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Gardenia Foods

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Gardenia
SGX: Q01
IndustryManufacturing
Founded1978; 46 years ago (1978)
FounderHoratio Sye Slocumm
Wong Tze Fatt
Headquarters
Singapore
Area served
Asia-Pacific
ProductsBreads
Pocket sandwich
Snack
Cakes
Toasts
ParentQAF Limited (First Pacific).
Websitewww.gardenia.com.sg

Gardenia Foods (S) Pte Ltd. (also known as Gardenia Bakeries or Gardenia) is a Singaporean baked-goods company with presence in Singapore, Brunei, Indonesia, Malaysia and the Philippines.[1] It is listed on the Singapore Exchange (SGX) via its parent company, QAF Limited, which also owns Bonjour Bakery, and are headquartered at the Chinatown Complex in South Bridge Road.[2]

History

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Gardenia was established by Horatio Sye Slocumm, an American who was an employee of International Executive Service Corps and worked with bakeries based in the United States. Gardenia started out as a store bakery in Singapore, but due to demand opened a commercial bakery at Pandan Loop in March 1983.[3] This was followed by a second bakery in June 1993.[3]

In 2019, Gardenia stated that its products would be in compliance with the Government of Singapore ban via the Ministry of Health in accordance with the Health Promotion Board (HPB) on hydrogenated oils (PHOs), a major source of artificial trans fat.[4] It also added that all of their products at the time were already PHO-free since the early 2000s prior to the ban, which came into effect in June 2021.[5]

Operations in other countries

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Gardenia Center in Biñan, Laguna

Gardenia's operations outside of Singapore is managed by separate subsidiary companies: Gardenia Bakeries (KL) Sdn Bhd (GBKL) in Malaysia,[6] which, from 2017, has stakes that are 50% owned by the Padiberas Nasional Berhad,[7] Gardenia Bakeries Philippines, Inc. in the Philippines,[8] and Gardenia Food Industries Sdn Bhd in Brunei.[9]

In 2013, they also expanded to the Indonesian market under PT Gardenia Makmur Selaras in Bogor.[10] According to the 2015 annual report of QAF Limited, Andree Halim is the largest shareholder in the Singapore listed bakery firm, which owns the biggest market share in packaged bread in Singapore, Indonesia, Malaysia and the Philippines. Andree is the son of the late Indonesian business tycoon Sudono Salim Liem Sioe Liong, the founder of Salim Group.[10] Lin Kejian, meanwhile, is the son of Andree Halim, essentially the substantial owners of QAF are related to Salim Group. Indomarco Prismatama, a 40% owned unit of PT Indoritel Makmur Internasional Tbk, is the main distributor of PT Gardenia Makmur Selaras in Indonesia, which distributes the bread through Indomaret under the brand name “Prime Bread”.[10][1]

Gardenia Food Industries has been operating in Brunei since 1972, and is currently the country's top manufacturer and wholesale dealer of bread, buns, cakes and pastries.[9]

Gardenia entered the Philippine market in 1997.[8] Its main bread-manufacturing facility in the country is located in Laguna.[11] It operates at least three other facilities: in Mabalacat (Pampanga), Cagayan de Oro and Cebu. Vitabread Food Products Inc. is responsible for the manufacturing of Gardenia products for the Luzon market.[8]

Until late 2017, Gardenia expanded its operations to the Asian market in Singapore, Brunei, Indonesia, Malaysia, the Philippines, Australia and China.[1]

References

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  1. ^ a b c "Gardenia Bakeries To Invest Over USD19.5m For Expansion". worldbakers. 27 September 2017. Retrieved 27 September 2017.
  2. ^ "Our Brands". www.qaf.com.sg. Retrieved 24 October 2021.
  3. ^ a b "Gardenia succeeds in making dough from rice-eaters". The Business Times. 7 June 1993. p. 21. Retrieved 27 January 2023.
  4. ^ Jalelah Abu Baker, Jalelah (6 March 2019). "Singapore to ban partially hydrogenated oils, form of trans fat found in snacks and baked goods". CNA. Archived from the original on 24 October 2021. Retrieved 25 October 2021.
  5. ^ Abu Baker, Jalelah (6 June 2019). "Some supermarket chains, manufacturers to stop selling certain products with partially hydrogenated oils next year". CNA. Archived from the original on 24 October 2021. Retrieved 25 October 2021.
  6. ^ "Gardenia confirms price hike for 6 products". New Straits Times. 2021-05-29. Retrieved 21 June 2021.
  7. ^ Azman, Suhli (30 March 2017). "Bernas eyes relisting in 2020". TheEdgeMarket. Retrieved 21 August 2020.
  8. ^ a b c Campos, Othel (20 July 2019). "Gardenia elevates breadmaking in PH". Manila Standard. Retrieved 21 June 2021.
  9. ^ a b gp (2019-09-29). "Now, call in a food truck with pastries, bread » Borneo Bulletin Online". Now, call in a food truck with pastries, bread. Retrieved 2021-11-30.
  10. ^ a b c Tan, Heng Hong (16 October 2016). "Prime Bread shakes up Indonesian minimart bakery scene". minimeinsights. Retrieved 16 October 2016.
  11. ^ Campos, Othel (4 August 2020). "Gardenia says bread sales in Q2 up by 35% hike in 2nd quarter". Manila Standard. Retrieved 21 June 2021.
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