Josta
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| Type | Guarana Energy soft drink |
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| Manufacturer | PepsiCo |
| Country of origin | United States |
| Introduced | 1995 |
| Discontinued | 1999 |
| Related products | Vault Bawls Surge Jolt |
Not to be confused with Jostaberry.
Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine.
Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.[1][2] A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.com" was defunct for several years but was reactivated in 2011.[3]
[edit] References
- ^ McLaren, Carrie (January 20, 1999). "Should I?". stayfreemagazine.org. http://www.stayfreemagazine.org/archives/15/should.html. Retrieved June 6, 2011.
- ^ Leith, Scott (October 14, 2003). "Keeping Tab(s): Brands’ fans loyal". The Atlanta Journal-Constitution
- ^ "Save Josta Home Page". savejosta.com. http://www.savejosta.com/. Retrieved June 6, 2011.
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