The Montgomery Ward (165,000 sq ft.) store opened on April 20, 1967, when Maryland Gov. J. Millard Tawes cut the ceremonial ribbon. The second anchor of the two anchor mall, Woodward & Lothrop, opened its store in the Spring of 1967. With both anchors in place and 60 stores, the grand opening of the $10 million, 500,000-square-foot (46,000 m2) center occurred September 21, 1967. The mall's original pylon featured a Cuboctahedron welcoming visitors. 
A unique design feature of the mall is that it straddles Iverson Street, which bisects the structure. Also attached at the front of the mall is a four story office building. Originally built as a regional shopping center, it faded after the opening of nearby Landover Mall in 1972.
All fountains were removed during the 1985 remodeling. By the mid-1990s the two anchor stores closed and were replaced with discount department stores. In 2008, the mall is undergoing something of a revitalization with the adoption of a new slogan and advertising campaign, "You Can Find it All --- at Iverson Mall."