Givenchy
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This article's lead section may not adequately summarize key points of its contents. (April 2013) |
| Type | Subsidiary of LVMH |
|---|---|
| Industry | Fashion |
| Founded | 1952 |
| Founder(s) | Hubert de Givenchy |
| Headquarters | Paris, France |
| Key people | Anita Patel, CEO Riccardo Tisci, Creative Director |
| Products | Clothing, accessories, perfumes and cosmetics |
| Revenue |  € 917.7 million (2012) |
| Parent | LVMH |
| Website | givenchy.com |
Givenchy (French pronunciation: [ʒivɑ̃ʃi]) is a luxury French brand of clothing, accessories, perfumes and cosmetics with Parfums Givenchy.
The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter. It is owned by luxury goods behemoth LVMH and in 1993 achieved a total sales worth of $176 million, making it the second largest apparel division of LVMH after Dior.
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Under Hubert de Givenchy, 1952–1995 [edit]
During his reign as the designer of the label bearing his name, Hubert de Givenchy was known for his modern, ladylike styles, which earned him many loyal clients. The most famous ambassador of the brand was Audrey Hepburn in films such as Sabrina, for which Edith Head claimed the Academy Award, How to Steal a Million and Breakfast at Tiffany's. His other famous patrons include Empress Farah Pahlavi and Marella Agnelli, as well as the Guinness, Grimaldi and Kennedy families, who famously wore Givenchy clothes to the funeral of John F. Kennedy. Hubert de Givenchy retired in 1995.
Womenswear, 1995–present [edit]
John Galliano succeeded Givenchy upon his retirement but was in turn promoted to Christian Dior less than two years later, prompting the hiring of Alexander McQueen. In 2001, designer Julien Macdonald was appointed Artistic Director for the women's lines, which consist of haute couture and ready-to-wear.
The reins for both collections were ultimately passed on to Riccardo Tisci in 2005 when he was named chief designer of womenswear. Tisci's apparent fascination with gothic touches (dark, languid dresses on sickly-looking models for fall couture) and space-age minimalism (one ready-to-wear show featured white-clad models drifting aimlessly around a sterile-white sphere) have drawn new attention to the brand. Reviews and output so far have been mixed and inconsistent, but many, including influential fashion critics (such as Cathy Horyn of the New York Times and Suzy Menkes of the International Herald Tribune) have homed in on Tisci's conceptual leanings, as well as his future potential for revitalizing the Givenchy brand and infusing it with his precision and imagination.
Givenchy designs have been worn by a number of celebrities on red carpet occasions, including Rooney Mara at the 2012 Academy awards. Also responsible for working with Madonna designing her costumes for her Sticky & Sweet tour as well as the 2012 Super Bowl Halftime Show.[1]
Menswear [edit]
Givenchy menswear was relaunched for Spring 2005 with Savile Row tailor and fashion designer Ozwald Boateng at the helm. Ozwald Boateng introduced a definitive silhouette and style to the French brand through his remarkable understanding of cut and fabrics. For Spring 2009, the task fell upon womenswear designer Riccardo Tisci, who brought the sleek, darker themes prevalent in his women's collections to the traditionally more conservative menswear division. Tisci has brought great urban success to the line by working with rapper and designer, Kanye West.
Ad campaigns [edit]
The Fall 2010 collection from Givenchy and Riccardo Tisci reportedly featured a transsexual model[2] for the first time. Lea T, a Brazilian formerly known as Leo Cerezo, was the designer's personal assistant for a number of years. About the decision, Tisci said, "She’s always been very feminine: superfragile, very aristocratic. She’s part of the family."
References [edit]
- ^ "BBC News – Oscars 2012: Stars arrive". BBC. 27 February 2012. Retrieved 26 April 2012.
- ^ 7 May 2010 (7 May 2010). "Tisci's Trans Europe Express... Fashionair Paused". Wwd.com. Retrieved 26 April 2012.
External links [edit]
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Wikimedia Commons has media related to: Givenchy |
- Givenchy.com – official site in English
- Sewing patterns by Givenchy
- Sewing patterns by John Galliano for Givenchy
- Sewing patterns by Alexander McQueen for Givenchy
- "Interactive timeline of couture houses and couturier biographies". Victoria and Albert Museum.
- Kaiserlicher.de – Givenchy Bags and Trolleys for Europe
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