's split screen frame, the AlDub couple have yet to meet personally for the first time, only communicating through dubbing audio samples of popular songs, films and TV series as well as handwritten messages on screen.

Some of the running gags and story lines throughout the parody include the "Pabebe Wave" (a deviation of a beauty queen wave gesture) between Alden and Yaya Dub,[2][6] Lola Nidora lobbying for a pairing between Yaya Dub and Frankie (using the portmanteau "YaKie"),[9] Lola Nidora issuing labor challenges to Alden,[10] and the incompetency of the numerous Rogelios, Lola Nidora's bodyguards.[11] The KalyeSerye's main storyline is the Cinderella-like forbidden courtship between the AlDub tandem, with its paramount goal being the first physical meeting between the two, a move continually opposed by Lola Nidora.[6][8][12]

The AlDub couple's near-encounters on live television also became pivotal throughout the series. In the show's August 8, 2015 episode, which featured a wedding between the "YaKie" tandem, Mendoza collapsed while performing on live television and was immediately rushed to a nearby hospital, resulting in an improvisation by the segment's remaining characters, including Alden himself.[13][14] She later revealed that she experienced a fatigue hours prior to filming.[15] In its August 12, 2015 episode, Yaya Dub appeared at the Broadway Centrum's TAPE Eastside Studio for her Cinderella-like performance on Eat Bulaga!'s "Bulaga Pa More!" segment. The episode marked as the closest rendezvous between the two, only to be interrupted by Lola Nidora as a witch at the last minute.[12][16]

Legit meet-ups of AlDub

On September 5, 2015, Richards and Mendoza finally saw each other for the first time at the Broadway Centrum after her performance in the Bulaga Pa More! Dabarkads edition Wildcard round. However, (as main protagonists of the KalyeSerye storyline) as Alden and Yaya Dub are about to get closer, possibly to shake to shake each other's hands, Lola Nidora (Bayola) blocked their paths by dropping a wall between them. She then harshly reprimanded the two romantic leads for being untrue to their promise to abide by one of her critical requirements—that Yaya Dub can only perform in the Wildcard round if she and Alden agree not to meet.

Nidora proceeded to deliver a litany about the value of one's word, the essence of trust, why she demands their obedience and ventilated her own disappointment over the two protagonists' breaking their own promise to her. At about the same time, two unknown men wearing face masks (balaclavas) kidnap Yaya Dub from Broadway and whisk her away in a van. Nidora implores Alden's help and had the wall raised so he can pursue Yaya Dub's kidnappers but it was too late. Nidora and Alden are shown in the parking lot, devastated. This would possibly force Alden and Nidora to join forces to save Yaya Dub.

On September 12, 2015, Richards and Mendoza saw each other for the second time, after ordered the kidnappers by DuhRizz (Bayola), who is the responsible for their abduction, to bring both of them in the parking lot of Broadway Centrum. Duhrizz then proceeds to make Alden and Yaya Dub closer by bumping each other while both of them being blindfolded and she even gives her drink to Alden and Yaya Dub, but she cuts their happy moments short. After she orders her men to take Alden away by DuhRizz, Tinidora (Manalo) and Tidora (Ballesteros) come to rescue Yaya Dub, confront their grandniece DuhRizz and convince her to forgive Yaya Dub for her mistakes she made to her and then DuhRizz walks away. Afterwards, Tinidora and Tidora receive a call about Nidora's health condition.

On September 19, 2015, both Richards and Mendoza saw each other again after they successfully passed the matching game. However (as main protagonists of the KalyeSerye storyline), Lola Nidora told both Yaya Dub and Alden before not to get closer in their first date as a condition, in which they agreed. They are seated in a long table for their date, with a standee of Lola Nidora at the center, which makes them prevented from getting closer to each other. Afterwards however, Yaya Dub heard the alarm clock, which is intended for her to give Lola Nidora her medicine, and she quickly leaves Alden from Broadway in order to get back to Nidora until suddenly Maine's character gets involved in a car accident in which she later survived.

On September 26, 2015, both Richards and Mendoza finally meet up-close and person for the first time on their second date. Contrary to Nidora's "no-touch" condition, Alden unintentionally touches Yaya Dub's hands when she drinks a glass of water in order not to get her choke by a food she ate.

Cast and characters

The main cast of the series, Jose Manalo, Wally Bayola and Paolo Ballesteros who play various roles.

Main cast

  • Yaya Dub / Divina Ursula Bokbokova Smash / Maine
Portrayed by: Maine Mendoza[17]
Yaya Dub is the female protagonist of the series. She was introduced in the Problem Solving segment as the nanny of Lola Nidora, and uses Dubsmash to communicate. Yaya Dub's full name is a portmanteau of Dubsmash. Yaya Dub reveals her true voice by accident in Episode 61 by shouting Alden's name twice, causing the audience to go wild and the entire Dabarkads including Alden to get shocked.
  • Bae Alden
Portrayed by: Alden Richards
Bae Alden is the male protagonist of the series and is a fictionalized version of actor Alden Richards.
  • Lola Nidora / Doña Nidora Esperanza Zobeyala Viuda de Explorer / Lola Aunor (in disguise)
Portrayed by: Wally Bayola
Lola Nidora is a wealthy and well-off woman. She graduated in Ateneo de Municipal in Spain majoring in Philosophy, Language, Culture and History, she also went to Universidad Central de Madrid in 1878, and during that time, she was given the Sobra Saliente (Most Outstanding) Award. Lola Nidora is also philanthropist and one of the most wealthy people in the world in the 1900's.[18] She also uses lines such as Babala, Asawa ni Babalu (Babala, wife of Babalu) - which derived from the comedian actor Babalu and Babalu's real life wife/widow Lalaine Sarmiento - and Sa Tamang Panahon (In the Right Time), which refers the on-screen personal encounter of AlDub as it's the expected or unexpected time. She has a mannerism that she acts and talks like Filipino comedian Babalu when she is stressed. For some unknown reason, Lola Nidora is against Alden and Yaya Dub's love. When she was about to reveal her reason, her Book of Secrets was stolen by a Mystery Caller. She agreed to make Yaya Dub marry Frankie Arinolli in exchange of the ransom money for the Book of Secrets. The wedding turned out to be a hoax. Lola Nidora was reportedly courted by such figures as Adolf Hitler, Charlie Chaplin and Saddam Hussein but she repudiated them all. Her maiden name, Zobeyala, is based after the Zobel de Ayala family, one of richest families in the Philippines. Nidora, Tidora and Tinidora are referred to as Kalye's Angels (also as Calle's Angels) which is a spoof to the television and film franchise Charlie's Angels. After Yaya Dub being rescued by Tidora and Tinidora from their grandniece DuhRizz, Nidora later approved and accepted Alden for Yaya Dub in Episode 53.
  • Lola/Doña Tidora Zobeyala
Portrayed by: Paolo Ballesteros[19]
Lola Tidora is the triplet (initially twin) sister of Lola Nidora who always reveals secrets and is into modern things. Since their childhood, the two have been rivals in love and their parent's affection. Tidora has a similar mannerism of her sister Nidora. She once rumored that Yaya Dub is the daughter of their third triplet, Tinidora. When she is reunited with her sisters, it is revealed that Tinidora is not Divina's mother, and that the parent of Divina is their younger (fourth) sibling. Nidora sometimes called Tidora "Tiradora" (tirador, lit. meaning of trigger) due to her revealing of Nidora's secrets. Tidora is in favor of Alden for Yaya Dub and sometimes she has a crush on Alden and also Jimmy once. Tidora later leaves her sisters and Yaya Dub for Massachusetts. Tidora returns from Massachusetts by emergency trip after hearing about Yaya Dub's abduction. She also denies that she was the suspect about Yaya Dub and Alden's abduction. After Duhrizz is revealed to be the mastermind behind their abduction, Tidora and Tinidora proceed to save Yaya Dub and convince their grandniece to forgive Yaya Dub for her mistakes she made to her and Alden. Tidora became a replacement member of S.W.A.T. after Nidora's condition got worse during the days that the AlDub pair was abducted.
  • Lola/Doña Tinidora Zobeyala
Portrayed by: Jose Manalo[20]
Lola Tinidora is the liberated triplet sister of Nidora and Tidora. Tinidora took care of Yaya Dub (Divina) before she was left to Nidora. Tinidora was rumored to be Yaya Dub's real mother but she denied the fact. Tinidora is also in favor of Alden for Yaya Dub. Tinidora is named after the tinidor, the Filipino word for fork. Tinidora also formed her rescue group with Nidora (and later with Tidora as Nidora's replacement) called S.W.A.T. (Sisters with Attitude) in order to rescue Yaya Dub and Alden. Tinidora always performs her dance moves with ladder and sometimes getting stuff from house when entering the set with "Mambo No. 5" usually played as background music. Tidora often teases and calls Tinidora as Geleen Eugenio, a professional dance choreographer, due to their slight similarities.
  • Doña Isadora Smash y Zobeyala / Mommy Dub
Portrayed by: Maine Mendoza
Isadora, known as Mommy Dub, is the real mother of Yaya Dub/Divina and the youngest sister of Nidora, Tidora and Tinidora. It is also revealed that she had a relationship with Dodong, who is said to be the estranged father of Yaya Dub. Isadora was once portrayed as a character that communicates using Dubsmash lines and does the "pabebe wave", and Lola Nidora drove her away, claiming that she was just an impostor. However, Nidora's skepticism about the supposed impostor has disappeared in subsequent episodes, suggesting that she might be the real Isadora.
  • Narrators / commentators
Manalo and Ballesteros switch narrator roles depending on the character played by either person. Julia Clarete temporarily takes a narrator/commentator role for one-time only, as Manalo's replacement, during YaKie's second wedding.
These hosts often break the fourth wall in various instances where they interact with the characters or throw puns regarding the situation at hand.
  • Gasgas Abelgas
Portrayed by: Jose Manalo, Paolo Ballesteros (occasionally)
Gasgas is a voice impersonation of Filipino news reporter and host of S.O.C.O. (Scene of the Crime Operatives), Gus Abelgas. Manalo (or occasionally Ballesteros if Manalo is not present) does this voice impersonation, sometimes depending on Manalo's characters he portrayed such as Frankie and Tinidora. He acts as the narrator when a KalyeSerye episode ends, signalled by a vehicle horn. Gasgas is the Filipino word for bruise. Manalo usually pronounces T.O.C.O as tuko, Filipino word for gecko which is also similar to the sound it produce, and opo (lit. meaning yes in a respectful manner).

Past/recurring cast

  • Jimmy
Portrayed by: Jimmy Santos
Lola Nidora's love interest who also uses Dubsmash as a way of communication.
  • Doña Celia Rodriguez Viuda de Ungasis[21]
Portrayed by: Celia Rodriguez
Celia is the (fictional) aunt of Alden and rival of Lola Nidora.
  • Dra. Dora de Explorer
Portrayed by: Wally Bayola
Dra. Dora is a quack doctor (albularyo) who was originally a part of the Problem Solving segment but left to attend a seminar in South Africa. Lola Nidora (her grandmother) and Yaya Dub replaced her in the show. She later went back and was revealed that she and Yaya Dub are childhood friends and that she is an AlDub fan.[22] The name is based after cartoon character Dora the Explorer.
  • Frankie Amoi Arenoli
Portrayed by: Jose Manalo
Frankie is the secondary antagonist, a Filipino-Chinese-Italian rich boy who wants to get married so that he can get his inheritance. He often wears expensive outfits with several popular couture brands attached to it. Lola Nidora arranged that he and Yaya Dub will be wed in exchange for the ransom money for the Book of Secrets. The wedding turned out to be administered by hoax pastor, meaning that the wedding is a fraud planned by Lola Nidora. Frankie later apologizes to Yaya Dub and Alden for the troubles he made to them before he leaves back home to Italy.[23] Arinoli is alluding the word arinola (Chamber pot) while amoy is the Filipino word meaning smell.
  • DuhRizz Maine de Explorer
Portrayed by: Wally Bayola
DuhRizz is a secondary antagonist and the liberated granddaughter of Lola Nidora from New York. She hates Yaya Dub and has a crush on Alden. She always drinks her "Star Box" iced coffee (parody of Starbucks). DuhRizz's second name "Maine" is not to be confused with the real name of Yaya Dub's actress. Bayola incorporated the name Maine on the fly in the August 19 episode in an apparent attempt to draw Alden's attention away from Yaya Dub. When Alden misspells "Yaya Dub" as "Yaya Bub" on a fansign, Duhrizz immediately made the hilarious claim that she is also known as Yaya Bub. The name DuhRizz is a pun on ABS-CBN news reporter Doris Bigornia. She was revealed to be the Boss Kidnapper in Episode 51. Afterwards, she forgives Yaya Dub, Lola Nidora and her grandaunts Tidora and Tinidora for her mistakes she made via phone call.
  • Don Francisco "Franing" Arenoli
Portrayed by: Jose Manalo
Don Franing is Frankie's father. He is also a childhood friend of Lola Nidora.
  • Dr. Tan Ning
Portrayed by: Mark Elardo McMahon[24]
A doctor who was paid to claim that Lola Nidora is dying. Tan Ning is alluding the Filipino word "taning" (ultimatum).
  • Pastor M. Postor
A fake pastor hired by Lola Nidora to officiate the wedding of Frankie and Yaya Dub. He was later arrested at the end of the wedding ceremony.
  • Mystery Caller
The unknown individual who stole Lola Nidora's Book of Secrets and is asking Php 50,000,000.00 as ransom. He also does a Babalu voice like Nidora.
  • Barbara Sastre
The gown designer and events planner hired to organize Frankie and Yaya Dub's wedding. Barbara Sastre's actor is also part of production team of Eat Bulaga!. The surname is lifted from the Filipino masculine form of garments maker (feminine is modista).
  • The Riding in Tandem
They are unnamed individuals who stole Book of Secrets from Lola Nidora. It is unknown if they are the same individuals who Alden used to deliver gifts to Yaya Dub.
  • The Rogelios
They are Lola Nidora's bodyguards and are commonly shown wearing matching Barong polo uniforms and shades. Lola Nidora is frequently angry at the Rogelios, using her Babalu voice whenever they wear shades or are unable to fulfill her bidding to her satisfaction. Some of the Rogelios, in their black jackets and black ski masks who are actually the ones who abducted Yaya Dub and Alden, are also commanded by DuhRizz.
  • The Bernardos
Portrayed by: Corbin Edmonds, Kyle Perry, and Joco San Juan[25]
They are Lola Tidora's version of the Rogelios and are similar to them but are younger, more handsome and muscular and are better dancers. Their uniforms are white shirts. The name is based on Filipino comedian and stage actor Bernardo Bernardo.
  • The Quandos
The Quandos of Lola Tinidora started out as a trio similar to Lola Nidora's Rogelios and Lola Tidora's Bernardos but they are skinny and dead-like. Their uniforms are Barong Tagalog. The name is based from the 1960's song "Quando, Quando, Quando". However, the latter episodes show that the group had expanded its members. Doña Tinidora hilariously claims that she recruits additional Quandos every episode by "exhuming them from the nearest cemetery in the location".
  • Marihanna "Rihanna"/"Riri" Valenciano
Portrayed by: Wally Bayola
Rihanna is the main chambermaid (mayordoma) at Lola Nidora's Mansion. Sometimes she is fan of AlDub and teases Nidora's Sisters Tidora and Tinidora. She is currently in a long distance relationship with her British chat mate named "Harry". Her name and English accent is a pun to Gary Valenciano and she is named after R&B singer Rihanna.

Series overview

Main article: List of KalyeSerye episodes

Doña Nidora and Yaya Dub first appeared as replacements for Doctora Dora de Explorer on July 4, 2015 (Saturday), participating in the Problem Solving portion of the "Juan For All, All For Juan" segment. However, the KalyeSerye could be properly said as starting on July 16, 2015 (Thursday), when Yaya Dub sees Alden for the first time and the AlDub tandem was born.

The show now follows love story of Yaya Dub (Maine Mendoza) and Alden (Alden Richards). Yaya Dub's employer, Lola Nidora (Wally Bayola), is against the love affair. Lola Nidora then reveals her Secret Book which contains the reasons for her disapproval. Alden's aunt, Doña Celia (Celia Rodriguez), the luxurious Frankie Arinoli (Jose Manalo), and Duhrizz (Wally Bayola) appearances made things more complicated. As the story unfold, characters from Lola Nidora and Yaya Dub's past were revealed. Lola Nidora turns out to be triplets with Tidora (Paolo Ballesteros) and Tinidora (Jose Manalo) while Yaya Dub turns out to be the daughter of their younger sister, Isadora.

Plot devices

The following are used as plot device for the show:

  • Secret Diary of Lola Nidora
A diary of Lola Nidora contains her past relationships with Adolf Hitler, Albert Einstein and John F. Kennedy, as well as her family pictures and her sisters' pictures. It also contains the reason why she disapproves of Alden for Yaya Dub. As she was about to open it, the diary was stolen by the riding in tandem and it's currently in the hands of the unknown individual who frequently calls Lola Nidora. Its ransom is P50 million in order to retrieve the diary. Later the mystery caller calls Lola Nidora and informs her that he has raised the ransom money to P100 million. This Secret Diary has never been heard of after the AlDub's abduction saga.
  • Plywood/Victor Plywood
A plywood wall used by Lola Nidora to prevent Alden and Yaya Dub from meeting after breaking their promise during the end of the Wildcard round of Bulaga Pa More: Dabarkads Pa More. After the episode, the wall received hate from Aldub supporters for preventing the love team from meeting each other. The wall still appeared during the crisis of Yaya Dub's kidnapping with Alden sitting in one corner.The name of the plywood was named after Filipino kundiman singer Victor Wood.
  • Scoreboard: Countdown to Tamang Panahon
A whiteboard scoreboard used by Lola Nidora to score Alden in the challenges she gave him. Alden had earned two points for finishing the two tasks: running from Broadway Centrum to the intersection of EDSA and Aurora Boulevard in 20 minutes (in which he finished it in 17 minutes), and getting the chili containers inside the Olympic-sized swimming pool at Amoranto Sports Complex in 5 minutes (in which he finished it under 4 minutes and 52 seconds). However, after Nidora disappoints Alden and Yaya Dub for breaking her critical condition (not to allow Yaya Dub see Alden at the Broadway after their Bulaga Pa More! performances), she decides to destroy it so that they would start all over again.
  • Long Table
A long table in which Lola Nidora used in the first and most awaited date of Alden and Yaya Dub. It is Lola Nidora's idea to challenge Alden and Yaya Dub. In the side of this long table, Lola Nidora's standee is placed there.
  • Alarm Clock
During thes first date of Yaya Dub and Alden, they wanted to be near to each other. But suddenly, the alarm clock for the chewable of Lola Nidora rang off and the medicine was with Yaya Dub. Because of her love for Lola Nidora, she left her date for.

Reception

The Aldub tandem was described by media pundits as a success in converging both broadcast and social media,[26] as featured in the front page of the Philippine Daily Inquirer for Sunday, August 16, 2015.[8][27]

Eat Bulaga! ratings

KalyeSerye proved to be a success in both broadcast television and social media. The segment helped boost the show's ratings, the August 12, 2015 episode of Eat Bulaga! posted a 36.1 rating in AGB Nielsen's overnight measurements among Mega Manila households, this became the show's highest rating for the year.[28] The AlDub couple became an overnight phenomenon on both television and social media.[29][30] The pivotal wedding episode between the YaKie tandem on August 8, 2015 scored a 32% percent rating and a 300% increase in viewership for Eat Bulaga!, according to the Nielsen ratings conducted by AGB Nielsen Philippines.[1][8] On a weekly survey by Kantar Media Philippines, the tandem was cited in helping the program to become a number one daytime program for weeks.[31][32] According to AGB Nielsen's research, Eat Bulaga!'s August 12, 2015 episode marked an all-time high in viewership for the year with a 36.1% rating, which was mainly alluded to the tandem's near-meeting.[33]

Ratings

Episode Broadcast date AGB Nielsen
Metro Manila
1 16 July 2015 21.1%
2 17 July 2015 23.5%
3 18 July 2015 22.6%
4 20 July 2015 21.3%
5 21 July 2015 21.1%
6 22 July 2015 22.6%
7 23 July 2015 22.3%
8 24 July 2015 23.6%
9 25 July 2015 24.7%
10 27 July 2015 23.7%
11 28 July 2015 24.6%
12 29 July 2015 25.0%
13 30 July 2015 24.7%
14 31 July 2015 24.7%
15 1 August 2015 28.1%
16 3 August 2015 26.5%
17 4 August 2015 25.9%
18 5 August 2015 26.3%
19 6 August 2015 27.0%
20 7 August 2015 29.2%
21 8 August 2015 32.4%
22 10 August 2015 30.7%
23 11 August 2015 31.6%
24 12 August 2015 36.1%
25 13 August 2015 32.8%
26 14 August 2015 31.1%
27 15 August 2015 33.8%
28 17 August 2015 29.3%
29 18 August 2015 28.8%
30 19 August 2015 30.0%
31 20 August 2015 30.6%
32 21 August 2015 33.8%
33 22 August 2015 39.0%
34 24 August 2015 N/A
35 25 August 2015 N/A
36 26 August 2015 N/A
37 27 August 2015 N/A
38 28 August 2015 30.4%
39 29 August 2015 34.0%
40 31 August 2015 35.1%
41 1 September 2015 28.3%
42 2 September 2015 30.4%
43 3 September 2015 N/A
44 4 September 2015 29.5%
45 5 September 2015 39.5%
46 7 September 2015 28.5%
47 8 September 2015 32.5%
48 9 September 2015 31.9%
49 10 September 2015 31.4%
50 11 September 2015 33.3%
51 12 September 2015 39.2%
52 14 September 2015 30.1%
53 15 September 2015 32.3%
54 16 September 2015 32.9%
55 17 September 2015 33.5%
56 18 September 2015 33.6%
57 19 September 2015 43.1%
58 21 September 2015 N/A
59 22 September 2015 N/A
60 23 September 2015 N/A
61 24 September 2015 N/A
62 25 September 2015 N/A
63 26 September 2015
64 28 September 2015
65 29 September 2015
66 30 September 2015
67 1 October 2015
68 2 October 2015
69 3 October 2015
Key
  • Blue-lowest rating episode
  • Red-highest rating episode
  • N/A-(Information) Not Available

Cultural impact

Eat Bulaga! director Poochie Rivera also theorized that the coupling's successful response from audiences was because of the Filipinos who can relate with their predicament.[8] He remarked "People who have partners who work abroad often communicate and pursue their relationship online, through Skype or FaceTime."[8] Pauleen Luna, a castmember of Eat Bulaga!, commented that AlDub "has brought a different kind of energy to the show."[34] Anna Leah Sarabia, a Filipino anthropologist, cited the "KalyeSerye"'s use of fairy tale and soap opera's tropes helped in tandem's increasing popularity, saying that "It’s a 'Cinderella' story that's fake and true-life at the same time."[8] Filipino television executive Malou Choa-Fagar also cited the unpredictable nature of the KalyeSerye had largely contributed to the AlDub success.[8] In social media site Twitter, hashtags with AlDub became top trending topics in both the Philippine and Worldwide trends.[35] Various outlets also lauded the show's use of old and new media for the AlDub tandem, which also pulsated in raising the value of the Dubsmash app in the Philippines.[27] The popularity of the tandem even reached some schools and became a topic discussed in classrooms; for instance in a University of the Philippines Diliman Filipino class.[36] Several Filipino politicians also referenced the AlDub couple in various interviews: Ralph Recto cited the tandem as a symbolism regarding the Philippine Land Transportation Office license plates,[37] while Mar Roxas also referenced AlDub in his 2016 presidential campaign.[38]

The August 22, 2015 episode earned positive feedback from Catholic Bishops' Conference of the Philippines (CBCP) and Radyo Veritas via Twitter for highlighting Filipino love, responsibility and marriage moral standards.[39]

Professor Randy David of the University of the Philippines, in his Philippine Daily Inquirer column Public Lives last August 23, 2015, wrote about the depth and significance of Maine Mendoza's voice/mime characterization of Yaya Dub, challenging us to look deep within our own nature, who we really are when we are not performing: "Indeed, we may as well ask the same question of ourselves: Who are we when we are not performing? I think that if there is anything that Yaya Dub has shown us, it is the stereotypical and “mediatized” nature of our emotions and modes of expression. In that sense, we are performing all the time. What we think are spontaneous feelings that we communicate from the depth of our beings are really nothing but ready-made emoticons that other people have deployed in various other contexts. The shock of that recognition, I am certain, is what sustains the fascination with Yaya Dub. She gets behind all of us, and lip-syncs the standard texts of our private selves—our insecurities, anger, celebratory moments, and frustrations. Beneath the performance is parody of the highest type." [40]

Social media

The segment is also a frequent Twitter trending topic while the abridged versions uploaded in Eat Bulaga!'s Facebook page and highlights on GMA Network's YouTube channel had become viral. From July 27, 2015 to August 26, 2015, 16 out of the 30 Philippine trending topics are from the show's AlDub tandem.[41]

The segment portion is popularized through social media through the hashtags, #KiligPaMore, #AlDub and #KalyeSerye, and daily through different hashtags such as #ALDUBAgainstALLODDS, #AlDubMaiDenHeaven and #AlDubBattleForACause as picked up by their fans.

The "phenomenal love team" of Alden Richards and Maine Mendoza, breaks another record in social media history as they reach the 3-million mark on Twitter, being considered as the most tweeted topic in Philippine Twitter history. The official hashtag released by various AlDub accounts last August 29, 2015 episode of the KalyeSerye, #AlDubMaiDenHeaven, garnered 3.54 million tweets on Twitter, topping both the nationwide and worldwide trending lists. The hashtag reaches 3 million tweets within 21 hours, before 9:00 P.M. and on the midnight of the next day, August 30, 2015, the tweet even reached a peak of 3.72 million tweets. The said hashtag even surpasses #PapalVisit last January, 2015, that reaches 3,341,021, when Pope Francis visited the Philippines. AlDub also made a history as the first ever Philippine Love Team who attains the 3-million mark. To backtrack on the AlDub’s twitter success, they garnered their first million mark tweets with the hashtag #AlDub last August 21, 2015 then reaching it’s second million mark the next day, August 22, 2015 with the hashtag #ALDUBAgainstALLODDS. As a result of this, Alden and Maine both posted a message expressing their gratitude with this overwhelming success on their respective official Twitter accounts. Then on September 5, 2015, as a result of Richards' and Mendoza's first (legit but spoiled due to a giant wall) meet-up (right after their performances during the wildcard round of "Bulaga Pa More"), the hashtag #ALDUBBATTLEForACause surpassed the five million mark.[42]

Bryan White, the singer who sang God Gave Me You and Barbie Xu of Meteor Garden fame went on Twitter to react on Aldub's phenomenon. Original song compositions such as "Ikaw BaeYaya", "The Aldub Song" and "SoTangHon (Sa Tamang Panahon)" and fan-made arts also went on viral, as inspired by AlDub's love story.

Twitter records

Hashtag Date No. Of Tweets
(in 24 hours) 		Notes
#ALDubEBforLOVE 26 September 2015 25.6M
#ALDUBMostAwaitedDate 19 September 2015 12.1M This hashtag is a new Twitter record holder because it had 12 million tweets beating other AlDub tweets in just 12 hours.
#ALDUBTheAbduction 12 September 2015 6.37M This Hashtag has beaten the Twitter record holder for the most number of tweets, #LoveWins with 6.2M tweets.
#ALDUBBattleForACause 5 September 2015 5.80M
#ALDUBMaidenHeaven 29 August 2015 3.54M The hashtag beats the previous record held by #PapalVisit for the most number of tweet in the Philippines.[43]

Careers of Richards and Mendoza

The success of the AlDub tandem also contributed to the careers of Richards and Mendoza. The AlDub's success has helped Richards secure a four-year film contract with APT Entertainment, while the Philippine Basketball Association team Barangay Ginebra San Miguel and Mahindra Enforcers was also reported to have been considering inviting Mendoza as their muse for the 2015–16 PBA season,but she refused.[44][45] Mendoza and Richards also appeared in separate profile interviews regarding the AlDub's success on the television program Kapuso Mo, Jessica Soho.[26][46] Tuviera also revealed in an interview about a possibility of making 2015 feature film starring the AlDub couple.[44] Another report also confirmed that Richards and Mendoza will be part of 41st Metro Manila Film Festival entry My Bebe Love starring Vic Sotto and Ai Ai delas Alas.[47]

In an interview with Startalk, Alden Richards revealed that he did not expect the success of the show/segment and is overwhelmed by the popularity of the AlDub tandem.[48] In other interview, Richards revealed that he is open to the possibility of AlDub to star in a movie or TV show.[49][50][51]

KaleSerye's Alden Richards and Maine Mendoza appeared on the advertisements for McDonald's Philippines' Chicken Fillet ala King,[52] Talk 'N Text's extend promo [53] and O+ Ultra with Wally Bayola (as Lola Nidora).

Mentions and Parodies of KalyeSerye and AlDub

In Sunday PINASaya, Alden Richards (as Chef Boy Next Door) usually does a "Pabebe wave" in front of the audience. On September 27, 2015 episode, Celia Rodriguez is a guest in the segment of Coach Cynthia's School of Overacting. Rodriguez suspects that Coach Cynthia (played by Wally Bayola) and Lola Nidora, Celia's KalyeSerye rival, are of the same person but Cynthia denies this fact. After Rodriguez leaves the scene with Vicky (played by Valeen Montenegro), Cynthia shouts Alden's name when she suspects that Alden is the one who told his KalyeSerye aunt about Cynthia and Nidora being the same person. Vicky mentions Lola Nidora's famous quote "Babala, asawa ni... Babalu".
In Bubble Gang, there's a parody of KalyeSerye called IstambaySerye ("Istambay" lit. meaning "standby" and "idle") in Istambay Sa Looban sketch. Juancho Trivino plays Albert, IstambaySerye's version of Bae Alden and Denise Barbacena playes Yaya Badelle, IstambaySerye's version of Yaya Dub who is actually a male before changing into female and usually does lipsynching or Dubsmash. The two forming their love team called "AlBad". On September 25, 2015 episode, Ina Moran (played by Michael V.) and Selphie (played by Sef Cadayona) mentions about the AlDub trend in Ikaw at ang Ina sketch.
In It’s Showtime, host Vice Ganda mentioned AlDub on their show during the segment ‘Clash of Celebrities’. On September 11, 2015 episode, Vice Ganda along with his co-hosts, talks about their teams for the ‘Sine Mo 2’ segment and then told Anne Curtis and Vhong Navarro to have ‘AlDub’ as their special guest in order to win. “Kung kailangan niyo i-guest ang AlDub para manalo kayo, gawin niyo”, Vice Ganda said. And as surprised, the crowd goes wild! After that, Vice does the signatured wave the ‘Pabebe Wave’ as popularized by AlDub of Eat Bulaga, which is their rival noon time show. [54]

See also

References

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  3. ^ a b c d e Lo, Ricky (July 24, 2015). "Maine Mendoza a.k.a. Bukbukova, a.k.a. Yaya Dub". The Philippine Star. Retrieved August 17, 2015.
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  20. ^ Mendoza, Arvin (August 28, 2015). "#AlDub 'Kalyeserye': De Explorer family's big secrets unveiled". Inquirer.net. Retrieved August 28, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
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  25. ^ "Meet Kalye-serye's Bernardo, Bernardo, Bernardo!". gmanetwork.com. GMA Network, Inc. 2 September 2015. Retrieved 19 September 2015.
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  29. ^ "Minions fail to destroy cutie with scandal". Philippine Daily Inquirer. July 29, 2015. Retrieved August 17, 2015.
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  32. ^ Ching, Mark Angelo (August 10, 2015). "Kantar Media-TNS Nationwide Ratings (August 1-7, 2015): Eat Bulaga! overtakes It's Showtime; Bridges of Love finale defeats The Rich Man's Daughter". Philippine Entertainment Portal. Summit Media. Retrieved August 17, 2015. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  33. ^ Ching, Mark Angelo (August 10, 2015). "AGB Nielsen Mega Manila Ratings (August 9-12, 2015): On The Wings of Love defeats rival; AlDub near-meeting pushes Eat Bulaga rating to more than four times the rating of It's Showtime". Philippine Entertainment Portal. Summit Media. Retrieved August 17, 2015. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  34. ^ Rula, Gorgy (August 8, 2015). "Pauleen Luna: 'AlDub has brought a different kind of energy to the show'". GMA News (in Tagalog). GMA Network. Retrieved August 17, 2015. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  35. ^ Gonzales, Francis (August 1, 2015). "#ALDUB of Eat Bulaga is social media hit, raises barometer of "kilig" to fandom definition". Radio Veritas 846. Retrieved August 17, 2015.
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  37. ^ "LTO promises for P1.97-billion 2016 budget: New plates in 1 week, driver's license in 1 hour, etc". News5. TV5 Network, Inc. August 17, 2015. Retrieved August 17, 2015. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  38. ^ "Roxas: 'Mar-Poe' like 'AlDub'". Philippine Daily Inquirer. August 17, 2015. Retrieved August 17, 2015.
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  43. ^ Santiago, Erwin (29 August 2015). "#ALDUBMaiDenHeaven surpasses #PapalVisit on most tweets in the Philippines". PEP.ph. Philippine Entertainment Portal. Retrieved 19 September 2015.
  44. ^ a b Uson, Yaggy (August 14, 2015). "AlDub movie in the works?". Manila Bulletin. Retrieved August 17, 2015.
  45. ^ "Yaya Dub, nag-perform sa #BulagaPaMore; Lola Nidora, pinigilan ang pagkikita nila ni Alden". GMA News (in Tagalog). GMA Network. August 15, 2015. Retrieved August 17, 2015. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  46. ^ "Yaya Dub, na-feature sa 'Kapuso Mo, Jessica Soho'". GMA News (in Tagalog). GMA Network. July 13, 2015. Retrieved August 17, 2015. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  47. ^ Calderon, Ricky (August 26, 2015). "Ai Ai Confirms AlDub Inclusion MMFF Entry". The Philippine Star. Retrieved August 26, 2015.
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  49. ^ Garcia, Rose (August 8, 2015). "Alden Richards overwhelmed by immense popularity of AlDub tandem: "Lahat po talaga hindi ko pa ma-digest". Pep.ph. Retrieved August 28, 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  50. ^ "Alden Richards, Ai-Ai delas Alas, and Vic Sotto begin shooting MMFF entry My Bebe Luv". PEP.ph. Philippine Entertainment Portal. 18 September 2015. Retrieved 19 September 2015.
  51. ^ Dabu, Bianca Rose (16 September 2015). "Direk Joey Reyes all praises for his 'Anna' Maine Mendoza". GMA News Online. GMA Network, Inc. Retrieved 19 September 2015.
  52. ^ "Drop Everything: #Aldub's First TV Commercial Is Here". Inquirer.net. Philippine Daily Inquirer. 11 September 2015. Retrieved 19 September 2015.
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  54. ^ "Vice Ganda Mentions AlDub on It's Showtime, does the Pabebe Wave". TrendHalo. 13 September 2015. Retrieved 28 September 2015.

Further reading

Retrieved from "https://en.wikipedia.org/w/index.php?title=Kalyeserye&oldid=683069216"