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Myx (American TV channel)

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Myx TV
CountryUnited States
HeadquartersGlendale, California
Programming
Language(s)English
Ownership
OwnerABS-CBN Corporation

Myx TV (pronounced as /ˈmɪks/; formerly branded simply as Myx, and stylized as myx TV) is an American cable television network based in Glendale, California. It was launched in 2007 and is available nationwide in major cities, including New York City, Los Angeles, Honolulu,[1][2] Chicago and Seattle.[3] Myx TV was originally targeted to the Asian American youth community with music video as its primary content. However, in 2011, it was reformatted to become a general entertainment channel targeted to the Asian diaspora in United States.

Background

File:Myxlogo.jpg
The logo of Myx TV (2007-2011).

ABS-CBN International launched Myx TV on DirecTV on February 28, 2007[4] from its corporate headquarters in Redwood City, California. Myx TV is the American counterpart of Myx, an influential music channel in the Philippines, and is programmed and operated independently.[5]

In 2011, Myx TV changed its logo, slogan, and programming.[6]

In February 2014, Myx TV moved its operations to Glendale, California.[7]

In May 2013, Myx TV launched a video on demand app on Roku,[8] followed by launches on other over-the-top content platforms including Samsung Smart TV.[9]

Programming

A program for myx in production in Studio TFC, Redwood City, California.

Myx TV's programming includes acquired programs from Asia and the United States such as Japanese sports game show Unbeatable Banzuke,[10] K-pop music variety show Music Bank,[11] reality competition Supermodel Me,[12] musical drama The Kitchen Musical,[13] and classic cartoon series Voltron.[14]

Myx TV began producing original reality shows in 2014 and premiered its first series I'm Asian American and... on April 23, 2014.[15][16][17] In June 2014, the network premiered its first original competition reality show Call to Cosplay, which is also the first ever cosplay competition show in the United States.[18] Two more original reality series Bagged[19] and Eat Your Words[20] premiered in August and October, respectively, with both series renewed in 2015.[21]

In January 2015, Myx TV became the first U.S. cable network to air K-Pop live music countdown show Inkigayo.[22][23] The network also launched an Asian horror movie block called Shiver and Shake in July 2015.[24]

In August 2015, Myx TV launched three new series exclusively for its YouTube channel, The Alternative, Buddha Smash, and Snaxxx.[25][26][27][28]

Events

Myx TV has produced several events, including the award-winning Myx Mash, which was held on May 22, 2010 at the Bill Graham Civic Auditorium in San Francisco featuring performances by Bruno Mars,[29] Brown Eyed Girls, and T-Pain,[30] Myx TV's K-pop TaKeover, the first K-pop dance convention in the United States featuring top K-pop choreographers Movement Lifestyle and America's Best Dance Crew winners Poreotics,[31] Myx Loaded, a live performance show featuring YouTube artists in University of California, Davis, and Myx TV Presents: Introducing Victor King and the YTF Crew, a live performance show in Los Angeles.

Recognitions

  • Outstanding Multicultural Marketing for Myx Mash, 2011 CableFAXIES Awards.[32]
  • Special Recognition Award from the City and County of San Francisco, 2013 Asian Heritage Awards.[33]
  • Guilty Addiction of the Year for Eat Your Words, 6th Annual Taste Awards.[34]
  • Third Place, Digital Marketing Tactics for I'm Asian American and..., 2014 NAMIC EMMA Awards.[35]
  • Bronze for Making of MYX-Rated: The Documentary, 2012 Telly Awards[36]

References

  1. ^ "Time Warner Cable Expands Carriage of Myx TV". Broadcasting & Cable. 4 November 2014. Retrieved 21 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ "Myx TV Launches on Time Warner Cable in New York City and New Jersey". International Media Distribution. 31 July 2013. Retrieved 14 January 2014.
  3. ^ "Comcast Corporate Social Responsibility Report". Comcast. 2011. Retrieved 14 January 2014.
  4. ^ "MYX, the First Music Lifestyle Channel For Asian Americans Now Available on DIRECTV". PRWeb. 2007-04-12. Retrieved 14 January 2014.
  5. ^ "Asian Net Myx TV Mixes Platforms". Multichannel News. 2011-04-25. Retrieved 14 January 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Myx TV's New Look. YouTube. March 31, 2011. Retrieved 14 January 2014.
  7. ^ "ABS-CBN opens new Glendale office". Balita. 2014-02-27. Retrieved 18 June 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  8. ^ "Myx TV Launches Roku App". Multichannel News. 20 May 2013. Retrieved 14 January 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ "Samsung App Store". Samsung. 21 October 2013. Retrieved 14 January 2014.
  10. ^ "Unbeatable Banzuke Ultimate Man vs Obstacle". International Media Distribution. 2013-03-25. Retrieved 14 January 2014.
  11. ^ "Myx TV to Air Music Bank in the US". Soompi. 2012-07-27. Retrieved 14 January 2014.
  12. ^ "Myx TV Adds Dating Series Bagged and Supermodelme Femme Fatale to Programming Slate". Broadcasting & Cable. 2014-08-12. Retrieved 21 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  13. ^ "Genre Busting The Kitchen Musical Now on Myx TV Menu". Philippine Daily Inquirer. 2013-06-20. Retrieved 14 January 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ "Classic Voltron to Air on Myx TV". Voltron. 2011-04-25. Retrieved 14 January 2014.
  15. ^ "Asian-American Channel Myx TV to Debut First Original Reality Series (EXCLUSIVE)". Variety (magazine). 2014-04-09. Retrieved 9 April 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ "FX Networks CEO John Landgraf : HBO Emmy move "unfair"". Cynopsis. 2014-04-10. Retrieved 11 April 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  17. ^ "Myx TV Sets First Original Series". Multichannel News. 2014-04-15. Retrieved 15 April 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  18. ^ "First Look: Myx TV Debuts Original Reality Competition Series 'Call to Cosplay'". Variety (magazine). 2014-06-27. Retrieved 27 June 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  19. ^ "Myx TV Greenlights Hidden Face Dating Series Bagged (Exclusive)". The Hollywood Reporter. 2014-08-12. Retrieved 2 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ "Watch: Myx TV's 'Eat Your Words' Gives Foodies a Taste of Their Own Criticism". Variety. 2014-10-14. Retrieved 21 January 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  21. ^ "Myx TV Renews 2 Series, Sets One New Spinoff". Variety. 2015-05-20. Retrieved 27 August 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  22. ^ "'Inkigayo' & 'K-Pop Incubation' Documentary Coming to U.S. via Myx TV". Billboard (magazine). 2014-12-12. Retrieved 21 January 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  23. ^ "Myx TV to Air 'Inkigayo' and 'K-Pop Incubation' Doc in the U.S." Koream. 2014-12-12. Retrieved 21 January 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  24. ^ "Myx TV Presents Shiver and Shake- Asian Horror Movies on Friday Nights". DreadCentral. 2015-07-17. Retrieved 27 August 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  25. ^ "Asian-American Cabler Myx TV Launches 3 YouTube-Exclusive Series". Video Ink. 2015-08-17. Retrieved 27 August 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  26. ^ "Sure, Why Not? This Web Series Involves Porn Stars Reviewing Candy Bars". Fast Company. 2015-08-26. Retrieved 27 August 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  27. ^ "Cable Channel Myx TV Brings Trio of Web Series to YouTube". Tubefilter. 2015-08-18. Retrieved 27 August 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  28. ^ "Myx TV to Debut Three Shows On New YouTube Channel". New Media Rockstars. 2015-08-18. Retrieved 27 August 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  29. ^ Bruno Mars Exclusive Myx TV Interview April 2010. YouTube. 2010-05-05.
  30. ^ "New Asian-American Network Myx TV Aims to Break Bamboo Ceiling". New America Media. 2011-08-14. Retrieved 14 January 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  31. ^ "Myx TV presents the first ever K-pop dance convention in the US". Asia Pacific Arts. 2011-05-20.
  32. ^ "2011 CableFAXIES Awards". CableFAX Magazine. 12 May 2011. Retrieved 5 May 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  33. ^ "Myx TV Honored by San Francisco Mayor Edwin Lee and the Asian Pacific American Heritage ..." World News. 31 May 2013. Retrieved 5 May 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  34. ^ "Nominees and Honorees Announced for 6th Annual Taste Awards". Yahoo News. 11 November 2014. Retrieved 21 January 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  35. ^ "NAMIC Announces Winners Of The 2014 Excellence in Multicultural Marketing Awards Presented in Conjunction With the 28th Annual NAMIC Conference". CNBC.com. 21 August 2014. Retrieved 2 September 2014. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  36. ^ "Myx TV's variety show wins bronze in 2012 Telly Awards". Philippine Daily Inquirer. 28 April 2012. Retrieved 24 August 2012. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)