2nd Avenue (television channel)
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Current logo used since October 16, 2016
|Launched||December 15, 2005|
|Owned by||Solar Entertainment Corporation and Rajah Broadcasting Network|
|Picture format||480i (SDTV)|
|Slogan||Where Characters Get Delightfully Real.|
|Headquarters||7849 Ventures I Bldg, Makati Avenue cor. Gen. Luna St, Poblacion, Makati City
Upper Ground Floor Worldwide Corporate Center, EDSA corner Shaw Bouevard, Mandaluyong City
|Analog||RJTV Channel 29
(Digital test broadcast)
|Available on its relay and affiliate stations||See RJTV stations nationwide.|
|SkyCable / Destiny Cable||Channel 19 (Digital)|
|Solar WatchNow||Watch Live (Philippines only)|
2nd Avenue (capitalized as 2ND AVENUE) is an English language commercial broadcast television network in the Philippines owned by Solar Entertainment Corporation, and broadcasts on free-to-air television under a blocktime agreement with Rajah Broadcasting Network via flagship station DZRJ-TV Channel 29.
2nd Avenue broadcasts through Solar's master control, studios and offices located at the Third Floor Worldwide Corporate Center, Shaw Boulevard corner Epifanio de los Santos Avenue in Mandaluyong City, with RJTV-produced programs produced at RJTV's Venture's I Building in Makati City. RJTV holds free TV transmissions from their tower located at Nuestra Señora de la Paz Subdivision, Bo. Sta. Cruz, Antipolo City, province of Rizal. It operates daily from 6 AM to 1 AM on analog free television, while operating 24 hours on digital free TV, cable, satellite and internet live streaming.
Initially launched as a spin-off channel to ETC, ETC 2nd Avenue started as a test broadcast on December 15, 2005, and had its full launch in 2006. The channel was later renamed to 2nd Avenue on January 17, 2007.
In 2008, as part of its parent company's blocktime agreements with multiple terrestrial channels, 2nd Avenue made its debut on RJTV stations nationwide. RJTV's RJ Sunday Jam and Thank God, It's RJ were retained and integrated to 2nd Avenue's programming.
As part of Solar Entertainment Corporation's shakeup, 2nd Avenue changed its style of programming and branding, incorporating an orange and black design.
As a general entertainment channel, 2nd Avenue's programming consists of drama series, lifestyle, entertainment news programs, talk shows, sitcoms, reality shows, movies, and infomercials.