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KYSE LaTricolor94.7 logo.png
CityEl Paso, Texas
Broadcast areaEl Paso area
BrandingLa Tricolor 94.7
Slogan"¡Puros Trancazos!"
Frequency94.7 MHz
FormatRegional Mexican
ERP100,000 watts
HAAT363.0 meters (1,190.9 ft)
Facility ID39612
Transmitter coordinates31°47′34.00″N 106°28′47.00″W / 31.7927778°N 106.4797222°W / 31.7927778; -106.4797222
Former callsignsKHMS
KSET-FM (1962-1966, 1969-1986)
KPAK (1966-1969)
KLTO (1986-1991)
KAMA-FM (1991-1992)
KSET (1992-1998)
KATH (1998-2000)
KHRO (2000-2005)
OwnerEntravision Communications (McCarter Families INC)
(Entravision Holdings, LLC)

KYSE is a Regional Mexican radio station at 94.7 FM in El Paso, Texas, airing the "La Tricolor " format from its owner, Entravision Communications. The station has been an Alternative Rock station KHRO (Hero 94.7) and Country stations KATM and KSET. Its studio facilities are located on North Mesa Street/Highway 20 in northwest El Paso, and its transmitter is located atop the Franklin Mountains in the El Paso city limits.


The H-M Service Company, owned by Albert C. Hynes and Logan D. Matthews, obtained the construction permit for 94.7 MHz in El Paso in 1958 and signed on the station a year later as KHMS. In 1962, the station was sold to the Rio Grande Broadcasting Company, owners of KSET AM 1340 (now KVIV), and became KSET-FM. Aside from a brief period as KPAK in the mid-1960s, the station retained the callsign through to 1986. It increased its effective radiated power to 100,000 watts in 1970. In the mid- to late 1970s and early 1980s, KSET was commonly known as Disco-95 and was simulcast for a time on KSET AM 1340 (a.k.a. "Disco 123").

In the 1970s, KSET-AM-FM was transferred four times, from Rio Grande Broadcasting Company to Financial Computer Services, Automated Data Processing of El Paso, Sun World Corporation, and then Broadcast Associates of Texas. The Dunn Broadcasting Company bought the KSET stations in 1982, selling off the AM two years later; it is now KVIV. In 1986, the Rio Bravo Broadcasting Company changed KSET's format to adult contemporary and the callsign to KLTO to accompany the name "K-Lite". Five years later, this format was replaced with a simulcast of KAMA's Spanish-language format, creating the first KAMA-FM.[1] The simulcast was short-lived and the station returned to the KSET callsign in 1992, adopting a country format. KSET became KATH in 1998 and alternative rocker KHRO "Hero 94.7" in 2000, ultimately being sold to Entravision and flipped to a Regional Mexican format.


  1. ^ "Amidst Sobriety, A D-Day Stunt; It's A Sale! Legacy WMJI/WYHY Deal Closes" (PDF). Billboard. 26 January 1991. Retrieved 14 December 2017.

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