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For the NBC television affiliate known as KGNC until the 1970s, see KAMR.
City of license Amarillo, Texas
Branding Newstalk 710
Slogan "Amarillo's News Leader...Newstalk 710 KGNC!"
Frequency 710 AM (kHz)
First air date 1922 (WDAG)
Format News
Power 10,000 watts
Class B
Callsign meaning K Globe News Company
Owner Alpha Media LLC
(Alpha Media Licensee LLC)
City of license Amarillo, Texas
Branding Amarillo's Country 97.9
Slogan "Amarillo's Country
Frequency 97.9 FM (MHz)
First air date 1992
Format Country
Class B
Callsign meaning K Globe News Company
Owner Alpha Media LLC
(Alpha Media Licensee LLC)

KGNC is a radio broadcast service in Amarillo, Texas, USA. It operates KGNC (710 AM) and KGNC-FM (97.9 FM). Both stations are owned by the Alpha Media LLC. Studios for both AM and FM partners are located in southwest Amarillo near the former Western Plaza shopping center.

KGNC was formed when the Amarillo Globe-News Publishing Company purchased two radio stations, WDAG and KRGS. WDAG was the first radio station in Amarillo. On December 24, 1958, KGNC aired the first FM broadcast in the Amarillo region.

KGNC boasts a relatively large coverage area, due to its fairly high power (10,000-watt signal) and the surrounding area's high ground conductivity, based from its transmitter northeast of Amarillo in Carson County. KGNC provides at least secondary coverage of large portions of Texas, Oklahoma, Kansas and New Mexico, including such cities as Lubbock and Abilene, Texas; Clovis and Roswell, New Mexico and Garden City, Kansas. Under the right conditions, KGNC's signal has been received during the day in the suburbs of Dallas and Oklahoma City. At night, KGNC can sometimes be heard as far west as Tucson, Arizona.

KGNC-FM airs a country music format while KGNC broadcasts news and provides syndicated talk show programs such as The Rush Limbaugh Show and The Kim Komando Show. The transmitter for this station is in unincporated Potter County north of Amarillo.

Both stations are responsible for activation of the Emergency Alert System in the Amarillo area.



  • Tim Butler- Operations Manager and host of Newsday Amarillo
  • James Hunt- Agribusiness Director and host of The Golden Spread Agribusiness Hour
  • Mike Roden- Sports Director
  • Shane McBryde- News Director
  • Chris Copeland- News Reporter


Newstalk 710 broadcasts ABC News on the hour, every hour, along with local news and weather updates (except during sporting events).


The KGNC-AM control board

Local news updates are broadcast at 4 minutes past the hour. Market updates are broadcast at 30 past the hour from 9:30 AM–4:30 PM, and sports updates are broadcast every 30 minutes from 6:15 AM–9:45 AM. Weekday programs include Coast to Coast AM with George Noory, America in the Morning, The Golden Spread Agribusiness Hour, NewsDay Amarillo, The Laura Ingraham Show, The Rush Limbaugh Show, The Dave Ramsey Show, The Top 5 at Five, Roger Hedgecock, and Sports Byline USA.


Local news updates are broadcast at 4 minutes past the hour until 5:04 PM. Regular programs include Coast to Coast AM with George Noory, The Golden Spread Agri-Business Hour, NewsDay Amarillo, Southwest Outdoors with Mel Phillips, Smart Money Radio with Mark and Marcy McKay, The Panhandle Greenhouse Garden Show, Dale Buckner's Financial Clinic, Let Me Speak To The Realtor with Greg Glenn, Rush Limbaugh Week in Review, The Laura Ingraham Show, and The Dave Ramsey Show.


Regular programs include Coast to Coast AM with Ian Punnett, The Horse Show, The Cowboy Corner, The Kim Komando Show, The Dave Ramsey Show, Coast to Coast AM with George Noory, and select paid programming.

Sporting events[edit]

Newstalk 710 will break away from regularly scheduled programming to broadcast the following sporting events:

Programming will resume as scheduled after the conclusion of the sporting event.


KGNC arose from a 1935 merger of two stations, WDAG and KGRS, that shared the 1410 kHz broadcasting frequency in Amarillo. After Federal Communications Commission approval of the merger, KGNC operated with 2,500 W (daytime) and 1,000 W (night). It was owned and operated by the Amarillo Globe-News.[1]



  • Jason Kidd The Jason Kidd Morning Show 5am-9am
  • Melissa Bartlett - Monday-Friday Middays 9am-2pm
  • Lani Clark - Monday-Friday Nights 6pm-midnight
  • Patrick Clark, KGNC-FM Program Director - Monday-Friday afternoons 2pm-6pm
  • Sara Artho - Sunday afternoons 12pm-5pm


  1. ^ "Newspaper Operates KGNC" (PDF). Broadcasting. July 1, 1935. Retrieved 24 October 2014. 

External links[edit]


Coordinates: 35°25′11″N 101°33′24″W / 35.41972°N 101.55667°W / 35.41972; -101.55667