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Milkshake!

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Milkshake!
CountryUnited Kingdom
Broadcast areaNationwide
NetworkChannel 5

5Star (2006–2011) (2017–2018)

five download
HeadquartersLondon
Programming
Language(s)English
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerViacomCBS Networks EMEA
Sister channelsChannel 5
5*
5USA
My5
Spike
Shake!
History
LaunchedMarch 31, 1997; 27 years ago (1997-03-31)
Availability
Streaming media
Sky GoWatch live
(UK and Ireland only)
Now TV (On Demand Only)Watch On Demand (UK only)

Milkshake! is a British children's television programming block on Channel 5. Aimed at preschool children aged 3-7 the block debuted on 17 September 1997 and is broadcast on weekdays from 06:00 to 09:15 and weekends from 06:00 to 10:00. The block has a number of presenters and features a range of children's programming. Its programmes include shows such as Thomas and Friends, Peppa Pig, Fireman Sam, PAW Patrol, Abby Hatcher, Daisy & Ollie, Ben & Holly's Little Kingdom, Floogals, Wissper, Top Wing, Bob the Builder (2015), and Noddy, Toyland Detective. Programmes for older children used to also air from 1997–2002 and 2007–2016 on spin-off Shake!, which used to run on weekends after Milkshake![1][2]

Following Viacom's acquisition of Channel 5 in 2014 the block began airing Nick Jr programmes including Paw Patrol, Blaze and the Monster Machines and Shimmer and Shine.

On 6 July 2017, Channel 5 announced a rebranding of Milkshake! that launched on 24 July, including updated branding, a new studio, and the launch of a YouTube channel that would feature digital content related to the block.[3]

TV channel

In November 2008, Channel 5 had been set to launch a new children's channel based on its pre-school programming block. This was a response to the BBC launching the CBBC channel and CBeebies in 2002 and ITV launching the CITV channel in 2006,[4] but plans to launch a standalone preschool channel were put on hold indefinitely while the broadcaster awaited a buyer.

Milkshake! on 5Star

When Five Life launched in 2006, Milkshake! was shown on the channel between 9 am and 1 pm each day. By April 2011, the channel had reduced its broadcast hours and the block was replaced by teleshopping. On August 21 2017, Milkshake relaunched on 5Star, where it aired from 9:15 to 11am. Milkshake! on 5 Star was later dropped and removed in 2018.[5]

File:Milkshake! c5 logo 2016.jpg
Used between 12 December 2005 and 23 July 2017.

Notable presenters

In-vision continuity presenters have been utilised by Milkshake! since the show began on March 31, 1997. The original presenters were Lucy Alexander and Konnie Huq. Huq was replaced by former Nickelodeon presenter Eddie Mathews when she left the show to join the BBC as a Blue Peter presenter.

Current presenters

The year in brackets denotes when the presenter began presenting Milkshake!.

Former presenters

Relief and freelance presenters have also anchored Milkshake! continuity links, including presenter Ellie Harrison and deaf presenter Gary Evans. The longest serving presenter is Kemi Majeks, who has presented the block for 18 years.

References

  1. ^ "Five drops Shake! block". Toy News. Retrieved 4 May 2007.
  2. ^ Five revives Shake! with Disney Broadcast. 24 September 2009.
  3. ^ "Channel 5 refreshes Milkshake! preschool block". Retrieved 14 July 2017.
  4. ^ "Five to launch dedicated kids' channel". MediaTel. Archived from the original on 23 January 2009. Retrieved 11 November 2008.
  5. ^ Limited, GipsyMedia. "5* TV Listings for August 21st, 2017". digiguide.tv. {{cite web}}: |last= has generic name (help)
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