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Boomerang (Australian TV channel)

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For the throwing device, see Boomerang. For the original Boomerang TV channel, see Boomerang (TV network). For other uses, see Boomerang (disambiguation).

Boomerang
CountryAustralia
Programming
Language(s)English
Ownership
OwnerWarner Bros. Australia & New Zealand
(WarnerMedia)

Boomerang is an Australian pay television channel owned by Warner Bros., a unit of WarnerMedia and its main flagship channel of Cartoon Network.

Branding

The Australian version of Boomerang was launched on 14 March 2004 as part of the Foxtel Digital launch, with a line-up very similar to that of the US and UK version. Originally devoted to classic animation from studios such as Hanna-Barbera, the channel has since expanded to include more contemporary programming. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]

On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]

On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014 Boomerang had launched Art&Graft redesign which by 2015 came to Asia-Pacific territories, the United States, and later to Europe, the Middle East and Africa.[4]

Logos

  • Original 2001 to 2007
    Original 2001 to 2007
  • 2007-2012
    2007-2012
  • 2012-2014
    2012-2014
  • 2014-
    2014-

See also

References

  1. ^ Milligan, Mercedes (30 January 2017). "Cartoon Network & Boomerang Launch on Fetch TV". Animation Magazine.
  2. ^ Knox, David (23 November 2012). "Boomerang channel to refresh TV Tonight". TV Tonight. Retrieved 29 January 2013.
  3. ^ Littleton, Cynthia (14 October 2014). "Turner Sets Global Relaunch of Boomerang to Focus on Family Viewing". Variety.
  4. ^ Kanazir, Marija (16 February 2015). "Cartoon Network's Boomerang Gets a New Colorful Design". Branding Magazine. Retrieved 5 March 2019.
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