Herbal Essences

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Herbal Essences
Herbal Essences Hair Care.png
Product typeHair Care
OwnerProcter & Gamble
Introduced1971; 50 years ago (1971)
MarketsWorldwide
Previous ownersClairol

Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971[1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo).[2] There are twenty-nine collections of varying hair care products, each designed to have a different effect on the user's hair.[3]

Clairol introduced Herbal Essence in 1971. The original Herbal Essence (now called Herbal Essences) used a cartoon image of the nature girl in a pool on the front label. The original color of the shampoo was green and could be seen through the clear plastic bottle packaging.

Sale[edit]

Herbal Essences was sold to Procter & Gamble in 2001 from Clairol. The company was in a "long-term decline" according to Chairman and CEO A.G. Lafley.[4]

References[edit]

  1. ^ Businesswire Herbal Essences Becomes First Mass Hair Care Brand in Mass Retailers to Meet the Strict Clean Beauty Standards of EWG VERIFIED TM
  2. ^ "Clairol Herbal Essence Shampoo". Retrieved 3 October 2016.
  3. ^ "Hair care and styling products Herbal Essences". herbalessences.com. Retrieved 2019-12-08.
  4. ^ "The Issue: How P&G Brought Back Herbal Essences". Bloomberg.com. 2008-06-18. Retrieved 2020-09-06.

External links[edit]