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TeenNick

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For other uses, see TeenNick (disambiguation).
This article is about the present-day TV channel. For the former block on Nickelodeon, see TEENick.

TeenNick
Logo used since January 1, 2024[a]
CountryUnited States
Broadcast areaNationwide
NetworkNickelodeon
HeadquartersOne Astor Plaza
New York City, New York, U.S.
Programming
Language(s)English
Spanish (via SAP audio track)
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerParamount Global
ParentParamount Media Networks
Sister channels
List
History
LaunchedSeptember 28, 2009; 15 years ago (2009-09-28)
Replaced
Availability
Streaming media
Affiliated Streaming ServiceParamount+
YouTube TV, Hulu + Live TV, Philo, Sling TV

TeenNick is an American pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens,[1][2] its programming includes a variety of live-action series inherited from sister channel Nickelodeon. The channel launched on September 28, 2009, as the merger between two defunct programming blocks which also targeted a teenage audience: TEENick on Nickelodeon and The N on Noggin. Before its introduction as a channel, TeenNick's space used to be held by Nick GAS (from 1999 to December 31, 2007) and a short-lived, 24-hour version of The N (from December 31, 2007 to 2009).

When the TeenNick channel was first announced in early 2009, its name was spelled "TEENick" like the block it was based on.[3]

Nick Cannon, the original host of the TEENick block on Nickelodeon, was described in publicity materials as the chairman of TeenNick[4] as well as its programming consultant. Cannon also hosted several shows on the channel, including TeenNick Top 10.

As of November 2023, TeenNick is available to approximately 44,000,000 pay television households in the United States-down from its 2013 peak of 75,000,000 households.[5]

History

As programming blocks (2001–2009)

Main article: TEENick
TEENick logo (with a splat motif used from January 7, 2007 to February 1, 2009) during its run as a programming block

TeenNick is the successor to TEENick and The N, two programming blocks that aired on Nickelodeon and Noggin, respectively. TEENick was a celebrity-hosted programming block on Nickelodeon aimed at tweens.[6] The block launched on March 4, 2001,[6] and lasted until February 1, 2009. TEENick aired on Sunday nights from 6 to 9 p.m. ET/PT. In 2005, it was rebroadcast on Saturday from 8 to 10 p.m. ET/PT (replacing the popular SNICK block that started in 1992). Saturday night editions were broadcast as "TEENick Saturday Night" until the end of 2006 where it rebranded as "TEENick" for both broadcasts. The inaugural host was Nick Cannon, followed by Jason Everhart (a.k.a. "J. Boogie"). TEENick's programming mainly consisted of live-action comedies, such as True Jackson, VP, The Troop, and iCarly, as well as occasional reruns of animated shows such as All Grown Up! and My Life as a Teenage Robot.

Meanwhile, The N was an overnight block on Noggin that launched on April 1, 2002, running from 6:00 p.m. to 6:00 a.m. ET every day. Series that previously aired during Noggin's time as an all-ages channel — like A Walk in Your Shoes and Sponk! — migrated to The N. The block spawned several original series, including the animated comedy O'Grady and the live-action dramas Out There and South of Nowhere. The N was also the U.S. broadcast home of Canada's Degrassi: The Next Generation. Like the rest of the Noggin channel, The N's original shows were created with educational goals,[7] which was uncommon for teen programming at the time.

On August 13, 2007, Viacom announced that it would shut down Nick GAS at the end of the year, with a 24-hour version of The N taking over its channel space. The N's standalone network ran for less than two years, from December 31, 2007 to September 28, 2009. A block called "TEENick on The N" introduced several TEENick series into the channel's lineup, including Drake & Josh, Ned's Declassified School Survival Guide, and Zoey 101.[8][9] According to Polygon, "Nickelodeon began phasing out The N's programming and replacing it with TEENick, an entertainment block with no educational curriculum and zero involvement from Noggin. The N lost its footing by 2009, and both [The N] and its website closed down completely."[10]

TeenNick channel (2009–present)

The TeenNick logo from January 1, 2019 to January 1, 2024, used concurrently with the 2024 logo with the "teen" text now colored yellow.

The TeenNick channel debuted on September 28, 2009, at 6 a.m. ET, accompanied by the debut of a new logo, designed by New York-based creative director/designer Eric Zim. Nick Cannon, who was the original host of the TEENick block itself,[11] was declared in publicity materials as the "Chairman of TeenNick."[4] Cannon had a major presence on the channel, appearing in network promotions, continuing to be associated in some way with the network until the cancellation of the TeenNick Top 10 in 2018.[12] Several shows from TEENick and The N's program libraries were carried over to the TeenNick channel, though the majority of the programming came from TEENick's library rather than The N's.

On February 1, 2010, TeenNick began incorporating music videos into its morning and afternoon schedule on a regular basis, airing between certain programs – and effectively reducing commercial breaks within programs where a music video is to be aired afterward from 6 a.m. to 3 p.m. ET (this had been done periodically for some time before that date, usually airing between 6 and 8 a.m. ET, although not every day), same thing as Nickelodeon did with programs such as iCarly, Big Time Rush, Victorious, and How to Rock. In July 2011, TeenNick began carrying programs originally filmed for high-definition broadcast in a letterboxed format, due to the absence of an HD simulcast feed of the channel. After Nicktoons and Nick Jr. launched HD services in 2013, TeenNick was the only Nickelodeon-branded network without an HD simulcast network until September 2016; this remains limited to IPTV providers and some cable company mobile and digital media player apps, such as that of Spectrum.

Nighttime programming block

From 2011 to 2022, the TeenNick channel had aired a "retro" programming block dedicated to reruns of classic Nickelodeon series. It was inspired by a large amount of interest in Nickelodeon's past programs on social media outlets.[13] The block was originally known as "The '90s Are All That," in reference to the sketch comedy series All That that was a fixture on Nickelodeon throughout the 1990s and 2000s. To align itself with Nickelodeon's cross-platform branding, the block was renamed three times: to "The Splat" on October 5, 2015;[14] to "NickSplat" on May 1, 2017;[15] and to its final name "NickRewind" on March 18, 2019.[16] Rewind was discontinued on January 31, 2022, returning the channel to a 24-hour regular channel with no specific theming or programming blocks.

Programming

Main article: List of programs broadcast by TeenNick

As of 2019, reruns of Nickelodeon-produced series and specials, feature films, and acquired programs all broadcast in multi-hour blocks serve as the main programming on the network.

Programming history

In the first few years following its launch in 2009, TeenNick had somewhat lightened programming content standards than the rest of the Nickelodeon channels. In addition to reruns of the TEENick block's family-targeted shows, the TeenNick channel picked up several foreign shows with more mature content (e.g. profanity or suggestive dialogue), like Open Heart. Following a rebranding in summer 2015, the channel dropped most of the other programming to almost exclusively air reruns of Nickelodeon's original series. By 2019, TeenNick de facto shared the same content standards as other Nickelodeon networks. This year also marked another rebranding, which saw the network billed as "Viacom's tween-oriented cable network" instead of a network for teenagers.[17]

Many programs that had aired on TEENick, and several programs that had aired on The N, were carried over to TeenNick. These were mixed with some syndicated shows from other networks. On April 20, 2011, TeenNick announced that it had acquired the rights to air Buffy the Vampire Slayer starting in May, though this was short-lived and it returned to FX (and later, Pivot) within a matter of months.[18]

TeenNick produced few original shows. The first original series produced under the TeenNick name, the half-hour teen drama Gigantic, ran from October 2010 to April 22, 2011. The last original program exclusive to TeenNick, the music video countdown show TeenNick Top 10, was cancelled in 2018, commiserate with Viacom's new 'six prime networks' strategy effectively cutting out all but Nickelodeon and Nick Jr. from airing original children's series on their network spaces. First-run episodes of series airing on TeenNick since then have been primarily in the form of Nickelodeon series that are burned off due to low ratings on the flagship channel, such as, in the recent past; Hollywood Heights, House of Anubis, Bucket & Skinner's Epic Adventures, and Star Falls. Also, Alien Dawn, and foreign shows from international Nickelodeon networks which receive a minimum US run to fulfill contracts, such as Life with Boys, Dance Academy, H2O: Just Add Water, and Alien Surf Girls. As TeenNick has a high definition feed with very limited distribution, and is nearly exclusive to higher-cost digital cable tiers, ratings for those shows traditionally have a drastic fall with a move to TeenNick, alongside the network producing few promotions referring the transplanted programming.

On July 15, 2019, the network began to broadcast in primetime a mixture of content from MTV, including repeats of Teen Wolf and My Super Sweet 16, and series which originated as YouTube Originals from recent Viacom acquisition AwesomenessTV (a company founded by Nickelodeon president Brian Robbins and frequent co-collaborator Joe Davola). Season three of Hunter Street (which airs on weeknights over a month), initially meant for Nickelodeon, began to air on the channel on July 29, 2019. By the winter of 2019, regular Nickelodeon repeats had returned to the primetime lineup.

Nick Cannon's on-air presence as the chairman of the network decreased after TeenNick Top 10 stopped airing in March 2018. This was the last series produced by Cannon's company, NCredible Entertainment, for the network. In July 2020, Cannon was fired from all roles at ViacomCBS due to anti-Semitic statements, though later returned after making several apologies and amends for his behavior.[19]

NickRewind

Main article: NickRewind

NickRewind was TeenNick's late-night programming block dedicated to Nickelodeon's most popular programs, mainly from the 1990s. Originally launched on July 25, 2011, as The '90s Are All That, NickRewind operated in much the similar way as Nick at Nite, which serves as a separate identity for the overnight programming on Nickelodeon, though NickRewind was not considered its own network in Nielsen ratings due to targeting the same demographic as TeenNick.[20] After relaunching as The Splat in 2015, the block expanded to include programming from the 1980s to early-mid 2000s.[21] The block was discontinued on January 31, 2022.

International versions

Current

Defunct

  • UK & Ireland – Launched on 2009 as a programming block on Nickelodeon. Ended July 30, 2010.
  • Netherlands and Flanders – launched on February 14, 2011, as a programming block on Nickelodeon. Closed down on September 30, 2015 and replaced by Spike, now Paramount Network.
  • India - launched on November 21, 2012, as a programming block on Nick Jr. Ended on February 1, 2017.
  • Italy – launched on December 4, 2015. Closed down on May 2, 2020.
  • Latin America - launched on September 14, 2020, replacing the former Nick HD feed known as Nick 2. Replaced by the 2nd incarnation of Nicktoons on July 19, 2024.

References

  1. ^ Barnes, Brooke (October 31, 2010). "Making Sure Nickelodeon Hangs With Cool Kids". The New York Times. Archived from the original on October 23, 2012. TeenNick has climbed 10 percent among its target audience, ages 12 to 17.
  2. ^ Romero, Thamar (2014). "Nickelodeon Wins 2Q14 with Kids and Total Viewers, Marks Third Straight Quarter at Number One". Viacom International. Nickelodeon's niche nets, TeenNick and Nicktoons both notched record quarterly performances and double-digit gains with their core demos: TeenNick scored double-digit quarterly gains with Teens 12-17 (0.5/80K, +67%) and averaged 260K total
  3. ^ "Nickelodeon Signs Groundbreaking Deal with Multi-Talented Nick Cannon as Honorary Chairman of TEENick | Paramount".
  4. ^ a b "Nick Cannon Extends Stay as TeenNick Chairman". PR Newswire. August 11, 2010.
  5. ^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.
  6. ^ a b Reynolds, Mike (February 19, 2001). "New Nick Block Aims for Tweens". Cable World. Archived from the original on November 5, 2012. Retrieved February 25, 2011.
  7. ^ "Out There". Sesame Workshop. Archived from the original on August 9, 2008.
  8. ^ "Shows | The N — TV Schedule". 2008-05-09. Archived from the original on 2008-05-09. Retrieved 2020-09-26.
  9. ^ "Breaking News - MTVn's Noggin and the N Channels to Split Into Two Separate 24-Hour Services, DeC. 31, '07 | TheFutonCritic.com". www.thefutoncritic.com. Retrieved 2020-09-26.
  10. ^ Adesanya, Abby (2022-04-03). "Nickelodeon's The-N.com created a blueprint for fandom in the early 2000s". Polygon. Retrieved 2022-05-26.
  11. ^ "FOR YOUNG VIEWERS; Sunday Bests". The New York Times. 4 March 2001.
  12. ^ starpulse.com Nickelodeon Names Nick Cannon 'Chairman Of TeenNick'
  13. ^ TeenNick goes retro with '90s programming – EXCLUSIVE, Entertainment Weekly, March 10, 2011.
  14. ^ Friedman, Megan (March 24, 2016). "The Cast of 'All That' Is Reuniting for New Sketches". Cosmopolitan. Hearst Communications.
  15. ^ "The Splat is now NickSplat". Nick and More. 1 May 2017. Archived from the original on 24 April 2018. Retrieved 1 May 2017.
  16. ^ "@NickRewind: "NickSplat is now NickRewind! All your favorite Nickelodeon shows from every era are now in one place. Catch it every night on TeenNick"". Twitter. March 18, 2019. Retrieved March 18, 2019.
  17. ^ "TeenNick rebrand takes typography on new twists and turns". 23 January 2019.
  18. ^ "Blog | Buffy the Vampire Slayer - Coming to TeenNick!". Teennick.com. 2011-04-23. Retrieved 2012-08-08.
  19. ^ Butler, Bethonie (July 15, 2020). "Nick Cannon fired by ViacomCBS for 'hateful speech' and 'anti-Semitic conspiracy theories' in recent podcast". The Washington Post. Nash Holdings. TeenNick, where Cannon was executive producer and chairman, regularly hosting the network's annual HALO Awards.
  20. ^ "Nickelodeon Hopes 'The Splat!,' A Late-Night Serving of 90s Favorites, Makes New Mark". Variety. Retrieved September 24, 2015.
  21. ^ "Nickelodeon Takes Fans Back to the '90s With the Launch of 'The Splat'" (Press release). Archived from the original on September 25, 2015. Retrieved September 24, 2015.
  22. ^ Foster, Elizabeth (March 20, 2017). "Israeli kids get TeenNick channel: Operated by yes DBS, the new channel is the first to focus exclusively on teens and tweens in the country". Kidscreen. Brunico Communications.
  23. ^ Hobson, Jane (September 28, 2018). "TeenNick launches first branded block in Asia". Kidscreen. Brunico Communications.
  24. ^ "Novo canal "Nick Teen" chega ao mercado brasileiro". VCFAZ (in Portuguese). September 21, 2021.

Notes

  1. ^ The logo's wordmark has been in use since September 28, 2009. Additionally, this logo is a variant meant to be used for white backgrounds; the main variant has a yellow (for Teen) and white (for Nick) wordmark in conjunction with a fully orange splat.
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