Monster Energy

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Monster Energy Drinks
Monster logo.jpg
Type Energy drink
Manufacturer Monster Energy ( The Coca-Cola Company )
Country of origin USA
Variants Original (green), Lo-Carb (blue), Khaos (orange), M-80 Also know as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, Hitman (shooter), Heavy Metal, B F C, Import, Nitrous, and Tour Water-- for sponsored athletes

Monster Energy is a brand of energy drink distributed by Hansen Natural.[1]

Contents

[edit] Distribution

Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. On November 10, 2008, the distribution of Monster turned over to CCE, Coca Cola United, and other Coke bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. It is distributed in Australia by Schweppes.

[edit] Ingredients

Original Monster Energy Supplement Facts.
100 kcal = 418 kJ

The caffeine content of Monster energy drinks is 10 mg/oz (34 mg/dL, 1.75 mmol/L),[4] or 160 mg for a 16 oz can. As with most other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day - to 3 for the 16 oz size, and it is not recommended for pregnant women, children under 10 years old, or people who are sensitive to caffeine.[5]

Ingredients[5]: Carbonated Water, Sucrose, Glucose (broken down sucrose),Taurine, Sodium Citrate, Color Added, Panax Ginseng Root Extract, L-Carnitine, Caffeine, Sorbic Acid, Benzoic Acid, Niacinamide, Sodium Chloride, Glucuronolactone, Inositol, Guarana Seed Extract, Pyridoxine Hydrochloride, Sucralose, Riboflavin, Maltodextrin, Cyancobalamin.

[edit] Flavors

Monster Energy has various flavors nationwide, there is:
Original Monster Energy drink 16 oz. 24 oz and BFC 32 oz

Monster recently released a new brand called Nitrous Monster which contains Nitrous Oxide with Carbon Dioxide mixed together:

Monster Also has Energy Shots called Energy Shooters:


there is also Java coffee brands:

lastly a more recent coffee brand called X-Presso which also contains Nitrous Oxide:

[edit] Endorsements

Monster Energy has many endorsements with sportspeople. The list includes; Rob Dyrdek, a professional skater, who is often shown drinking Monster and wearing his Monster Energy shirts on his television show. He owns a car known as the Monster Mobile which was purchased for Dyrdek; Rupert Davies, professional snowboarder;monster nitro 12 0z

Greg Hancock, a former World Speedway Champion; Paul Tracy, a former Champ Car now IRL driver, who sports the Monster logo on his hats and helmet; Jenson Button the Formula One driver and 2009 World Champion, sported the "M" Monster logo on his new crash helmet from the 2009 British Grand Prix onwards; Jamie Whincup, the Australian V8 Supercar Champion, wears Monster colours on his crash helmet; Dean Kearney, the Irish drift driver who competes in the Prodrift series; Ken Block, the American rally driver; Ricky Carmichael wore a Monster Energy helmet when he raced motocross and now that he is into racing cars and trucks, he has his car (or truck) painted black with a large "M" Monster logo on the hood; Robby Gordon is sponsored by Monster on his NASCAR Sprint Cup cars and his Offroad racing trucks.

Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".[6] Valentino Rossi's race cap bears a Monster logo, as do the Tech 3 Yamaha bikes of Colin Edwards and James Toseland. Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event.

In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website[7] where people can submit codes included in Monster Energy packs to redeem things such as Xbox 360 Premium Themes and a Call of Duty: Modern Warfare 2 Map Pack code.[8]

[edit] Notable events

In September 2009, Hansen Natural petitioned Rock Art Brewery[9] to cease and desist from using the name Vermonster on one of its beers due to Hansen's alleged similarity to Monster's trademark.[10] Hansen Beverage Co. sought reimbursement for legal expenses and asked Rock Art to abandon a trademark application. Hansen has trademarks for “Monster” and “Monster Energy." [10][11] In October 2009, Monster Energy and other Hansen Natural products were being boycotted by several retailers in support of local Rock Art Brewery.[12]

Since the 1980s, multiple companies have created beers—many predating Monster Energy's creation—with monster related names.[13] Examples include Monster Ale brewed by the Brooklyn Brewery and Green Monster brewed by Deschutes Brewery in Bend, Oregon.

[edit] See also

[edit] References

  1. ^ Hansen Natural: Charging at Red Bull with a brawny energy brew
  2. ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network CORONA, Calif. May 9, 2006
  3. ^ Hansen Natural Signs Mexican Distribution Agreement CORONA, Calif., May 23, 2006 (BUSINESS WIRE)
  4. ^ The Caffeine Database
  5. ^ a b Refer to packaging.
  6. ^ "Team facts". Kawasaki. 2009. http://www.kawasaki.com/Racing_motocrossracing/MPCTeamFacts.aspx. Retrieved 2009-07-16. 
  7. ^ http://www.monsterenergy.com/web/modern-warfare-2
  8. ^ http://www.inquisitr.com/40323/modern-warfare-2-downloadable-maps-revealed/
  9. ^ Hansen's Letter to Rock Art Brewery
  10. ^ a b http://www.burlingtonfreepress.com/article/20091013/NEWS02/91012026&referrer=FRONTPAGECAROUSEL
  11. ^ [1]
  12. ^ Monster Problem for Rock Art
  13. ^ Smagalski, Carolyn (2009). "The Vermonster Fights a Monster". Beer and Brewing Site. BellaOnline. http://www.bellaonline.com/articles/art63950.asp. 

[edit] External links


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