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CinemaNow is an Internet-based digital video distribution company founded in 1999.[citation needed] The CinemaNow library contains approximately 3,000 feature-length films, shorts, music concerts, and television programs from more than 250 licensors,[citation needed] including 20th Century Fox, ABC News, Endemol, Koch Entertainment (now Entertainment One, or "eOne"), Lions Gate Entertainment, MGM, Miramax, NBC Universal, Sony, Sundance Channel, Warner Bros., and The Walt Disney Company ("Disney"). Video from CinemaNow is available for electronic sell-through via Download To Own, in the home video release window, DVD burning using Qflix, as well as rental time-limited viewing in the pay-per-view window.[citation needed]

In November 2008, Sonic Solutions acquired CinemaNow. In January 2009, Sonic and Blockbuster, Inc. announced an alliance to provide digital content delivery under the Blockbuster brand, essentially merging CinemaNow and its erstwhile competitor, Movielink (was the first company in the world to offer legally downloadable movies from major studios), which was acquired[who?] in 2007. In November of that year, Sonic Solutions and Best Buy announced a strategic alliance which resulted in Best Buy's acquiring the CinemaNow trademark, Blockbuster.[citation needed]

Codecs and DRMs[edit]

CinemaNow video is generally encoded in VC-1 at 700 to 2500 kbit/s. H.264 and MPEG-2 encoding is also used for certain playback devices. CinemaNow primarily employs Windows Media DRM to control access to downloaded movies. In August 2008, CinemaNow added Widevine Technologies DRM for streaming to Internet-connected consumer electronics devices.[citation needed]

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