|Product type||Ice Cream Bar|
|Country||Mansfield, Ohio, U.S.|
|Previous owners||Isaly Dairy Company (1922)|
|Tagline||"What Would You Do For A Klondike Bar?"|
The Klondike bar was created by the Isaly Dairy Company of Mansfield, Ohio in the early 1920s and named after the Klondike River of Yukon, Canada. Rights to the name were eventually sold to Good Humor-Breyers, part of Unilever. It is known for its jingle slogan, "What would you do for a Klondike Bar?".
The first recorded advertisement for the Klondike was on February 5, 1922 in the Youngstown Vindicator. The bars are generally wrapped with a silver-colored wrapper, upon which the mascot for the brand, a polar bear, appears. Unlike many similar frozen treats, the Klondike bar does not possess a stick for a handle, as opposed to a traditional ice pop, a point often touted in advertising.
In 1987, the US Supreme Court upheld a lower court ruling prohibiting Kraft Foods from using a wrapper resembling the distinctive Klondike bar wrapper (its "trade dress") for Kraft's "Polar B'ar" brand ice cream bars. In 1988, Kraft settled a trademark dispute with Ambrit Inc., as the former Isaly Company, Inc. was then known, for $8.5 million.
Many types of Klondike bar have been sold:
- Six original flavors in 1922 with chocolate coating:
- Dark Chocolate (Dark Chocolate Shell with Vanilla Ice Cream)
- Krunch bars (with crisped rice in coating)
- Heath bar bars (with Heath toffee in coating)
- York peppermint patty bars (with peppermint ice cream)
- Neapolitan bars (with neapolitan ice cream)
- Planters caramel and peanut bars (with nougat-flavored ice cream)
- Triple chocolate bars (Chocolate shell with chocolate ice cream plus chocolate syrup between the shell and the ice cream)
- Butter bars (with vanilla ice cream)
- Caramel pretzel bars (with caramel coating)
- Cappuccino bars (with coffee-flavored ice cream)
- Chocolate bars (with chocolate ice cream)
- Hershey with almond bars (with Hershey chocolate and almonds)
- Whitehouse cherry (vanilla ice cream with cherries)
- Strawberry cheesecake bars (with swirls of strawberry syrup and pie crust)
- Reese's Peanut Butter Cups (with peanut butter cup pieces)
- Oreo (with "cookies and cream" ice cream) (USA only, though this same product exists in Canada, it is not under the Klondike brand)
- Rocky Road
- Mint Chocolate Chip
- Double Chocolate
- Fudge Brownie
Additionally, the following products have borne the Klondike name:
- Minis Snack Size Vanilla Ice Cream Bars
- Slim-a-Bear Premium Fudge Bar
- CarbSmart Ice Cream Bars
- CarbSmart Fudge Bars
- Klondike Nuggets – similar to Bon Bons and sold during the late 80s
- Choco Taco
- Butko, Brian. Klondikes, Chipped Ham, & Skyscraper Cones: The Story of Isaly's. Stackpole Books (2001). ISBN 0-8117-2844-7
- "805 F. 2d 974 - Ambrit Inc v. Kraft Inc". openjurist.org. Retrieved August 8, 2014.
- "AP: COMPANY NEWS: Kraft Settlement". New York Times. Associated Press. February 24, 1988. Retrieved August 8, 2014.
- "KCOP Commercials (April 29, 1987) – Part 2 – Video Dailymotion". Dailymotion.com. Retrieved 2012-09-27.