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|Product type||Hot sauce|
|Previous owners||Reckitt Benckiser|
|Scoville scale||450 SHU|
In 1917, owner Jacob Frank contracted for the Estilette Pepper Farm in Louisiana where Adam Estilette and Frank became business partners. They mixed spices, vinegar, garlic and cayenne peppers and aged them, creating the original blend of Frank's RedHot, which entered the market in 1920. The Original blend ranks low on the Scoville scale, with 450 SHUs, but the XTRA Hot variety has 2,000 SHUs.
In 1977, Frank's RedHot was sold to Durkee Famous Foods. Since the purchase of the Durkee brand in 1995, it was owned by Reckitt Benckiser until 2017. Frank's is produced in Springfield, Missouri. In 2007, Thanasi Foods began marketing licensed Frank's RedHot flavored beef jerky and meat snacks. In August 2017, spice maker McCormick closed a $4.2 billion deal that included French's mustard and Frank's RedHot sauce.
Frank's RedHot is known for its national television ad campaign depicting an irreverent elderly woman named Ethel explaining her recipes for various foods. Usually in front of a prestigious figure (e.g., the Queen), she will quip "I put that s*** on everything", much to the disdain of those around her. The expletive is always censored with a bleep, and Ethel's mouth is covered with a censoring "splat".
- "Frank's RedHot and Wings Have History". Frank's RedHot. Retrieved 6 April 2014.
- "How Hot Is My Bottle Of Hot Sauce? - Hot Sauce Heat Scale". Retrieved 19 July 2016.
- "Frank's® RedHot® Buffalo Wings Sauce". Frank's RedHot. Retrieved 2020-12-24.
- Horwitz, Jeremy (January 1, 2008). "Chicken Wings, or, Why people Know About Buffalo". Buffalo Chow.com. Archived from the original on December 31, 2009. Retrieved December 23, 2020.
- Holden, Wilen (August 17, 2017). "McCormick closes $4.2B acquisition of French's, Frank's RedHot maker". Baltimore Business Journal. Archived from the original on August 29, 2017. Retrieved April 28, 2020.
- Elliott, Stuart (29 January 2012). "Rival Hot Sauce Makers in a Duel for Attention". The New York Times. Retrieved 6 April 2014.