Herbal Essences
 | |
| Product type | Hair Care |
|---|---|
| Owner | Procter & Gamble |
| Introduced | 1971 |
| Markets | Worldwide |
| Previous owners | Clairol |
Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971[1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo).[2] There are twenty-nine collections of varying hair care products, each designed to have a different effect on the user's hair.[3]
Clairol introduced Herbal Essence in 1971. The original Herbal Essence (now called Herbal Essences) used a cartoon image of the nature girl in a pool on the front label. The original color of the shampoo was green and could be seen through the clear plastic bottle packaging.
Sale
Herbal Essences was sold to Procter & Gamble in 2001 from Clairol. The company was in a "long-term decline" according to Chairman and CEO A.G. Lafley.[4]
References
- ^ Businesswire Herbal Essences Becomes First Mass Hair Care Brand in Mass Retailers to Meet the Strict Clean Beauty Standards of EWG VERIFIED TM
- ^ "Clairol Herbal Essence Shampoo". Retrieved 3 October 2016.
- ^ "Hair care and styling products Herbal Essences". herbalessences.com. Retrieved 2019-12-08.
- ^ "Bloomberg - Are you a robot?". www.bloomberg.com. Retrieved 2019-12-08.
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External links
- Herbal Essences Official website
- Daston GP (August 2004). "Developmental toxicity evaluation of butylparaben in Sprague-Dawley rats". Birth Defects Res. B Dev. Reprod. Toxicol. 71 (4): 296–302. doi:10.1002/bdrb.20016. PMID 15334527.