Impulse (body mist)

Impulse is a bodyspray manufactured by Fabergé which was part of Unilever, an Anglo-Dutch company based in Rotterdam, Netherlands, and London, United Kingdom. Introduced as a 'perfume deodorant' in South Africa in 1972, Impulse was launched in the UK in 1981, including the butterfly design and the slogan "Men can't help acting on Impulse."

In the early 1980s, four scents were introduced called Always Alluring, Delightfully Daring, Instantly Innocent, and Suddenly Sassy.

In the summer of 1997, the Spice Girls became spokesmodels for the Impulse body sprays edition known as Impulse Spice, while on tour promoting their two albums, Spice and Spiceworld.

There have been different Impulse body spray ranges too, such as the Impulse Shakers range. This range was designed for summer and had slightly different style to normal impulse sprays, as it had a small "ball" inside the can for "shaking" the ingredients up together before spraying. It came in fragrances like Berry Crush, Fragipani Filling, and Melon Madness.

In 2006 there were eight fragrances with names such as Thrill, Goddess, and Siren. In addition to the bodyspray, the Impulse brand includes antiperspirants and moisturisers.

Impulse perfumes have been developed by Ann Gottlieb, a 'Nose' famous for creating several successful fragrances.

Stars of Impulse commercials include Neil Morrissey and Emma Harrison.

Recently there have been three new limited edition fragrances available called "The City Collection" and they are called Paris, London and New York.

Also recently a new fragrance called "True Love" has been released.

As of 2010, The Saturdays are the ambassadors of Impulse in the UK, the first girl group to since the Spice Girls.

The latest fragrance form impulse is called very pink.

External links

• Impulse promotional website, retrieved October 8, 2006
• Unilever homepage, retrieved October 8, 2006
• Ann Gottlieb Associates' homepage, retrieved October 8, 2006