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Crispix

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File:Crispix box cover.jpg
Crispix box cover

Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.[1]

Its box touts its unique composition of "Crispy rice on one side, crunchy corn on the other."[2] The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open. Crispix is kosher/parve.[3]

Honey and chocolate versions

Honey Flavored Crispix have been sold twice in the UK, and twice have been discontinued.

Australia has a honey version. as well as a chocolate version known as Coco Pops Chex.[4]

Cinnamon Crunch Crispix

A variation of original Crispix introduced in late 2001 known as Cinnamon Crunch Crispix was described by Kellogg's as a "[c]rispy corn and rice cereal with a cinnamon taste." Its box boasted its unique composition, of "Corn on One Side, Rice on the Other". Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.[5]

Health

Crispix contains 5g of added sugars and 0g of dietary fibre per serving.[6] The cereal received one and a half stars out of five on the Australian Government's health star ratings.[7]

References

  1. ^ Steinbreder, H. John (August 29, 1988). "How King Kellogg Beat the Blahs". Fortune. Retrieved July 18, 2009.
  2. ^ "Kellogg's® Crispix® Cereal". Kellogg's. Archived from the original on December 13, 2007.
  3. ^ "Cereals and Their Brachos Kosher Listing". STAR-K. Retrieved February 20, 2016.
  4. ^ "Coco Pops®". Kellogg's. Archived from the original on September 9, 2012. Retrieved January 25, 2009.
  5. ^ "Kellogg's Cinnamon Crunch Crispix". Mr. Breakfast. Retrieved April 19, 2017.
  6. ^ "Kellogg's® Crispix® Cereal". SmartLabel. Kellogg's. Retrieved April 16, 2020.
  7. ^ Han, Esther (April 20, 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.
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