Isuzu (Anadolu)

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Anadolu Isuzu Otomotiv Sanayi ve Ticaret A.Ş.
Traded asBİST: ASUZU
HeadquartersIstanbul, Turkey
Key people
Mehmet Kamil Eser (President)
ProductsPickup trucks, trucks, buses, midibuses
OwnerAnadolu Group
Isuzu Motors
Number of employees

Anadolu Isuzu (officially Anadolu Isuzu Automotive Industry & Trading A.Ş.) is an automobile manufacturing company headquartered in Istanbul, Turkey and a joint venture between Anadolu Group from Turkey, Isuzu Motors, Itochu Co. from Japan and Isuzu HICOM Malaysia, Pekan Bhd. from Malaysia. Its main fields of operation are the production and marketing of light duty trucks and midibuses. Since the establishment of the company in 1984, more than 80,000 commercial vehicles have been produced in accordance with the Isuzu Motors license agreement. Anadolu Isuzu is the first Turco-Japanese joint venture in the automotive sector.

The experience and know-how of Anadolu Isuzu dates back to the Çelik Montaj, which was established in 1965 to build pick-ups and motorcycles. The company continued to produce Skoda pickups until the end of 1986. In 1984 the company started to produce Isuzu vehicles in Istanbul Kartal Plants.

In 1999 Anadolu Isuzu has moved to the new Gebze Şekerpınar facilities, in the Çayırova district of Kocaeli Province. The new facilities were established over a land of 230,000 m2 where the company employs nearly 750 people. The facilities include two separate plants for truck and bus manufacturing. The midibus manufacturing plant alone covers an area of 21,750 m2 and has a production capacity of 4,000 midibuses per year.


In 2004, Anadolu Isuzu has celebrated the 20th anniversary of the first Isuzu vehicle rolled off the production line in Turkey. Since 1984 more than 80,000 Isuzu vehicles have been produced in Kartal and Sekerpinar facilities. Nearly 100,000 Isuzu vehicles have been sold in the local market. In the last decade nearly 7,000 vehicles produced in Anadolu Isuzu facilities have been exported.

By the end of 2005, Anadolu Isuzu was the largest midibus producer in Turkey, which also makes the company one of the leading manufacturers in Europe. In the same year Anadolu Isuzu was the best-selling midibus producer in the internal market. Anadolu Isuzu was also the largest midibus exporting company in Turkey, in 2005. The company exports 26/31-seat Euro Turquoise and 27-seat Roybus midibuses to nearly 15 countries in Europe.

Product range[edit]

Isuzu Turquoise
Isuzu Citibus
Isuzu Novo midibus

Light and medium duty truck models feature elongated chassis option and bigger front bumper than global models. Over 10 tonner trucks and all buses equipped with Wabco dual circuit full air brake system. Except Citiport bus, entire range is powered by Isuzu engines, which are Euro 5/EEV compliant for local market, and Euro 2 to Euro 6 compliant for export.

Pickup trucks[edit]

  • D-Max (4x4) - Double cab with manual and automatic transmission options
  • D-Max (4x2) - Double and single cab options

Light trucks[edit]

  • NLR (3.5 tons)
  • N-Wide (3.5 tons) - Locally developed wide cab variant of NLR for local market


  • FSR "Tora" (16 tons)
  • NPR 3D (12.5 tons) - Features liftable third beam axle
  • NPR 10 (10 tons)
  • NPR 8 (8 tons)


  • Isuzu Classic/Urban/Ecobus/Oasis (27 seats) - 7 m (23 ft) length. Previous generation vocational midibus for export markets. Oasis additionally features jump seats and air-filter snorkel for tough road and climate conditions.
  • Novo (27 seats) - 7.3 m (24 ft) length. Isuzu N-Series based vocational midibus
  • Novo Citi (55 passenger) - 7.5 m (25 ft) length, 2 door wheelchair accessible transit bus model
  • Turquoise (31 seats) - Isuzu N-Series based 7.7 m (25 ft) length tourism midibus
  • Citibus (74 passenger) - 9.5 m (31 ft) length, 3 door low floor transit bus model
  • Visigo (39 seats) - 9.5 m (31 ft) length flagship tourism midibus


  • Citiport (106 passenger) - 12 m (39 ft) length, 3 door low floor transit bus model

See also[edit]

List of companies of Turkey


External links[edit]