Monster Energy
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| Type | Energy drink |
|---|---|
| Manufacturer | Monster Beverage Company |
| Country of origin | United States |
| Introduced | 1997 |
| Variants | Original (green), Lo-Carb (blue), Khaos (orange), M-80 Also known as Ripper in Europe (yellow), Mixxd (purple), Assault (Red), Java, X-Presso, Hitman (shooter), Heavy Metal, B F C, Import, Import Light, Absolutely Zero, Rehab, DUB Edition, Nitrous, M3 and Tour Water-- for sponsored athletes |
Monster Energy is an energy drink that was launched by Hansen Natural in 2002.[1]
Contents |
[edit] Distribution
Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross and car racing. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3]
[edit] Ingredients
The caffeine content of most Monster energy drinks is approximately 10 mg/oz (33.81 mg/100mls),[4][5] or 160 mg for a 16 oz can. As with most other energy drinks, the packaging usually contains a warning label which recommends the maximum limit of cans to consume per day – 3 for the 16 oz size (one per day in Australia and the UK), and it is not recommended for children, pregnant women or people sensitive to caffeine.
Ingredients:[6] carbonated water, sucrose, glucose, taurine, sodium citrate, color added, panax ginseng root extract, L-carnitine, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, glucuronolactone, inositol, guarana seed, pyridoxine, hydrochloride, sucralose, riboflavin, maltodextrin, cyanocobalamin.
[edit] Flavors
Monster Energy:
- Monster Energy: 8.3 fl oz; 12 fl oz; 16 fl oz; 500ml; 23.5 fl oz; 24 fl oz; 32 fl oz
- Monster Lo-Carb: 8.3 fl oz; 250ml(only in UK); 12 fl oz; 16 fl oz; 500ml; 23.5 fl oz; 24 fl oz; 32 fl oz
- Monster Absolute Zero: 16 fl oz; 24 fl oz
- Monster Assault: 8,3oz; 16 fl oz; 24 fl oz , 500ml (now in the U.S.A. and Germany will come later this year in : Netherlands, France, Belgium and UK)
- Monster Khaos: 8.3 fl oz; 16 fl oz; 24 fl oz, 500ml
- Monster Mixxd
- Monster M-80: 8,3oz; 16 fl oz; 24 fl oz
- Monster Ripper(European version of M-80)
- Monster DUB Edition: 18.6 fl oz; 32 fl oz
- Monster M3 Super Concentrate: 5 fl oz (sold in a glass bottle)
- Monster Import: 250ml can; 500ml Glass Bottle (both available in Europe Only); 18,6 fl oz re-sealable can (available in USA)
- Monster Import Light: 18,6 fl oz re-sealable can (available in USA)
Monster Rehab:
- Monster Rehab "Tea + Lemonade + Energy": 15.5 fl oz; 23 fl oz
- Monster Rehab "Rojo Tea + Energy": 15.5 fl oz
- Monster Rehab "ProTEAn + Energy": 15.5 fl oz
- Monster Rehab "Green Tea + Energy": 17.5 fl oz
Monster Nitrous (Now known as Extra Strength):
- Nitrous Monster (Extra Strength) Anti Gravity: 12 fl oz
- Nitrous Monster (Extra Strength) Super Dry: 12 fl oz
- Nitrous Monster (Extra Strength) Killer-B: 12 fl oz
- Nitrous Monster (Extra Strength) Black Ice: 12 fl oz
Monster Hitman Shooters:
- Monster Hitman Regular: 3 fl oz
- Monster Hitman Lobo: 3 fl oz (discontinued)
- Monster Hitman Sniper: 3 fl oz (discontinued)
Monster Energy Shot: 90 ml (only available in Europe and Australia)
Coffee & Tea:
- Java Monster Irish Blend: 15 fl oz
- Java Monster Kona Blend 15 fl oz
- Java Monster Loca Moca: 15 fl oz
- Java Monster Mean Bean: 15 fl oz
- Java Monster Toffee: 15 fl oz
- Java Monster Vanilla Light: 15 fl oz
- Java Monster Russian: 15 fl oz
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- Discontinued coffee flavors:
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- Java Monster Big Black: 15 fl oz (replaced by Originale)
- Java Monster Originale: 15 fl oz (replaced by Kona Blend)
- Java Monster Lo-Ball: 15 fl oz (replaced by Vanilla Light)
- Java Monster Nut-Up: 15 fl oz (replaced by Toffee)
- Java Monster Russian: 15 fl oz (discontinued)
- Java Monster Chai Hai: 15 fl oz (discontinued)
Monster X-Presso:
- X-Presso Monster Hammer: 6.75 fl oz; 9.6 fl oz
- X-Presso Monster Midnite: 9.6 fl oz
[edit] Endorsements
Monster Energy pays many sportsmen and sportswomen to endorse its products. The list includes: skater Greg Lutzka, skater Rob Dyrdek, BMX Rider Mike Spinner, skater Dorien Walker, Mountain Bike Rider Sam Hill, BMX Rider Rick Thorne, Jackass's star Jason "WEE MAN" Acuña, BMX Champion TJ Lavin, snowboarder Rupert Davies, former World Speedway Champion Greg Hancock, Mercedes GP Petronas Formula One Team, 2010 Motorcycle speedway World Champion Tomasz Gollob, IndyCar Series racecar driver Paul Tracy, Australian V8 Supercars champion Jamie Whincup, Prodrift series drifting driver Dean Kearney, rally driver Ken Block, rally racing drivers Stéphane Peterhansel and Krzysztof Hołowczyc, rallycross driver Liam Doran, former motocross supercross and current racecar driver Ricky Carmichael, Off-road racing truck driver BJ "Ballistic" Baldwin, and MotoGP riders Valentino "The Doctor" Rossi, Colin Edwards and Ben Spies, and professional junior squash player Bryan Knight. Also as of 2010 Monster sponsor the six car Team Japspeed drift team in the United Kingdom, and in the U.S., Drifter Vaughn Gittin Jr of the Formula D series. in 2010 with his 2010 Falken Tire/Monster Energy Ford Racing Mustang.[7]
Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".[8] The brand is also the title sponsor of the French motorcycle Grand Prix.[9] Prior to this, Monster sponsored Kawasaki. The Vans Warped Tour features a Monster touring bus that gives out free Monster Energy Drinks during the event. Monster Energy is a sponsor of the X Games, and features in the videogames Colin McRae: Dirt 2, Dirt 3, Skate 2 as well as Skate 3.
In September 2009, Monster Energy teamed up with Activision to bring special redeemable codes on the Monster Energy website where people can submit codes included in Monster Energy packs to redeem things such as Xbox 360 and PlayStation 3 Premium Themes and a Call of Duty: Modern Warfare 2 Map Pack code.[10][11] In addition, Monster Energy were among the main sponsors of the 2009 Sonisphere Festival in Knebworth, UK.
Monster also sponsors the North American E-sports team Evil Geniuses and provides them with a fridge full of Monster for their gaming house in Arizona.
Monster also gained another endorsement in 2012, when it was announced that Monster would promote a Monster Truck, rightfully named Monster Energy. It is driven by former freestyle champion Damon Bradshaw, who ironically drove in Monster Energy supercross events before going to Monster Jam.
[edit] References
- ^ Hansen Natural: Charging at Red Bull with a brawny energy brew. Businessweek.com (2005-06-06). Retrieved on 2011-12-30.
- ^ Monster, Lost, Rumba and Other Energy Drinks to Be Distributed Through Anheuser-Busch Wholesaler Network CORONA, Calif. May 9, 2006
- ^ Hansen Natural Signs Mexican Distribution Agreement CORONA, Calif., May 23, 1842 (BUSINESS WIRE)
- ^ The Caffeine Database. Energyfiend.com. Retrieved on 2011-12-30.
- ^ "Caffeine Content". Center for Science in the Public Interest. http://www.cspinet.org/new/cafchart.htm. Retrieved 27 April 2011.
- ^ Refer to packaging.
- ^ Monster Energy Celebrities Page
- ^ "Team facts". Kawasaki. 2009. http://www.kawasaki.com/Racing_motocrossracing/MPCTeamFacts.aspx. Retrieved 2009-07-16.
- ^ "Monster Energy agrees to back French GP". Insidebikes. http://www.carolenash.com/insidebikes/bike-sport/monster-energy-agrees-to-back-french-gp.htm. Retrieved 2010-03-04.
- ^ Call of Duty Modern Warfare 2 Giveaway Monster Energy.
- ^ Greenhough, Chris Modern Warfare 2 Downloadable Maps Revealed The Inquisitr. October 1, 2009.
[edit] External links
- Official Website of Monster Energy
- The Monster Army
- http://www.caffeineaholic.net/2010/08/monster-absolutely-zero.html
- http://wiki.answers.com/Q/What_year_was_monster_energy_created
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