Cheese Flavoured Moments
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Cheese Flavoured Moments are a British snack product made by Walkers under the Smiths brand name. They are part of the luxury small-bagged "Savoury Selection" range which also includes Bacon Flavour Fries and Scampi Flavour Fries. These are some of the only snack products to still be sold using the Smiths brand name. The other products are Chipsticks and Frazzles. They also use the slogan "Bite Sized Snacks with the Big Sized Taste".
Cheese Flavoured Moments are unique among popular crisps and snacks in that they actually contain a real cheese filling inside the wheat exterior. Because of this they are allowed to use the word "Flavoured" in their title. Because the other two products do not contain real bacon or scampi they instead use the word "Flavour". This is a legal requirement in the UK.
The description on this product reads "Cereal snack with cheese flavoured centres". Although the pack appears small, it weighs 28g, which is as much as many of the available crisps brands.
While traditionally a pub snack, during the 90s they were also available in larger packets and sold in popular supermarkets.
When introduced during the 1980s, along with Scampi Fries, they were initially sold for 20p in the South West as a test market. Many of these packs were bought up by resellers who sold them on to pubs and clubs in the North West who were selling them to consumers at 25p a packet.
It has been noticed recently that the size of the individual snacks have been reduced, possibly to reduce costs. It was announced on 12 January 2010 that Smiths would no longer manufacture them due to lack of popularity.
According to a recent response from a representative at Pepsico's UK Customer Service department (dated 27 August 2010) "I am pleased to advise I am not aware of any plans to discontinue producing Cheese Flavoured Moments", it would appear that the parent company of Walkers and indeed Smiths has no current plans to axe this product.
- Hamish Pringle (3 November 2008). Brand Immortality: How Brands Can Live Long and Prosper. Kogan Page Publishers. p. 78. ISBN 978-0-7494-5572-9. Retrieved 28 October 2012.
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