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Lucas Entertainment

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Not to be confused with Lucasfilm or LucasArts Entertainment Company.

Lucas Entertainment
Company typePrivate
IndustryGay pornography
Founded1998; 26 years ago (1998) in New York City
HeadquartersNew York, New York, United States
Key people
Michael Lucas
ProductsPornographic films, internet pornography and sex toys
Websitewww.lucasentertainment.com Edit this at Wikidata

Lucas Entertainment is an independent New York-based gay pornographic studio started by porn star Michael Lucas, funded by his ex-husband Richard Winger.[1] It is one of the largest[2] such studios in the world.[3][4] The studio is known for lavish, big-budget films, and it contends that its 2006 film Michael Lucas' La Dolce Vita is the most expensive gay porn ever made.[4][5] The film won 14 GayVN awards in 2007, the current record.[6]

To expand its direction, the studio hired mr. Pam Doré, gay adult film's only female videographer, as creative director of film and production in August 2008.[3] Doré, who began her career at Falcon Video in 1996, was nominated for best director and cinematography at the GayVN Awards for the studio's 2008 Return to Fire Island.[7]

In May 2009, Lucas Entertainment announced that it was filming on location the first gay porn film with only Israeli models, billing it as an effort to promote Israeli culture.[8][9] The company subsequently launched its Men of Israel microsite introducing the actors and film concept.[10] Lucas has called the film his most important, and journalists from The Atlantic, Out Magazine and Yediot Aharonot noted it as a landmark film as the first pornographic film shot on location with an all-Israeli cast;[11] while Tablet Magazine and the Los Angeles Times remarked on it being the first to feature an all-Jewish cast.[12][13][14]

In July, the studio announced on Lucas's blog that it will open a European headquarters in Paris, the site of its current production, Paris Playboys.[15] In 2013 Lucas Entertainment went from being exclusively a condom-only studio to filming and releasing "bareback" sex content.[16]

History

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Michael Lucas, the founder/CEO of Lucas Entertainment.

Michael Lucas founded his own production company, Lucas Entertainment, in 1998.[17] He based the company in New York City (rather than Los Angeles, where many of the other pornography studios are located), in part, to take advantage of the lack of competition.[18]

In 2004, Lucas Distribution, Inc., his adult video distribution company, began operations. Lucas directs, produces and stars in his own films under the Lucas Entertainment banner. In March 2009 the studio hired Mr. Pam Doré as creative director of film and production.[19] Doré was the videographer and editor for NakedSword's Tim & Roma Show. Doré, a 12-year veteran of the business, had shot and edited award-winning films for COLT Studio Group and Black Scorpion Entertainment, amongst others.[19] She was nominated at the 2009 GayVN Awards for best director and cinematography for the studio's 2008 Return to Fire Island.[7] In an interview, mr. Pam stated that she fulfills many roles on set, including "kick-ass cameraman, slutty friend or 'Mommy' if the boys need a hug or someone to talk with."[3]

The studio announced on Lucas's blog in July 2009 that it was opening a European headquarters in Paris.[15] The new office will centralize production services, including casting, filming, and promotions. The studio last filmed in France in October 2001 for Inside Paris, and announced it was to begin filming Paris Playboys in the city's gay district, Le Marais.[15]

Productions

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A fluffer hands Jake Starr and Erik Grant accouterments for a scene in the studio's 2008 production Pounding the Pavement.

The studio is known for lavish, big-budget productions that approach gay pornography combining technical filmmaking expertise and raunch.[5] The studio released its Gigolo in 2007.[20] The film explored the underworld of New York City escorting and hustling. When same-year The Intern won more GayVN Awards than the big production Gigolo, studio head Lucas was bothered, stating that "even a retard" would not have chosen the one over the other.[21]

Michael Lucas' Dangerous Liaisons

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Main article: Michael Lucas' Dangerous Liaisons

In the summer of 2005 Lucas released Michael Lucas' Dangerous Liaisons; the film featured celebrity cameos from RuPaul, Boy George, Graham Norton, Bruce Vilanch, Lady Bunny, Amanda Lepore, and Michael Musto.[22]

Michael Lucas' La Dolce Vita

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Main article: Michael Lucas' La Dolce Vita

In 2006, the studio released Michael Lucas' La Dolce Vita Parts 1 & 2, a gay pornographic remake of the 1960 Fellini classic La Dolce Vita.[23] At a budget of $250,000, the studio contends it is the most expensive gay pornographic film ever made.[4] The film won a record fourteen awards at the 2007 GayVN Awards, winning in every category in which it was nominated.[24]

In February 2007, International Media Films, Inc., which owns the rights to Fellini's La Dolce Vita, filed suit against Lucas (as Andrei Treivas Bregman), Lucas Entertainment, Inc., and Lucas Distribution, Inc. for trademark and copyright infringement.[25] The lawsuit seeks to collect unspecified damages and to stop sales of Michael Lucas' La Dolce Vita Parts 1 & 2.[26][27] At the preliminary injunction hearing in April, 2007, the attorney for the plaintiff asked the judge to enjoin further distribution of Lucas' film, which he refused to do.[28]

Men of Israel

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Main article: Men of Israel
On location for the filming of the 2009 release Men of Israel, the first adult film to use exclusively Jewish models.[29]

In May 2009, Lucas Entertainment filmed the first gay porn film using only Israeli models.[8] The production was billed as a sexual journey to promote Israeli culture.[9] In June 2009 the company launched its Men of Israel website to promote the film, which announced its release for July 22.

The film received press coverage. Writing in Tablet Magazine, Wayne Hoffman observed that although mainstream publications from The Atlantic to Out Magazine to Yedioth Aharonoth called the project a landmark as the first gay adult film to feature an all-Israeli cast, Hoffman felt it was a landmark for featuring the first all-Jewish cast.[12]

The openly all-Jewish cast was also remarked upon by the Los Angeles Times blog, which noted that whenever Jews are more open about their Jewish identity it is a "healthy development".[30]

Lucas, however, openly opposed the New York City's Lesbian, Gay, Bisexual and Transgender Community Center's recent (2011) decision to allow a group that opposes Israeli government policies toward Palestinians to meet there. "Calling the Center an 'anti-Israeli nest' and [Glennda] Testone [the Center's executive director] and Mario Palumbo, the Center's board president, 'staunch anti-Zionists,' Lucas, in a series of emails, asked friends to stop donating to the Center and to contact elected officials to stop any government support." "Asked ... to compare the response to his most recent boycott threat to [an] earlier one, Lucas wrote, 'This group has had their first and last meeting in the Center. If someone fucks with Israel, I fuck them back. And I usually win.'"[31]

Film lines

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Lucas Entertainment – The flagship brand featuring gay sex with men in their 20s and 30s.

Lucas Raunch – An extreme fetish line. The first releases were FARTS! and PISS!. In February 2009 the Canada Border Services Agency detained and banned both films.[32] The CBSA's Policy On The Classification Of Obscene Material states that the "ingestion of someone else's urine... with a sexual purpose" made the films obscene, which was cause for banning them.[33]

Sex In Suits – The studio's third line to be launched as its own independent website. Sex In Suits collects Lucas Entertainment's "Gentlemen" line of gay adult films featuring men in suits, which started in 2011 and other business-oriented items. The scenes are filmed in professional settings, allowing the studio to take advantage of its New York City home base. Current scenes on the Sex In Suits website feature bareback sex content.[34]

Publicity campaigns

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In 2007 LE sent out a fake press release stating that Lucas had been found dead in his apartment.[35] A photo accompanying the release showed what appeared to be a bound, lifeless Lucas with a conspicuous bruise on his face.[36] New York magazine's Daily Intel blog questioned the timing of the stunt, which occurred one week after the surprise death of New York performer and Velvet Mafia singer Dean Johnson.[36] The resulting media attention won the studio an Xbiz Award for Best Publicity Stunt.[37]

In conjunction with the German publisher Bruno Gmünder, the studio released the photography book Michael Lucas' Gigolos, which featured many LE models in highly sexualized situations.[38] It included work by photographer Joe Oppedisano, and was lauded for its high production quality as it was designed to be a pornographic fashion book to accompany the studio's film release Gigolos.[38][39]

After the Lucas Raunch releases FARTS! and PISS! were banned in Canada, Lucas released a letter in the media addressed to President Barack Obama asking for him to intercede on the studio's behalf at an upcoming summit with the Canadian Prime Minister Stephen Harper.[32][40]

The LGBTQ blog Queerty responded to a studio marketing video that showed Michael Lucas simulating oral sex both with and on a Barbie doll.[41] While acknowledging the overt attempt to draw traffic to his site with the video as linkbait, Queerty expressed admiration for Lucas' ability to create buzz for his company in the rapidly changing adult entertainment industry.[41]

Awards and recognition

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The studio has garnered many GayVN Awards and Adult Erotic Gay Video Awards ("Grabbys") nominations and wins.[24]

Timothy Greenfield-Sanders profiled Lucas in his 2004 book XXX: 30 Porn Star Photographs[42] and the accompanying HBO documentary Thinking XXX.[43] Greenfield-Sanders asked Lucas, then still primarily known as a performer, for a list of his ten favorite films; the films he listed were all from his own production company.

In 2020, Michael Lucas and the models of Lucas Entertainment were featured in the Gruenholtz book, "Uncensored: My Year Behind the Scenes with Michael Lucas and His Models." The book documents photography by Gruenholtz as he shadowed Lucas and his productions over the course of one year in New York, Fire Island, Puerto Vallarta, and Barcelona.[44]

At the 2009 GayVN Awards studio head Lucas was inducted into the GayVN Hall of Fame.

The studio also received a nomination for a 2010 XBIZ Award in the category of GLBT Company of the Year.[45]

Year Film Actors Awards
2000 Fire Island Cruising Michael Lucas GayVN Award for Best Solo Performance
2001 Top to Bottom GayVN Award for Best Ethnic-Themed Video
Vengeance Chad Hunt
Erik Martins
Carlos Morales 		GayVN Award for Best Threesome
Grabby Award for Best Threesome
2004 Michael Lucas' Auditions 1 GayVN Awards for Best PRO/AM Release
2005 Michael Lucas' Dangerous Liaisons Gus Mattox
Michael Lucas
Kent Larson 		Grabby Award for Best Actor (Mattox)
GayVN Awards for Best DVD Extras/Special Edition; Best Screenplay (Tony DiMarco); Best Supporting Actor (Larson); Best Picture;
Michael Lucas' Auditions 4 GayVN Awards for Best PRO/AM Release
2006 Michael Lucas' La Dolce Vita Michael Lucas
Spencer Quest
Jason Ridge
Derrick Hanson 		GayVN Awards for Best Actor (Lucas); Best Art Direction; Best Director (Lucas and Tony DiMarco); Best DVD Extras/Special Edition; Best Editing (Frank Tyler); Best Marketing Campaign; Best Music (Nekked); Best Non-Sex Performance (Savanna Samson); Best Packaging; Best Screenplay (Tony DiMarco); Best Supporting Actor (Quest); Best Threesome (Lucas/Ridge/Hanson); Best Videography; Best Picture;
2007 The Intern Christian Cruz GayVN Awards for Best Non-Sex Performance (Jason Shepard); Best Renting Title of 2007; Best Sex Comedy; Best Supporting Actor (Cruz)
2008 Brother Reunion GayVN Awards for Best Non-Sex Performance (Lady Bunny)
Return to Fire Island GayVN Awards for Best Packaging
2011 XBIZ Award for Gay Web Company of the Year
2012 Assassin XBIZ Award for Gay Movie of the Year
2013 XBIZ Award for Gay Studio of the year
2014 Original Sinners XBIZ Award for Gay Movie of the Year

Notable directors

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Notable performers

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See also

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References

[edit]
  1. ^ Meter, William Van (October 19, 2006). "Michael Lucas: The Porn King of New York -- New York Magazine - Nymag". New York Magazine. Retrieved January 3, 2024.
  2. ^ Canadian border officials ban Lucas fetish flicks Archived October 5, 2012, at the Wayback Machine, Brent Creelman, Xtra.ca, February 12, 2009.
  3. ^ a b c Adams, JC (August 11, 2008). "Michael Lucas in Bed With mr. Pam. Lucas Entertainment signs gay adult's only female videographer to exclusive contract". XBIZ. Archived from the original on September 25, 2010. Retrieved November 16, 2008. Reprint from GayPornTimes.com.
  4. ^ a b c Van Meter, William (October 30, 2006). "The Lion of Chelsea". New York Movies. Retrieved January 9, 2007.
  5. ^ a b Review of Lucas Entertainment, The Banana Guide, June 2009.
  6. ^ Michael Lucas' 'La Dolce Vita' Sets GAYVN Record Archived June 23, 2009, at the Wayback Machine, Chicagopride.com, February 26, 2007.
  7. ^ a b "AVN - Devinn Lane Auctions Good Memories for Good Cause". Archived from the original on January 2, 2013. Retrieved August 18, 2016.
  8. ^ a b Sensitive Gay Porn Technology Smuggled to Israel Archived June 15, 2009, at the Wayback Machine, Ryan Tate, Gawker, May 8, 2009.
  9. ^ a b What Fun Stories Will Michael Lucas Bring Back From Israel?, Queerty, May 8, 2009.
  10. ^ Lucas Launches 'Men of Israel' Microsite, JC Adams, XBiz News, June 30, 2009
  11. ^ Great Exxxpectations, Wayne Hoffman, Tablet Magazine, July 21, 2009.
  12. ^ a b Great Exxxpectations, Wayne Hoffman, Tablet Magazine, July 21, 2009.
  13. ^ Gay-Porn Mogul Hopes to Arouse Interest in Israel Archived September 26, 2009, at the Wayback Machine, David Graham, Newsweek, September 23, 2009.
  14. ^ First-Ever All-Israeli Gay Porn Movie Archived May 11, 2009, at the Wayback Machine, DNA magazine, May 9, 2009.
  15. ^ a b c Lucas Entertainment Launches European Headquarters in Paris Archived December 13, 2009, at the Wayback Machine, Michael Lucas, Lucasblog.com, July 16, 2009.
  16. ^ "Michael Lucas Breaks Vow, Releases First Bareback Sex Scene". September 17, 2013. Retrieved August 18, 2016.
  17. ^ Oswoski, Kevin (April 22, 2005), "Adult film producer fleshes out his 'fantasy' at tea" Archived December 17, 2007, at the Wayback Machine, Yale Daily News, retrieved from www.yaledailynews.com on August 31, 2006.
  18. ^ Mao, Tien (June 21, 2006),Michael Lucas, CEO Lucas Entertainment Archived July 2, 2006, at the Wayback Machine, retrieved December 18, 2006 from www.gothamist.com
  19. ^ a b Lucas Entertainment Hires Mr. Pam As Creative Director Archived January 2, 2013, at archive.today, G. Zisk Rice, Adult Video News, August 11, 2008.
  20. ^ Lucas Entertainment's "Gigolo" Hits The Streets Archived January 17, 2013, at archive.today, G. Zisk Rice, Adult Video News, November 28, 2007.
  21. ^ Michael Lucas Hates Himself, Queerty.com, February 17, 2008.
  22. ^ [1] Plot summary, IMDb
  23. ^ List of credits at the tlavideo online video store, retrieved from www.tlavideo.com January 9, 2007
  24. ^ a b "EDGE Boston, MA :: Glbt". Archived from the original on September 27, 2007. Retrieved August 18, 2016.
  25. ^ "Copy of Complaint" (PDF). Online.WSJ.com/Public/Resources/Documents. February 15, 2007.
  26. ^ "NYC film company claims gay porn infringes on film classic 'La Dolce Vita'". International Herald Tribune. February 15, 2007.
  27. ^ "International Media Films, Inc. v. Lucas Entertainment, Inc. et al". Dockets.justia.com/Docket/Court-nysdce. February 15, 2007.
  28. ^ "Judge Refuses to Enjoin "Michael Lucas's La Dolce Vita"". Blogs.wsj.com. May 4, 2007.
  29. ^ 'Men of Israel': The new box-office stud?, Los Angeles Times blog, July 27, 2009.
  30. ^ 'Men of Israel': The new box-office stud?, Patrick Goldstein, LA Times blog, July 22, 2009.
  31. ^ Osborne, Duncan (June 2, 2011). "BREAKING: LGBT Center 'Apartheid,' Access Controversies Lead to "Indefinite Moratorium"". Gay City News.
  32. ^ a b Michael Lucas Implores Obama, Harper to Talk About Porn Archived April 15, 2009, at the Wayback Machine, AVN News, February 20, 2009.
  33. ^ Lucas Porn Films Detained At Border Archived August 20, 2010, at the Wayback Machine, DNA Magazine, February 13, 2009
  34. ^ Lucas Entertainment Launches New Porn Site SEX IN SUITS, September 05, 2012
  35. ^ Michael Lucas Found Dead Archived October 11, 2008, at the Wayback Machine, Paper Magazine, October 2007.
  36. ^ a b Anna Wintour à la Mode Bear Stearns, Really Into Bridge Gay-Porn King Michael Lucas Picks Wrong Time to Laugh at Death, New York Magazine, October 4, 2007.
  37. ^ "XBIZ Awards - Winners". Retrieved August 18, 2016.
  38. ^ a b Michael Lucas' Gigolos Archived March 13, 2012, at the Wayback Machine, Jason Salzenstein, EDGE Boston, October 6, 2008.
  39. ^ Michael Lucas Gigolos, BeautifulMag review, October 27, 2008.
  40. ^ MICHAEL LUCAS REQUESTS PRESIDENTIAL AID TO COMBAT CANADIAN CUSTOMS CRISIS Archived June 29, 2009, at the Wayback Machine, Lucasblog.com, February 19, 2009.
  41. ^ a b Is Michael Lucas a Porn Marketing Genius, Queerty, February 26, 2009.
  42. ^ Greenfield-Sanders, Timothy, Photographer (2005). XXX 30 Porn-Star Portraits. New York, New York: Bulfinch Press. ISBN 0-8212-7754-5.{{cite book}}: CS1 maint: multiple names: authors list (link)
  43. ^ Greenfield-Sanders, Timothy, Director (2004). Thinking XXX (TV Documentary). HBO.
  44. ^ "Uncensored by Gruenholtz". Lucas Store. Retrieved July 12, 2022.[unreliable source?]
  45. ^ XBIZ Announces Finalist Nominees for 2010 XBIZ Awards, XBIZ, Wednesday, Dec 16, 2009
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