Klondike bar

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Klondike Bar
Klondike logo
Product type Ice Cream Bar
Owner Unilever
(Good Humor-Breyers)
Country Mansfield, Ohio, U.S.
Introduced 1922
Markets U.S./Canada
Previous owners Isaly Dairy Company (1922)
Tagline "What Would You Do For A Klondike Bar?"
Website klondikebar.com

Klondike is a brand name for a dessert generally consisting of a vanilla ice cream square coated with a thin layer of chocolate, often known as a Klondike bar.

History[edit]

The Klondike bar was created by the Isaly Dairy Company of Mansfield, Ohio in the early 1920s and named after the Klondike River of Yukon, Canada.[1] Rights to the name were eventually sold to Good Humor-Breyers, part of Unilever. It is known for its jingle slogan, "What would you do for a Klondike Bar?".

The first recorded advertisement for the Klondike was on February 5, 1922 in the Youngstown Vindicator. The bars are generally wrapped with a silver-colored wrapper depicting a polar bear mascot for the brand. Unlike a traditional frozen ice pop, or traditional ice cream bar, the Klondike bar does not have a stick due to its size, a point often touted in advertising.

In 1986, the US 11th Circuit Court of Appeals prohibited Kraft Foods from using a wrapper resembling the distinctive Klondike bar wrapper (its "trade dress") for Kraft's "Polar B'ar" brand ice cream bars.[2] The following year, the US Supreme Court declined to hear an appeal of the lower court ruling.[3] In 1988, Kraft settled a trademark dispute with Ambrit Inc., as the former Isaly Company, Inc. was then known, for $8.5 million.[4]

Varieties[edit]

Many types of Klondike bar have been sold:

Additionally, the following products have borne the Klondike name:

  • Minis Snack Size Vanilla Ice Cream Bars
  • Slim-a-Bear Premium Fudge Bar
  • CarbSmart Ice Cream Bars
  • CarbSmart Fudge Bars
  • Klondike Nuggets – similar to Bon Bons and sold during the late 80s[5]
  • Choco Taco

See also[edit]

References[edit]

  1. ^ Butko, Brian. Klondikes, Chipped Ham, & Skyscraper Cones: The Story of Isaly's. Stackpole Books (2001). ISBN 0-8117-2844-7
  2. ^ "805 F. 2d 974 - Ambrit Inc v. Kraft Inc". openjurist.org. Retrieved August 8, 2014. 
  3. ^ Rubin, James (May 4, 1987). "Court rules against Polar B'ar ice cream in battle with Klondike". AP News Archive. Associated Press. Retrieved October 10, 2014. 
  4. ^ "AP: COMPANY NEWS: Kraft Settlement". New York Times. Associated Press. February 24, 1988. Retrieved August 8, 2014. 
  5. ^ "KCOP Commercials (April 29, 1987) – Part 2 – Video Dailymotion". Dailymotion.com. Retrieved 2012-09-27. 

External links[edit]