Cocaine (drink)
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| Type | Energy Drink |
|---|---|
| Manufacturer | Redux Beverages |
| Country of origin | United States |
| Introduced | September 2006 |
| Flavor | Highly carbonated, roughly cherry-flavored, with a slight burning sensation in the back of the throat. |
| Related products | Red Bull, Monster Energy, Pimp Juice (drink) |
Cocaine is a highly caffeinated energy drink distributed by Redux Beverages. It contains three and a half times (280 mg) the caffeine of a more popular energy drink, Red Bull, symbolized by three and a half steer heads on the label. Aside from caffeine the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks.
Cocaine was pulled from U.S. shelves as a result of the FDA's decision that Cocaine "was illegally marketing the drink as both a street drug alternative and a dietary supplement".[1] Redux Beverages began working on a new name for the product immediately. At the end of May, 2007, the Redux team decided to change the name to "No Name:" energy drink, with the new can label (sometimes still with the original can just covered by a plastic sleeve with the new name, allowing it to be peeled off revealing the old one) featuring a large blank space for fans to write their chosen name for the drink, covering the "Cocaine" on the can itself.[citation needed] On 17 June 2007, the drink was redistributed in the U.S. under the new labeling.
However, Redux Beverages has recently announced that the drink will return to shelves under its original name in early 2008.[citation needed] Cocaine is now[when?] being sold as "Cocaine" and can be found on the shelves of many stores around the U.S.[citation needed]
The drink is available online or in local beverage stores around the U.S. The beverage is also available in Europe, where it has always been sold as Cocaine Energy Drink rather than Insert Name Here: (as it was briefly sold in the U.S). According to Cocaine's official website, the drink is now being sold in three varieties: one being Original, one being "Cut" (which lacks the purported "throat-burning" sensation of Original), and one being "Free", which contains no sugar. However, on July 9, 2008 Redux Beverages received a warning letter from the FDA indicating that they had objection to the fonts that Redux licensed for the front of their product Cocaine Energy Supplement. The fonts in question have been removed from production and will be replaced with new fonts. In addition to the fonts, they have also removed the term Cut from the mild version of the supplement and have replaced it with a new color can.
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[edit] Controversy
In December 2006, a group of law students from Cleveland State University's Cleveland Marshall College of Law representing Americans for Drug Free Youth and the Progressive Intellectual Property Law Association filed an objection to Redux Beverage's filing for a trademark on the Cocaine name, on the basis that it was immoral.[2]. The students' lawsuit was thrown out because the students did not prove damages.
On May 2, 2007 it was announced via the official Cocaine MySpace page that Cocaine Energy Drink would cease distribution Saturday, May 5, 2007. Kirby filed United States trademark application #77180241 for the name "Banned" on May 14, 2007. The FDA did not approve of the notion that a street drug was used as a marketing strategy.[3] Its crack trademark would affect Redux's business. Jamey Kirby, the owner of Redux and inventor of the drink, had until April 2007 to file a counterargument, but sounded unconcerned about the probable rejection: "All I have to do is look at the orders coming in and then I just laugh at the whole thing," said Kirby, adding that the company was producing about 200,000 cases of the drink this month and expected to double that amount in January. "As long as we sell drinks, I really don't care."[citation needed]
[edit] Ingredients
Redux Beverages has published the drink's nutrition label online.[4]
The ingredients are as follows: Carbonated Water, Dextrose, Citric Acid, Taurine, Caffeine, Natural Flavors, Sodium Citrate, Caffeine, D-Ribose, Salt, Sodium Benzoate, Inositol, Ascorbic Acid(Vitamin C), Sucralose, L-Camitine, Potassium Sorbate, Guarana Seed Extract, Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12), and Red 40
[edit] See also
[edit] References
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This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (March 2009) |
- ^ Amendment 1225, Coburn Amendments to the Family Smoking and Prevention Act, U.S. Senate, p. 4
- ^ Aspen, Maria (2006-12-18). "With No Kicks From Cocaine, Students Halt A Trademark". The New York Times (The New York Times Company). http://www.lexisone.com/newattorneys/articles/n121806c.html. Retrieved 2007-01-31.
- ^ "FDA Warning Letters". Food & Drug Administration. 4 April 2007. http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/2007/ucm076349.htm. Retrieved 2007-05-25.
- ^ Cocaine Energy Drink can label (JPEG)
[edit] External links
- Cocaine Energy Drink official site
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