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AMD mobile platform

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File:Better by Design Sticker -1.png
"Better Dual-core" class sticker example

The AMD mobile platform is an open platform for laptops from AMD. Though little marketing was done on this platform, it has been competing with the Centrino platform in the segment to gain more marketshare. Each platform has its own specification, catching up the latest technology developments. Since the acquisition of ATI, AMD began to include Mobility Radeon GPUs and AMD chipsets as part of the requirements of the mobile platform; the first of such platforms is the Puma platform.

Open platform approach

On February 2007, AMD had announced the "Better by Design" initiative to continue the success of the open platform approach [1] for desktop back in early 2003 after the launch of Athlon 64 processors with a lack of chipset being developed by AMD, and open the platform to chipset vendors such as VIA, SiS, NVIDIA and from AMD subsidiary ATI. The initiative also includes platforms succeeding the Kite Refresh mobile platform.

Under the "Better by Design" initiative, AMD introduced a three-cell arrow sticker to identify mobile platform products, which the top cell being the processor (as Turion 64 X2). The middle cell for graphics accelerators as NVIDIA or ATI (as a result of retaining the use of "ATI Radeon" branding for graphics [2]), including onboard graphics (IGP), while the last cell representing the wireless (Wi-fi, IEEE 802.11 standard) or LAN solutions, provided by one of the following companies: Airgo, Atheros, Broadcom, Marvell, Qualcomm, and Realtek.

The stickers to be used will be further classified by the system performance according to the processor performance, and into five classes, each having different colours as well as different logos for each component, listed as follows:

Class Processor Sticker Related brands Other components
Border Background
Good Single-core Mobile Sempron grey white none Graphics:
ATI (Mobility Radeon/Radeon Xpress),
NVIDIA (GeForce/nForce IGP)
Wireless connectivity and management:
Broadcom, Qualcomm, Atheros,
Airgo, Marvell, Realtek
Good Dual-core Athlon X2 grey white
Better Dual-core Turion 64 X2 Silver Silver
Best Dual-core Turion 64 X2 Gold Gold
Best Dual-core
for digital media 		Turion 64 X2 Silver Silver w/
AMD Live! logo 		AMD Live!
AMD Live! Ultra Notebook PC (Puma) [3] Turion Ultra Black Silver

Market analysis

According to AMD figures in December 2007, AMD mobile platform gained 19% unit share in the market and about 23% revenue share of the firm during Q3 2007 while competing with the Intel Centrino platform. Figures for Q1 and Q2 2007 are 15% and 17% unit share, accounting for 14% and 16% of the company's revenue respectively.[4]

AMD's mobile platform, even as recent as the Turion 64 X2 platform, has been criticized as consistently performing worse than Intel's Centrino in all areas: system speed, heat dissipation, and battery life.[5]

Implementations

Initial platform (2003)

Launched in 2003, the initial platform for mobile AMD processors consists of:

AMD mobile Initial platform
Mobile processor Processors - Socket 754
Mobile chipset

Kite platform (2006)

Introduced in 2006, the Kite platform consists of:

AMD mobile Kite platform
Mobile processor Processors - Socket S1
Mobile chipset
Mobile support

Kite Refresh platform (2007)

AMD used Kite Refresh as the codenamed for the second-generation AMD mobile platform introduced in February 2007.

AMD mobile Kite Refresh platform
Mobile processor Processors - Socket S1
Mobile chipset
Mobile support

Puma platform (2008)

The Puma platform introduced in 2008 with June 2008 availability for the third-generation AMD mobile platform consists of:

AMD mobile Initial platform
Mobile processor Processors
  • Dual-core 64-bit codenamed Griffin of processors, named "Turion X2 Ultra", or
  • Mobile Sempron single-core 64-bit processor (codenamed Sable), with the followings:
    • Split-power planes and linked power management support
    • Support for possible low voltage processors
Mobile chipset AMD M780 series chipset
Mobile support

Yukon platform (2009)

The Yukon platform was introduced on January 8, 2009 with expected April availability for the first AMD Ultrathin Platform targeting the ultra-portable notebook market.

AMD mobile Initial platform
Mobile processor Processors
  • Single-core 64-bit codenamed Huron of processors, named "Athlon Neo", or
  • Mobile Sempron single-core 64-bit processor (codenamed Huron), with the followings:
    • 27 mm (W) × 27 mm (D) × 2.5 mm(H) BGA package, named "ASB1"
    • low voltage processors
Mobile chipset AMD 690E series chipset + SB600 southbridge
Mobile support
  • Wireless connectivity with 3G (as option)
  • Wireless IEEE 802.11 a/b/g/n mini-PCIe Wi-Fi adapter

Congo platform (2009)

The Congo platform [6] was introduced on September 2009, as the second AMD Ultrathin Platform targeting the ultra-portable notebook market.

AMD mobile Initial platform
Mobile processor Processors
  • Single or Dual-core 64-bit processors codenamed Conesus, with the followings:
    • made on 65 nm process
    • 15W (single-core) or 18W (dual-core) TDP
    • 27 mm (W) × 27 mm (D) × 2.5 mm(H) BGA package, named "ASB1"
    • low voltage processors
    • DDR2 SO-DIMM
Mobile chipset AMD RS780M series chipset + SB710 southbridge

Tigris platform (2009)

The Tigris platform [7] introduced in September 2009 for the AMD Mainstream Notebook Platform consists of:

AMD mobile Initial platform
Mobile processor Processors
  • Single or Dual-core 64-bit processors codenamed Caspian, with the followings:
    • made on 45 nm process
    • 25W (single-core) or 35W (dual-core) TDP
Mobile chipset AMD RS880M series chipset + SB710 southbridge

Nile platform (2010)

The Nile platform [8][9] introduced on May 12, 2010 for the third AMD Ultrathin Platform consists of:

AMD mobile Initial platform
Mobile processor Processors
  • Single or Dual-core 64-bit processors codenamed Geneva, with the followings:
    • made on 45 nm process
    • support for DDR3 memory
    • 9W, 12W or 15W TDP
Mobile chipset AMD RS880 series chipset + SB820 southbridge

Danube platform (2010)

The Danube platform [9][10] introduced on May 12, 2010 for the AMD Mainstream Notebook Platform consists of:

AMD mobile Initial platform
Mobile processor Processors
  • Single, Dual, Triple or Quad-core 64-bit processors codenamed Champlain, with the followings:
    • made on 45 nm process
    • support for DDR3 1066 and 1333 MHz memory
    • 25W, 35W or 45W TDP
Mobile chipset AMD RS880 series chipset + SB820 southbridge

Brazos (Fusion) platform (2011)

The AMD low-power platform introduced on January 4, 2011, is designed for HD netbooks and other emerging form factors.[11] It features the 40 nm C-Series (formerly codenamed Ontario, a 9-watt APU for netbooks and small form factor desktops and devices) and E-Series (formerly codenamed Zacate, an 18-watt TDP APU for ultrathin, mainstream, and value notebooks as well as desktops and all-in-ones) APUs.[12] Both low-power APU versions feature two Bobcat x86 cores and fully support DirectX11, DirectCompute (Microsoft programming interface for GPU computing) and OpenCL (cross-platform programming interface standard for multi-core x86 and accelerated GPU computing). Both also include UVD 3 dedicated hardware acceleration for HD video including 1080p resolutions. This platform consists of:

AMD mobile Initial platform
Mobile processor Processors
  • Single or Dual-core 64-bit AMD APU C-Series (Ontario), and E-Series (Zacate) with the following:
    • made on 40 nm CMOS process
    • support for DDR3 1333 MHz memory
    • 9W (C-Series) or 18W (E-Series) TDP
  • Mobility Radeon HD 6xxx GPU on 40 nm process
    • Cedar graphics core with 80 SP
    • DirectX 11
    • UVD 3
Mobile chipset

Sabine (Fusion) platform (2011)

The Sabine platform[13] introduced on June 30, 2011 for the AMD Mainstream Notebook Platform consists of:

AMD mobile Initial platform
Mobile processor Processors
Mobile chipset

Comal (Fusion) platform (2012)

The Comal platform introduced on May 15, 2012 for the AMD Mainstream Notebook Platform consists of:

AMD mobile Initial platform
Mobile processor Processors
  • Dual or Quad-core 64-bit AMD Accelerated Processing Unit APU codenamed Trinity, and with the followings:
    • Piledriver cores made on 32 nm process
    • support for DDR3 1600 MHz memory
    • 17 W, 25 W or 35 W TDP
  • Radeon HD 7xxxG GPU on 32 nm process
    • London graphics core with up to 384 SP
    • DirectX 11
    • UVD 3.2
Mobile chipset

See also

References

  1. ^ AMD Open Platform Approach from AMD Analyst day presentations, slide 32
  2. ^ Retaining the ATI brand from AMD Analyst day presentations, slide 7
  3. ^ AMD Financial Analyst Day 2007 presentation Archived July 6, 2008, at the Wayback Machine, presented by Rick Bergman, page 14 of 22. Retrieved December 14, 2007
  4. ^ AMD Financial Analyst Day 2007 presentation Archived February 9, 2012, at the Wayback Machine, presented by Mario Rivas, page 7 of 28. Retrieved December 14, 2007
  5. ^ Dual Core Notebook CPUs Explored
  6. ^ 2nd Gen AMD Ultrathin Platform
  7. ^ The 2009 AMD Mainstream Platform
  8. ^ The 2010 AMD Ultrathin Platform
  9. ^ a b AMD M880G Chipset
  10. ^ The 2010 AMD Mainstream Platform
  11. ^ AMD Fusion APU Era Begins
  12. ^ http://blogs.amd.com/fusion/2010/09/06/direct-from-berlin-and-ifa-2010-guten-tag-kleine-fusion/
  13. ^ [1]
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