Josta

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Not to be confused with Jostaberry.
Josta
Type Energy soft drink
Manufacturer PepsiCo
Country of origin United States
Introduced 1995
Discontinued 1999
Related products Vault
Bawls
Surge
Jolt

Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine.

Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started.[1][2] A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.com" was defunct for several years but was reactivated in 2011.[3]

References[edit]

  1. ^ McLaren, Carrie (January 20, 1999). "Should I?". stayfreemagazine.org. Retrieved June 6, 2011. 
  2. ^ Leith, Scott (October 14, 2003). "Keeping Tab(s): Brands’ fans loyal". The Atlanta Journal-Constitution 
  3. ^ "Save Josta Home Page". savejosta.org. Retrieved May 6, 2013.