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|name = Monster Energy logo
|name = Monster Energy logo
|image = [[Image:Monster logo.jpg|200px]]
|image = [[Image:Monster logo.jpg|200px]]
}} since 1999
}}
'''Monster Energy''' is an American brand of [[energy drink]] marketed and distributed by Hansen Natural Corporation (run by CEO Rodney C. Sacks) is a NASDAQ listed company, of [[Corona, California]]. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with [[Anheuser-Busch]] in the [[United States|U.S.]]<ref>[http://www.hansens.com/news_and_events/current_news.php?id=39 Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network] CORONA, Calif. May 9, 2006</ref> and Cadbury-Bebidas, S.A. de C.V. in [[Mexico]].<ref>[http://www.bevnet.com/news/2006/05-23-2006-hansen_natural_monster_energy_mexico.asp Hansen Natural Signs Mexican Distribution Agreement] CORONA, Calif., May 23, 2006 (BUSINESS WIRE)</ref> Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.<ref>[http://www.findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_12/ai_n17218342 FindArticles - Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada, ULC], "Business Wire", February 12, 2007, Accessed April 12, 2007.</ref> Carbonated Monster Energy drinks are not [[Kosher]]<ref>[http://www.crcweb.org/kosher/consumer/beverageList.html cRc - Kosher Beverage List<!-- Bot generated title -->]</ref>, although the coffee beverages bear the [[hechsher]] of the [[Orthodox Union|OU]]. Beginning on November 10, 2008, Monster will now be distributed by CCE, Coca Cola United, and other Coke bottlers in many markets. Contracts with existing distributors were bought out in these markets.
'''Monster Energy''' is an American brand of [[energy drink]] marketed and distributed by Hansen Natural Corporation (run by CEO Rodney C. Sacks) is a NASDAQ listed company, of [[Corona, California]]. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with [[Anheuser-Busch]] in the [[United States|U.S.]]<ref>[http://www.hansens.com/news_and_events/current_news.php?id=39 Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network] CORONA, Calif. May 9, 2006</ref> and Cadbury-Bebidas, S.A. de C.V. in [[Mexico]].<ref>[http://www.bevnet.com/news/2006/05-23-2006-hansen_natural_monster_energy_mexico.asp Hansen Natural Signs Mexican Distribution Agreement] CORONA, Calif., May 23, 2006 (BUSINESS WIRE)</ref> Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.<ref>[http://www.findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_12/ai_n17218342 FindArticles - Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada, ULC], "Business Wire", February 12, 2007, Accessed April 12, 2007.</ref> Carbonated Monster Energy drinks are not [[Kosher]]<ref>[http://www.crcweb.org/kosher/consumer/beverageList.html cRc - Kosher Beverage List<!-- Bot generated title -->]</ref>, although the coffee beverages bear the [[hechsher]] of the [[Orthodox Union|OU]]. Beginning on November 10, 2008, Monster will now be distributed by CCE, Coca Cola United, and other Coke bottlers in many markets. Contracts with existing distributors were bought out in these markets.


Revision as of 19:44, 12 January 2009

Monster Energy logo
File:Monster logo.jpg
Websitewww.monsterenergy.com Edit this on Wikidata

since 1999

Monster Energy is an American brand of energy drink marketed and distributed by Hansen Natural Corporation (run by CEO Rodney C. Sacks) is a NASDAQ listed company, of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[1] and Cadbury-Bebidas, S.A. de C.V. in Mexico.[2] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.[3] Carbonated Monster Energy drinks are not Kosher[4], although the coffee beverages bear the hechsher of the OU. Beginning on November 10, 2008, Monster will now be distributed by CCE, Coca Cola United, and other Coke bottlers in many markets. Contracts with existing distributors were bought out in these markets.

Flavors and sizes

In 2002, the available flavors were "Original", "Lo-Carb" , "Assault", and "Khaos". The "original" is packaged in a green can, while "Lo-Carb" is packaged with a blue color scheme. "Assault," an assorted cola/Monster flavor, is in a red, camouflage themed can. "Khaos" has a citrus flavor, and is packaged in an orange can.

Monster is available in several different can styles and sizes. There is the standard 8.3 oz or 16 oz can, Billabong XXL can (24 oz) in honor of the Billabong XXL surf contest, the BFC (32 oz), as well as a resealable MEGA MONSTER (24 oz).

In 2007, the flavor "M-80" was introduced. It was packaged with a yellow color scheme. It had a mix of tropical and citrus flavors.

After the release of the BFC and "M-80", Monster introduced a new line of the drink called "Java Monster". These were all coffee flavored. There were three types at the time: "Mean Bean", "Big Black", and, "Loca Moca".

In early 2008, two new flavors, "Mixxd" and "Heavy Metal" were introduced. "Heavy metal" more commonly comes in a neon green 32 oz. can, and has a green apple taste only slightly different than that of the original flavor. "Mixxd" is packaged in purple cans and has a grape flavor.

During this time, Monster expanded their Java line by adding "Russian", "Irish Blend" , "Nut Up", "Lo-Ball", and "Chai Hai". This brings the "Java" line to a total of eight variants. "Big Black" was also renamed the less suggestive "Originale".

In late September Monster Energy released a energy shot entitled "Hitman" in a 89ml bottle.

Ingredients

File:MonsterENSup.jpg
Original Monster Energy Supplement Facts.
100 kcal = 418 kJ

The caffeine content of Monster energy drinks is 10 mg/oz (34 mg/dL, 1.75 mmol/L),[5] or 160 mg for a 16 oz can. Like some other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day - to 3 for the 16 oz size, and it is not recommended for pregnant women, children under 12 years old,or people who are sensitive to caffeine.[6]

Ingredients[6]: Carbonated Water, Sucrose, Glucose (broken down sucrose), Natural Flavors, Taurine, Sodium Citrate, Color Added, Panax Ginseng Root Extract, L-Carnitine, Caffeine, Sorbic Acid, Benzoic Acid, Niacinamide, Sodium Chloride, Glucuronolactone, Inositol, Guarana Seed Extract, Pyridoxine Hydrochloride, Sucralose, Riboflavin, Maltodextrin, and Cyancobalamin.

References

  1. ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network CORONA, Calif. May 9, 2006
  2. ^ Hansen Natural Signs Mexican Distribution Agreement CORONA, Calif., May 23, 2006 (BUSINESS WIRE)
  3. ^ FindArticles - Hansen Natural Corporation Announces Distribution Deal with PepsiCo Canada, ULC, "Business Wire", February 12, 2007, Accessed April 12, 2007.
  4. ^ cRc - Kosher Beverage List
  5. ^ The Caffeine Database
  6. ^ a b Refer to packaging.

See also


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