|Slogan||Those in power have everything to lose by individuals who march to their own rules|
Type of site
|Created by||Matt Drudge|
|Editor||Matt Drudge, Charles Hurt|
|Launched||1995 in Hollywood, California, United States|
|634 (August 2015[update])|
The Drudge Report is an American news aggregation website. Run by Matt Drudge with the help of Charles Hurt, the site consists mainly of links to stories from the United States and international mainstream media about politics, entertainment, and current events; it also has links to many columnists. Viewpoints expressed on the website are often considered conservative. Occasionally, Drudge authors new stories himself, based on tips.
The Drudge Report originated in 1996 as a weekly subscriber-based eMail dispatch. It was the first news source to break the Monica Lewinsky scandal to the public, after Newsweek decided not to publish the story.
- 1 Origins
- 2 Content
- 3 Design
- 4 Political leanings
- 5 Influence
- 6 Archives
- 7 Notable stories
- 8 Controversial stories, errors and questions about sourcing
- 9 References
- 10 External links
The Drudge Report started as a gossip column focusing on Hollywood and Washington, D.C. Matt Drudge began the eMail-based newsletter from an apartment in Hollywood, California using his connections with industry and media insiders to break stories, sometimes before they hit the mainstream media. In its early days Drudge maintained the website from his home in Miami Beach, Florida, with help from assistants in story selection and headline writing. His first assistant was Andrew Breitbart. Breitbart, who described himself as "Matt Drudge's bitch", worked the afternoon shift at the Drudge Report, at the same time as running his own website breitbart.com and another website BigHollywood.com, providing a conservative perspective for people in the Los Angeles entertainment industry. John Ziegler has said that Drudge blocked Breitbart from posting content critical of Barack Obama during the 2008 campaign for the US Presidency.
In 2010, Drudge added to the Drudge Report staff former columnist for The Washington Times, Joseph Curl. In 2011, he added to the staff Charles Hurt, most recently the Washington bureau chief of the New York Post and a columnist for the The Washington Times. Curl, who served as morning shift editor, left the site in 2014 and, with Drudge's blessing, in January 2015 launched his own aggregator Right Read, for The Washington Times.
Drudge, who began his website in 1997 as a supplement to his $10/year eMail newsletter, received national attention in 1996 when he broke the news that Jack Kemp would be Republican Bob Dole's running mate in the 1996 US presidential election. In 1998, Drudge made national waves when he broke the news that Newsweek magazine had information on an inappropriate relationship between "a White House intern" and President Bill Clinton—the Monica Lewinsky scandal—but was withholding publication. After Drudge's report came out, Newsweek published the story.
The Drudge Report site consists mainly of selected hyperlinks to news websites all over the world, each link carrying a headline written by Drudge or his editors. The linked stories are generally hosted on the external websites of mainstream media outlets. It occasionally includes stories written by Drudge himself, usually two or three paragraphs in length. They generally concern a story about to be published in a major magazine or newspaper. Drudge occasionally publishes Nielsen, Arbitron, and BookScan ratings, or early election exit polls which are otherwise not made available to the public.
In April 2009, the Associated Press announced that it would be examining the fair use doctrine, used by sites like Google and the Drudge Report to justify the use of AP content without payment.
On 4 May 2009, the US Attorney General's office issued a warning to employees in Massachusetts not to visit the Drudge Report and other sites because of malicious code contained in some of the advertising on the website. In March 2010, antivirus company Avast! warned that advertising at the Drudge Report, The New York Times, Yahoo, Google, MySpace and other sites carried malware that could infect computers. "The most compromised ad delivery platforms were Yield Manager and Fimserve, but a number of smaller ad systems, including Myspace, were also found to be delivering malware on a lesser scale", said Avast Virus Labs.
The site's design has seen few changes since its debut in 1997. It remains entirely written in unscripted HTML, with a mostly monochromatic color scheme of black boldface monospaced font text on a plain white background. The Drudge Report has been described by Cheryl Woodard, co-founder of PC, Macworld, PC World and Publish magazines, as "a big, haphazard mishmash of links and photos" and by Dan Rahmel as "popular despite a plain appearance". The Drudge Report website is simple and, according to Paul Armstrong of webwithoutwords.com, retro in feel. Jason Fried of 37signals.com calls it "one of the best designed sites on the web". It consists of a banner headline and a number of other selected headlines in three columns in monospaced font. Most link to an outside source, usually the online edition of a newspaper, which hosts the story. When no such source is available, either because the story is "developing", with little known details at the time, or is an exclusive scoop, a special page is created on the Drudge Report servers, which contains text and sometimes images.
Stories on the site are ascribed different levels of importance, which Matt Drudge rates at his editorial discretion. The Report almost always holds one major story above the logo, usually just one sentence hyperlinked to the most important story of the day. Other stories surrounding the main headline can be found in the upper left-hand side of the page and link to more specific articles dealing with aspects of the headline story. The standard story, either the headline or links below the logo, is written in black. The stories Drudge considers most important are in red, all under a single major headline in large bold type. For especially important breaking stories, especially if they are still emerging, Drudge places art of a flashing red light on the screen.
Although the site initially featured very few images, it is now usually illustrated with five or six photographs. Generally the images, like the linked headlines, are hotlinked from the servers of other news agencies.
Matt Drudge has said that he is a conservative, but "more of a populist". Some regard the Drudge Report as conservative in tone, and it has been referred to in the media as "a conservative news aggregator". In 2008, Richard Siklos, an editor of Fortune magazine, called the Drudge Report a "conservative bullhorn". Peter Wallsten, writing in the Los Angeles Times, labelled Drudge a "well-known conservative warrior"; Saul Hansell, writing in the New York Times, referred to him as a "conservative muckraker"; and Glenn Greenwald, writing in the New York Magazine, called him a "right-wing hack". Greenwald also wrote that the Drudge Report—inter alia—is part of the "Bush/Cheney right-wing noise machine".
Jesse Swick of The New Republic notes that the Drudge Report frequently links to stories that cast doubt upon global warming. "[Drudge] loves a press release from Senator Inhofe almost as much as he loves taking pot shots at Al Gore ... It’s like flashing tasty images of popcorn and sodas between frames at movie theaters, only much less subtle." Ben Shapiro of townhall.com wrote "The American left can't restrict Internet usage or ban talk radio, so it de-legitimizes these news sources. Ripping alternative news sources as illegitimate is the left's only remaining option -- it cannot compete with the right wing in the new media ... They call Matt Drudge a muckraker and a yellow journalist."
A study in 2005 placed the Drudge Report "slightly left of center". "One thing people should keep in mind is that our data for the Drudge Report was based almost entirely on the articles that the Drudge Report lists on other Web sites", said Groseclose, the head of the study. "Very little was based on the stories that Matt Drudge himself wrote. The fact that the Drudge Report appears left of center is merely a reflection of the overall bias of the media." Professor Mark Liberman critiqued the statistical model used in this study on the basis that model assumed conservative politicians do not care about the ideological position of think tanks they cite, while liberal politicians do. The study was also criticized by media watchdog Spinwatch.
According to third-party web analytics provider SimilarWeb, the English site has over 55 million visits per month, as of 2015, and is ranked #44 among News and Media sites. According to Mark Halperin, "Drudge's coverage affects the media's political coverage", effectively steering the media's political coverage towards what Halperin calls "the most salacious aspects of American politics". In The Way To Win, a book written by Halperin and John Harris, Drudge is called "the Walter Cronkite of his era". Democratic Party strategist Chris Lehane says "phones start ringing" whenever Drudge breaks a story, and Mark McKinnon, a former media advisor to George W. Bush, said that he checked the site 30–40 times per day.
Despite these bold assertions, researchers have paid relatively little attention to testing the Drudge Report’s actual influence on media coverage. In the only empirical study of Drudge's influence on the media's agenda, Wallsten analyzed the data derived from a detailed content analysis of print, broadcast and blog discussions during the last five weeks of the 2008 campaign. Rather than the broad impact posited by professional political observers, Wallsten found that, even on issues where the site should be expected to have its largest impact, the stories highlighted on the Drudge Report exert a fairly inconsistent influence over what traditional media outlets chose to cover. Specifically, the time series analysis presented by Wallsten shows evidence of a “Drudge effect” on print and broadcast coverage for only five of the 10 political scandals that received the most attention on the Drudge Report between September 30 and November 3, 2008. In other words, despite conventional wisdom to the contrary, there is little in the actual data to suggest that the Drudge Report “rules” the media’s world.
Matt Drudge has been criticized by other media news personalities: Bill O'Reilly twice called Drudge a "threat to democracy" in response to Drudge disclosing his book sales figures, and Keith Olbermann referred to Drudge as "an idiot with a modem".
In addition to its media influence, the Drudge Report has influenced design elements on other sites, some with opposing viewpoints  and some which use the same format for listing news. A left-leaning parody site called Drudge Retort was founded in 1998 as "a send-up of Mr. Drudge's breathless style". According to online analytics data for April 2010 from the Newspaper Marketing Agency, the Drudge Report is the number one site referrer for all online UK commercial newspaper websites.
Many reports from 1995 to early 1997 are available in the Usenet archive provided by Google Groups. A more extensive archive of the website is provided by the Drudge Report Archives, which has archives dating back to mid-November 2001 and stores snapshots of the Drudge Report's homepage every two minutes.
Monica Lewinsky scandal
The Drudge Report attained prominence when it was the first to report what came to be known as the Lewinsky scandal. It published the story on 17 January 1998, alleging that Newsweek had turned down the story.
Swift Boat Veterans for Truth
During the 2004 US presidential campaign, the Swift Boat Veterans for Truth group made claims about John Kerry's war record, which were mentioned by Drudge and investigated by major newspapers and TV networks. The book Unfit for Command: Swiftboat Veterans Speak Out Against John Kerry became a best-seller in part due to its promotion in the Drudge Report.
Drudge published a photo of Barack Obama in Somali tribal dress on 25 February 2008, and reported that the photo had been sent to him by a Clinton campaign staffer. The publication of the photograph resulted in a brief war of words between the Clinton and Obama campaign organizations.
Prince Harry in Afghanistan
On 28 February 2008, Drudge published an article noting that Prince Harry was serving with his regiment in Afghanistan. Prince Harry was ten weeks into a front-line deployment in Afghanistan that was subject to a voluntary news blackout by the UK press. The blackout was designed to protect Prince Harry and the men serving with him from being specifically targeted by the Taliban.
An Australian weekly women’s magazine New Idea had broken the story in January, but it was not followed up at the time. The New Idea editors claimed ignorance of any news blackout. Then a German newspaper Berliner Kurier published a short piece on 28 February, also before Drudge. 
Drudge subsequently claimed the report as an exclusive. Chief of the General Staff Sir Richard Dannatt, professional head of the British Army, said: "I am very disappointed that foreign websites have decided to run this story without consulting us". The Prince's tour of duty was prematurely ended, since his unit might have been targeted by large-scale suicide attacks intended to kill the Prince.
US Senate problems
On 9 March 2010, The Senate Sergeant-at-Arms claimed that the site was "responsible for the many viruses popping up throughout the Senate...Please avoid using [this] site until the Senate resolves this issue...The Senate has been swamped the last couples (sic) days with this issue." The Drudge Report countered stating that "it served more than 29 million pages Monday without an e-mail complaint about 'pop ups,' or the site serving 'viruses'."
Controversial stories, errors and questions about sourcing
Research by the media magazine Brill's Content in 1998 cast doubt on the accuracy of the majority of the "exclusives" claimed by the Drudge Report. Of the 51 stories claimed as exclusives from January to September 1998, the magazine found that 31 (61%) were actually exclusive stories. Of those, 32% were untrue, 36% were true and the remaining 32% were of debatable accuracy.
Sidney Blumenthal lawsuit
In 1997, the Drudge Report reported that incoming White House assistant Sidney Blumenthal beat his wife and was covering it up. Drudge retracted the story the next day and apologized, saying that he was given bad information, but Blumenthal filed a $30 million libel lawsuit against Drudge. After four years Blumenthal dropped his lawsuit, saying that the suit had cost him tens of thousands of dollars in legal fees. He agreed to pay $2,500 to Drudge's Los Angeles attorney for travel costs, claiming that Drudge was "backed by unlimited funds from political supporters who use a tax-exempt foundation". The Individual Rights Foundation, led by conservative activist David Horowitz, paid Drudge's legal fees in the Blumenthal lawsuit. A federal judge noted in the judgment that Drudge "is not a reporter, a journalist, or a newsgatherer. He is, as he admits himself, simply a purveyor of gossip."
Alleged John Kerry intern scandal
During the 2004 Presidential campaign, Drudge ran a story quoting General Wesley Clark, in which Clark claimed that the John Kerry campaign would implode over an intern affair. Drudge reported that other news outlets were investigating the alleged affair, but removed it from the site shortly afterwards when the other news outlets dropped their investigations.
Alleged Bill Clinton illegitimate child
In 1999, the Drudge Report announced that it had viewed a videotape which was the basis of a Star Magazine and Hard Copy story. Under the headline, Woman Names Bill Clinton Father Of Son In Shocking Video Confession, Drudge reported a videotaped "confession" by a former prostitute who claimed that her son was fathered by Bill Clinton. The Report stated, "To accuse the most powerful man in the world of being the father of her son is either the hoax of a lifetime, or a personal turmoil that needs resolution. Only two people may know that answer tonight." The claim turned out to be a hoax.
Alleged heckling of Republican Senators by CNN reporter
On 1 April 2007, Drudge cited an unnamed "official" source saying that CNN reporter Michael Ware had "heckled" Republican Senators McCain and Graham during a live press conference. Drudge reported that:
|“||An official at the press conference called Ware's conduct "outrageous," saying, "here you have two United States Senators in Baghdad giving first-hand reports while Ware is laughing and mocking their comments. I've never witnessed such disrespect. This guy is an activist not a reporter."||”|
— The Drudge Report, Matthew Drudge
On 5 September 2008, the Drudge Report reported that Oprah staffers were "sharply divided on the merits of booking Sarah Palin". Drudge said that he obtained the information from an anonymous source. Winfrey responded in a written statement to news outlets saying, "The item in today’s Drudge Report is categorically untrue. There has been absolutely no discussion about having Sarah Palin on my show. At the beginning of this presidential campaign when I decided that I was going to take my first public stance in support of a candidate, I made the decision not to use my show as a platform for any of the candidates." Oprah Winfrey's public statement came after she had already endorsed Barack Obama for president on Larry King Live in 2007. Drudge was accused by some commentators of planting a false story for political ends. 
Ashley Todd attack hoax
On 23 October 2008, Drudge published an unconfirmed exclusive story regarding Ashley Todd, the 20-year-old employee of the College Republican National Committee (CRNC) and John McCain volunteer who had allegedly been attacked by a black male for having a McCain sticker on her car in Pittsburgh. Drudge reported the story without a link but as "developing", titling the headline "SHOCK: McCAIN VOLUNTEER ATTACKED AND MUTILATED IN PITTSBURGH - "B" carved into 20 yr old Woman's Face". The story set off a "storm of media attention", being quickly picked up by many conservative bloggers and right-wing talk radio show hosts, all citing the Drudge Report as their source. It was also reported in newspapers and TV both in the US and around the world. The story was confirmed to be a hoax perpetrated by Todd and, according to Talking Points Memo, spread to reporters by McCain's Pennsylvania Communications Director.
Drudge then printed a retraction of the story, including links to the news stories detailing that the attack had been a hoax, and that Ashley Todd had performed a similar "attack" on herself while volunteering in a local Ron Paul grassroots group. She was later asked to leave the group because of the hoax.
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- MacAskill, Ewen, "Conservative media release old video of Obama in so-called 'explosive' exclusive," The Guardian, October 3, 2012, http://www.guardian.co.uk/world/2012/oct/03/obama-video-pastor-hurricane-katrina
- The Associated Press, "Drudge Report, Hannity seize on 2007 Barack Obama video from Hampton University speech; cite racism," Clarion Ledger, October 2, 2012, http://www.clarionledger.com/viewart/20121002/NEWS/121002050/Drudge-Report-Hannity-seize-2007-Barack-Obama-video-from-Hampton-University-speech-cite-racism?odyssey=nav%7Chead
- Lee, Kristen, "Republicans pounce on Obama’s comment that Libya deaths were not ‘optimal’," New York Daily News, October 19, 2012, http://www.nydailynews.com/news/politics/republicans-pounce-obama-optimal-comment-article-1.1187424
- Deruy, Emily, "Why This ‘Obama Phone’ Ad Is Misleading," ABC News, October 18, 2012, http://abcnews.go.com/ABC_Univision/Politics/myth-obama-phone/story?id=17507339#.UIQXNFI6ySo
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Along with the links comes Drudge's own (conservative) opinions on the news stories he chooses to highlight.
- Sherman, Gabriel. "Underground Man". www.tnr.com. Retrieved 2009-04-22.
- "Newsmax.com — AP Worried About Google, Drudge". www.newsmax.com. Retrieved 2009-04-08.[dead link]
- Sarno, David (2009-04-07). "Associated Press accuses online news outlets of 'misappropriation' - Los Angeles Times". www.latimes.com. Retrieved 2009-04-08.
- "U.S. Attorney's office tells employees not to log on to Drudge Report — Jonathan Martin — POLITICO.com". www.politico.com. Retrieved 2009-05-16.
- "Malware delivered by Yahoo, Fox, Google ads". news.cnet.com. Retrieved 2010-04-15.
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- "The Drudge Report". webwithoutwords.com. Retrieved 2009-04-13.
Drudge Report succeeds in having that web "retro" feel of something stuck in the early 90s
- "Why the Drudge Report is one of the best designed sites on the web - (37signals)". www.37signals.com. Retrieved 2009-04-13.
- "A Touching Moment (washingtonpost.com)". www.washingtonpost.com. 2004-07-15. Retrieved 2009-04-13.
The next day, Matt Drudge followed suit with his own 'developing' Kerry-Edwards 'story' titled, 'Can't keep hands off each other.'
- "Silicon Insider: Surfing Upstream — ABC News". abcnews.go.com. Retrieved 2009-04-13.
On a given day, the Drudge Report may contain thirty or forty sentence-long headlines, the most important ones in red, all under a single major headline in large bold type. On the really big breaking stories, especially the ones still emerging, Drudge will even post a flashing siren on the screen.
- The Architect: Karl Rove and the Dream of Absolute Power Random House Digital 2007, page 72
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Matt Drudge: "I am a conservative"
- "Liberal media's voice grows stronger". Crainsnewyork.com. Retrieved 2009-03-19.
On the Web, The Huffington Post has become a leading news and opinion site just three years after launching. Modeled after conservative news aggregator The Drudge Report"
- "Will a funny thing happen on the way to Washington?". Edward Luce. The Financial Times. Retrieved 2008-10-29.
...the conservative Drudge Report...
- "McCain labels Obama 'the redistributor'". Stephen Dinan. The Washington Times. Retrieved 2008-10-29.
..the conservative Drudge Report...
- "MoveOn.org Targets AP's Fournier for Alleged Pro-McCain Bias". Editor and Publisher (pay site). Retrieved 2008-09-10.
...the Drudge Report ....and numerous other conservative sites
- "Drudge Retort Considers Lawsuit Against AP". MediaPost NY. Retrieved 2008-12-09.
...the conservative Drudge Report
- "A weekly look at what's getting the most looks online". The Topeka Capital-Journal. Retrieved 2008-12-09.
...the Drudge Report, a popular conservative Web site.
- "Bill Clinton tells Rush Limbaugh: 'You're tan, fit, look good'". Rawstory.com. Retrieved 2008-12-09.
Limbaugh spoke about how the conservative Drudge Report first reported...[dead link]
- "Is there room for another Drudge Report?". Washington Examiner. Retrieved 2015-04-23.
is there a need for another conservative news aggregator? Drudge has dominated the field since the late 1990s.
- Richard Siklos (2008-06-06). "The Web 2.0-defying logic of Drudge". CNN. Retrieved 2008-06-28.
- Wallsten, Peter (2009-01-29). "New political era? Same as the old one — Los Angeles Times". www.latimes.com. Retrieved 2009-02-07.
...well-known conservative warriors such as Rush Limbaugh, Sean Hannity and Matt Drudge...
- Hansell, Saul (2008-06-16). "The Associated Press to Set Guidelines for Using Its Articles in Blogs — NYTimes.com". www.nytimes.com. Retrieved 2009-02-21.
Drudge Report, run by the conservative muckraker Matt Drudge
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- "Media Bias Is Real, Finds UCLA Political Scientist — UCLA Newsroom". newsroom.ucla.edu. Retrieved 2010-02-28.
...Fox News' "Special Report With Brit Hume" and the Drudge Report — were in a statistical dead heat in the race for the most centrist news outlet. Of the print media, USA Today was the most centrist.
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Drudge's deft selection of links helps build a conservative case against Obama every day.
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The Drudge Retort was initially started as a left-leaning parody of the much larger Drudge Report, run by the conservative muckraker Matt Drudge.
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- "News black-out". BBC News. 2008-02-29. Retrieved 2008-03-02.
- "New Idea defends claims it endangered Prince Harry". Daily telegraph (Australia). 2008-02-29. Retrieved 2008-02-29.
- "New Idea pleads ignorance on Harry embargo". ABC Australia News. Retrieved 2008-03-01.
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- "Big Media Silent". Front Page Magazine. 2001.
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- Special Reports Personal Collection. Drudge Report Archives. Retrieved on 2007-04-02
- Drudge, Matt (April 2, 2007). "McCain heckled by CNN reporter". Drudge Report. Retrieved 2007-04-02.
- "CNN reporter slams Drudge's charge that he 'heckled' McCain; Exclusive video confirms his claim". Rawstory. April 2, 2007. Archived from the original on 2007-04-06. Retrieved 2007-04-02.
- CNN's Ware fires back at Drudge report about 'heckling', USA Today
- "FOXNews.com — Oprah Denies Report She's Balking at Having Palin on Show". www.foxnews.com. 2008-09-05. Retrieved 2009-02-20.
- Harris, Paul (2008-09-07). "US election: Storm as Oprah says no to Palin interview". London: guardian.co.uk. Retrieved 2009-02-20.
Some experts believe the issue, initially reported on Drudge ... was a media ploy to drag Winfrey's backing of Obama into the election and show a media bias against the Republicans
- May 3, 2007 Oprah Endorses Obama By JEFF ZELENY New York Times
- Fuoco, Michael A. (2008-10-25). "McCain volunteer admits to hoax". www.post-gazette.com. Retrieved 2009-03-03.
One photo appeared on The Drudge Report on Thursday, setting off a storm of media attention.
- Meg White. "Ashley Todd, PA Racist Hoax "Victim," Was Paid Organizer for College Republican National Committee, Not a Volunteer". BuzzFlash.com. Retrieved 2008-10-29.
- Feldman, Jeffrey (2008-10-23). "Drudge Puts Dangerous Spin on Mugging, Implies Violence Targeting McCain Volunteers". Huffington Post. Retrieved 2008-10-23.
- "'Countdown with Keith Olbermann' for Friday October 24, 2008 - Countdown with Keith Olbermann- msnbc.com". www.msnbc.msn.com. Retrieved 2009-03-03.
- "McCain volunteer made up robbery story". Retrieved 2008-10-24.
- "McCain Campaign Pushed Now-Discredited Attack Story". TPM. 2008-10-24.
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