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CinemaNow, LLC
Industry Video on demand
Founded 1999 (1999)
Founder Curt Marvis and Bruce Eisen
Headquarters Los Angeles, California, USA
Area served
US, Canada and United Kingdom
Services Video content delivery
Number of employees

CinemaNow is an international over-the-top (OTT) provider of on-demand Internet streaming media available to viewers in the United States, Canada and the United Kingdom. The company was founded in 1999 and is headquartered in Los Angeles, California.[1]

The CinemaNow platform is available on the web, on mobile devices running iOS and Android, the Xbox and PlayStation game consoles and CE devices including Samsung, LG, Panasonic and Toshiba.[2][3]

Videos from CinemaNow are available for electronic sell-through via Download To Own, in the home video release window, DVD burning, as well as rental time-limited viewing in the pay-per-view window.[4]

The CinemaNow library contains approximately 35,000 feature-length films, shorts, music concerts, and television programs from major licensors, 20th Century Fox, ABC News, Endemol, Entertainment One, Lions Gate Entertainment, MGM, Miramax, NBC Universal, Paramount Pictures, Sony, Sundance Channel, Warner Bros., and The Walt Disney Company ("Disney").


CinemaNow was founded in 1999 as one of the first on-demand Internet streaming media platforms. The Company was backed by Menlo Ventures, Index Holdings, Cisco Systems, Microsoft, Lionsgate and EchoStar.[5][6]

In November 2008, Sonic Solutions acquired CinemaNow.[7] In January 2009, Sonic and Blockbuster, Inc. announced a strategic alliance to provide digital content delivery under the Blockbuster brand, essentially merging the digital storefronts of CinemaNow and its erstwhile competitor in 2007.

In November 2008, Sonic Solutions and Best Buy announced a strategic alliance which resulted in Best Buy acquiring the CinemaNow brand.[8][9] Sonic Solutions rebranded the CinemaNow movie technology as RoxioNow which became a white label movie store business.[10]

Sonic Solutions was acquired by Rovi Corporation for $775 million in December 2010 [11] and continued to operate the white label movie store business which was renamed the Rovi Entertainment Store.[12][13]

In July 2013 Rovi announced that the Rovi Entertainment Store was acquired by Reliance Majestic Holdings LLC a new media company backed by Austin, Texas-based private equity firm Proveho Capital.[14][15][16] In July 2014, Best Buy sold the CinemaNow business to Reliance Majestic Holdings LLC and its private equity owners.


Competitors include Google Play,Vudu, iTunes, Amazon Instant Video, Redbox, Netflix, Hulu and Blinkbox.

Codecs and DRMs[edit]

CinemaNow video is generally encoded in VC-1 at 700 to 2500 kbit/s. H.264 and MPEG-2 encoding is also used for certain playback devices. CinemaNow primarily employs Windows Media DRM to control access to downloaded movies. In August 2008, CinemaNow added Widevine Technologies DRM for streaming to Internet-connected consumer electronics devices.[citation needed]

See also[edit]



External links[edit]

‹The template Digital distribution platforms is being considered for deletion.›