G.I. Joe: The Rise of Cobra

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G.I. Joe: the Rise of Cobra
In the center of the image are the titles and credits. Above them, in front of a brown background with orange flames and "Evil never looked so good" in red letters, a man in a hooded white suit holding a sword, a woman wearing sunglasses and a leather suit holding two guns, a masked man in battle fatigues holding a rifle, and a scarred man wearing a mask that covers his face below the eye. Below, against a blue background and blue flames, with "When all else fails, they don't" in blue letters, a man in a black bodysuit with a visor in his face holding a sword, and two men and a woman in leather suits holding guns.
Theatrical release poster
Directed byStephen Sommers
Written byScreenplay:
Stuart Beattie
David Elliot
Paul Lovett
Story:
Michael B. Gordon
Stuart Beattie
Stephen Sommers
Comic book:
Larry Hama
Produced byLorenzo di Bonaventura
Bob Ducsay
Brian Goldner
StarringChanning Tatum
Marlon Wayans
Rachel Nichols
Ray Park
Adewale Akinnuoye-Agbaje
Christopher Eccleston
Sienna Miller
Lee Byung-hun
Saïd Taghmaoui
Joseph Gordon-Levitt
Dennis Quaid
Jonathan Pryce
Brandon Soo Hoo
CinematographyMitchell Amundsen
Edited byBob Ducsay
Jim May
Music byAlan Silvestri
Production
companies
Distributed byParamount Pictures
Release dates
August 5, 2009 (2009-08-05)
(limited)
United States:
August 7, 2009
Running time
118 minutes[1]
CountryTemplate:FilmUS
LanguageEnglish
Budget$170 million[2]
Box office$301,060,793[3]

G.I. Joe: the Rise of Cobra is a 2009 American live-action film adaptation of the G.I. Joe toy franchise, with particular inspiration on the comic book G.I. Joe: A Real American Hero. The film is directed by Stephen Sommers, produced by Lorenzo di Bonaventura and co-written by Stuart Beattie, based on a 1998 screenplay by John Paul Kay. G.I. Joe features an ensemble cast based on the various characters of the franchise. The story follows two American soldiers, Duke and Ripcord, who join the G.I. Joe Team after being attacked by MARS troops.

After leaked drafts of the script were criticized by fans, Larry Hama, writer of the comic, was hired as creative consultant and rewrites were made. Filming took place in Downey, California and Prague's Barrandov Studios, and six different companies handled the visual effects. The film was released through August 5 to 7, 2009 worldwide, following an extensive marketing campaign focused on the Mid-American public. The film received mixed reviews but opened at the top of the box office, grossing over $301 million worldwide. A sequel is being planned.

Plot

In the near future, weapons expert James McCullen (Christopher Eccleston) has created a nanotechnology-based weapon capable of destroying an entire city. His company M.A.R.S. sells four warheads to NATO, and NATO troops are tasked with delivering the warheads. Duke (Channing Tatum) and Ripcord (Marlon Wayans) are delivering the warheads when they are ambushed by the Baroness (Sienna Miller), whom Duke recognizes to be his ex-fiancee Ana Lewis. Duke and Ripcord are rescued by Scarlett (Rachel Nichols), Snake Eyes (Ray Park), Breaker (Saïd Taghmaoui) and Heavy Duty (Adewale Akinnuoye-Agbaje). They take the warheads to the Pit, G.I. Joe's command center in North Africa, and upon arriving rendezvous with the head of the G.I. Joe Team, General Hawk (Dennis Quaid). Hawk takes command of the warheads and excuses Duke and Ripcord, only to be convinced to let them join his group after Duke reveals that he knows the Baroness.

McCullen is revealed to be using the same nanotechnology to build an army of soldiers with the aid of the Doctor (Joseph Gordon-Levitt), planning on using the warheads to cause panic and bring about a new world order. Using a tracking device, McCullen locates the G.I. Joe base and sends Storm Shadow (Lee Byung-hun) and the Baroness to retrieve the warheads with assistance from Zartan (Arnold Vosloo). After a fight, Storm Shadow and the Baroness retrieve the warheads and take them to Baron DeCobray, the Baroness's husband, for him to weaponize. Making their way to Paris, the Joes pursue the Baroness and Storm Shadow but are unsuccessful in stopping them from launching the missile. The nanomites destroy the Eiffel Tower and much of the surrounding area before Duke manages to hit the kill switch, but in doing so he is captured and taken to McCullen's base under the Arctic.

The Joes locate the secret base and fly there as McCullen loads three missiles with nano-mite warheads. After Snake Eyes takes out one, Ripcord pursues the remaining missiles in a stolen M.A.R.S. prototype Night Raven jet while Scarlett and her group infiltrate the base. Duke learns that the Doctor is Rex Lewis, Ana's brother believed to have been killed on a mission led by Duke. He was trapped in a bunker with Doctor Mindbender (Kevin O'Connor) and disfigured in the blast which everyone presumed had killed him. The Baroness tries to free Duke, but the Doctor reveals he has implanted her with nano-mites which has put her under his control for the past four years. Attempting to kill Duke, McCullen ends up being burned as he flees with the Doctor to an escape vessel. Duke and the Baroness pursue him while the Joes fall back when the Doctor activated the base's self destruct sequence.

The Doctor heals McCullen's burned face with nano-mites, encasing it in silver and christening McCullen "Destro", and assumes the identity of Cobra Commander. They are captured by G.I. Joe soon after. On the supercarrier USS Flagg, the Baroness is placed in protective custody until they can remove the nano-mites from her body. Meanwhile, Zartan, having had his physical appearance altered by nano-mites, infiltrates the White House during the missile crisis and assumes the identity of the President of the United States (Jonathan Pryce).

Cast

G.I. Joe

  • Rachel Nichols as "Scarlett" (Shana M. O'Hara): She graduated college at age twelve and became the team's intelligence expert. Having left school so early, she does not understand men's attraction to her. Nichols was the first choice for the role.[8] Nichols had dyed her blonde hair red – Scarlett's hair color – for her role in Star Trek, which she filmed before G.I. Joe.[12] She burned herself filming an action sequence with Sienna Miller.[13]
  • Ray Park as "Snake Eyes": A mysterious ninja commando who took a vow of silence, a departure from the character's traditional difficulty in speaking due to grievous vocal wounds. Like his character, Park is a martial arts expert and specifically practiced wushu for the role, as well as studying the character's comic book poses.[15] Park had known of Snake-Eyes having played with the toys as a child, but he knew very little of the surrounding saga of G.I. Joe versus Cobra, so he read the comics to further understand the character. He was nervous about wearing the mask, which covered his entire head quite tightly, so he requested to practice wearing it at home. He found the full costume, including the visor, very heavy to wear and akin to a rubber band; he had to put effort into moving in it.[16] Leo Howard plays the 10-year-old Snake Eyes.

Cobra

  • Joseph Gordon-Levitt as The Doctor / Cobra Commander (Rex Lewis):[21] The Baroness's brother, a former mild-mannered U.S. Soldier who was thought to be killed during an operation - instead, he became the insane disfigured MARS head scientist. USA Today reported that Gordon-Levitt will play multiple roles. Levitt wore a mask – which was redesigned from the comics because the crew found it too reminiscent of the Ku Klux Klan – and prosthetic makeup underneath it.[22][23] Upon seeing concept art of the role he was being offered, Levitt signed on because; "I was like, 'I get to be that? You're going to make that [makeup] in real life and stick it on me? Cool. Let me do it.' That's a once-in-lifetime opportunity."[24] Levitt is a friend of Tatum and they co-starred in Stop-Loss and Havoc. His casting provided extra incentive for Tatum to join the film.[6] Levitt described his vocal performance as being half reminiscent of Chris Latta's voice for the 1980s cartoon, but also half his own ideas, because he felt rendering it fully would sound ridiculous.[22]
  • Christopher Eccleston as "Destro" (James McCullen): A weapons designer and founder of the Military Armament Research Syndicate (MARS) and the main villain in the early part of the film.[8] Irish actor David Murray was cast as Destro, but was forced to drop out when he had problems with his visa.[25] Murray was later cast as an ancestor of James McCullen in a flashback scene.[26]
  • Sienna Miller as "The Baroness" (Ana Lewis / Anastacia DeCobray): A spy and sister of Cobra Commander.[27] Years before the film, the Baroness was going to marry Duke, but he left her at the altar,[8] due to his guilt over the apparent death of her brother Rex Lewis.[28] Miller auditioned for the part because it did not involve "having a breakdown or addicted to heroin or dying at the end, something that was just maybe really great fun and that people went to see and actually just had a great time seeing".[29] Miller prepared with four months of weight training, boxing sessions and learned to fire live ammunition, gaining five pounds of muscle.[30] She sprained her wrist after slipping on a rubber bullet while filming a fight scene with Rachel Nichols.[13]
  • Lee Byung-hun as "Storm Shadow" (Thomas Arashikage): Snake-Eyes' rival, both were close members of the Arashikage ninja clan. Lee said he did not know G.I. Joe because it is an unknown series in South Korea. Sommers and Bonaventura told him to watch the cartoons to prepare for the role. Lee was attracted to Storm Shadow's "dual personality", which he stated has "huge pride and honor".[31] Brandon Soo Hoo plays 10-year-old Thomas Arashikage.

Cameos

Jonathan Pryce plays the President of the United States. There are scenes involving a ten-year-old Snake-Eyes and Storm Shadow with Gerald Okamura as their mentor, the Hard Master.[33] Cameos include Brendan Fraser as supervisor between Duke and Snake Eye's training fight, Larry Hama as a NATO general[8][32] and Kevin J. O'Connor as Doctor Mindbender in a flashback scene.[34]

Production

Development

In 2003, Lorenzo di Bonaventura was interested in making a film about advanced military technology; Hasbro's Brian Goldner called him and suggested to base the film on the G.I. Joe toy line.[35] Goldner and Bonaventura worked together before, creating toy lines for films Bonaventura produced as CEO of Warner Bros. Goldner and Bonaventura spent three months working out a story, and chose Michael B. Gordon as screenwriter, because they liked his script for 300.[36] Bonaventura wanted to depict the origin story of certain characters, and introduced the new character of Rex, to allow an exploration of Duke.[37] Rex's name came from Hasbro.[38] Beforehand, Don Murphy was interested in filming the property, but when the Iraq War broke out, he considered the subject matter inappropriate, and chose to develop Transformers (another Hasbro toy line) instead.[39] Bonaventura felt, "What [the Joes] stand for, and what Duke stands for specifically in the movie, is something that I'd like to think a worldwide audience might connect with."[37]

By February 2005, Paul Lovett and David Elliot, who wrote Bonaventura's Four Brothers, were rewriting Gordon's draft.[40] In their script, the Rex character is corrupted and mutated into the Cobra Commander, whom Destro needs to lead an army of supersoldiers.[41] Skip Woods was rewriting the script by March 2007, and he added the Alex Mann character from the British Action Man toy line. Bonaventura explained, "Unfortunately, our president has put us in a position internationally where it would be very difficult to release a movie called G.I. Joe. To add one character to the mix is sort of a fun thing to do."[4] The script was leaked online by El Mayimbe of Latino Review, who revealed Woods had dropped the Cobra Organization in favor of the Naja / Ryan, a crooked CIA agent. In this draft, Scarlett is married to Action Man but still has feelings for Duke, and is killed by the Baroness. Snake-Eyes speaks, but his vocal cords are slashed during the story, rendering him mute. Mayimbe suggested Stuart Beattie rewrite the script.[42] Fan response to the film following the script review was negative. Bonaventura promised with subsequent rewrites, "I'm hoping we're going to get it right this time."[43] He admitted he had problems with Cobra, concurring with an interviewer "they were probably the stupidest evil organization out there [as depicted in the cartoon]".[4] Hasbro promised they would write Cobra back into the script.[44]

In August 2007, Paramount Pictures hired Stephen Sommers to direct the film after his presentation to CEO Brad Grey and production prexy Brad Weston was well-received.[45] Sommers had been inspired to explore the G.I. Joe universe after visiting Hasbro's headquarters in Rhode Island.[46] The project had found the momentum based on the success of Transformers, which Bonaventura produced with Murphy.[45] Sommers partly signed on to direct because the concept reminded him of James Bond, and he described an underwater battle in the story as a tribute to Thunderball.[47] Stuart Beattie was hired to write a new script for Sommers's film,[48] and G.I. Joe creator Larry Hama was hired as creative consultant. Hama helped them change story elements that fans would have disliked and made it closer to the comics, ultimately deciding fans would enjoy the script.[49] He persuaded them to drop a comic scene at the film's end, where Snake-Eyes speaks.[50] To speed up production before the 2007–2008 Writers Guild of America strike, John Lee Hancock, Brian Koppelman and David Levien also assisted in writing various scenes.[51] Goldner said their inspiration was generally Hama's comics and not the cartoon.[52] Sommers said had it not been for the rich backstory in the franchise, the film would have fallen behind schedule because of the strike.[53]

After Variety had reported that G.I. Joe became a Brussels-based outfit that stands for Global Integrated Joint Operating Entity,[54] there were reports of outrages over Paramount's alleged attempt to change the origin of G.I. Joe Team.[55] Hasbro responded in its G.I. Joe site claiming it was not changing what the G.I. Joe brand is about, and the name "G.I. Joe" will always be synonymous with bravery and heroism. Instead, it would be a modern telling of the "G.I. Joe vs. Cobra" storyline, based out of the "Pit" as they were throughout the 1980s comic book series.[56]

Filming and design

Filming began on February 11, 2008,[57] in Los Angeles, California.[58] The Downey soundstage was chosen as Paramount needed a large stage to get production underway as soon as possible. The first two levels of the Pit were built there, to complement the rest of the building which would be done with special effects.[59] Downey also housed Destro's MARS base in the Arctic, his legitimate weapons factory in an ex-Soviet state, as well as various submarines interiors, including a SHARC (Submersible High-speed Attack and Reconnaissance Craft) manned by two G.I. Joes.[60]

Prague was used for the Paris sequences.

Filming in the Czech Republic's Barrandov Studios began in May.[61] The crew took over sections of the Old Town in Prague.[62] While filming in the city on April 26, people were injured when a bus and several cars collided with a four-wheel-drive vehicle that appeared to have braking problems. The emergency services confirmed those taken to hospital had minor injuries.[63] Filming wrapped after a month in Prague.[12] Additional second unit filming took place in Paris itself, Egypt, Tokyo, the Arctic and underwater.[53]

Sommers felt "almost 100 percent" of the technology in the film would be available within 10 to 20 years, citing the various books and magazines about developing weapons that he loved reading. For example, Sommers said he believed invisibility was impossible, but the virtual invisibility provided by camouflage camera that projects what is behind a soldier on their front allowed him to include it.[53] The production designers modelled the interior of Destro's private submarine on a Handley Page Jetstream.[64] Sommers said the bulky immobile "accelerator suits" (which Beattie said had enabled them to write "a car chase where one guy's not even in a car")[8] had been tough on the actors and were likely to have their roles reduced in potential sequels.[53] Critics have compared the suits to that of NFL Superpro, a comic book character jointly licensed by the NFL and Marvel Comics, and resembling an armored football player.[65]

Bonaventura predicted the United States armed forces' aid of the film would be limited since much of the hardware is fictional.[11] The filmmakers were denied use of MRAP vehicles at the start of filming because it was ordered many MRAPs had to be sent to the Middle East as soon as possible, though later they permitted filming at Fort Irwin Military Reservation.[66] Some commentators reviewing previews and promotional art from the film have noted superficial resemblances between it and the action film parody Team America: World Police.[67][68][69]

Effects

Six different visual effects companies worked in The Rise of Cobra, the most prominent being Digital Domain, which handled the Paris action sequences and the opening convoy sequence.[70] For the Eiffel Tower destruction, a special code for depicting how the crumbling metal works was written.[71] To create the digital Eiffel Tower, the technicians had access to the original building plans, and built a digital model so complex that could not fit in a single file.[70] The nanomites used two different proprietary software for their depiction, one by Digital Domain, and another by Prime Focus VFX, which also created tools to generate 3D cloud and sky environments for the aerial scenes.[71] Many scenarios were almost fully developed by computer-generated imagery, such as the landing platform of the Pit, the Cobra ice caverns,[71] and the final underwater battle.[70]

Music

The score to G.I. Joe: The Rise of Cobra was composed by Alan Silvestri, who reunited with director Stephen Sommers to record his score with a 90-piece ensemble of the Hollywood Studio Symphony at the scoring stages at Sony and Fox.[72] A soundtrack album of the score was released by Varèse Sarabande Records on August 4, 2009.[73]

Release

The film was first screened in the US on July 31, 2009 at Andrews Air Force Base in Maryland.[74] The premiere was at Hollywood's Grauman's Chinese Theater on August 6, 2009,[75], and in the following day, G.I. Joe started playing at 4,007 theaters in the US,[76] along with 35 overseas markets.[77]

Marketing

The film's actors were scanned for Hasbro's toy line,[18] which began in July 2009 with the release of 3 3/4-inch tall action figures. The Rise of Cobra toy line also includes 12-inch figures, and vehicles, including the first play set based on the Pit in the franchise's history.[78] Electronic Arts developed a video game sequel to the film, also titled G.I. Joe: The Rise of Cobra.[79]

IDW Publishing released a four-issue prequel written by Chuck Dixon. Each issue focuses on Duke, Destro, the Baroness and Snake-Eyes respectively.[80] It began publication in March 2009.[81] The weekly film adaptation is written by Denton J. Tipton and drawn by Casey Maloney. The film's universe will be continued by a limited series about Snake-Eyes later in 2009; Ray Park enjoyed playing the character and approached writer Kevin VanHook and artist S. L. Gallant with the idea of a comic further exploring his incarnation of the character.[82]

As part of the movie launch campaign, over 300 12-inch, parachute-equipped, G.I. Joe action figures were dropped from a 42-story Kansas City hotel roof and soar over 500 feet to the ground at 16th Annual International G.I. Joe Convention.[83] For viral marketing, black helicopters with "G.I. Joe" written on them flew on American beaches.[84][85] Tie-ins were made with Symantec,[86] 7-Eleven,[87] and Burger King.[88]

Paramount's vice chairman Rob Moore claimed the movie was prioritized for mid-Americans, and thus marketing was more focused on cities such as Kansas City and Columbus. In Europe, the marketing was focused on action sequences set in Paris, Egypt and Tokyo, and emphasizes that G.I. Joe is an international team of crack operatives and not some Yankee soldier.[74] Director Stephen Sommers said "this is not a George Bush movie — it's an Obama world. Right from the writing stage we said to ourselves, this can't be about beefy guys on steroids who all met each other in the Vietnam War, but an elite organization that's made up of the best of the best from around the world." The marketing budget was estimated in $150 million.[89]

Home video

G.I. Joe: The Rise of Cobra was released on November 3, 2009 on Blu-ray Disc and DVD, in regular and two-disk editions.[90] Both editions include an audio commentary by Stephen Sommers and Bob Ducsay, and two making-of featurettes, with the second disk of the special edition holding a digital copy of the film.[91] The film opened at #1 at the DVD sales chart, making $40.9m off 2,538,000 DVD units in the first week of release.[92] The film sold over 3.8 million discs, 500,000 of them on Blu-ray, during its first week. [93]

Reception

Box office

During the opening weekend (August 7-9), G.I. Joe: The Rise of Cobra opened at the top of the North American box office with an estimated $54.7 million.[76] It earned an additional $44 million internationally during the same weekend.[77] In the following week, the film opened in 14 more territories and continued atop the international box office with $26 million.[94]

As of October 18, 2009, the film grossed $150,185,155 in the United States and $150,859,295 in foreign box offices, making a total of $301,044,450 worldwide.[3]

Critical reception

Paramount decided to not screen the film for print critics before its release and wanted to focus on internet critics.[95] The film has received mostly negative reviews. Based on 144 reviews collected by Rotten Tomatoes, G.I. Joe: The Rise of Cobra has a 'rotten' 36% approval rating from critics, with an average score of 4.6/10.[96] Among Rotten Tomatoes' Top Critics, which consists of notable critics from the top newspapers, websites, television and radio programs,[97] the film holds a 26% rating, with an average score of 3.9/10.[98] By comparison, Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the film has received an average score of 32, based on 25 reviews.[99]

Dan Jolin of Empire magazine commented that it was "Bond without the style and Team America without the bellylaughs".[100] The Daily Telegraph reviewer said, "The taint of cruddiness extends everywhere in this joyless stinker."[101] James Berardinelli said the characters were "as plastic as the toys that inspired them" and considered Tatum "wooden" and that his character was "more animated in sequences when he is rendered by special effects than when being portrayed by Tatum".[102] Roger Ebert described that "there is never any clear sense in the action of where anything is in relation to anything else", but stated that he considered The Rise of Cobra much better than Transformers: Revenge of the Fallen.[103] Chuck Wilson of The Village Voice criticized the dialogue and described the underwater battle as "absurdly overproduced, momentarily diverting, and then instantly forgettable."[104] Manohla Dargis of The New York Times considered the plot "at once elemental and incomprehensible",[105] and Peter Travers of Rolling Stone thought that, despite the high budget, the special effects "look shockingly crappy; the Eiffel Tower appears to be destroyed by some green slime left over from the Ghostbusters films". [106] Reviewers also criticized the film for the scientific impossibility of sinking ocean ice.[103][107][108]

Matthew Leyland from Total Film called it "a throwaway blast of solid, stupid fun" and gave it three out of five stars, particularly praising Joseph Gordon-Levitt's performance as the treacherous Cobra Commander.[109] Sister publication SFX called the film "dumb and dopey, with plenty of bumpy bits" and that "GI Joe has a genuine cliffhanger charm, especially when the last act becomes a whole string of pulp plot twists. The ending screams “To Be Continued”; we could do worse.", finally awarding the score of three stars out of five.[110] Christopher Monfette of IGN also gave the film a positive review, saying "This is an adult's interpretation of a childhood phenomenon, and if you're willing to give it a shot, one suspects that you'll find yourself entertained enough to give your best, "Yo, Joe!" He gave the film three and a half out of five stars.[111] Betsy Sharkey of the Los Angeles Times criticized the excessive flashbacks, but praised the action scenes and design, and considered that Marlon Wayans "steals the show".[112] Dan Kois of The Washington Post thought it was "as polished and entertaining as war-mongering toy commercials get".[113]

Sequel

Rob Moore, the studio vice chairman, announced a sequel will soon go into development. The film's lead actors are contractually obligated to return while director Stephen Sommers is not.[2] Lee Byung-Hun said filming would start by the end of 2009.[114]

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External links

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