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Sportsnet World

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Sportsnet World
CountryCanada
HeadquartersToronto, Ontario
Ownership
OwnerRogers Media, a division of Rogers Communications
(Rogers Sportsnet, Inc.)

Sportsnet World is a Canadian English language Category B digital cable and satellite specialty channel that is owned by Rogers Media. Sportsnet World primarily airs top level association football (soccer), featuring exclusive coverage of the Barclays Premier League along with content from other leagues in Europe. In addition, it airs matches from such sports as Rugby Union, Rugby League, events from the Gaelic Athletic Association including Gaelic football, cricket events (including the Indian Premier League, ICC World Twenty20 and Cricket World Cup), and hurling.

History

The channel was launched as Setanta Sports, in partnership with Ireland-based Setanta Sports, on August 10, 2007 in time for the 2007–08 Premier League season, as a dedicated channel within Rogers' sports pay-per-view service Sportsnet PPV. Although operating under a pay-per-view licence, Setanta acted as a pay television service, with a 24-hour commercial-free schedule, rather than a pay-per-view service where customers are prompted to pay a price for each individual event.

Original Setanta Sports logo, used from 2007 to 2011.

Rogers later applied to the Canadian Radio-television and Telecommunications Commission (CRTC) for a category 2 digital licence which was approved on July 15, 2008 under the name Sportsnet 2.[1]

In mid-2009, Rogers swapped licences for Setanta Sports, from using the pay-per-view licence to the category 2 digital licence, without interrupting service; at which point, the Irish-based Setanta Sports company gained a 33.33% interest in the Rogers subsidiary that owns 80% of the channel, as well as a 20% interest in the channel itself.[2]

In July 2011, Rogers announced that Setanta Sports would be rebranded as part of the Rogers Sportsnet family of networks on October 3, 2011, becoming Sportsnet World. The change was intended to allow the channel to be cross-promoted through other Sportsnet properties – which would also be rebranded with a new logo and image campaign on the same day.[3][4] In preparation for the relaunch, Setanta Sports' minority stake in the channel was sold to another company, MLM Management,[5] and the rights to Setanta programming were maintained by the channel. Despite being branded as a Sportsnet service, it remained a premium channel separate from the Sportsnet regional networks and Sportsnet One.[3] MLM Management's interest in the channel was sold to Rogers in early 2012, giving Rogers 100% interest in the service.[6]

Programming

Sportsnet World features live and recorded events from the following leagues and competitions:[7][8]

Soccer

The Sportsnet family of channels broadcasts 5 Premier league games a week, the other 5 of which are broadcast on the TSN family of channels. Sportsnet World typically broadcasts 3 matches a week, often one of which is broadcast simultaneously on the Sportsnet regional channels.

The Sportsnet channels show one third of all Toronto FC matches, the other two-thirds of which are shown on the TSN family of channels. Toronto FC matches are often shown on Sportsnet World, while simultaneously broadcast on another sister channel, such as Sportsnet 360 or Sportsnet One.

Rugby Union

Rugby League

Gaelic Sports

Cricket

Sportsnet World HD

Original Setanta Sports HD logo,
used from 2010 to 2011.
Sportsnet World HD logo,
used since 2011.

Sportsnet World HD is a high definition simulcast of Sportsnet World's standard definition feed. It was launched on August 1, 2010 as Setanta Sports HD.[10] It was renamed Sportsnet World HD on October 3, 2011 to coincide with the rebranding of Setanta Sports to Sportsnet World.

It is currently available on Bell TV, Bell Fibe TV, Shaw Cable,[11] Rogers Cable, Eastlink, MTS, Optik TV, SaskTel , Vmedia, Vidéotron and Telus.

See also

References

  1. ^ ARCHIVED - Broadcasting Decision CRTC 2008-142. Crtc.gc.ca (2008-07-15). Retrieved on 2013-12-23.
  2. ^ [1] Archived 2006-10-28 at the Wayback Machine
  3. ^ a b Krashinsky, Susan. "Rogers builds Sportsnet brand with soccer station". The Globe and Mail. Retrieved 27 July 2011.
  4. ^ Krashinsky, Susan. "Sportsnet drops the 'Rogers' and gains a whole new look". The Globe and Mail.
  5. ^ "Broadcasting Information Bulletin CRTC 2011-748" (PDF). CRTC. Retrieved 6 May 2012.
  6. ^ CRTC ownership chart Retrieved on 2012-08-12
  7. ^ "Sportsnet World - Sports". www.sportsnet.ca. Retrieved April 14, 2012.
  8. ^ "Sportsnet Announces Four-Year Agreement with ESPN STAR Sports for International Cricket Council Events". www.ca. Retrieved October 6, 2011.
  9. ^ a b "Sportsnet World - Sports". Retrieved July 24, 2015.
  10. ^ Setanta Sports HD To Launch in August, Broadcaster Magazine, July 15, 2010.
  11. ^ https://twitter.com/ShawInfo/status/175022278994698242,<https://twitter.com/ShawInfo/status/175022278994698242
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