Cocaine (drink): Difference between revisions
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'''i need some cocaine''' is a highly [[caffeine|caffeinated]] [[energy drink]] distributed by Redux Beverages. It contains more caffeine than the rival energy drink [[Red Bull]] and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of [[taurine]], another common ingredient found in many energy drinks. |
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Cocaine was pulled from U.S. shelves as a result of the [[Food and Drug Administration|FDA]]'s decision that Cocaine "was illegally marketing the drink as both a street drug alternative and a dietary supplement".<ref>[http://coburn.senate.gov/public/index.cfm?FuseAction=Files.View&FileStore_id=6190123c-cc5e-4a2f-bbae-cbc4169ab48b Amendment 1225], Coburn Amendments to the Family Smoking and Prevention Act, U.S. Senate, p. 4</ref> Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to "No Name:" energy drink, with the new can label (sometimes still with the original can just covered by a plastic sleeve with the new name, allowing it to be peeled off revealing the old one) featuring a large blank space for fans to write their chosen name for the drink, covering the "Cocaine" on the can itself.{{Citation needed|date=January 2008}} On 17 June 2007, the drink was redistributed in the U.S. under the new labeling. |
Cocaine was pulled from U.S. shelves as a result of the [[Food and Drug Administration|FDA]]'s decision that Cocaine "was illegally marketing the drink as both a street drug alternative and a dietary supplement".<ref>[http://coburn.senate.gov/public/index.cfm?FuseAction=Files.View&FileStore_id=6190123c-cc5e-4a2f-bbae-cbc4169ab48b Amendment 1225], Coburn Amendments to the Family Smoking and Prevention Act, U.S. Senate, p. 4</ref> Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to "No Name:" energy drink, with the new can label (sometimes still with the original can just covered by a plastic sleeve with the new name, allowing it to be peeled off revealing the old one) featuring a large blank space for fans to write their chosen name for the drink, covering the "Cocaine" on the can itself.{{Citation needed|date=January 2008}} On 17 June 2007, the drink was redistributed in the U.S. under the new labeling. |
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Revision as of 13:49, 17 February 2011
 | This article needs to be updated. (September 2010) |
| File:Cocainedrink.jpg | |
| Type | Energy Drink |
|---|---|
| Manufacturer | Redux Beverages |
| Country of origin | United States |
| Introduced | September 2006 |
| Flavor | Highly carbonated, roughly cherry-flavored, with a slight burning sensation in the back of the throat. |
| Related products | Red Bull, Monster Energy, Pimp Juice (drink) |
i need some cocaine is a highly caffeinated energy drink distributed by Redux Beverages. It contains more caffeine than the rival energy drink Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.
Cocaine was pulled from U.S. shelves as a result of the FDA's decision that Cocaine "was illegally marketing the drink as both a street drug alternative and a dietary supplement".[1] Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to "No Name:" energy drink, with the new can label (sometimes still with the original can just covered by a plastic sleeve with the new name, allowing it to be peeled off revealing the old one) featuring a large blank space for fans to write their chosen name for the drink, covering the "Cocaine" on the can itself.[citation needed] On 17 June 2007, the drink was redistributed in the U.S. under the new labeling.
However, Redux Beverages has recently announced that the drink will return to shelves under its original name in early 2008.[citation needed] Cocaine is currently being sold as "Cocaine" and can be found on the shelves of many stores around the U.S.[citation needed]with a side label stating, "WARNING: This message is for the people who are too stupid to recognize the obvious. This product does not contain cocaine(duh). This product is not intended to be an alternative to an illicit street drug, and anyone who thinks otherwise is an idiot."[2]
The drink is available online and in local beverage stores around the U.S. The beverage is also available in Europe, where it has always been sold as Cocaine Energy Drink rather than "Cocaine": (as it was briefly sold in the U.S). According to Cocaine's official website, the drink is now being sold in three varieties: one being Original, one being "Cut" (which lacks the purported "throat-burning" sensation of Original), and one being "Free", which contains no sugar. However, on July 9, 2008 Redux Beverages received a FDA Warning Letter indicating that they had objection to the fonts that Redux licensed for the front of their product Cocaine Energy Supplement. The fonts in question have been removed from production and will be replaced with new fonts. In addition to the fonts, they have also removed the term Cut from the mild version of the supplement and have replaced it with a blue can.
Controversy
United States
In December 2006, a group of law students from Cleveland State University's Cleveland Marshall College of Law representing Americans for Drug Free Youth and the Progressive Intellectual Property Law Association filed an objection to Redux Beverage's filing for a trademark on the Cocaine name, on the basis that it was immoral.[3] The students' lawsuit was thrown out because the students did not prove damages.
On May 2, 2007, it was announced via the official Cocaine MySpace page that Cocaine Energy Drink would cease distribution Saturday, May 5, 2007. Jamey Kirby, the owner of Redux and inventor of the drink, filed United States trademark application #77180241 for the name "Banned" on May 14, 2007. The FDA did not approve of the notion that a street drug was used as a marketing strategy.[4] Its crack trademark would affect Redux's business. Kirby had until April 2007 to file a counterargument, but sounded unconcerned about the probable rejection: "All I have to do is look at the orders coming in and then I just laugh at the whole thing," said Kirby, adding that the company was producing about 200,000 cases of the drink this month and expected to double that amount in January. "As long as we sell drinks, I really don't care."[citation needed]
On February 8, 2008, Redux Beverages re-released Cocaine Energy Drink under its original name Cocaine after addressing marketing issues from the FDA. Cocaine is currently available in the United States except in the state of Texas.
Europe
In Sweden, the biggest retail companies in the country; ICA, Coop, City Gross and Axfood (Willys and Hemköp) refuses to sell the product in their grocery stores.[5] The Swedish Consumer Agency has also condemned Cocaine for both the name and the high amount of caffeine.[6] The company which has the responsibility of releasing Cocaine to the Swedish market have been forbidden from doing so by the Environmental Board of Höganäs because: 1) They don't have any license to do so. 2) The high amount of caffeine and the name on the drink. 3) Cocaine contains D-ribose which is not approved within the European Union as an addition in food.[7]
Ingredients
The ingredients are as follows: Carbonated Water, Dextrose, Citric Acid, Taurine, Caffeine, Natural Flavors, Sodium Citrate, D-Ribose, Salt, Sodium Benzoate, Inositol, Ascorbic Acid(Vitamin C), Sucralose, L-Camitine, Potassium Sorbate, Guarana Seed Extract, Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12), and Red 40.
See also
References
 | This article needs additional citations for verification. (March 2009) |
- ^ Amendment 1225, Coburn Amendments to the Family Smoking and Prevention Act, U.S. Senate, p. 4
- ^ Fusion Mods review, Contains image of warning
- ^ Aspen, Maria (2006-12-18). "With No Kicks From Cocaine, Students Halt A Trademark". The New York Times. The New York Times Company. Retrieved 2007-01-31.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "FDA Warning Letters". Food & Drug Administration. 4 April 2007. Retrieved 2007-05-25.
- ^ "Tvärstopp för "Cocaine" hos livsjättar". Aftonbladet (in Swedish). Aftonbladet. 2009-11-27. Retrieved 2009-11-27.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Swedish concern over Cocaine energy drink". The Local. The Local.se. 2009-11-27. Retrieved 2009-11-23.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Cocaine stoppas i Sverige". Aftonbladet (in Swedish). Aftonbladet. 2009-11-27. Retrieved 2009-11-27.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) [dead link]
External links
- Cocaine Energy Drink official site
- What Next? “Diet Crack?” “Meth Lite?” Business Ethics Blog