|Country of origin||USA|
|Variants||NOS Sugar Free
NOS Fruit Punch
NOS Loaded Cherry
NOS Charged Citrus
|Related products||Full Throttle|
NOS Energy Drink is an energy drink sometimes distributed in a bottle designed to look like a NOS (Nitrous Oxide Systems) cartridge. It is produced by Monster Brands and licensed by Holley Performance, which owns the trademark. NOS is available in 8 and 16 ounce aluminum cans, 11 and 22 ounce resealable bottle forms and as a 2 ounce "Powershot." The original version is flavored with juice, but other variants including "fruit punch" and "grape" are also available. Like many other energy drinks, NOS contains high levels of taurine and caffeine, but differs in its inclusion of large amounts of L-Theanine.
The drink is named after a brand of nitrous oxide, a chemical additive used to boost the performance of cars during races and other events; it is very common to see the name featured on cars in their commercials. The site also sponsors a mini video section that features consumers doing stunts and other unconventional behaviors. A "Rate Your Ride" feature is also established for amateur and professional drivers to showcase their cars. Recently, NOS energy drink became the title sponsor for professional time attack and drag racer Chris Rado and Formula D professional drifter Chris Forsberg from 2008-2010, and also sponsored NASCAR driver Kyle Busch's #18 Toyota in the Top 3 series from 2008-2011. NOS has been sponsoring Ricky Stenhouse Jr. since 2012. NOS currently sponsors official MLG gamer Brett Doyle, who began his sponsorship in 2013. In early September 2015, what was presumed to be a mix of marketing agents working for NOS, and anonymous users going along with it for a laugh, began relentlessly posting on 4chans' /r9k/ board for a short period of time. It was purported in the posts that the drink would affect the consumer's behavior so that outwardly, they would appear 'alpha' presumably with the aim of allowing them to pursue social interactions and sexual relations with the aid of the drinks' effects.
carbonated water, high fructose corn syrup, citric acid, sodium citrate, sodium hexametaphosphate (preservative), caffeine, taurine, natural flavors, acacia, potassium sorbate (preservative), glycerol ester of rosin, l-theanine, sucralose, yellow 5, calcium disodium edta (preservative), pyridoxine hydrochloride (vitamin B6), yellow 6, guarana, cyanocobalamin (vitamin B12)
Prior to 2013, NOS's formula included 260 mg of caffeine per 16 oz can, a concentration significantly higher than most of its regular strength rivals. The drink was reformulated in 2013 to reduce the caffeine to 160 mg per can, on par with most of its competitors.
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