CinemaScore

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For music in film, see film score.

CinemaScore
Company typePrivate company
IndustryMarketing research
Founded1979; 45 years ago (1979)
FounderEd Mintz
Headquarters
Las Vegas, Nevada
,
U.S.
ProductsMovies ratings
Websitecinemascore.com

CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts based on the data.

Background

Ed Mintz founded CinemaScore in 1979 after disliking The Cheap Detective despite being a fan of Neil Simon, and hearing another disappointed attendee wanting to hear the opinions of ordinary people instead of critics. A Yom Kippur donation card with tabs inspired the survey cards given to audience members.[1] The company conducts surveys to audiences who have seen a film in theaters, asking them to rate the film and specifying what drew them to the film. Its results are published in Entertainment Weekly. CinemaScore also conducts surveys to determine audience interest in renting films on video, breaking the demographic down by age and sex and passing along information to video companies such as Fox Video Corporation.[2]

CinemaScore pollster Dede Gilmore reported the trend in 1993, "Most movies get easily a B-plus. I think people come wanting the entertainment. They have high expectations. They're more lenient with their grades. But as (moviegoers) do it more and more, they get to be stronger critics". In 1993, films that were graded with an A included Scent of a Woman, A Few Good Men and Falling Down. Films graded with a B included Sommersby and Untamed Heart. A C-grade film for the year was Body of Evidence.[2]

CinemaScore at first reported its findings to consumers, including a newspaper column and a radio show. After 20th Century Fox approached the company in 1989, it began selling the data to studios instead.[1] A website was launched by CinemaScore in 1999,[3] after three years' delay in which the president sought sponsorship from magazines and video companies. Brad Peppard was president of CinemaScore Online from 1999 to 2002.[4] The website included a database of nearly 2,000 feature films and the audiences' reactions to them. Prior to the launch, CinemaScore results had been published in Las Vegas Review-Journal and Reno Gazette-Journal. CinemaScore's expansion to the Internet included a weekly email subscription for cinephiles to keep up with reports of audience reactions.[5]

In 1999, CinemaScore was rating approximately 140 films a year, including 98–99% of major studio releases. For each film, employees polled 400–500 moviegoers in three of CinemaScore's 15 sites, which included the cities Las Vegas, Los Angeles, San Diego, Denver, Milwaukee, St. Louis, Dallas, Atlanta, Tampa, Phoenix, and Coral Springs.[5]

In the summer of 2002, CinemaScore reported that the season had the biggest collective grade since 1995. In the summer of 2000, 25 out of 32 films received either an A or B grade. Twenty-six of the summer of 2001's 30 films got similar grades, while 32 of the summer of 2002's 34 films got similar grades, the latter being the highest ratio in a decade.[6]

File:CinemaScore alt logo.svg
Logo on movie ratings posted on Twitter

Since July 2014, CinemaScore reports its results also on Twitter,[7] and from January 16, 2016, it began with Collateral Beauty to use for each of them an image with the movie poster on the left and the grade obtained on the right.[8][failed verification]

Usually, only films that open in more than 1,500 screens are polled and reported on CinemaScore's website and social media. The distributor of a film that opens in fewer screens can optionally contract with CinemaScore for a private survey, whose result would be disclosed only to the client.[9]

Rating

A CinemaScore survey card

CinemaScore describes itself as "the industry leader in measuring movie appeal".[10] There are 35 to 45 teams of CinemaScore representatives present in 25 large cities across North America. Each Friday, representatives in five randomly chosen cities give opening-day audiences a small survey card.[11][12][13] The card asks for age, gender, a grade for the film ("A", "B", "C", "D" or "F"), whether they would rent or buy the film on DVD or Blu-ray, why they chose the film and whether or not they felt the film lined up with its marketing.[12] CinemaScore typically receives about 400 cards per film;[14] the company estimates a 65% response rate and 6% margin of error.[13]

An overall grade of "A+" and "F" is calculated as the average of the grades given by responders. In this case, grades other than "F" are qualified with a plus (high end), minus (low end) or neither (middle). The ratings are divided by gender and age groups (under 21, 21–34, 35 and up).[5] Film studios and other subscribers receive the data at about 11 pm Pacific Time. CinemaScore publishes letter grades to the public on social media and, although the detailed data is proprietary, the grades become widely shared in the media and the industry. Subsequent advertisements for highly ranked films often cite their CinemaScore grades.[12][14][13]

As opening-night audiences are presumably more enthusiastic about a film than ordinary patrons, a "C" grade from them is – according to the Los Angeles Times – "bad news, the equivalent of a failing grade".[12] According to Ed Mintz, "A's generally are good, B's generally are shaky, and C's are terrible. D's and F's, they shouldn't have made the movie, or they promoted it funny and the absolute wrong crowd got into it". Horror films consistently score lower; The Conjuring's "A−" was the first time a horror film scored better than "B+". CinemaScore's Harold Mintz said that "An F in a horror film is equivalent to a B− in a comedy".[15]

An "A+" typically predicts a successful box office. From 1982 to August 2011, only 52 films (about two a year) received the top grade, including seven Academy Award for Best Picture winners.[11] From 2000 to January 2020, there were 53 movies with "A+".[16][17] As of July 15, 2020, about 90 films have received "A+".

From 2004 to 2014, those rated "A+" and "A" had multiples of 4.8 and 3.6, respectively, while C-rated films' total revenue was 2.5 times their opening weekend.[13] Ed Mintz cited Leonardo DiCaprio and Tom Cruise as the "two stars, it doesn't matter how bad the film is, they can pull (the projections) up".[1] (DiCaprio's Shutter Island had a 3.1 revenue multiple despite a "C+" grade, and Cruise's Vanilla Sky had a 4 multiple with a "D" grade.)[13]

As of 2020, 22 films have received an "F" grade.[18][3][19][20][21] Vulture wrote that besides horror,[15]

Another type of movie features prominently on the list: let's call it "Misleading Auteurism". These are movies made by prominent, often Oscar-nominated directors that investigate risky and controversial subject matters and receive both praise and pans. But because of how the movie industry works — the name of a director alone not being enough to get most people to go see something — they tend to be marketed as more straight-ahead genre films, resulting in a whole bunch of misled and pissed-off audience members.

Vulture cited as examples of such F-graded films Steven Soderbergh's Solaris with George Clooney, Andrew Dominik's Killing Them Softly with Brad Pitt, and Darren Aronofsky's mother! with Jennifer Lawrence.[15]

In an essay for The Hollywood Reporter, Martin Scorsese strongly criticized this type of approach by writing: "The brutal judgmentalism that has made opening-weekend grosses into a bloodthirsty spectator sport seems to have encouraged an even more brutal approach to film reviewing. I'm talking about market research firms like CinemaScore [...]. They have everything to do with the movie business and absolutely nothing to do with either the creation or the intelligent viewing of film. The filmmaker is reduced to a content manufacturer and the viewer to an unadventurous consumer."[22] Mintz rejected being lumped in with Rotten Tomatoes, and defended their methodology of polling select audiences on the opening night, to see if the film meets the expectations of the people who most want to see it, and further defended the accuracy of their data and the correlation to box office results.[23]

CinemaScore's forecasts for box-office receipts based on the surveys are, according to the Los Angeles Times, "surprisingly accurate" as "most of [the company's] picks...are in the ballpark", in 2009 correctly predicting the success of The Hangover and the failure of Land of the Lost.[12] Hollywood executives are divided on CinemaScore's accuracy. One told Deadline Hollywood "It's not always right, but it's a pretty good indicator. I rely on it", while another said that competitor PostTrak was "much better...more thorough and in-depth".[13][24]

List of "A+" films

No. Title Director Year
1 E.T. the Extra-Terrestrial[11][17] Steven Spielberg 1982
2 Gandhi[11][17] Richard Attenborough
3 Rocky III[11][17] Sylvester Stallone
4 Star Trek IV: The Voyage Home[11][17] Leonard Nimoy 1986
5 The Princess Bride[11] Rob Reiner 1987
6 Die Hard[11] John McTiernan 1988
7 Dead Poets Society[11] Peter Weir 1989
8 Driving Miss Daisy[11] Bruce Beresford
9 A Dry White Season[11] Euzhan Palcy
10 Lean on Me[11] John G. Avildsen
11 Lethal Weapon 2[11][17] Richard Donner
12 When Harry Met Sally...[11][17] Rob Reiner
13 Dances with Wolves[11][17] Kevin Costner 1990
14 Beauty and the Beast[11][17]
1991
15 Terminator 2: Judgment Day[11][17] James Cameron
16 Aladdin[11][17]
1992
17 A Few Good Men[11][17] Rob Reiner
18 The Fugitive[11][17] Andrew Davis 1993
19 Homeward Bound: The Incredible Journey[11] Duwayne Dunham
20 The Joy Luck Club[11] Wayne Wang
21 Schindler's List[11] Steven Spielberg
22 Forrest Gump[11][17] Robert Zemeckis 1994
23 Iron Will[11] Charles Haid
24 The Lion King[11][17]
25 Mr. Holland's Opus[11] Stephen Herek 1995
26 Soul Food[11] George Tillman Jr. 1997
27 Star Wars (1997 re-release)[11][17] George Lucas
28 Titanic[11] James Cameron
29 Mulan[11][17]
1998
30 Music of the Heart[11] Wes Craven 1999
31 Toy Story 2[11][17] John Lasseter
32 Finding Forrester[11][16] Gus Van Sant 2000
33 Remember the Titans[11][16] Boaz Yakin
34 Monsters, Inc.[11][16][17] Pete Docter 2001
35 Antwone Fisher[16] Denzel Washington 2002
36 Drumline[11][16] Charles Stone III
37 Harry Potter and the Chamber of Secrets[11][16][17] Chris Columbus
38 Finding Nemo[16][17] Andrew Stanton 2003
39 The Lord of the Rings: The Return of the King[16][17] Peter Jackson
40 The Passion of the Christ[11][16][17] Mel Gibson 2004
41 The Incredibles[11][16][17] Brad Bird
42 The Polar Express[11][16] Robert Zemeckis
43 Ray[11][16] Taylor Hackford
44 Dreamer[11][16] John Gatins 2005
45 Diary of a Mad Black Woman[11][16] Darren Grant
46 Cinderella Man[11][16][17] Ron Howard
47 The Chronicles of Narnia: The Lion, the Witch and the Wardrobe[11][16][17] Andrew Adamson
48 Akeelah and the Bee[11][16] Doug Atchison 2006
49 Why Did I Get Married?[11][16] Tyler Perry 2007
50 Up[11][16][17] Pete Docter 2009
51 The Blind Side[11][16] John Lee Hancock
52 The King's Speech[11][16] Tom Hooper 2010
53 Tangled[11][16][17]
54 Soul Surfer[11][16] Sean McNamara 2011
55 Courageous[16][17] Alex Kendrick
56 Dolphin Tale[16] Charles Martin Smith
57 The Help[11][16] Tate Taylor
58 The Avengers[16][17] Joss Whedon 2012
59 Argo[16][17] Ben Affleck
60 42[16][17] Brian Helgeland 2013
61 Instructions Not Included[16][17] Eugenio Derbez
62 The Best Man Holiday[16] Malcolm D. Lee
63 Frozen[16][17]
64 Lone Survivor[16][17] Peter Berg
65 Selma[16][17] Ava DuVernay 2014
66 American Sniper[16][17] Clint Eastwood
67 War Room[17][25] Alex Kendrick 2015
68 Woodlawn[16][17] Erwin Brothers
69 Miracles from Heaven[16][17] Patricia Riggen 2016
70 Queen of Katwe[16][17] Mira Nair
71 Hidden Figures[16][17][26] Theodore Melfi
72 Patriots Day[16][17][27] Peter Berg
73 Girls Trip[16][17][28] Malcolm D. Lee 2017
74 Wonder[16][29] Stephen Chbosky
75 Coco[16][17][30] Lee Unkrich
76 Black Panther[16][17][31] Ryan Coogler 2018
77 I Can Only Imagine[16][17][32] Erwin Brothers
78 Love, Simon[16][17][33] Greg Berlanti
79 Incredibles 2[16][17][34] Brad Bird
80 The Hate U Give[17][35] George Tillman Jr.
81 Green Book[17][36] Peter Farrelly
82 Spider-Man: Into the Spider-Verse[16][17][37][38]
83 Unplanned[17][39][40]
  • Chuck Konzelman
  • Cary Solomon
 2019
84 Avengers: Endgame[16][17][41]
85 The Peanut Butter Falcon[42]
  • Tyler Nilson
  • Michael Schwartz
86 Overcomer[16][43][44] Alex Kendrick
87 Harriet[16][45][46] Kasi Lemmons
88 Ford v Ferrari[16][47][48] James Mangold
89 Just Mercy[16][49][50] Destin Daniel Cretton
90 Summer of Soul[51] Questlove 2021
91 Show Me the Father[52] Rick Altizer
92 Spider-Man: No Way Home[53] Jon Watts
93 Sing 2[54] Garth Jennings
94 American Underdog Erwin Brothers
95 Top Gun: Maverick[55] Joseph Kosinski 2022
96 The Woman King[56] Gina Prince-Bythewood
97 Till[57] Chinonye Chukwu

As of 2022, only three directors have made the list three times: Rob Reiner (1987, 1989, 1992), Alex Kendrick (2011, 2015, 2019), and the Erwin Brothers (2015, 2018, 2021). The following directors have appeared on the list twice: Steven Spielberg (1982, 1993), James Cameron (1991, 1997), Robert Zemeckis (1994, 2004), Pete Docter (2001, 2009), Malcolm D. Lee (2013, 2017), Peter Berg (2013, 2016), Brad Bird (2004, 2018), and George Tillman Jr. (1997, 2018).

List of "F" films

No. Title Director Year
1 Bolero[58][59][60] John Derek 1984
2 Eye of the Beholder[3][15][19][20][21] Stephan Elliott 1999
3 Dr. T and the Women[3][15][19][20][21] Robert Altman 2000
4 Lost Souls[3][15][19][20][21] Janusz Kamiński
5 Lucky Numbers[15][3][19][20][21] Nora Ephron
6 Darkness[3][15][19][20][21] Jaume Balagueró 2002
7 Fear Dot Com[3][15][19][20][21] William Malone
8 Solaris[3][15][19][20][21] Steven Soderbergh
9 In the Cut[3][15][19][20][21] Jane Campion 2003
10 Alone in the Dark[3][15][19][20][21] Uwe Boll 2005
11 Wolf Creek[3][15][19][20][21] Greg McLean
12 Bug[3][15][19][20][21] William Friedkin 2006
13 The Wicker Man[3][15][19][20][21] Neil LaBute
14 I Know Who Killed Me[3][15][19][20][21] Chris Sivertson 2007
15 Disaster Movie[3][15][19][20][21] Jason Friedberg
Aaron Seltzer 		2008
16 The Box[3][15][19][20][21] Richard Kelly 2009
17 Silent House[3][15][19][20][21] Chris Kentis
Laura Lau 		2011
18 Killing Them Softly[3][15][19][20][21] Andrew Dominik 2012
19 The Devil Inside[3][15][19][20][21] William Brent Bell
20 mother![3][15][19][20][21][61] Darren Aronofsky 2017
21 The Grudge[3][19][20][21][62] Nicolas Pesce 2020
22 The Turning[3][19][20][21][63] Floria Sigismondi

References

  1. ^ a b c Lawrence, Christopher (August 30, 2016). "Las Vegan's polling company keeps tabs on Hollywood". Vegas Voices (story series). Las Vegas Review-Journal. Retrieved March 19, 2017.
  2. ^ a b Wieland, Chris (March 20, 1993). "In Springs, Everybody's a Critic". South Florida Sun-Sentinel. Broward County, Florida. Archived from the original on December 8, 2017. Retrieved March 19, 2017.
  3. ^ a b c d e f g h i j k l m n o p q r s t u v w Clark, Travis (January 27, 2020). "The 21 movies that audiences have hated the most in the past 2 decades". Business Insider. Retrieved February 19, 2020.
  4. ^ "Brad Peppard Salary Information 2012". ERI Economic Research Institute. Retrieved February 19, 2020.
  5. ^ a b c Cling, Carol (September 16, 1999). "CinemaScore expands to Internet to offer moviegoers current information". Las Vegas Review-Journal. Stephens Media. Retrieved February 19, 2020.
  6. ^ Bowles, Scott (August 1, 2002). "Movies make the grade with fans, critics alike". USA Today. Gannett Company.
  7. ^ CinemaScore's account on Twitter.
  8. ^ @CinemaScore (February 17, 2018). "Audiences LOVED it! @theblackpanther receives an A+ from movie audiences. Congrats! #BlackPantherMovie" (Tweet). Retrieved March 12, 2018 – via Twitter.
  9. ^ Wilkinson, Alissa (August 13, 2018). "CinemaScore, Rotten Tomatoes, and movie audience scores, explained". Vox. Retrieved August 18, 2018.
  10. ^ "Cinemascore :: About Us". www.cinemascore.com. Archived from the original on March 25, 2019. Retrieved December 15, 2018.
  11. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb McClintock, Pamela (August 19, 2011). "Why CinemaScore Matters for Box Office". The Hollywood Reporter. Retrieved March 28, 2013.
  12. ^ a b c d e Goldstein, Patrick (October 13, 2009). "CinemaScore's box-office swami". Los Angeles Times. Retrieved February 25, 2018.
  13. ^ a b c d e f Busch, Anita (August 9, 2014). "B Grade For 'Turtles': What CinemaScores Mean And Why Exit Polling Matters". Deadline Hollywood. Retrieved August 20, 2014.
  14. ^ a b Cunningham, Todd (June 18, 2013). "CinemaScore Gets 'A' From Studios, Especially When It Counters Critics". TheWrap. Retrieved February 25, 2018.
  15. ^ a b c d e f g h i j k l m n o p q r s t u v Lincoln, Kevin (September 20, 2017). "What the 19 Movies to Ever Receive an 'F' CinemaScore Have in Common". vulture.com. Retrieved May 8, 2018.
  16. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb Geier, Thom (January 12, 2020). "53 Movies With A+ CinemaScore Since 2000, From 'Remember the Titans' to 'Just Mercy' (Photos)". TheWrap. Retrieved January 14, 2020.
  17. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb Carbone, Gina (July 10, 2019). "10 Recent Movies With An A+ CinemaScore That Are Worth Checking Out". CinemaBlend. Retrieved November 22, 2019.
  18. ^ Johnson, Ross (November 10, 2021). "20 Movies With Deeply Confusing CinemaScores". Lifehacker. Retrieved May 31, 2022. It earned the rare and highly dubious honor of being one of just 22 films in CinemaScore history to earn an F rating.
  19. ^ a b c d e f g h i j k l m n o p q r s t u v Geier, Thom; Fuster, Jeremy (January 25, 2020). "All 21 Movies That Flunked CinemaScore With F Grade, From 'Solaris' to 'The Turning' (Photos)". TheWrap. Retrieved February 15, 2020.
  20. ^ a b c d e f g h i j k l m n o p q r s t u v Schedeen, Jesse (January 27, 2020). "CinemaScore: 21 Movies Audiences Hated Most". IGN. Retrieved February 15, 2020.
  21. ^ a b c d e f g h i j k l m n o p q r s t u v Stopera, Matt (January 31, 2020). "There Have Only Been 21 Movies That Have Ever Gotten "F" Ratings From CinemaScore — How Many Have You Seen?". BuzzFeed. Retrieved February 15, 2020.
  22. ^ Scorsese, Martin (October 10, 2017). "Martin Scorsese on Rotten Tomatoes, Box Office Obsession and Why 'Mother!' Was Misjudged (Guest Column)". The Hollywood Reporter. Retrieved December 28, 2019.
  23. ^ Sharf, Zack (May 7, 2018). "CinemaScore Fires Back at Martin Scorsese, Accuses Him of 'Censoring His Fans' from 'Voicing Their Opinions'". IndieWire.
  24. ^ McClintock, Pamela (September 18, 2013). "CinemaScore in Retreat as Studios Turn to PostTrak". The Hollywood Reporter. Retrieved May 8, 2018.
  25. ^ Anthony D'Alessandro (August 31, 2015). "'At Room Finds More Followers on Sunday, But 'Compton' is Still King - Monday Box Office Finals". Deadline. Retrieved April 28, 2019.
  26. ^ CinemaScore on Twitter (January 6, 2017). "Hidden Figures". Retrieved April 10, 2017. {{cite web}}: |author= has generic name (help)
  27. ^ CinemaScore on Twitter (January 13, 2017). "Patriots Day". Retrieved February 26, 2018. {{cite web}}: |author= has generic name (help)
  28. ^ CinemaScore on Twitter (July 21, 2017). "Girls Trip". Retrieved February 26, 2018. {{cite web}}: |author= has generic name (help)
  29. ^ CinemaScore on Twitter (November 18, 2017). "Wonder". Retrieved February 26, 2018. {{cite web}}: |author= has generic name (help)
  30. ^ CinemaScore on Twitter (November 23, 2017). "Coco". Retrieved February 26, 2018. {{cite web}}: |author= has generic name (help)
  31. ^ CinemaScore on Twitter (February 16, 2018). "Black Panther". Retrieved February 26, 2018. {{cite web}}: |author= has generic name (help)
  32. ^ CinemaScore on Twitter (March 16, 2018). "I Can Only Imagine". Retrieved March 16, 2018. {{cite web}}: |author= has generic name (help)
  33. ^ CinemaScore on Twitter (March 16, 2018). "Love, Simon". Retrieved March 16, 2018. {{cite web}}: |author= has generic name (help)
  34. ^ CinemaScore on Twitter (June 15, 2018). "Incredibles 2". Retrieved July 30, 2018. {{cite web}}: |author= has generic name (help)
  35. ^ CinemaScore on Twitter (October 19, 2018). "The Hate U Give". Retrieved October 20, 2018. {{cite web}}: |author= has generic name (help)
  36. ^ D'Alessandro, Anthony (November 25, 2018). "'Ralph' Breaking The B.O. With $18.5M Weds., Potential Record $95M Five-Day; 'Creed II' Pumping $11.6M Opening Day, $61M Five-Day". Deadline Hollywood. Retrieved February 9, 2019.
  37. ^ CinemaScore on Twitter (December 14, 2018). "Spider-Man: Into the Spider-Verse". Retrieved December 19, 2018. {{cite web}}: |author= has generic name (help)
  38. ^ D'Alessandro, Anthony (December 15, 2018). "'Spider-Verse' Catching $36M, 'The Mule' Carrying Near $18M, 'Mortal Engines' Fails To Start With $7M+". Retrieved December 15, 2018.
  39. ^ CinemaScore on Twitter (April 1, 2019). "Unplanned". Retrieved June 22, 2019. {{cite web}}: |author= has generic name (help)
  40. ^ Pamela McClintock (March 31, 2019). "Weekend Box Office: 'Dumbo' Disappoints With $45M U.S. Debut". The Hollywood Reporter. Retrieved March 31, 2019.
  41. ^ CinemaScore on Twitter (April 26, 2019). "Avengers: Endgame". Retrieved June 22, 2019. {{cite web}}: |author= has generic name (help)
  42. ^ D'Alessandro, Anthony (August 11, 2019). "'Hobbs' Hauls $25M; 'Scary Stories' Frighten 'Dora'; 'Kitchen' Sinks Melissa McCarthy & Tiffany Haddish To Career B.O. Lows – Saturday AM Update". Deadline Hollywood. Retrieved September 17, 2022.
  43. ^ CinemaScore on Twitter (April 23, 2019). "Overcomer". Retrieved September 27, 2019. {{cite web}}: |author= has generic name (help)
  44. ^ D'Alessandro, Anthony (August 24, 2019). "'Angel Has Fallen' Still Ascending Close To 'London' With $20M; Tarantino's 'Hollywood' Beating 'Basterds' – Saturday AM B.O." Deadline Hollywood. Retrieved August 24, 2019.
  45. ^ CinemaScore on Twitter (November 2, 2019). "Harriet". Retrieved November 22, 2019. {{cite web}}: |author= has generic name (help)
  46. ^ D'Alessandro, Anthony (November 1, 2019). "'Terminator: Dark Fate' Loads Up $2.4M On Halloween Night". Deadline. Retrieved November 1, 2019.
  47. ^ CinemaScore on Twitter (November 15, 2019). "Ford v Ferrari". Retrieved November 22, 2019. {{cite web}}: |author= has generic name (help)
  48. ^ D'Alessandro, Anthony (November 14, 2019). "'Ford v Ferrari' Cruising To $28M+, 'Charlie's Angels' Kicked Out Of Heaven With $10M+ Start". Deadline Hollywood. Retrieved November 14, 2019.
  49. ^ CinemaScore on Twitter (January 11, 2020). "Just Mercy". Retrieved January 14, 2020. {{cite web}}: |author= has generic name (help)
  50. ^ McClintock, Pamela (December 25, 2019). "Box Office: 'Star Wars: Rise of Skywalker' Unwraps Huge $32M on Christmas Day". The Hollywood Reporter. Retrieved December 26, 2019.
  51. ^ Goldsmith, Jill (July 4, 2021). "Questlove's 'Summer of Soul' Sees $650K Three-Day Weekend Opener At Specialty Box Office". Deadline Hollywood. Retrieved July 4, 2021.
  52. ^ D'Alessandro, Anthony (September 12, 2021). "'Shang-Chi' Strong Second Weekend With $31M+; 'Malignant' Dying". Deadline Hollywood. Retrieved September 12, 2021.
  53. ^ D'Alessandro, Anthony (December 18, 2021). "'Spider-Man: No Way Home' Scores 2nd Best Opening Day Of All Time With $121M, 3-Day Now Between $242M-$247M+ – Saturday Update". Deadline Hollywood. Retrieved December 19, 2021.
  54. ^ D'Alessandro, Anthony (December 25, 2021). "Spider-Man: No Way Home U.S. Grows To $405M+ Before Christmas Business Surges Tonight – Saturday AM Update". Deadline Hollywood. Retrieved December 26, 2021.
  55. ^ D'Alessandro, Anthony (May 27, 2022). "'Top Gun: Maverick' Roars With Massive $19.3M In Previews, Sets Records For Tom Cruise, Paramount & Memorial Day Weekend – Box Office". Deadline Hollywood. Retrieved May 27, 2022.
  56. ^ D'Alessandro, Anthony (September 17, 2022). "The Woman King Notches A+ CinemaScore & Heads For $18M Opening – Saturday Box Office Update". Deadline Hollywood. Retrieved September 17, 2022.
  57. ^ D'Alessandro, Anthony (October 30, 2022). "'Black Adam' Flies To $111M+ During Sluggish Halloween Weekend – Sunday Box Office". Deadline Hollywood. Retrieved October 30, 2022.
  58. ^ "Making the Grade with Filmgoers". Orlando Sentinel. December 4, 1992. Archived from the original on March 26, 2022. Retrieved May 31, 2022.
  59. ^ Barker, Stephen (December 3, 2021). "10 Movies With An F Cinemascore, Ranked According To IMDb". ScreenRant. Retrieved May 31, 2022.
  60. ^ Morgan, Curtis (February 24, 1993). "Everyone's a film critic at Coral Springs cinema". The Miami Herald. p. 173. Retrieved May 31, 2022.
  61. ^ CinemaScore on Twitter (September 16, 2017). "Mother!". Retrieved May 8, 2018. {{cite web}}: |author= has generic name (help)
  62. ^ CinemaScore on Twitter (January 3, 2020). "The Grudge". Retrieved January 4, 2020. {{cite web}}: |author= has generic name (help)
  63. ^ CinemaScore on Twitter (January 25, 2020). "The Turning". Retrieved February 15, 2020. {{cite web}}: |author= has generic name (help)

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=CinemaScore&oldid=1122202566"