KKPS

KKPS
	File:LaNueva995logo.jpg
Brownsville, Texas;
Broadcast area	McAllen-Brownsville-Harlingen area
Frequency	99.5 MHz
Branding	La Nueva 99.5 ; (Spanish for The New 99.5)
Programming
Language(s)	Spanish
Format	Regional Mexican
Ownership
Owner	Entravision Holdings, LLC
Sister stations	KFRQ, KNVO-FM, KVLY
History
First air date	1991
Former call signs	KRGY (1991-1992); KVSE (1992)
Call sign meaning	Que PaSa
Technical information
Facility ID	56483
Class	C
ERP	100,000 watts
HAAT	316.0 meters
Transmitter coordinates	26°4′53″N 97°49′44″W / 26.08139°N 97.82889°W
Links
Webcast	Listen Live
Website	995lanueva.com

KKPS (99.5 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Brownsville, Texas, USA, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by Entravision Holdings, LLC.^[1] It shares a studio with its sister stations, KFRQ, KNVO-FM, and KVLY, located in McAllen, Texas, while its transmitter is located in Santa Maria, Texas.

History

The station also aired a Rock format under the callsign KRIX and slogan "99X" in the 1980s. The station aired a Rhythmic CHR format as KRGY "Energy 99.5" beginning 1991-02-08 under previous owner Sunburst Media. On 1992-09-01, the station changed its call sign to KVSE then again on 1992-12-28 to the current KKPS.^[2] In 2011 KKPS dropped most of the Tejano music content from the 1990s, thus becoming more of a Regional Mexican radio station than just a Tejano radio station. With the change of the content, it gave the Rio Grande Valley area two Regional Mexican radio stations (including KGBT-FM, and excluding the Mexican radio stations that have the Regional Mexican format, such as XHAAA-FM in Reynosa, Mexico). In late 2012 the station changed their name from "Que Pasa 99.5" (Spanish for What's Up 99.5) to "La Nueva 99.5" (Spanish for The New 99.5). However, with the name change, the station kept the current callsign letters "KKPS".